THE FUTURE OF...creative process. Whether it’s helping you build/ rebuild your website, manage your online marketing programs, Javed’s team will manage your marketing communication

Business Innovation in Changing Times

YRBizSeries.ca | @YRBizSeries | #YRBizSeries

Tuesday,June 24, 2014

ADVERTISING

THE FUTURE OF

Insights and Strategies for Small Businesses

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Small Business Enterprise Centres

YORK SMALL BUSINESSENTERPRISE CENTRE

2 The Future of Advertising: Insights and Strategies for Small Business

Agenda

Emcee: Karen Dubeau, YRBiz Series Team

7:30 am: Registration, Networking

8:00 am: Welcome Remarks• Mayor Robert Grossi, Corporation of the Town of Georgina

8:10 am: Introduction • Karen Dubeau, YRBiz Series Team

8:20 am: Opening Keynote - Be an Inspired Entrepreneur: Insights and Vision to Unleashing Your “WHY” Power• Gerry Visca, International Speaker, author and founding publisher

of Defyeneurs MAG

9:50 am: Networking/Gerry Visca Book Signing

10:15 am: Keynote - Impact of Digital: The Future of Advertising• Sean Stephens, Treefrog Inc.

10:30 am: Keynote - Sparking Marketing Ideas: Augmented Reality Demonstration• Nicky Middleton, Brainspace Magazine

10:40 am: Breakout Session 1

Stream 1 - Content Marketing: Create Compelling Content and Choosing Advertising Channels• Hilary Carter, InTune Communications

Stream 2 - Go Where Your Customers Are: Mobile Advertising Strategies• Greg Park, BWP Marketing Group

Stream 3 - Pay Per Click: Paid Marketing and Social Networking to Drive Sales• Drew Dekker, NetGain SEO

YRBizSeries.ca | Twitter: @yrbizseries #yrbizseries | LinkedIn Group 3

11:15 am: Breakout Session 2

Stream 1 - Campaigns that Drive Action: Leveraging Email Marketing Campaigns to Drive More Business • Javed Khan, EMpression: A Marketing Services Company

Stream 2 - Augmented Reality Workshop: Create Your Own AR Content Quickly and Easily• Nicky Middleton, Brainspace Magazine

Stream 3 - Facebook and Google Advertising Tools• Greg Park, BWP Marketing Group

12:15 pm: Closing Remarks• Charles Banfield, Regional Municipality of York

12:20 pm: Lunch and Networking

Agenda

September 25, 2014 York Region Administrative Building, NewmarketSpeaker: Azim Alibhai, Senior Marketing Strategist, Mediagenic

Coming in September!

A FREE Follow Up E-Business Event. Visit yrbizseries.ca and follow @YRBizSeries for updates.

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PartnersThis conference has been made possible through a unique collaboration between key community stakeholder groups and organizations working on a “big idea”: that together we can create results greater than what can be achieved working independently. The ability to collaborate is a skill, and one to which our partner organizations have shown great dedication, courage and vision. They have transcended their traditional boundaries, to come together with others to create innovative solutions to the pressing challenges impacting our respective business communities. We thank each of them for their leadership and willingness to explore new ways of working together, and look forward to continuing our exciting and productive collaboration.

Vaughan Business

Series Partners

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Community Implementation Partners

Strategic Partners

Innovation Partners


SponsorsThe partner organizations would like to extend our warmest thanks and appreciation to our Sponsors - their encouragement, active participation in planning, financial contributions and incredible expertise have been essential to the realization of the vision for this event, and the Business Innovation in Changing Times Series.

2014 Media Partners:


Sponsorship Opportunities

Partnership Program

Pre-event marketing campaigns throughout the year will reach more than 45,000 businesses in the northern York Region. We will work with you to align the benefits to your corporate priorities and requirements.

To learn more: Visit: yrbizseries.ca/sponsors orContact Karen Dubeau at [email protected]

A dynamic conference series addressing emerging strategic trends and issues for business and community leaders related to business growth, competitiveness, innovation and economic development.

Since 2011, the successful conference series has held seventeen events with high profile presenters in a dynamic and interactive format, attracting more than 2,000 attendees.

Coming in 2014:

• July - Data Protection for Small Business• August - Reputation Management in an Online World• September - Canada-EU Trade Agreement: Explore

Opportunities at the Import Export Conference• October - Big Data Big Opportunities • November - Education Revolution: Workforce of Tomorrow

@YRBizSeries

We like to hear from you Send us your ideas for other conference topics: [email protected]

Connect with us on social media.


Speaker ProfilesHilary CarterInTune CommunicationsHilary Carter is a Social Media consultant with more than 20 years of experience in client relationship management, research & analysis, & strategic communications. She founded InTune Communications to help companies, community

based organizations, and individuals amplify their messages, build their brands, and drive traffic to their websites. Hilary advocates for a greater leadership presence on Social Media and encourages higher levels of accountability, customer engagement, and more positive communications.

