The first 21 days

Since it is our aim to achieve the highest possible price for your property, we will set the asking price for our initial marketing (in line with your instructions) a little higher than we expect the market to bear. When a property first enters the market, momentum is generated, because all the qualified buyers (those in the price range who have been looking around for some time and are ready to buy) will discover the property for the first time. Competition peaks in the first few weeks of marketing and buyers are most likely to make the highest offers for fear of losing out to someone else.