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1 The Future of Business Process Outsourcing

The Future of Business Process Outsourcing

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  • 1. The Future of Business Process Outsourcing

2. The BPO Hype Cycle Source: Gartner Group, The Hype Cycle for IT Services, June 6, 2003.

  • Rising investments
  • Explosion in # of new entrants
  • Market confusion
  • Valuation spikes
  • Market CAGR estimates range from 50% - 80% for the next five years

3. Long-Term Business Pressures Drive More Outsourcing 4. Moving Up the Value Chain Source: Edelweiss Capital, Business Process Outsourcing: Coming of Age?, May 2003 Future Simple Processes Complex Processes Business Functions 5. The Evolution of BPO Models TransformationalOnshore BPO Example: Sabre (Travel Services) Onshore Offshore Commodity BPO Transformational BPO CommodityOnshore BPO Example: CSC, EDS(IT Services) CommodityOffshore BPO Example: GE Capital (Payroll Services) TransformationalOffshore BPO 6. Approaches to BPO Simple bulk transactions processing Broad shared services High-volume vertical processes Niche vertical apps Bottom-Up Approach Top-Down Approach Source: Cognizant Analysis of Forrester Research Report: BPOs Fragmented Future, August, 2003.

  • Leverage:
  • Economies of scale
  • Labor arbitrage opportunities
  • Industry best practices
  • To Create:
  • Best-of-breed commodity services
  • Immediate cost savings
  • Flawless process execution
  • Growth Opportunity:
  • Identify complex processes that require industry / domain expertise
  • Build differentiated competencies that boost market position
  • Leverage:
  • Deep process expertise in vertical industries
  • Trusted partner relationships and reputations
  • To Create:
  • Highly customized, industry-specific services
  • Long-term differentiation / competitive advantage
  • Growth Opportunity:
  • Leverage outsourcing competency to reduce costs and boost performance throughout value chain
  • Consider retailing services to competitors

7. Emerging Offshore BPO Opportunities

  • Transaction processing
  • Credit Card / Check processing
  • Loan processing
  • Mortgage processing
  • Collections
  • Insurance application processing
  • Claims processing & adjudication
  • Member management services
  • Medical billing
  • Claims processing & adjudication
  • Member management services
  • Medical transcription

Banking / Financial Services Insurance Healthcare

  • R&D
  • Equity Research
  • Clinical Trials
  • Revenue Accounting (Airlines)
  • Engineering Design
  • Architecture

Other Verticals Sales and Marketing Contact centers, telesales/telemarketing, customer care, web sales and marketing, market analysis Human ResourcesPayroll processing, benefits administration, HR administration Finance and AccountingAccounts receivables / payables / general accounting, financial reporting, shareholder services 8. Possible BPO StructuresService Arrangement Joint Venture Outsourced Service Build Operate Transfer Service Management People & Investment Pros Cons

  • Can get going quickly
  • Lower client management overhead
  • Higher ongoing P&L cost vs. alternatives
  • Limited value creation potential for client
  • Less control
  • Eases entry into offshore operation with experienced partner
  • Lower long-term cost
  • Complete control
  • Limited value creation (captive)
  • No ownership Day 1
  • Retention
  • Only 2nd tier partners
  • Leverage partners offshore infrastructure and experience
  • Ownership Day 1
  • Lower costs (initial and long-term)
  • Limited value creation (captive)
  • Leverage partners offshore infrastructure and experience
  • Value creation opportunity (if non-captive)
  • Exit issues

9. Offshoring and Reengineering Can Lead to Dramatic Performance Improvements 10.

  • LOB
  • Bank card processing/ receivables
  • Telemarketing services
  • Mutual fund services

Opportunity for Value Creation - FDC (FORMERLY AMEX INFORMATION SERVICES)

  • Highlights
    • Provides bank card processing, payment products for Mastercard, Visa, American Express, and numerous private-label cards
    • Recent expansion in receivables management (American Creditors Bureau, Ingram)
    • Provides inbound and outbound telemarketing services and, through joint venture with AT&T, interactive services for 800/900 telephone industry
    • Manages the processing for 20 million mutual fund shareholder accounts
  • Results
    • 2002 Revenues: $7.636 billion 2002 Earnings: $1.238 billion
    • AMEX sold 40 million shares (40% ownership) in early 1992 for $22/share; recently traded at $160/share (split-adjusted)
    • AMEX further reduced stake to 22% through second offering worth approximately $1 billion in 1993
    • Acquired FFMC (August 1995) for expanded operation and greater economies of scale
    • Finalizing acquisition of Concord EFS

Source: FDC annual reports; industry articles; Datamation 11. Cognizants Initial Approach

  • Deep Process Experience
  • Deep Industry Expertise
  • Industry Value Chain
  • Industry Competitive Forces
  • Company Core Competencies
  • Business Strategy
  • Company Outsourcing Readiness
  • Excellence in Offshore Recruiting/People, Processes/Infrastructure
  • Excellence in Delivering High-quality Services Remotely
  • Established Market Leader in the India Space

Clients Cognizant Joint Analysis Transformational Outsourcing

  • Strategic Outsourcing Decisions
  • Highly Customized Service Offerings
  • Long-term Competitive Advantage

12. Strategy To Drive BPO DecisionsScope Discovery Analysis Feasibility Assessment

  • Inventory key business processes and current SLA parameters
  • Catalog support technology platform requirements and skill sets of support staff
  • Identify root drivers of process costs and inefficiencies
  • Gather transaction volume data and model across processes
  • Map underlying support systems
  • Determine BPO structure model
  • Identify pilot
  • Determine resource requirements
  • Identify changes to support process in onshore/offshore model
  • Determine cost savings per business process based on task migration and improvement
  • Identify costs of process migrations
  • Identify any key sequencing needs

Undertake a BPO strategy assessment to determine which processes to outsource, financial impact and implementation plan 13. Cognizant Service Offering

  • Cognizants Business Technology Consulting Group in concert with its vertical practices, works with clients in BPO strategy engagements
  • These engagements last from 8-12 weeks, depending upon scope typically deliver:
    • An assessmentof suitability of select business process outsourcing based on economics, integration with other processes, systems and skill requirements
    • A step-by-step plan for creating a BPO operation that mitigates risk and provides senior management focused measures and controls for BPO management
  • For for information, contact:
  • Kaushik Bhaumik
  • VP, Business Technology Consulting
  • (925) 790-2012
  • [email_address]