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The Future of Auto TechnologyNews & Analysis
2020 Media Kit
In 2018 TU-Automotive re-launched to integrate one of the most influential properties in automotive technology: ‘The Connected Car’, creating a fresh and cutting-edge digital community, www.TU-Auto.com.
A trusted voice and knowledge resource for the leaders of the fast-paced digital automotive revolution
The new platform provides a laser-focused resource for the leaders, innovators and stakeholders in the connected vehicle ecosystem, who are developing effective business strategies to give their companies a competitive edge.
In addition, TU-Automotive has the most robust events portfolio in the auto tech space, which has brought together the largest and most respected decision makers in the industry. TU’s events cover all aspects of the market, from connected and autonomous vehicles to the emerging technologies that are shaping the future of auto tech.
www.tu-auto.com
A Global Platform for InnovationTU-Automotive is a trusted voice and knowledge resource for the leaders of the fast-paced digital automotive revolution.
Job Function Company Annual Revenues
Audience and Demographics At-A-Glance
+80KDATABASE OF AUTO TECH
INDUSTRY DECISION-MAKERS
+22KACTIVE SOCIAL MEDIA
FOLLOWERS
+15KOPT-IN NEWSLETTER
RECIPIENTS
29%REGISTRANTS ARE C-LEVEL
EXECUTIVES
58%REGISTRANTS WORK FOR A
$100M+ COMPANY
C-Level ..................................................................29%Director ................................................................21%Engineer ...............................................................16%Manager ...............................................................29%Other ...................................................................... 5%
More than $500M .............................................48%$100 - $500M .....................................................10%$50 - $100M .......................................................... 8%$10 - $50M ............................................................ 9%Less than $10M ..................................................25%
www.tu-auto.com
Registered UsersVP, Business Office & Governance Volvo
VP, European Operations LKQ Corporation
VP, Fleet Operations, Reyes Holdings
VP, Government Relations Hertz Global
VP, IT, Transportation & Distribution Systems , Ashley Furniture Industries
VP, Engineering, Movimento Group
VP, Fleet Services Ruan Transportation Management Systems
VP, Strategy, MV Transportation
VP, Technology Development Ligado Networks
VP, Connected Car Solutions Concentrix
VP/GM, Samsung
Head, External & Digital Innovation 3M United Kingdom PLC
Head, Innovation, iconectiv/Ericsson
Head, Internal Audit Avis Budget Group
Head, ITS Policy, UK Dept for Transport
Head, Mobility & Driver BD, Uber
Head, Mobility Innovation Hub Tata Motors
Head, Product & Devices, Sky
Head, Section, Commercial User Segment, European Space Agency
Head, telematic department for mobility, DGT (Direccion General de Trafico)
Head, Transportation & Logistics, Temasek International
Head, Vehicle Cyber Security, FCA
Head, Data Services, Etisalat Nigeria
CEO, Minda iConnect Pvt Ltd
CEO, Clover
CEO, Emixis
CEO, Geotab
CEO, iPTE Traffic Solutions
CEO, Karamba Security
CEO, RPMA Networks
CEO, Sensys Networks
CEO, Sixbell
President & CEO, GENCO
President & CEO FedEx Custom Critical
President, IoT, Ready Wireless
President, Automotive, Flex
COO, BTC Broadband
Founder & CEO, e-Drive Retro
Chief Broadband Architect City of New York
Chief Commercial Officer, Sabre
Chief Engineer ADAS Systems Bordrin Motor Corporation
Chief Marketing Executive, Visteon
Chief of R&D, NPP Itelma
Chief Security Architect Faraday and Future
Chief Security Officer Honeywell Aerospace
Chief Solutions Architect, NOKIA
VP & Chief Technologist, Avaya
www.tu-auto.comFor more information, please contact Samantha Armstrong: [email protected]
Channel and Category Coverage
TU-Automotive has defined four primary Channels of editorial news and analysis, and drills further down with 14 contextual Categories.
