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THE FARM AND RANCH THE FARM AND RANCH SURVIVAL KIT PROGRAMSURVIVAL KIT PROGRAM
Susan Kerr, WSU-Klickitat County ExtensionSusan Kerr, WSU-Klickitat County ExtensionBrian Tuck, OSU-Wasco County Extension ServiceBrian Tuck, OSU-Wasco County Extension Service
Cheryl Cosner, Oregon Livestock ProducerCheryl Cosner, Oregon Livestock Producer
Need for financial management Need for financial management education, but...education, but...
Discomfort discussing financial issues Discomfort discussing financial issues in a public forumin a public forum
Time pressuresTime pressures Distance/travel costsDistance/travel costs Age--driving at nightAge--driving at night Workshop costsWorkshop costs Varied needsVaried needs
Discussion with producers; developed concept of Discussion with producers; developed concept of “Farm & Ranch Survival Kit”“Farm & Ranch Survival Kit”
WSU/OSU cooperative effortWSU/OSU cooperative effort
Obtained USDA RME grant Obtained USDA RME grant
Hired program coordinatorHired program coordinator
Sent direct mailing to 1200 ag, forest and open Sent direct mailing to 1200 ag, forest and open space landowners in Mid-Columbiaspace landowners in Mid-Columbia
165 officially enrolled; many more participants165 officially enrolled; many more participants
Program Development ProcessProgram Development Process
ParticipantsParticipants
Commercial operatorsCommercial operators Small acreage operatorsSmall acreage operators
A. Newsletter installmentsA. Newsletter installments
1. Business planning1. Business planning
2. Financial planning2. Financial planning
3. Interpersonal relationships3. Interpersonal relationships
4. Farm succession4. Farm succession
5. Taxes and insurance 5. Taxes and insurance planningplanning
6. Marketing6. Marketing
B. Web page developmentB. Web page development
1. Subset of Small Farms web site1. Subset of Small Farms web site
2. http://extension. 2. http://extension. oregonstate.edu/wasco/ oregonstate.edu/wasco/ smallfarms/ smallfarms/ RiskManagement.phpRiskManagement.php
C. WorkshopsC. WorkshopsRanching for profitRanching for profit 6565
Farm successionFarm succession 5050
Winegrape production, vineyard establishment and Winegrape production, vineyard establishment and vineyard managementvineyard management
100100
Livestock workshopLivestock workshop 3535
Partial budgetingPartial budgeting 1313
Analyzing agricultural investmentsAnalyzing agricultural investments 1313
Evaluating land lease agreementsEvaluating land lease agreements 1414
Crop profitability analysisCrop profitability analysis 77
Machinery costsMachinery costs 1010
Hay growers’ workshopHay growers’ workshop 3535
Direct marketing workshopDirect marketing workshop 1111
30% response rate30% response rate
Respondents from 16 different counties in the Respondents from 16 different counties in the Northwest; owned and/or managed 28 different Northwest; owned and/or managed 28 different agricultural enterprises; represented 77,220 acres agricultural enterprises; represented 77,220 acres under managementunder management
““On a scale from 1 to 5 (1 being none and 5 being a On a scale from 1 to 5 (1 being none and 5 being a great deal), how much useful knowledge did you great deal), how much useful knowledge did you gain as a result of your participation in this project?” gain as a result of your participation in this project?” 3.783.78
Evaluation via Evaluation via SSurveyurvey
““Decrease overhead.”Decrease overhead.” ““Invest more time looking at business to see what is Invest more time looking at business to see what is
losing money.”losing money.” ““Eliminate non-profitable enterprises.”Eliminate non-profitable enterprises.” ““Begin estate planning and meet with family members Begin estate planning and meet with family members
to discuss issues of succession and find out what next to discuss issues of succession and find out what next generation’s expectations might be.”generation’s expectations might be.”
““Make educated decisions vs. guesses and hope!”Make educated decisions vs. guesses and hope!” ““I will be able to provide better information when I will be able to provide better information when
approaching my lending institution. I can project which approaching my lending institution. I can project which crops would be best for our land.”crops would be best for our land.”
““Get my husband to figure out if it’s cost effective to Get my husband to figure out if it’s cost effective to buy machinery or farm.”buy machinery or farm.”
““What will you do differently What will you do differently following this workshop?”following this workshop?”
Started/completed a business plan (14)Started/completed a business plan (14) Holding regular family meetings (7)Holding regular family meetings (7) Analyzed my financial situation with my lender (10)Analyzed my financial situation with my lender (10) Started/completed an estate/succession plan (16)Started/completed an estate/succession plan (16) Made changes to better manage stressful periods Made changes to better manage stressful periods
in my life (13)in my life (13) Reviewed my insurance policies to determine if I Reviewed my insurance policies to determine if I
have appropriate coverage (17)have appropriate coverage (17) Started/completed a change in our business Started/completed a change in our business
structure (7)structure (7) Started/completed a marketing plan for my farm or Started/completed a marketing plan for my farm or
ranch (11)ranch (11)
““What changes have you made What changes have you made as a result of your participation as a result of your participation
in this project?”in this project?”
• Extension educators at the Louisiana State Extension educators at the Louisiana State University AgCenter will use farm succession University AgCenter will use farm succession materials from the Farm and Ranch Survival Kitmaterials from the Farm and Ranch Survival Kit
• The Farm Family Support Network has linked its The Farm Family Support Network has linked its Web site to the Farm and Ranch Survival Kit Web Web site to the Farm and Ranch Survival Kit Web sitesite
• Wyoming Department of Agriculture included farm Wyoming Department of Agriculture included farm succession installment in their Estate Planning succession installment in their Estate Planning Handbook for the state’s agricultural producersHandbook for the state’s agricultural producers
• Distribution of Austin Family Business Center Distribution of Austin Family Business Center workbooks to participantsworkbooks to participants
Other ImpactsOther Impacts
““I feel like I went from knowing nothing to be able to I feel like I went from knowing nothing to be able to make intelligent decisions.”make intelligent decisions.”
““We’re holding family meetings to discuss goals and We’re holding family meetings to discuss goals and objectives for use of our family property. Also working objectives for use of our family property. Also working with financial planner to look at long-term financial with financial planner to look at long-term financial objectives.”objectives.”
““We have prioritized what needs to be done first in We have prioritized what needs to be done first in setting up our farm. We are starting from scratch—as setting up our farm. We are starting from scratch—as in bare land with no improvements.”in bare land with no improvements.”
““Very good information. Real world stuff. Will have a Very good information. Real world stuff. Will have a value when used.”value when used.”
““Useful and practical info. Seems transferable to Useful and practical info. Seems transferable to various situations and enterprises. Very convenient various situations and enterprises. Very convenient program.”program.”
WA-OR Farm Succession program: $30,000 from WA-OR Farm Succession program: $30,000 from the USDA-RMA Western Center for Risk the USDA-RMA Western Center for Risk Management EducationManagement Education
NxLevelNxLevel®® and Cultivating Success and Cultivating Success®® programs programs
Livestock enterprise budgetsLivestock enterprise budgets
Economic development funding requestsEconomic development funding requests
Financial management and estate planning Financial management and estate planning educational program partnerships with community educational program partnerships with community colleges and Small Business Development Centercolleges and Small Business Development Center