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1OFFSHORE-MAG.COM
2020Media Kit
o�shore-mag.com
2World Trends and Technology
for Offshore Oil and Gas
Why Offshore
In its 66th year in publication, Offshore magazine is proud to now be part of the Endeavor Business Media (EBM) family. With the mission of reaching new heights in B2B media, Offshore and EBM will continue delivering timely and relevant information while connecting advertisers to people and media solutions.
Here are just some of the ways our new “endeavor” benefits youVerified Audit Circulation (VAC) – As part of EBM, Offshore will continue to provide accurate circulation data reporting — now using VAC — to ensure that your marketing message reaches your intended audience.
Expanded Advertising Portfolio – In addition to the media programs that you already know, Offshore now provides even more ways to create brand awareness, generate and nurture leads, and segment or engage with our audiences. Check out some of the new website ad units, white paper programs, and native advertising as you peruse these pages.
Network Accessibility – As an affiliate of Offshore magazine you’re also part of the EBM Industrial Network. This network spans vertical markets including flow control, water, and utilities, enabling us to respond quickly to changes in market conditions and allowing you to better leverage our industry knowledge and relationships across related industry verticals.
3 Circulation 4 Editorial Calendar6 Website Advertising8 eNewsletters9 Native Advertising10 Email Marketing12 Webcast & Technical Briefs13 White Paper Programs14 Lead Nurturing - Amplify15 Retargeting & Proximity Marketing16 Storytelling17 Research & Data18 Offshore Marketing Solutions19 Maps & Posters20 Events21 PennWell Books22 Rates & Specs24 Contact Us
WE ARE OFFSHORE
PAUL WESTERVELTVice President & Group Publisher
JEREMY BECKMANEditor – Europe
DAVID PAGANIEChief Editor & Conference Director
JESSICA STUMPAssistant Editor
BRUCE BEAUBOUEFManaging Editor
DAVID DAVISGlobal Sales Manager
GAIL KILLOUGHConference Manager
TABLE OF CONTENTS
3OFFSHORE-MAG.COM
Influence
With more than 48,000* qualified subscribers, Offshore is published 10 times a year and is available in both print and digital formats. Offshore magazine, its website Offshore-mag.com, and its daily and monthly eNewsletters are resources that the marine offshore industry relies on to deliver timely news on trends and technologies that are setting new standards of performance and engineering.
Readers are Seeking New Vendors80% are looking for information on suppliers or vendors
or are looking to make a purchasing decision
76% are likely to consider products and systems from new or alternative vendors
Business / Industry64% Oil & Gas Company or Oil & Gas
Consulting Companies
15% Contracting Companies – Drilling, Seismic, Pipeline, Fab Yard Companies
9% Engineering Companies
9% Service & Supply Companies
3% Academia & Research Facilities/Other
Job / Function55% Executive Management
34% Engineering, Consulting
6% Geology / Geophysics / Other
5% Field Professionals
Location56% North America
16% Europe
15% Asia/Asia Pacific
7% Africa
3% Middle East
3% South & Central America
Readers have Purchasing Authority74% have purchasing authority
60% have influence or authority for purchases over $25,000
48,007 56% 44%TOTAL QUALIFIED CIRCULATION
26,837 21,168North AmericaSubscribers
InternationalSubscribers
Audience Profile, October 2019
4World Trends and Technology
for Offshore Oil and Gas
Editorial Calendar
DECEMBER/JANUARY FEBRUARY MARCH APRIL MAY JUNE/JULY AUGUST SEPTEMBER OCTOBER NOVEMBER
ISSUE FOCUS
GEOGRAPHIC FOCUS
TECHNOLOGY FOCUS
MAPS & POSTERS
SPECIAL REPORTS/SURVEYS
EMAIL NEWSLETTER SHOW DAILIESAD CLOSE
MATERIAL DUE
BONUS DISTRIBUTION
Top Offshore ProjectsTopsides, Platforms & Hulls OverviewOffshore Wind
Gulf of Mexico
HP/HT Technology
Sand ControlTopsides, Platforms & HullsOffshore Wind
AUVs/ROVs
Deepwater Operations
U.S. Gulf of Mexico Map
Deepwater Gulf of Mexico Discoveries
Dec 19
Dec 30
Deepwater Operations Feb 4 - 6Galveston, TX
Topsides, Platforms & HullsFeb 4 - 6Galveston, TX