Connected Vehicles Autonomous Vehicles Technology Services
Connectivity (4G/5G/Telematics)
Systems (ADAS/C-V2X / DSRC) AI Fleet Management
(Global Roaming)
InsuranceComponents
(Computer Vision, Lidar, Radar, Sensors, HD
Mapping)
SecurityMobility as a Service
(Ride sharing, car sharing, last mile -first mile)
Smart CitiesAdoption
(Safety legislation & regulation, consumer acceptance, testing)
Engines (Internal Combustion (ICE), Electric, Hybrid, Batteries
and Fuel Cells)
Public Support & Transport
(Charging, Parking, Maintenance, Legal)
Infotainment/User Experience
Disruptive (Li Fi, vehicle ethernet, Patents, Open source
software, Platforms (Google, Apple, Amazon, Microsoft)
Channels Categories
www.tu-auto.com
TU-Automotive Sponsorship Opportunities
3-MONTH SPONSORSHIP: $75,500 ($25,000 PER MONTH)
3-MONTH DISCOUNTED: $60,000 ($20,000 PER MONTH)
Exclusive Sponsorship of one (1) of four (4) editorial Channels • Channels include (pick one): Connected Vehicles,
Autonomous Vehicles, Technology, Services
20,000 guaranteed monthly banner display impressions across the sponsored Channel (100% SOV of channel landing page and secondary channel pages)• 728x90 and 300x250 ad units
10,000 guaranteed monthly impressions across TU Automotive homepage in 25% SOV rotation (minimum)
Sponsor-branded ‘Educational Resources Section’ used to generate specific targeted leads• Up to four (4) sponsor-supplied, assets to
be hosted (ex. white papers, case studies, custom research, etc…)
• Minimum 200 target leads generated per quarter
Two (2) Single-Sponsor Webinars promoting your company’s specified strategies• Hosted by Heavy Reading Senior Analyst
Steve Bell• Option to Invite specified strategic partner(s)
to participate (2 max)• 400 registrant leads per webinar (minimum)
Two (2) quarterly branded, short-form (4-5 minutes) Video Features produced by the brand marketing unit of Informa (custom), including key executive interviews, product demonstrations and use-case highlights.• Videos to be filmed at agreed upon industry
tradeshows
Headline Sponsorship (4 available)TU-Automotive's Headline Sponsorship allows your company to combine our most effective thought-leadership and lead-gen products, with a bundled and discounted price, achieving maximum exposure through a variety of industry-proven engagement over a set period of time.
KEY DELIVERABLES (3-MONTH SPONSORSHIP)
For more information, please contact Samantha Armstrong: [email protected] www.tu-auto.com
Exclusive Sponsorship of one (1) of 14 editorial Categories• Categories listed to the left, in bold.
5,000 guaranteed monthly impressions across TU Automotive homepage in 10% SOV rotation
Sponsor-branded ‘Educational Resources Section’ used to generate specific targeted leads• Up to four (4) sponsor-supplied, assets to
be hosted (ex. white papers, case studies, custom research, etc…)
• Minimum 100 target leads generated per quarter
30,000 guaranteed banner display impressions over the 3 month sponsorship (100% SOV of Category landing page)• 728x90 and 300x250 ad units
One (1) Single-Sponsor Webinar promoting your company’s specified Connected Car strategies• Hosted by Heavy Reading Senior Analyst
Steve Bell• Option to invite specified strategic partner(s)
to participate (2 max) • 250 registrant leads (minimum)
Category SponsorshipThe Category Sponsorship allows your company to exclusively own an editorial channel on TU-Automotive, placing your branding and thought-leadership next to relevant editorial content.
KEY DELIVERABLES (3-MONTH SPONSORSHIP)
Engagement through this Category Sponsorship includes a combination of advertising placements, premium asset hosting and a thought-leadership webinar presentation, with impressions and leads levels guaranteed.
CONNECTED VEHICLES: Connectivity, Insurance, Smart Cities, Infotainment/User Experience
AUTONOMOUS VEHICLES: Systems, Components, Adoption
TECHNOLOGY: AI, Security, Engines, Disruptive
SERVICES: Fleet Management, Mobility as a Service, Public Support & Transport
3-MONTH SPONSORSHIP: $25,500 ($8,500 PER MONTH)
3-MONTH DISCOUNTED: $20,000 ($6,666 PER MONTH)
www.tu-auto.comFor more information, please contact Samantha Armstrong: [email protected]
STANDARD AD UNITS NET CPM RATES
Leaderboard 728x90 Premier exposure as the top banner ad featured on the site
$5,000 per month / 25% SOV
Super Leaderboard 970x90 An extended version of the leaderboard ad, providing premier exposure as the top banner ad featured on the site
$6,000 per month / 25% SOV
IMU 1 and IMU 2 300x250 Rectangular ad units displayed in the right hand column of the site, targeting engaged visitors
$5,000 per month / 25% SOV
HIGH IMPACT AD UNITS DAILY RATES
Homepage Takeover Exclusive home page presence for all ad units; leaderboard, book end units and IMU units for one day.
$1,000 per day
Welcome Ad Your ad is the very first thing visitors see upon arriving at our site meaning high visibility and guaranteed impressions. Welcome adverts are displayed once a day to each visitor.
