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The Fastest Olympic Sport

• Luge is the fastest (95+ mph) and most competitive (timed to the thousandth of a second) sport in the Olympics

• USA Luge has produced more than 530 World Cup, World Championship and Olympic Medals since 1985

• Current Senior & Junior National Team Members in men’s, women’s and doubles are among the Top 20 in the World Rankings

• Led by reigning World Champion Erin Hamlin, the team is poised for success in Vancouver in 2010!

LUGE ATTRIBUTES:SHARP, INSPIRATIONAL, WORLD -

CLASS, COMPETITIVE, PATRIOTIC,

CUTTING EDGE, INTEGRITY, UNIQUE,

TECHNOLOGY-DRIVEN, SPORTSMANSHIP, SPEED, VALUE,

DEDICATION, HEALTHY/ATHLETIC,EXCELLENCE, EXTREME, ACHIEVEMENT

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An Olympian Opportunity

USA Luge:

• has a history of creating successful, long-term corporate partnerships; – Average tenure of present

partners: 7 years

• is a not-for-profit NGB, with 75+% of funds allocated to developing athletes and building the sport;

• is a marketing property whose reach extends from grassroots to global exposure and excitement; and

• maintains an experienced staff to service sponsors

In non-Olympic season ‘07 – ‘08 , luge races received 160+ hours of TV coverage, reaching 364 million

viewers in 57 countries

USA Luge generates an average of 100 million print media

impressions in non-Olympic years, and in Olympic years

approaches 300 million!

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Luge Fans• 53% male / 47% female

• 92% Caucasian

• 74% college or grad school

• 66% married

• 55% have children under age 18 living at home

• 76% home owners

Harris Interactive reports:

Luge is in the Top Tier of “most –popular” Winter Olympic sports, alongside figure skating & skiing

Consumers are 23% more likely to purchase products & services

from companies who fund the training of Olympic hopefuls

5% 9%

13%

46%

22%5%

< 1920-2930-3940-4950-5960+

26%

13%

21%

23%

17%$125,000 +$100-$124,999$75,000-$99,999$50,000-$74,999< $49,999

Age

HH Income

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Key Sponsorship Activations

• Corporate Hospitality

• Grassroots Marketing

• Mass Media

• Sponsor Support

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Corporate Hospitality

• Vancouver 2010 Olympics– Event tickets, entertainment,

hospitality

• National Championships & North American World Cups– Event tickets, hospitality,

entertainment, lodging, VIP access

• Winter Sports Weekends

• Fantasy Camps

• National Team Athlete appearances / speeches

• Lake Placid, NY Facility– Luge/bobsled track– Ski jumps– “Miracle on Ice” Hockey Arena

• Park City, UT Facility– Luge track– Winter activities

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Grassroots Marketing

• USA Luge Slider Search– Official USA Luge recruiting

program– Nationwide– Summertime: using wheeled

luge sleds

• Luge Challenge– Official USA Luge outreach

program– Nationwide – Wintertime: at ski resorts

• Win-at-School

• Six Flags / USA LugeWaterslide Challenge

• National Team Athlete appearances / speeches

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Mass Media

• Logo presence on apparel / sliding suits

• Use of USA Luge marks / logos on merchandise, collateral, advertising, promotions, etc.

• Presence on USA Lugeinterview banners

• Sponsorship, in-program features & ads in USA Luge-produced NBC and Universal Sports programming

• Presence on Universal Sports “event streaming” page

• Event signage at World Cup & National Championships

• Presence on USA Luge website

• Access to USA Luge opt-in database

• Presence in USA Luge e-newsletter

• Public Relations support

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Sponsor Support

• Category Exclusivity

• Participation in USA LugeAnnual Sponsor Conference

• Participation in USA LugeSponsor Photo Day

• USA Luge-provided annual sponsorship measurement report

• Credit towards USA Luge retail merchandise and shipping

• Access to Lake Placid HQ for tours and meetings

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Example Package Components

Rights Bronze Silver Gold Category Exclusivity √ √ √ Presence on USA Luge Uniforms, including: indoor/outdoor jackets, speed suits, interview attire, official attire

√ √ √

Identification as “Official X Level Partner” in USA Luge Promotional Mtls (including: newsletters, posters, press releases, electronic messages)

√ √ √

Promotional Presence on USA Luge Website √ √ √ Promotional Presence in USA Luge e-Newsletter √ √ √ Public Relations Support √ √ √ Participation in USA Luge Annual Sponsor Conference √ √ √ Approved Use of USA Luge Marks on merchandise and collateral √ √ √ Presence on Banners at USA Luge HQ √ √ √ Access to USA Luge HQ for Tours and Meetings √ √ √ USA Luge-Provided Sponsorship Measurement Report √ √ √ Access to USA Luge Merchandise at Wholesale √ √ √ Event Signage at World Cup and National Championships √ √ Right to Produce Co-branded Apparel and Merchandise √ √ Credit Towards USA Luge Merchandise and Shipping √ √ Participation in USA Luge Sponsor Photo Day √ √ Presence on UniversalSports.com / USA Luge Streaming Site √ Presence on USA Luge Repeat Banner for Interviews √ Access to USA Luge Opt-in Database √ Rotational presence in “Featured Sponsors” section of USA Luge Website √ Prominent Presence on USA Luge Uniforms, including: indoor/outdoor jackets, speed suits, interview attire, official attire, and podium hats

√

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Package Customization

Rights Bronze Silver Gold Pre-paid Olympic National Team Athlete Appearances (per year)

2 4 8

Spots in USA Luge Fantasy Camp

2 4 8 (exclusive)

VIP Access for Guests at World Cup & National Championships in US

10 25 40 (proprietary

area)

Pre-paid Tickets to Olympic Luge Events and Vancouver 2010 Opening Ceremonies (other event tickets at cost)

6 15 20

Corporate Hospitality Packages Grassroots Packages

Media PackagesGold: Title Sponsorship of 2 USA Luge TV programs on national cable, plus 2 advertisements, 1 in-program feature & opening and closing billboardsSilver: Title Sponsorship of 1 USA Luge TV program on national cable, plus 2 advertisements, 1 in-program feature & opening and closing billboardsBronze: 1 Billboard on USA Luge TV program on national cable

Rights Bronze Silver Gold Pre-paid Olympic National Team Athlete Appearances (per year)

2 4 8

Prize-Level Sponsor of Luge Challenge

√ √

Sponsor of USA Luge Slider Search

√ (Associate)

√ (Title)

Sponsor of Waterslide Challenge

√ (Associate)

√ (Title)

Title Sponsor of Win-at-School or other athlete engagement program

√

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Let us Customize Luge for You!

• Jen Rottenberg– 310.826.2839– j.rottenberg@dsnvmarketing.com

• David Mitchell– 203.504.2150– dmitch1@optonline.net