Offshore Wind Executive SummitFeb 4Galveston, TX
Top 10 Offshore Drilling Contractors Employment TrendsDrilling & Production
Latin America / Brazil
Drilling Rig Equipment
Digital Well Design & Operations
Platform Life Extension
Subsea Tiebacks
Top 10 Offshore Drilling Contractors
Jan 22
Jan 29
Subsea Tieback Forum & ExhibitionFeb 18 - 20, San Antonio, TXSPE/IADC Drilling Conference & Exhibition Mar 3 - 5, Galveston, TXCERAWeek Mar 9 - 13, Houston, TXAustralasian Oil & Gas Exhibition & Conference Mar 11 - 13, Perth, AustraliaNACE Corrosion Mar 15 - 19, Houston, TXOffshore Mediterranean Conference TBD, Ravenna, ItalyGEO2020 Mar 16 - 19, Bahrain
Reservoir Characterization
Seismic Exploration
Asia/Pacific
3D SeismicMulti-client Seismic Reservoir CharacterizationSubsea Boosting & Processing
20K Technology
Subsea Processing/Boosting Poster
Feb 19
Feb 26
SPE/ICoTA Well Intervention Mar 24 - 25 The Woodlands, TXAADE Fluids 2020 Mar 24 - 25 Houston, TX
Pre-OTC IssueDrilling Technology ReportPort FourchonSupplement
Global E&P Analysis and Field Development Forecast (Part 1)Well Design/Construction
Rig and Platform Automation
Production Optimization
Flow Assurance
Rotary Steerable SystemsPort Fourchon Supplement
Mar 11
Mar 18
Offshore Technology Conference May 4 - 7Houston, TX
AD READERSHIP STUDY
5OFFSHORE-MAG.COM
Editorial Calendar
DECEMBER/JANUARY FEBRUARY MARCH APRIL MAY JUNE/JULY AUGUST SEPTEMBER OCTOBER NOVEMBER
ISSUE FOCUS
GEOGRAPHIC FOCUS
TECHNOLOGY FOCUS
MAPS & POSTERS
SPECIAL REPORTS/SURVEYS
EMAIL NEWSLETTER SHOW DAILIESAD CLOSE
MATERIAL DUE
BONUS DISTRIBUTION
Drilling and Production Technology
Middle East
Trends in Seismic InterpretationDeepwater Construction & Field DevelopmentMarginal Field DevelopmentDeepwater Well ControlBOP Technology
Environmental Drilling and Completion FluidsOffshore Wind
Aug 18
Aug 25
SPE ATCEOct 5 - 7 Denver, CO
SEG Annual Meeting Oct 11 - 16 Houston, TX
Gulf of Mexico Mid-Year ReportOTC Technology ReviewDrilling Rig ReportUS/Mexico – Gulf of Mexico
Subsea Well Intervention
Well Completion Technology
Cables & Umbilicals
Pipeline Construction
Brazil Map
Mobile Rig ConstructionStimulation Vessels
Jun 16
Jun 23
OTC IssueGlobal E&P ReportNOIA, France
Global E&P Analysis and Field Development Forecast (Part 2)Deepwater Drilling Technology
Platform Design & ConstructionSubsea Tiebacks
Subsurface Data Analytics
Deepwater Records, Solutions, & Concepts
Offshore Technology ConferenceApr 8
Apr 15
Offshore Technology Conference May 4 - 7Houston, TX
PNEC May 19 - 21 Houston, TX
FPSO Brazil Congress May 26 - 27 Rio de Janeiro, Brazil
AAPG ACE Jun 7 - 10 Houston, TX
IADC World Drilling Conference Jun 16 - 17 Paris, France
ONS Issue
Offshore Wind Supplement
Northwest Europe
Deepwater Well ConstructionDrilling Rig EquipmentFloating Wind DesignFloating Platform OperationsP&A/Decommissioning
FPSO Poster
Offshore Global MWD/LWD Services
ONS
Jul 21
Jul 28
Offshore Northern Seas Aug 31 - Sep 3 Stavanger, Norway
Rio Oil & GasSep 21 - 24 Rio de Janeiro, Brazil
Deepwater Field Reports
Shipyard/Fabyard
Africa
Digital OilfieldVoice & Data CommunicationsFloating Platform Design & ConstructionCorrosion ControlRemote Operations & MonitoringFlow Assurance Poster
Sep 16
Sep 23
Africa Oil Week TBDCape Town, South Africa
ADIPEC TBD Abu Dhabi, UAE
Engineering & Construction
Offshore Technology from Europe Supplement
Mediterranean
Project Management & Execution
Field Development Concepts
Subsea Completion Technology & Equipment
Training & Safety
Pipelay Vessels Poster
Survey
Oct 14
Oct 21
Arctic Technology Conference TBD
International Workboat Show TBD New Orleans, LA
AD READERSHIP STUDY
6World Trends and Technology
for Offshore Oil and Gas
Website Advertising
Expandable LeaderboardExpandable Leaderboards are a highly interactive, rich media ad unit that provide impactful branding and direct-response opportunities. This premium position ad unit beneath Offshore’s top navigation menu provides ongoing visibility, even when collapsed. As one of the largest ad units available, the Expandable Leaderboard can support a more detailed message through the use of streaming video and multiple targeted links to your offers.