$1,500 per day
‘Top Story’ Ad Unit 430x100 Bookend units cover the left and right sides of the homepage. Your advertising message remains fixed as visitors scroll up or down.The ‘Top Story’ ad unit is featured in our main feature article section of the TU-Automotive homepage.
$2,500 per week (estimated 20k monthly impressions) 100% SOV in this slot (i.e. ads do not shuffle)
Online Advertising
www.tu-auto.com
One hour of total online presentation time
Heavy Reading analyst to moderate Webinar and assist sponsor with Webinar content. This includes Webinar title, description, and slide deck review
Access to all registrant information, including name, company, title, and email, for post-event follow-up
Full technical support and hosting
Extensive presentation features: One panelist speaking position, Group messaging, Voting and polling, Streaming audio
Scheduled rehearsals prior to the event
Question submission for audience poll during the event. Individual response information for each question will be shared with sponsors
Prominent display of sponsor logo on registration page promoting the event
Archive of the event on TU-Automotive for 12-months following the event
Access to entire list of pre-registered attendees for post-event follow-up. List will include all registrants and actual attendees of the original Webinar broadcast. Contact details will include name, title, organization, phone, and email address as provided by registrant.
Analyst-Led WebinarThrough the support of Heavy Reading and Tractica, TU-Automotive is able to offer world-class, analyst-led webinars, which will help add credibility to your content and attract an audience of engaged business leaders spanning your key industry verticals.
KEY DELIVERABLES
TU-Automotive’s Analyst-Led Webinars have been breaking atten dance records for webinars across Informa since we began hosting them in late-2017. Our full service webinar offering allows com panies to identify their key speaker and let us handle the rest; scheduling, promotion, regis tration, live broadcast, lead delivery and reporting
200 MINIMUM REGISTRATION GUARANTEE: $12,000300 MINIMUM REGISTRATION GUARANTEE: $15,000
For more information, please contact Samantha Armstrong: [email protected] www.tu-auto.com
Custom Webinar: Upon publication of the white paper, TU-Automotive will host a custom webinar with the analyst that authored your white paper as the moderator. This webinar is a joint presentation between the analyst and a key executive(s) from your company. The webinar’s purpose is to present your company’s solutions to the issues that were addressed in the white paper.
• One hour of total online presentation time• Analyst to moderate webinar and assist
sponsor with webinar content. This includes webinar title, description and slide deck review.
• 400 minimum registration guarantee for the webinar
• Contact information for all registrants provided to sponsor, post-event
Custom White Paper: A Heavy Reading or Tractica analyst works with you and your top talent to craft an unbiased, industry-leading, 6-page thought-leadership whitepaper, providing context and understanding as well as key real-world perspective. This paper’s purpose is to clearly define an issue that needs addressing.
• 6-page co-branded custom white paper
• Completed white paper hosted on TU-Automotive for distribution
• PDF file and license for reuse provided to sponsor
Content Creation ProgramLet a Heavy Reading or Tractica analyst do the heavy lifting to position your company as the leader in its space, then let TU-Automotive connect that message with a global audience of business professionals interested in consuming high-quality auto tech content. Our world-class expert analysis, branding and lead generation is all from one company with one set of lead tracking and results analysis.
KEY DELIVERABLES
PRICE: $30,000 / DISCOUNTED PACKAGE PRICE: $24,000WHITE PAPER LEAD-GEN ADD-ON: 75 LEADS FOR $5,000
www.tu-auto.comFor more information, please contact Samantha Armstrong: [email protected]
Listing in the Information Resources Library on TU-Automotive
Featured listing on home page of TU-Automotive for the first week of posting
Featured in TU-Automotive’s subscriber newsletter
Guaranteed leads with full contact information
Detailed reporting until campaign is fulfilled
Content SyndicationGenerate demand for your products and services using your fine-tuned marketing assets. TU-Automotive’s Content Syndication programs put your white papers to work immediately, generating demand for your company’s rich content and unique value market solutions.
KEY DELIVERABLES
You set the lead-goal target (based on budget), provide us with your content and TU-Automotive will do the rest, providing detailed reporting for your white paper’s engagement.
100 LEADS | DELIVERY TIME: 3-MONTHS | $7,500 ($75 CPL)200 LEADS | DELIVERY TIME: 3-MONTHS | $14,000 ($70 CPL)
For more information, please contact Samantha Armstrong: [email protected] www.tu-auto.com
Custom VideoTU-Automotive offers an end-to-end solution for video content strategy, production and distribution, through the TU-Automotive online community. We offer broadcast-quality content to all our customers at the most competitive rates in the industry.
Our award-winning video production team will arrange world-class production resources to script, shoot, produce and edit – so you don’t have to!
