The first mobile advertising network in the middle east A
Closer Look at the Mobile Advertising Market in the Middle
East
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Global view on Telecom and Mobile Ads 5.9 billion mobile
subscribers (87% of the world population) 10% Of the overall
digital spend is targeted towards Mobile Ads $14.8 Billion is the
expected spend on Mobile Ads in the US in 2016 $28.6 Billion is the
expected spend on Mobile Ads Globally in year 2016 $17.5 billion
(mobile apps marketplace by 2012)
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A Closer Look At MENA 250 million mobile subscriber in Middle
East by 2012 43 million mobile internet consumers in MENA (45% of
internet users) 104% (CAGR) is the growth in Mobile Data Traffic in
the region $44 million (mobile display ad spend in ME & Africa
by 2012)
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MENA Reach
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A Closer Look At Our Reach-Share Per Age And Gender Young and
dynamic audience 50% between 15 & 27 years old 40% between 27
& 37 years old 10% 37+ years old 16 Million 10 Million Males
vs. Females
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Share Per Operating System
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Top Performing Categories 1 Social Messaging Apps 2 Games 3
Video Streaming 4 Entertainment 5 Sport & News
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Tablets, Substantial Impact On Mobile Advertising Provides
higher engagement Gives you a reach to affluent audience Perfect
for rich media execution Growing rapidly in our region Tablets
generate 3.4 times more traffic than the average smartphone
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Reach On Tablets 850,000 UU/M 500,000 UU/M
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Source: AdFalcon, 2011 & 2012 Data is based on the number
of impressions we served up to date. Advertisers campaign
goals
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Simple text banner Dynamic mobile banner Rich media ads Types
of Mobile Ads in the region
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What about Rich Media Ads? 12
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Rich Media Ads Almost 70% of our customers are interested in
Rich Media Ads Used for Brand Awareness, Generating Leads and
launching new products They are more engaging and offer a better
user experience Can be used as a mini mobile portal
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What kind of banners attract mobile users in the region?
23
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Of course, it all depends on the product being offered Other
factors: Ads with a clear call to action message do well Ambiguity
sometime works since people click on Ads to know more but do not
expect a high conversion rate Ads that are in both, Arabic and
English 24 What banners attract mobile users in the region?
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How long will an ad banner stay attractive?
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It all depends on: How engaging is the banner How interesting
the Product/Service is for the audience In General an Ad banner
will have high CTR in the first 4 weeks! Afterwards, the CTR will
decrease until it reaches a stable point What to do: Use multiple
banners with different messages and look & feel for the same
campaign from the first day Change the banners every now and then
How long will an ad banner stay attractive?
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Several Layers Of Targeting To Ensure The Maximum ROI Device
& OS TelcoDevice Model Location Age & Gender CategoryTime
of Day
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The Most Hot Business Sectors To Ride The Mobile Wave
Traditional competition are increasing on search and display Cost
per lead is very attractive when using mobile advertising Higher
CTRs
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Case Studies
Slide 21
Automotive: Ford Explorer 2012 brand awareness Objective:Create
brand awareness for the new Ford Explorer 2012 Targeting: Elite
devices & Tablets Duration: 3 weeks Highest CTR: 0.39%
Performance measuring & tracking (24/7) Creative & Mobile
Rich Media by AdFalcon Case Studies
Slide 22
Automotive: Infiniti Test Drive Objective:Cost effective Mobile
Campaign to acquire new leads Targeting: Elite devices, Tablets
& NOKIA Phones Duration: 2 weeks Highest CTR: 1.4% Performance
measuring & tracking (24/7) Creative & mobile landing pages
by AdFalcon 22 Case Studies
Slide 23
Travel & Tourism : ITC Ticket Offers Objective:Increase
Ticket purchase via introducing a promotional offer Targeting:
Elite devices, Tablets & NOKIA Phones Duration: 10 days Highest
CTR: 0.9% Performance measuring & tracking (24/7) Creative
& mobile landing pages by AdFalcon 23 Case Studies
Slide 24
Travel & Tourism : Al Tayyar Campaign 24 Case Studies
Slide 25
Telco Operators: UMNIAH Blackberry Promotion
Objective:Promoting the service across the competitors network
Targeting: Jordan : Zain & Orange Duration: 3 weeks Average
CTR: 0.5% CPM campaign across all AdFalcon Premium publishers
inventory in Jordan Creative, mobile registration form & mobile
landing pages by AdFalcon 25 Case Studies
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Telco Operators: Zain LG Optimus 4X promotion Objective:
Introduce the LG Optimus 4X HD smart phone & highlight it's awe
inspiring features to audiences. Targeting: Jordan (all phones
across all telecoms) Duration: 3 weeks Highest CTR: 1.05% CPM
campaign across all AdFalcon Premium publishers inventory in Jordan
Creative & mobile landing pages by AdFalcon Case Studies
Slide 27
Telco Operators: UMNIAH Evo 3G Objective: To introduce the new
EVO 3G services to consumers in Jordan and create brand awareness
across all mobile phone users within all the networks. Targeting:
Jordan (all phones across all telecoms) Duration: 4 weeks Highest
CTR: 1.3% CPM campaign across all AdFalcon Premium publishers
inventory in Jordan Creative & mobile landing pages by AdFalcon
Case Studies
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Digital Entertainment: GETMO Objective:Drive more revenues from
mobile content by directing people to Getmo mobile landing pages.
Targeting: KSA Operators (Zain & Mobily) & Symbian OS
Duration: 4 week Average CTR: 1.5% Performance measuring &
tracking (24/7) Case Studies
Slide 29
App: Yoke Messenger Objective:Introduce the Yoke Messenger and
its features to the mobile users in Kuwait, and Saudi Arabia and
increase number of downloads. Targeting: KSA, Kuwait Duration: 7
week Highest CTR: 0.88% Performance measuring & tracking (24/7)
Cost per download was 50% below global average Case Studies
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You need to know about mobile advertising networks 3 Facts
Slide 31
Facts about the mobile ad networks No mobile ad network is
dominant 1 No one really knows which mobile ad network is the
biggest Mobile ad networks are not created alike 2 3
Slide 32
AdFalcon at a Glance Established in 2010 (with offices in
Dubai, Amman) 2,000 + local mobile apps and sites Accessing more
than 40,000 apps and sites through global alliances and strategic
partnerships More than 50 advertisers + 125 campaigns per month
Full-turnkey mobile advertisement Rich Media creative expertise +
mobile landing pages
Slide 33
Thank You! Wael Quader CEO [email protected] www.AdFalcon.com
www.Noqoush.com