Reskin / Wallpaper Offering maximum impact across desktop, tablet, and mobile devices, the Wallpaper “reskins” offshore-mag.com, delivering maximum exposure for your branding while yielding high click-through rates. This ad unit displays across on the top and side borders of the webpage, creating a background on the page that surrounds Offshore’s editorial content. Only available through Endeavor Business Media, this high impact ad unit yields the highest click-through rate of any measured ad type.
Banner AdsHomepage PositionsThese prominent banner positions align your company with the most respected content serving the information needs of thousands of industry professionals. Generate broad visibility for your brand and product messaging among industry professionals accessing offshore-mag.com worldwide.
• Drilling and Completion
• Production• Deepwater• Field Development• Regional Reports
• Geosciences• Subsea• Rigs/Vessels• Pipelines • Business Briefs
Topic Center BundlesTopic Center Bundles align your message with relevant content as it appears on the pages accessed from the top navigation of the site, providing more targeted impressions. With the topic center bundle, you receive the site sponsor, skyscraper, and super leaderboard positions.
OFFSHORE TOPIC CENTERS INCLUDE
HIGH IMPACT BANNER AD SPECIFICATIONS
Expandable LeaderboardOpen 970 x 415Closed 970 x 90
Reskin/WallpaperWallpaper 1658 x 1058Transparent Component 300 x 250
BANNER AD SPECIFICATIONSSite Sponsor 300 x 250Skyscraper 300 x 600Super Leaderboard 728 x 90 include 300 x 50 for mobileBillboard 970 x 250
Ad sizes listed above apply to both Homepage Positions and Topic Center Sponsorships.
High Impact Banner Ads
7OFFSHORE-MAG.COM
Drive Traffic
Expandable Leaderboard Closed 970 x 90
Expandable Leaderboard Open970 x 415
Site Sponsor300 x 250
Skyscraper300 x 600
Super Leaderboard 970 x 90
Reskin / Wallpaper1658 x 1058
Super Wallpaper Transparent Component
300 x 250
8World Trends and Technology
for Offshore Oil and Gas
eNewsletters
Target AudiencesOffshore’s topic-specific eNewsletters allow you to place your advertising campaign around relevant content to industry professionals who have chosen to stay up-to-date on breaking news and product information on a specific topic.
Filled with trusted technical content by the industry’s most knowledgeable experts, these eNewsletters are a simple and effective way to drive traffic and push your marketing message to professionals who are specifically focused on topics that relate to your products and services.
DAILYOFFSHORE DAILY(MONDAY – FRIDAY)A glance at all the top offshore-related headlines every morning. This daily newsletter provides readers with the latest developments and news in the marine/offshore industry.
BI-MONTHLY OFFSHORE INTERNATIONAL (SECOND & FOURTH TUESDAY)
News related to developments in drilling and completion, field development, subsea, geology and geophysics, pipeline, production, and rigs/vessels from the North Sea, Africa, Latin America, Middle East, and Asia.
MONTHLY SUBSEA (FIRST THURSDAY)
A detailed review of advances in subsea wells, tieback technology, flow assurance methods, and challenges in deepwater operations.
DRILLING TECHNOLOGY (THIRD THURSDAY)
Updates on the latest drilling equipment, techniques, challenges, and technologies.
Leaderboard 600 x 100
Middle Position300 x 250
Intro Text80 words
Skyscraper300 x 600
9OFFSHORE-MAG.COM
Native AdvertisingExtend the reach of your content to our audience by promoting your company’s articles in the context of our editorial content. Native headlines appear adjacent to our editorial articles, which are hosted on our website or placed in eNewsletters as an intro text ad, making it a non-interruptive experience. Users are highly receptive to Native Advertising especially if it is relevant to the content they are seeking.
Native Ad
Native Advertising
Native Ad
Headline: 20-75 Characters including spacesText: 40-255 Characters including spaces1 Clickthrough URLHigh Resolution Image
Native-sponsored Content
Max of 4 Articles must include: One .doc file containing each Article -Article images must be sent as separate attachments. Headline: 20-75 characters including spaces. Synopsis: 40-255 characters including spaces. One primary image per article required - Must be at least 1200x675 Companion Banners - Please submit creative for each of the following sizes: 970x90(Desktop) + click-through URL 728x90(Tablet) + click-through URL 300x50(Mobile) + click-thru URL 300x250 + click-through URL 300x600 + click-through URL
• Your headlines appear adjacent to our editorial articles.