Videos can be filmed at core TU-Automotive events and/or various industry events and conferences around the globe.
Executive InterviewLR Video will produce a 3-to-4 minute special video focused on an interview with your corporate representative/speaker. An MP4 of your video will be hosted across TU-Auto.com, and will be available for your reuse.
Booth Tour/Product DemoLR Video will produce and film a 3-to- 4 minute video documentary with an executive from your company, who will pitch your company’s latest product, technology or services. An MP4 of your video will be hosted on TU-Auto.com, and will be available for your reuse.
Event Recap VideoLR Video will produce a 4 to 5 minute special video that recaps your overall event experience. This longer-format video will include artistic shots of your tradeshow booth and demos, and feature brief interviews with one or two of your company executives. The video is edited with the purpose of showcasing your event experience as a smashing success. An MP4 of your video will be hosted on TU-Auto.com, and will be available for your reuse.
Thought-Leadership Video W/ AnalystAn in-depth interview that contextualizes your company against broad market trends. A deep-dive conversation around your company’s solutions with a veteran TU-Automotive editor or Heavy Reading Senior Analyst for Connected Car, Steve Bell.
$3,750 $3,750 $5,500 $7,000
www.tu-auto.comFor more information, please contact Samantha Armstrong: [email protected]
Event Recap e-Book SeriesCONNECTED MOBILITY IN ACTION. FROM STRATEGY TO IMPLEMENTATION.
TU-Automotive’s Event Recap e-Books include detailed coverage of the hottest auto tech topics and trends discussed at various TU-Automotive events throughout the year. Each asset will be a combination of editorial and analyst-led articles revolving around connected services and mobility.
Published the week after the event, our e-Books provide comprehensive coverage, recaps and key event takeaways in a magazine-style digital format, designed to appeal to senior-level decision makers in the industry – automakers and Tier 1s, VCs and investors, telematics service providers and wireless carriers, amongst others.
Key benefits of sponsoring an e-book• Create additional brand awareness to the
global TU-Automotive audience through digital engagement
• Extend the life of your event messaging to a post-event audience
• Thought-leadership alignment around key topics that will be covered at event
• Small investment for powerful return with guaranteed ROI
• Targeted outreach with an editorial asset to event attendees and registrants
• Pre-and-post event advertising on the TU-Automotive website to expand your company’s visibility
• Guaranteed leads that fit the event attendee criteria
Every e-Book is promoted to our global database• e-Book sent directly to every event registrant
and attendee, post-event
• One dedicated email promoting completed e-Book to the TU-Automotive global database
• Promoted extensively through TU-Automotive’s newsletter
• e-Book hosted in TU-Automotive’s Educational Resource library for 1-year
• 6-Month Nurture License - to print, post and market to your own database
Sponsorship Deliverables per e-Book: 4-Total Sponsors per e-Book• Corporate logo on e-Book cover
• One (1) full page display advertisement in e-Book (client provided)
• One (1) 5-question Q&A column with your company executive. Column featured in e-Book (of 8 total articles)
• Client Q&A column also hosted on TU-Automotive website in the Partner Perspectives homepage and secondary sections
• Sponsor Resource Page at end of the e-Book/includes 3-5 additional asset listings and URLs
• TU-Automotive banner advertising – 10,000 impressions through a client provided 300x250 ad unit. Ad campaign to start 2-weeks prior to the event and conclude two weeks after the event (1-month)
• 500 (minimum) leads, shared amongst sponsors of the specific e-Book
PRICE: $7,500 PER SPONSOR, PER E-BOOK
For more information, please contact Samantha Armstrong: [email protected] www.tu-auto.com
TU-Automotive Editorial E-BooksCONNECT WITH END USERS AS THEY EDUCATE THEMSELVES ON CUTTING EDGE AUTO TECHNOLOGIES
TU-Automotive’s e-Books provide auto tech with an engaging and digestible piece of content focused on the industry’s hottest technologies.
E-books are a collection of published content from TU-Automotive’s editorial team, a contributed piece by Heavy Reading Senior Analyst Steve Bell and one (1) contributed article from your company, compiled into a beautiful, downloadable PDF intelligence report.
A TU-Automotive e-book sponsorship inserts your company’s service or solution into the decision-making process by integrating your corporate voice and marketing collateral within contextually relevant editorial content.
As end users download the sponsored e-book, you’ll be seen as a market leader and authority in your chosen technology category.
