The Five Economic Utilities

5 Economic UtilitiesForm UtilityPlace UtilityTime UtilityPossession UtilityInformation Utility

Form UtilityChanging raw materials or putting parts

together to make them more usefulNot directly related to marketingExample:

ChainWheelsHandlebarsGears

What do these parts make??

Place UtilityHaving a product where customers can buy

it.Most convenientMost efficientCatalogs, retails stores, internet

Time UtilityHaving a product available at a certain time

of year or a convenient time of day.

Give me some examples!

Possession UtilityThe exchange of a product for some

monetary value.CashCredit/Debit CardsChecksLayaway

Information UtilityCommunication with the consumerSalespeopleDisplaysPackaging and LabelingAdvertising

ACTIVITYILLUSTRATE THE 5 ECONOMIC

UTILITIES

EXAMPLE OF THE FIVE UTILITIES USING ILLUSTRATIONS