• Business users are receptive to native advertising, when it is relevant to the content they are seeking.
• Paid placement of your articles offers the opportunity to extend the reach of your content articles to our audience.
• Native Advertising content is indexed by Google and is more discoverable because of our site’s authoritative search engine ranking on industry topics.
• Articles are also indexed by our site’s search engine, increasing on-site findability.
10World Trends and Technology
for Offshore Oil and Gas
Email Marketing
Email List RentalExpand your email list by renting our list of subscribers. Offering quick response at a low cost, Email List Rentals allow you to reach a targeted audience with your custom email deployment. Your message will be sent to the industry professionals that you’ve specified from our database list selects and can be used for a nearly unlimited variety of promotional programs.
Automated Campaign & List RentalAfter your initial email deployment, you receive three additional opportunities to push your marketing message to potential customers. Test new subject lines, new creative, and new content – plus find out which days and times resonate best with your target audience. Detailed reporting is provided following each deployment, giving you qualified leads for your sales pipeline.
Offering quick response at a low cost, this program allows you to reach a specific audience with custom messaging based on their interaction with the initial email promotion. Your message is sent to industry professionals selected from our database and can be used for a nearly unlimited variety of promotional programs. It takes email marketing to the next level using multi-tiered marketing automation.
ADDITIONAL SEND #1NON-OPENS• Same Creative as Initial Send• NEW Subject Line• NEW Send Date & Time• Detailed Report
ADDITIONAL SEND #2OPENS – NO CLICKS• DIFFERENT Creative• Similar Content• NEW Subject Line• Detailed Report
ADDITIONAL SEND #3OPENS – CLICKS• DIFFERENT Creative• DIFFERENT Content• NEW Send Date & Time• NEW Subject Line• Detailed Report
Offshore’s email solutions take your targeted marketing campaigns beyond list rental with Automated Campaigns and Native emails.
EMAIL SOLUTIONSTHAT WORK
11OFFSHORE-MAG.COM
Email Solutions
Application GuidesI N F O R M . E D U C A T E . I N N O V A T E .
���������������������������� ���������������������� ��������
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�������������������� ������ ��������������������������������������������
��� ������������������������ ��������������������������������������������
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Native EmailCo-produced with Offshore’s editorial specialists, Native Emails deliver your content to a targeted audience based on your list selects in a format that replicates Offshore’s branding and editorial voice. Drive higher engagement and generate leads for your business by aligning your messaging with both Offshore’s brand and audience influence.
SPECIFICATIONS
To kick off the content development process, please provide the following:• Up to 300 words on native email subject• Image: 550 x 300 pixels• Company logo• Any additional material to inform the development of anchor content
for the program
12World Trends and Technology
for Offshore Oil and Gas
Content Marketing
WebcastsWebcasts generate highly qualified, active leads while presenting your technology expertise to industry professionals. Live events are available on demand and promoted on Offshore’s website for six months. Sponsors receive detailed registration information from all registrants, providing your sales staff with a database of quality prospects gathered from a captive global audience.
EXCLUSIVE WEBCAST Exclusive webcasts are a highly effective way to communicate your company’s
technology advancements, technical expertise, to showcase customer testimonials, and to explain product differentiators. Webcasts are integral to lead generation and thought leadership once a brand is established in the industry.
EDITORIAL WEBCAST Sponsoring an Offshore editorial-driven webcast aligns your company’s brand with a
technology-rich presentation delivered by some of the industry’s most respected leaders.
Leverage Offshore’s audience and use webcasts to generate leads and build thought leadership.
Technical BriefsTechnical Briefs are a compilation of two-to-four complementary pieces of content designed to provide our audience with a download-able PDF format of in-depth, valuable content on a key industry topic.
Garnered from the pages of our highly respected magazines and websites, Technical Briefs are posted to our website to generate leads not only from our audience but from online search as well. To increase exposure and maximize performance, an exclusive email is sent to targeted users from our database.
13OFFSHORE-MAG.COM
White Paper Programs
White PapersWhite Papers ensure your content is visible where industry decision makers go to conduct purchasing research and create vendor short lists. Online White Paper sponsorships leverage our site’s content depth and SEO expertise, resulting in a powerful marketing tool to educate your next potential customer. Custom registration forms help provide your sales staff with a database of quality leads.
Video White PapersVideo White Papers offer customers the ability to establish their companies as thought leaders by educating industry professionals on solutions to their most challenging problems. These 5- to 12-minute, professionally produced videos are shot at your location of choice by our experienced video staff. The final video will be hosted on our website and promoted to a targeted Offshore audience.