Sponsor PackagesVISIBILITY
• Exclusive Branding+ Corporate logo on e-book cover+ One (1) full page display advertisement in
e-book (client provided)• One (1) client-provided native article featured
in e-book (of 5 total articles)+ Client-provided article hosted on TU-
Automotive’s website in the Partner Perspectives section (1,500+ views)
• Sponsor Resource Page at end of the e-book/includes 3-5 additional asset listings and URLs
PROMOTION TO TU-AUTOMOTIVE’S MEMBERS
• One dedicated email to TU-Automotive’s database
• Inclusion in TU-Automotive’s Newsletter (circulation: +20,000)
• E-book posted in Tu-Automotive’s Intelligence library
• 6-Month Nurture License - to print, post and market to your own database
LEADS
• 400 Downloads (minimum) over two (2) months + If multi-sponsor program, leads are shared
amongst sponsors
SINGLE SPONSOR PRICE: $15,000 (exclusive)
MULTI-SPONSOR PRICE: $7,500 (minimum 2-3 companies)
Key e-book topic suggestions from tu-automotive’s editorial team:• Baby-Steps Through ADAS to Full Autonomy
• Service Revenue Streams Give UBI Second Chance
• Connected Cars: The Eyes & Ears of the Smart City
• Increasing Fleets Confidence in Cyber-Security
• Autonomous Truck Fleets: Why They will be First
• Smart Mobility Solutions: New Players and New Options
• C-V2X a or DSRC: What Should Cities Do?
• Voice Assistants: Helping to Monetize the Connected Car
Street Smart
or Street Fighting
WHY MEGACITIES NEED TO DEFINE
THE VEHICLE OF THE FUTURE
www.tu-auto.com
STATE OF THE MARKET REPORT – PART ONE
SPONSORED BY:
For more information, please contact Samantha Armstrong: [email protected] www.tu-auto.com
Faster Forward Video Series Sponsorship Opportunities
THE ELEVATOR PITCHPerfect for start-upsFaster Forward records your company’s 60 - second “elevator pitch,” then edit a short, shareable video that will be promoted on all TU- Auto channels.
$2,500
THOUGHT LEADERSHIPIntended to raise international visibilityEstablish your CEO as a thought leader on a topic related to mobility with a broadcast- style sit- down interview.
$4,000
COMPANY PROFILETarget audience: investorsFaster Forward will dedicate an entire episode to coverage of your company’s solution, strategy and culture. May include a site visit to your headquarters for ”hands-on” filming of your technology.
$5,500
Faster Forward is a documentary series that explains the future of auto tech with on-location coverage of the carmakers and startups making connected vehicles a reality.
It’s Top Gear meets Wired magazine.
Each episode drills down on a technology that is critical to the future of mobility. We’ll travel around the world to visit OEMs that are at the bleeding edge of auto tech – aiming to educate audiences with highly-produced 3-to 5- minute segments.
Distribution and ReachAll Faster Forward videos reach an estimated 5,000 – 10,000 viewers. Detailed analytics on viewers’ company, job title and geography will be available after publishing on TU- Auto.
Faster Forward is powered by the same team that supports several technology publications across the Informa portfolio. All auto tech content is amplified to adjacent audiences in the telecom, media and technology space - reaching incumbents like Sprint, Microsoft, Intel and startups like LeddarTech, HyreCar, Innoviz and HERE Technologies.
www.tu-auto.com
CONTACT
SALES & MARKETING EDITORIALLarry SchlagheckMANAGING [email protected](248) 799-2611
Dyanna HurleyREGIONAL ACCOUNT [email protected](586) 983-4252
Bill DoucetteREGIONAL ACCOUNT [email protected](603) 236-3310
James Rhoades-BrownREGIONAL ACCOUNT [email protected]+44 (0) 1032 564999
Alexa MaddenMARKETING & EVENTS [email protected](248) 799-2648
Marla WiseREGIONAL ACCOUNT [email protected](586) 747-0068
Samantha ArmstrongREGIONAL ACCOUNT [email protected](914) 450-0609
Christian HoelscherREGIONAL ACCOUNT [email protected]+49 (0) 8995 002778
Dave ZoiaDIRECTOR, [email protected](248) 799-2617
Drew WinterDIRECTOR, [email protected](248) 799-2625
James AmendSENIOR [email protected](248) 799-2636
Jim IrwinASSOCIATE [email protected](248) 799-2639
Steve BellSENIOR [email protected](847) 478-1633
Tom MurphyMANAGING [email protected](248) 799-2665
Christie SchweinsbergSENIOR [email protected](248) 799-2640
Paul [email protected](248) 799-2611
Bob GritzingerINDUSTRY ANALYST, [email protected](248) 799-2618
Doug NewcombSENIOR INDUSTRY ANALYST, [email protected](310) 570-9197
