The future of creativity in an automated world

We scroll 90 meters of content in a day.

That’s is right. People thumb up through one Statue of Liberty every day.

1. Timeline1. TimelineMonetary Economy Attention Economy

TVPrint Digital Mobile videos

Stories Interaction1920s 1960s 2000s 2017 2018 2019

● “By testing and optimizing creative we saw advertisers gain significant amount (23%) in terms of cost per incremental buyer.”[2]

[1] SocialCode FB ecommerce macro data Jan – May 2017, study quoted by Facebook[2] Facebook study of over 300 multi-cell conversion lift tests

Creative Drives Performance onFacebook

● Fastest growing advertisers created 11x more creative assets. The average ROAS difference between top and bottom performing creative was 11x1]

1. Timeline

TVPrint Digital Mobile videos

Stories Interaction1920s 1960s 2000s 2017 2018 2019

1. Timeline1 ad and millions of viewsMillions of personalized ads

delivered dynamically

Brief

Asset production

Campaign Launch

Results

1 ad and millions of views

Brief

Asset production

Campaign Launch

Results

Data Driven

Iteration

Data Informed Planning

Modular Asset

Production

Automated Campaign

Launch

1 ad and millions of views Millions of personalized ads delivered dynamically

Automation

The Creative Automation Process

Concept&

Planning

Modular Assets

Production

LaunchCampaign

Data Driven Iterations

Image & Video Templates

Leverage Your Product Data & Existing Assets

“Too much screen time?”

“Protect your eyes”

“Order now!”

140 eur

Eyeswise

Intro Image 1 Image 2 Image 3 Closing

Question

Testimonial

We work smarter, not harder

We take advantage of the power of our creative automation tools.

With a script and video templates, we can go from 1 unique video to more than 100 video combinations in a few clicks.

Intro Image 1 Image 2 Image 3 Closing

Question

Testimonial

Question

Question

Question

Testimonial

100+ video combinations

ModulesOpening Broll1 Persona Broll2 Closing

CombinationsOpening Broll1 Persona Broll2 Closing

TUI Summer launch - Top Funnel results

-72%CPA

Initiate Checkout

-46%CPA

ViewContent

Objective: Qualified Traffic

Top Performer10 sec.

2nd Top Performer6 sec w/ Landscape Intr.

Worst Performer6 sec w/ Persona Intro

Localization and Customization at Scale

Challenge: ● Frequently updated deals and price information. ● The video ads had to be refreshed every day to include the

right products with up-to-date price information. ● Doing this manually was impossible.

Solution: ● Holiday video templates with offers and seasonal elements.● On-brand video ads for top deals. ● All product and price information automatically updated.

Ebay – Hundreds of Seasonal Videos From Product Data

100sOf videos

without manual work

Challenge: ● How to use influencer provided content with fast

changing inventory?● Doing this manually was not scalable.

Solution: ● Developed ads for a three-day flash promotion campaign while

leveraging content from a popular local influencer● All product and price information automatically updated.

Tokopedia Combined Influencer Marketing with Direct Response 157%

Higher CTR

Challenge: ● Static ads had not resulted in optimal ROI. Not able to scale

spend while driving sales. ● Need for more relevant creatives and a cost-efficient way of

producing video ads to prospect new customers.

Solution: Bluebird Media agency partnered with Smartly.io to● automate campaign creation for hundreds of geo-targeted ads● automate the production of highly personalized video ads

Artiks & Bluebird Media – More Relevant Video, In Less Time

+379%Revenue

-52%Cost per sale

Challenge: ● Different creative styles and copy work best for each market

and their different sales seasons – but hard to do implement manually

Solution: ● Smartly.io's Dynamic Image Templates to improve visuals at

scale in Dynamic Ads campaigns● Templates were customized further based on the different

sales campaigns they run in each market have during the year● All ads use the same product data

Modanisa – Customized Creative For 26 Markets

-52%Lower Cost Per Install

Digitalised Circulars

Automation for Local Retailers

● Short on time and lack of online advertising knowledge

● Long lead time when asking for resources from headquarters

● Ad hoc campaigns with non-optimal setup● No systematic testing or improvements

MERCHANT(Local Level)

CUSTOMER(National Level, HQ)

● Off-brand and low-quality ads from local level

● Headquarters gets swamped by requests from local level

● Limited knowledge of what works best on local level

● No way to coordinate or centrally improve the efficiency of local campaigns

Merchant Solution

2Local retailers fill in a

simple form

3Campaign is launched

automatically

1Partnership with client

(HQ) and Smartly.io

Contacts: ausrine@smartly.io https://www.smartly.io/

Thank You!

Smartly.io as a Facebook Marketing Partner

Smartly.io is one of the few partners to have the following two badges:

- Ad tech partner - Full ad tech solution for complete Facebook & Instagram campaign management- Internal, Smartly.io designed feed management tool- Capability to process & support offline conversions

- Creative partner- Capable of automating content creation with proprietary creative solutions such as Image and Video Templates- Quickly producing creatives in multiple sizes and formats

World’s leading brands trust Smartly.io with 2 billion annual ad spend

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