SMARTpaperTransform your white paper content into a marketing solution that delivers high engagement to your custom content. This cloud-based marketing solution includes SMARTpaper design, and is then published and prominently featured as Sponsored Content on the homepage of our website for up to 12 months. Interactive graphics and video engage audiences and content is optimized for mobile, tablet, laptop, and desktop devices.
We’ll drive traffic to your SMARTpaper with one exclusive email to targeted audiences and extend access to Offshore’s Facebook and Twitter and followers.
Customized content optimized for mobile, tablet, laptop, and desktop services.
14World Trends and Technology
for Offshore Oil and Gas
AmplifyThis three-step lead nurture program utilizes a series of emails and landing pages designed to guide your potential customers along the sales journey, from awareness to consideration and, ultimately, to purchase.
Using the latest marketing automation technology, Amplify helps identify highly qualified prospects as they move through the sales funnel. We do this through a multi-step, or tiered, email campaign. Those prospects who have interacted with each tier of the campaign have identified themselves as highly qualified while becoming very familiar with your brand story.
TARGETED LISTChoose from our database of job titles, industries and technology segments to create a custom list of your target prospects.
Lead Nurturing
CUSTOM CONTENTEach Amplify program includes three mobile-responsive emails and three dedicated landing pages. Work with our content marketing team to create engaging content that clicks with readers.
SUPERIOR RESULTSAmplify programs significantly outperform standard e-blasts, often yielding open rates and CTRs that are three-to-five times higher.
15OFFSHORE-MAG.COM
Website and Facebook Audience ExtensionExtend your reach with Offshore’s highly engaged website and Facebook audiences. Visitors of offshore-mag.com are served targeted advertising as they browse other web pages or their Facebook feed after they’ve left the Offshore website.
BENEFITS• Click-through rates as high as 1%• Targeted audience• Amplified branding and purchase prompts• Cost effective• One ad fits all
Retargeting & Proximity Marketing
LOCATION TARGETINGReach consumers while they’re at specific locations or offices, etc.
AREA TARGETINGInvite potential customers to your location when they’re nearby.
CONQUEST TARGETINGReach consumers while they’re visiting your competitors’ locations.
ACTIVITY & INTEREST TARGETINGReach consumers based on the category of conferences they attend or companies they visit.
MicroProximityIdeal during trade shows, conferences, and special events, the MicroProximity program allows you to target users in a specific geographic location in real time.
Users who have location services enabled on their mobile apps will be served your marketing message as they walk the show floor or attend a conference/event.
Latitude and longitude will be validated prior to your messaging being served, ensuring you reach the greatest number of prospective customers. Once the program is complete, you will receive detailed reporting on impressions, total clicks, and click-through rates by day and time of day.
WEBSITE & FACEBOOK AUDIENCE EXTENSIONSubmit the following sizes: 728x90, 320x50, 300x600, 300x250 in JPG, GIF, or PNG format plus click-thru URLs.
• GIF’s cannot be animated for more than 30 seconds.
• Banners must include a logo that is displayed on the landing page
16World Trends and Technology
for Offshore Oil and Gas
ClarityAdapt any Offshore editorial supplement (digital or print) into a content marketing piece that not only aligns your brand with Offshore editorial content, but also positions your company as a thought leader on a particular topic. The Clarity platform converts a supplement into an engaging platform to which you can add links, video, and audio to your own content.
We’ll drive traffic to your Clarity campaign through an integrated campaign that includes an Offshore-templated email deployment directed to a select list of our audience, banner advertising, and social media promotion.
Storytelling
LET OUR CUSTOM PUBLISHING EXPERT, ROY MARKUM, HELP TELL YOUR STORY
[email protected] | 713.963.6220
Clarity Please allow 3-4 weeks, once materials are submitted, for production
CONTACT YOUR SALES REPRESENTATIVE FOR ARTICLE REPRINTS.
Custom Publishing
Article Reprints
Influence audiences by telling your story while establishing your company, brand, project, or event as an industry thought leader. Team with us to write, edit, and produce your custom piece publication or supplement to showcase emerging technologies, to share development ventures, display the results of research projects, to highlight innovative equipment and technology, or to celebrate an anniversary.
Turn your editorial content into a valuable marketing tool. Once your article is published in Offshore, talk to your sales representative to produce or customize a hard copy or digital e-print to distribute at tradeshows and meetings or to upload to your company’s website. Article reprints are a perfect handout for tradeshows and conferences or can be used as a tool to drive traffic on your website while establishing your company or brand as a trusted authority.
