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The future of CEMS
François Collin, CEMS Executive Director
The Global Alliance in Management Education
Where we are coming from
The Global Alliance in Management Education
Where we are coming from
CEMS in 1988
HEC Paris
University of Cologne
ESADE Barcelona
Università Luigi Bocconi
Prof. Luis PUGESESADE
Prof. Jean-Paul LARCONHEC Prof. Günter SIEBEN
University of Cologne
2 December 1988 in Barcelona
Prof. Carlo SECCHIUniversità Bocconi
Escola de Administração de Empresas de São Paulo-FGV
NUS Business School
University of SydneyBusiness School
2011: 26 schools – 4 continents
Richard Ivey School of Business
Tsinghua SEM, Beijing
Keio University, Tokyo
Candidate school Full academic members
18schools
Western & Central
Europe
HKUST, Hong Kong
Koç University, Turkey
GSOM, St Petersburg State University
CEMS “fundamentals”
The Global Alliance in Management Education
Market demand for global education: CPs and students expect global coverage
Competitive threat for a European MIM and first mover advantage for a Global M.Sc.
Strategic opportunity to create the M.Sc. league and promote the M.Sc. concept globally
Why did we go global?
CEMS as trademark for international management and cultural diversity
A vision around excellence and selectivity for schools and students
A strong citizenship and community spirit across borders
Proximity to market and corporate partners
Since 1988, the same success factors
Academic Members (2012)
17 17
23
26
2829
17
2325 26 26 27
0
5
10
15
20
25
30
35
2007 2008 2009 2010 2011 2012
Num
ber o
f Uni
vers
ities
Year
Full Academic Members (2012)
ProjectedReality
Student Cohort (2012)
647 670
800
900
1000
588647
791
892 920
0
200
400
600
800
1000
1200
2007-8 2008-9 2009-10 2010-11 2011-2012
Num
ber o
f Stu
dent
s
Year
Total Number of Students
ProjectedReality
Corporate Partners (2012)
54 5557
65
56 55
62
75
0
10
20
30
40
50
60
70
80
2007-8 2008-9 2009-10 2010-11
Num
ber o
f Cor
pora
te P
arnt
ers
Year
Corporate Partners
ProjectedReality
CEMS in 5 years?
The Global Alliance in Management Education
Globalisation 2.0: new target countries
SOUTH KOREA
INDIA
USA
LATIN AMERICA
HONG KONG
SOUTH AFRICA
CEMS academic membership in 5 years
202
2
7
1
Global relevance for CEMS MIM
Updating MIM learning objectives and programme elements in order to better reflect global positioning and relevance
Preparing CEMS graduates for responsible leadership in society when taking on international corporate positions
CEMS Social Partners (NGOs) well integrated in curriculum delivery for internships and business projects
CEMS Career Services integrated as a core programme feature with better placement link to CEMS CPs
CEMS Social Partners
2012 road map
The Global Alliance in Management Education
Our strategic agenda & 2012 action plan
Strengthening CEMS in Asia Keio (Japan) and Tsinghua (China) HKUST (Hong Kong) and Indian member
Quality assurance and MIM innovation 8 new peer reviews Task Force on MIM Learning Objectives & Global Relevance
Maximising opportunities for CPs CEMS Virtual Fair (April) CEMS Benchmarking meetings (London / Paris / …) CEMS Career Services network
Our strategic agenda & 2012 action plan
Building “global citizenship” spirit Developing projects with Social Partners Launch of CEMS Social Business Competition
CEMS reputation and visibility Investing on the new website and social media
Engaging CEMS Alumni … to contribute to CEMS MIM experience and brand
building
How can CEMS Alumni support CEMS?
The Global Alliance in Management Education
Engaging 7000 CEMS Ambassadors
Contributing to the CEMS MIM experience Involvement in student selection juries Guest lectures, business projects, internships Maintaining the CEMS spirit Mentoring students
CEMS reputation and visibility Sharing testimonials and success stories (media, print
magazine, website) Communicating on your CEMS degree Joining the growing social media CEMS community Building intra-company alumni networks
Enjoy the evening.....!