Javed S. KhanEMpression MarketingJaved is the founder and President of EMpression: A Marketing Service Company. His company brings your unique story to life through a collaborative and creative process. Whether it’s helping you build/rebuild your website, manage your online marketing

programs, Javed’s team will manage your marketing communication programs from goal identification to delivery. Javed is a Local Expert Presenter & Solution Provider with Constant Contact and hosts the ever popular “Best Ever LinkedIn Clinics”. He works with small to medium business owners & associations, teaching best practices relating to email, social media and online marketing as a means to drive awareness and more revenue.

Drew DekkerNetGain SEODrew Dekker is the owner and operator of NetGain, the largest digital marketing agency in Barrie and Simcoe County, and NetGain USA, NetGain’s US division based in Muskogee, Oklahoma. Drawing on expertise gained in the television, film and

multimedia industry for over 15 years, Dekker co-founded NetGain with Craig Busch in 2009 offering web development, SEO (search engine optimization), graphic design and marketing services. NetGain handles the marketing and web operations for hundreds of clients across Canada, US, and Europe. In 2013, NetGain became an inaugural Google Partner and expanded its operations by opening NetGain USA in Muskogee, Oklahoma. Netgain has been awarded the Marketing Award, by the Barrie Chamber of Commerce and Voted Best in Barrie by the Examiner.


Speaker Profiles

Greg ParkBWP Marketing GroupGreg has an electrical background and holds three electrical licenses. Specializing in high speed automation and robotics. Five years ago turned his love of technology and business owner experience into a online marketing consulting company with

focus on video, mobile and reputation marketing utilizing new technologies. Greg stays on the cuttingedge by being a member of a few elite online marketing mastermind groups in Canada and the USA. He is the Chair of the Georgina Chamber Of Commerce. Serves on the economic development committee of the Town Of Georgina and is a board member for the Georgina Food Pantry.

Nicky MiddletonBrainspace MagazineIn April 2013, Nicky Middleton launched Brainspace Magazine - the first magazine in Canada to use augmented reality throughout its editorial content. As an innovator in the print industry, she has recently partnered with The Toronto Star as a consultant

and to pair their publications for greater value in integrated sales to schools. “Publishing is as creative as it gets. It’s an industry that’s changing rapidly which means any traditional thinking and prior notions need to be scrapped. We’re setting new parameters.”

Sean StephensTreefrog Inc.Sean Stephens has never had a real job. In fact, he is currently between jobs - one as CEO of Treefrog Inc., a world renowned website development agency based in Newmarket Ontario, and CEO of LassoSoft Inc., a popular website programming language which runs hundreds of thousands of websites worldwide.


Speaker Profiles

Gerry ViscaCanada’s Creative CoachGerry Visca is regarded internationally as Canada’s Creative Coach with a gift in unleashing WHY power within Fortune 500 leaders and inspired entrepreneurs. He has impacted over 100,000 people across 10 countries and through his World WHY tour, is inspiring 1 million people world-wide. Gerry is also

the founder of BIG THINK YOUTH, Canada’s largest WHY youth tour inspiring 33,000 youth. Gerry has published 11 books in the areas of Creative Thinking, Transformational Branding, Innovation and WHY Power. Gerry has captured numerous international awards and made over 2 dozen media appearances including CBC Fortune Hunters. Gerry is the founding publisher of Defyeneurs MAG and Book series, one of the fastest growing inspired collaborative book series in North America. Gerry is also co-authoring The Success Principles for Defyeneurs with Jack Canfield, co-creator of Chicken Soup for the Soul Series.


Notes

Check out our Newsletter

Learn About Upcoming...

• Innovation Events and Workshops• Networking Opportunities• Speaker Presentations and Resources• Photo Galleries• Programs for Small Business

Business Innovation in Changing Times

YRBizSeries.ca | @YRBizSeries | #YRBizSeries

YRBizSeries.ca | @YRBizSeries

Learning new skills, business strategies & best practicesUpcoming Events

Data Protection for Small BusinessJuly 9, 2014York Region Administrative Building, Newmarket

•Understandyourcompany’sresponsibilitiesunder

PIPEDA

Reputation Management in an Online WorldAugust 7, 2014Treefrog Interactive Inc., Newmarket

•Hearanswers,adviceandinsightonhowtoprotectyour

image online.

Import/Export Conference: Canada-EU Trade AgreementSeptember 10, 2014Vaughan

•Discovernewexportopportunitiesandpreparefor

emerging prospects.

Social Media for Business WorkshopOctober 23, 2014Treefrog Interactive Inc., Newmarket

•Socialmediastrategiestogrowtracandincreasesales

for your business.

Documents

THE FUTURE OF...creative process. Whether it’s helping you build/ rebuild your website, manage your online marketing programs, Javed’s team will manage your marketing communication