17OFFSHORE-MAG.COM
Research & Data SolutionsLooking for information? Team up with Offshore Research to develop effective surveys that tap Offshore audiences to gather the data you need. The research team then analyzes the results and compiles them into a special report in both PowerPoint and Excel formats. In addition, you’ll receive the raw data without respondent names.
Offshore Research also provides insight and analysis at the company, country, and industry levels including but not limited to competitor and market data, valuations, market trends, product pipelines and forecasts to deliver high quality analysis and business intelligence gathered from in-depth primary and secondary research.
In addition, we’ll work with you to produce a customized infographic to help you illustrate or present your research results.
Research & Data Solutions
CONTACT US FOR MORE [email protected]
SURVEYS
For an easy and effective method for gathering the information you need, tap Offshore Research’s robust lists of energy contacts to generate responses to your organization’s questions. Results are analyzed and compiled into a special report in PowerPoint and Excel. In addition, you’ll receive the raw data without respondent names.
INFOGRAPHICS
Infographics are graphic representations of data and information that can be absorbed at a glance. Presenting information in a visual format provides viewers immediate knowledge. Infographics are also a great way to present your custom content.
CONSULTING
Offshore Research provides insight and analysis at the company, country, and industry levels including but not limited to competitor and market data, valuations, market trends, product pipelines, and forecasts.
With vetted experts across the globe, our team delivers high quality analysis and business intelligence from in-depth primary and secondary research to proprietary databases and directories.
18World Trends and Technology
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Custom MarketingOffshore Marketing Solutions offers custom marketing solutions designed to support your marketing objectives and ad program. Let us assist in creating messaging, design, content marketing, SEO, web development, or event planning. Our integrated approach enables us to create out-of-the-box marketing elements, campaigns, and strategies to fulfill your marketing goals.
With our roots in media and energy, we are knowledgeable in creating effective marketing pieces that translate into print, mobile, live and online, and that speak to specific audiences.
• Our affiliation with numerous conferences and exhibitions worldwide provides experience in driving results for your tradeshow presence.
• As a familiar face in the energy industry, Offshore Marketing Solutions excels in introducing new brands and products to uncharted market segments.
• Access to Endeavor data assets and audiences gives us the intelligence necessary to provide a thorough competitive analysis – perfect for exploring and navigating new geographic or industry segments.
FROM COPYWRITING TO DESIGN AND PRODUCTION, our team creates compelling, specialized, and targeted messaging that resonates with audiences across new and traditional media platforms.
SPEAK WITH YOUR OFFSHORE REPRESENTATIVE about developing your next website; corporate brochure; tradeshow display; promotional video; print, online, or social campaign; whitepaper or technical article.
PARTNER WITH OFFSHORE – the brand you know and trust – to deliver your message to the right audience and see results.
Offshore Marketing Solutions
VIEW OUR CAPABILITIES AND PORTFOLIO AT marketingsolutionsendeavorb2b.com
Connecting you with customers through:
STRATEGIZE
IMPLEMENT
SUCCESS
• Marketing Strategy
• Digital Design
• Print Design
• Website Design and Development
• Content Creation
• Video Marketing
• Meeting Planning
19OFFSHORE-MAG.COM
Brand AwarenessMaps and posters provide long-term brand exposure while targeting viewers who use them as resources to perform their job. Delivered to all print and digital subscribers, Offshore maps and posters that hang in offices, control rooms, and training areas, are seen and referenced by oil and gas professionals worldwide on a regular basis. Advertisers also enjoy the benefits of reaching audiences beyond the Offshore circulation when maps and posters are popularly distributed at industry events.
Maps & Posters
2020 MAPSU.S. Gulf of MexicoMexicoBrazil
2020 POSTERS
Subsea Processing / Boosting PosterDeepwater Records, Solutions & ConceptsFPSOPipelay Vessel
Double Unit10.5” x 2.1875”
Double Unit10.5” x 2.1875”
Double stacked ad unit
4.375″ x 5.25″
Single Unit5.25” x 2.1875”
Single Unit5.25” x 2.1875”
Single Unit5.25” x 2.1875”
Top/bottom half18.5” x 2.1875”
AD UNIT PRICE
Single Unit $4,950Double Unit $7,950Double Stacked Unit $7,950Top/bottom Half $21,500Exclusive Sponsor $39,000
20World Trends and Technology
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Events
P U R S U I N G E X C E L L E N C E
TOG E T H E R
UPCOMING EVENTS
Solutions for Global Subsea DevelopmentWorld’s largest subsea event addresses new operational issues, challenges, and solutions, critical to improving the subsea industry’s quality, safety, and economics.
Emerging Trends in Upstream Oil & Gas Data Management & AnalyticsParticipants learn from real-world case studies that reinforce standards and best practices in data management, infrastructure and technology.
FEB18-20 MAY19-20Building Towards the Future of EnergyDecision makers from worldwide wind, and offshore oil and gas explore the current market including project development, important policy issues, and the complicated supply chain.
FEB 4Addressing Deepwater Operational ChallengesCommitted to developing resources and showcasing technologies that withstand hostile and ultra-deepwater environments.
Innovating Design, Engineering, Construction, Transportation, and InstallationThe only conference and exhibition dedicated to Topsides, Platforms, & Hulls for both deep and shallow water.
FEB 4-6
San Antonio, TXsubseatiebackforum.com
Houston, TXpnecconferences.com
Galveston, TXoffshorewindsummit.com
Galveston, TXoffshore-event.com
N O W C O - L O C A T E D
Data + Infrastructure + Technology
24 T H A N N U A L
20 A N N I V E R S A R YTH
21OFFSHORE-MAG.COM
Books
So many titles to choose from, so much to learn!Learning about the oil and gas industry can seem like a daunting task. Whether you’re starting a new job, calling on clients and prospects, or introducing a new product to the market, PennWell Books offers a variety of non-technical guides to simplify the process by helping you get up to speed — quickly!
To find more must read titles, visit pennwellbooks.com An Endeavor Business Media Company
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HOW TO SUBMIT YOUR PRINT AND/OR DIGITAL AD MATERIAL
TO FTP TRANSFER
For large files over 10MB, please send via ftp, using a free service such as www.wetransfer.com
Please use [email protected] in the “email to” field for your upload. Be sure to include: advertiser name, publication name, and issue date in the message field
TO EMAIL PRINT MATERIAL
For files up to 10 MB, please email your ad to:
Include advertiser name, publication name, issue date.
TO EMAIL DIGITAL MATERIAL
Include advertiser name, publication name, digital placement, and run dates.
Rates & Specs
Offshore is distributed on the 15th of each month.
DISPLAY ADVERTISING RATES4-COLOR RATES 1X 3X 6X 12X
Full Page $9,855 $9,675 $9,450 $9,2252/3 Page $7,875 $7,740 $7,605 $7,4701/2 Page $6,413 $6,300 $6,188 $6,0751/3 Page $4,928 $4,838 $4,725 $4,6131/4 Page $3,960 $3,870 $3,780 $3,6901/6 Page $3,375 $3,218 $3,105 $2,880Full Page Spread $17,235 $16,920 $16,605 $16,2901/2 Page Spread $11,250 $11,025 $10,800 $10,575
NOTE: Prices listed are gross USD and are subject to a 15% agency commission allowance.
MAPS & POSTERSAD UNIT WIDTH X HEIGHT PRICE
Single Unit Inches: 5.25″ x 2.1875″ $4,950 Millimeters: 134 mm x 56 mm
Double Spot Inches: 10 1/2” x 2.1875” $7,950 Millimeters: 267 mm x 56 mm
Double Stacked Unit Inches: 4.375″ x 5.25″ $7,950 Millimeters: 111 mm x 134 mm
Top/Bottom Half Inches: 18.5” x 2.1875” $21,500 Millimeters: 470 mm x 56 mm
Exclusive Sponsor Inches: 37” x 2.1875” $39,000 Millimeters: 940 mm x 56 mm
PREMIUMS (Add to 4-color rate)
Cover 2 10%Cover 3 10%Cover 4 15%Island $650
DISCOUNTS(Subtract from 4-color rate)
B&W $2,3402-color $1 , 1 1 5
SPLIT RUNS
$1,250
FULL PAGE SPREADLive Area: 15 x 9.5˝ (381 x 241 mm) Trim: 16 x 10.5˝ (406 x 267 mm) Bleed: 16.25 x 10.75˝ (413 x 274 mm)
HALF PAGE SPREADLive Area: 15 x 5˝ (381 x 127 mm)Trim: 16 x 5.25˝ (406 x 133 mm)Bleed: 16.25 x 5.5˝ (413 x 140 mm)
FULL PAGELive Area: 7 x 9.5˝ (178 x 241 mm)Trim: 8 x 10.5˝ (203 x 267 mm)Bleed: 8.25 x 10.75˝ (210 x 274 mm)
2/3 PAGELive Area: 4.5 x 9.5˝ (114 x 241 mm) Trim: 5 x 10.5˝ (127 x 267 mm)Bleed: 5.25 x 10.75˝ (133 x 274 mm)
1/2 PAGE VERTICALLive Area: 3.375 x 9.5˝ (86 x 241 mm) Trim: 3.875 x 10.5˝ (98 x 267 mm)Bleed: 4.125 x 10.75˝ (105 x 274 mm)
1/2 PAGE HORIZONTALLive Area: 7 x 4.875˝ (178 x 124 mm) Trim: 8 x 5.25˝ (203 x 133 mm)Bleed: 8.25 x 5.5˝ (210 x 140 mm)
1/2 PAGE ISLANDLive Area: 4.5 x 7.375˝ (114 x 187 mm) Trim: 5 x 8˝ (127 x 203 mm)Bleed: 5.25 x 8.25˝ (133 x 210 mm)
1/3 PAGE HORIZONTAL7 x 3.3125˝ (178 x 84 mm)
1/3 PAGE SQUARE4.5 x 4.875˝ (114 x 124 mm)
1/3 PAGE VERTICAL2.25 x 9.5˝ (57 x 241 mm)
1/4 PAGE3.375 x 4.875˝ (86 x 124 mm)
1/6 PAGE2.25 x 4.875˝ (57 x 124 mm)
PRINT AD SPECSAll text, logos, borders, and boxes that do not bleed should stay within the live area. No charge for bleed.
23OFFSHORE-MAG.COM
HOMEPAGE BANNER ADSSite Sponsor $2,450Skyscraper $3,150Super Leaderboard $3,475Billboard $6,000Reskin / Wallpaper $6,500
TOPIC CENTER BUNDLESDrilling & Completion $3,850Production $3,650Deepwater $3,500Field Development $2,600Regional Reports $2,300Geology/Geophysics $2,400Subsea $2,600Rigs & Vessels $2,350Pipeline & Transportation $1,750
OTHER DIGITAL PRODUCTSExclusive Webcast Sponsorship $18,000Editorial Webcast Sponsorship $6,000Technical Brief $4,650Email List Rental (Advertiser) $575 (5,000 name min)
Email List Rental (Non-advertiser) $675 (5,000 name min)
Social Media Boost $1,500
NOTE: Prices listed are gross USD and are subject to a 15% agency commission allowance.
eNEWSLETTERS
DAILY
OFFSHORE DAILYIntro Text Ad $3,600Intro Text Ad 2 $3,000Top $2,850Skyscraper $2,350Middle 1 $1,920Middle 2 $1,620
BI-MONTHLY
OFFSHORE INTERNATIONALIntro Text Ad $2,500Intro Text Ad 2 $1,900Top $1,750Skyscraper $1,250Middle 1 $1,250Middle 2 $950
MONTHLY
SUBSEA REPORTIntro Text Ad $3,400Intro Text Ad 2 $3,000Top $2,650Skyscraper $2,050Middle 1 & 2 $2,050
DRILLING TECHNOLOGY REPORTIntro Text Ad $3,400Intro Text Ad 2 $3,000Top $2,650Skyscraper $2,050Middle 1 & 2 $2,050
Rates & Specs
DIGITAL SPECSHOMEPAGE PLUSLeaderboard: 970 x 90 (Desktop), 40K
728 x 90 (Tablet), 40K 300 x 50 (Mobile), 40K
Skyscraper: 300 x 600, 40KSite Sponsor: 300 x 250, 40KAnchor: 970 x 90 (Desktop), 40K
728 x 90 (Tablet) , 40K 300 x 50 (Mobile), 40K
BILLBOARDCollapsed: 970 x 90, 60KExpanded: 970 x 250, 150K
RESKIN / WALLPAPERSuper Wallpaper: (submit both)
1658 x 1058, 50KTransparent Banner: 300 x 250, 40K
TOPIC CENTER BUNDLES(Bundles includes all units listed)970 x 90 (Desktop) 728 x 90 (Tablet) 300 x 50 (Mobile)
You may submit up to 4 ads for each of the following sizes:300 x 250 300 x 600
DAILY, MONTHLY AND EXCLUSIVE ENEWSLETTERSTop: 600 x 100, 40KSkyscraper: 300 x 600, 40KMiddle: 300 x 250, 40K
Prices for the following media offerings may vary based on your objectives. Speak to your representative for more information on:
Native AdvertisingAutomated Email CampaignsNative EmailsWhite PapersVideo White Papers
SMARTpapersAmplify Website Audience ExtensionFacebook Audience ExtensionProximity Marketing
WEBSITE & FACEBOOK AUDIENCE EXTENSIONJPG, GIF, or PNG format plus click-thru URLs728x90 320x50 300x600 300x250 GIF’s cannot be animated for more than 30 seconds.
Banners must include a logo that is displayed on the landing page
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UNITED STATES
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GLOBAL AD SALES
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CONTACT US
INTERNATIONAL SALES OFFICES