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The future of HR: HR value creation Human Resource Summit, The Shift: Enabling HR Renewal and Graoth Management Centre Turkiye February 2012 Dave Ulrich [email protected] www.rbl.net

The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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Page 1: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

The future of HR:

HR value creation

Human Resource Summit, The Shift: Enabling HR Renewal and GraothManagement Centre Turkiye

February 2012

Dave Ulrich

[email protected]

www.rbl.net

Page 2: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

2

Overall Goals

Think:

• What are the

challenges for

today’s businesses

• How can HR add

Behave:

• Identify things that

you can do to further

your HR contribution

Have Fun:

• Enjoy the experience

together

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

• How can HR add

value to employees,

customers, investors,

and communities

Page 3: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

3

Overview of the session

TRENDS:What are new business realities?

HR EVOLUTION:What’s next for HR?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

HR VALUE:Where does HR deliver value?

HR TRANSFORMATIONHow can you transform HR?

Page 4: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

4Trends: What are new business realities

CategorySTEPED

TRENDS IMPLICATIONS

SocialWhat are the social (lifestyle,

cultural trends) shaping us?

TechnicalHow are emerging technologies

affect us?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

T affect us?

EconomicWhat are industry and economic

conditions?

PoliticalWhat are the political and regulatory

trends?

EnvironmentalHow does our company act with

social responsibility?

DemographicWhat are the profiles of customers

and employees?

Page 5: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

5

Overview of the session

TRENDS:What are new business realities?

HR EVOLUTION:What’s next for HR?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

HR VALUE:Where does HR deliver value?

HR TRANSFORMATIONHow can you transform HR?

Page 6: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

6

HR strategy

HR outside/in

HR transformation redefines

how we think and do HR.

HR Evolution: What’s next for HR?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

Time

HR

Evo

luti

on

HR administration

HR practices

HR strategy

Page 7: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

7

Fundamental Message:

Value is defined by the receiver more than the giver.

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

Page 8: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

8

HR measurement from the outside/in: Stakeholders

InvestorIntangibles/confidence

CustomerCustomer share

Communityreputation

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

HR Stakeholders

(external view)

HR Stakeholders

(external view)

Line managerStrategy execution

Employee

Today/tomorrowProductivity:

Competence * commitment * contribution

Page 9: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

9

Overview of the session

TRENDS:What are new business realities?

HR EVOLUTION:What’s next for HR?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

HR VALUE:Where does HR deliver value?

HR TRANSFORMATIONHow can you transform HR?

Page 10: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

10

HR Value: Where does HR deliver value?

high

TalentWorkforce

People

Leaders Leadership

Ind

ivid

ual A

bil

ity

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

high

low

low

CultureWorkplace

Processinside

outside

Ind

ivid

ual A

bil

ity

Organization Capability

Page 11: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

11

Importance of talent and teamwork

What percent of the time is the leading scorer (winner of the Golden Boot)

on the team that wins the World Cup?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

Page 12: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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Importance of talent and teamwork

How many of the 20 “Best Actor/ Best Actress” Academy Award winners in

the last ten years were also in the “Best Picture” for that year?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

Page 13: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

13What do we mean by talent?

C-suite executives: Succession, customization, teamwork

High potentials:

Leadership cadre: leadership academy

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

High potentials:10-15% of people10-15% of time

Personal development plan

AllEmployees:CompetenceCommitmentContribution

Page 14: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

14

high

TalentWorkforce

People

Leaders Leadership

Ind

ivid

ual A

bil

ity

HR Value: Where does HR deliver value?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

high

low

low

CultureWorkplace

Processinside

outside

Ind

ivid

ual A

bil

ity

Organization Capability

Page 15: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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Organizational Capability

Organizational capabilities are team and process based:

• What organizations are good at, and known for

• Capabilities create culture by shaping how

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

• Capabilities create culture by shaping how

people work together

• Capabilities enable organizations to convert

customer expectations to employee action

Page 16: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

16What do we mean by organization capability?

Individual

Competence

Organizational

CapabilitySocial

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

Individual

Technical

Competence

Core Competence:

Functional / Technical

ExpertiseTechnical

Individual Organizational

Page 17: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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high

TalentWorkforce

People

Leaders Leadership

Ind

ivid

ual A

bil

ity

HR Value: Where does HR deliver value?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

high

low

low

CultureWorkplace

Processinside

outside

Ind

ivid

ual A

bil

ity

Organization Capability

Page 18: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

18Two transitions in leadership:Individual/organization and internal/external

Celebrity Leaders Leadership Brand

OU

TS

ıDE

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

Competent Leaders Leadership Systems

INS

ıDE

LEADER LEADERSHıP

Page 19: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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Make a compelling casefor leadership

State the uniqueleadership needed for strategic results

Ensurereputation

Leadership

1. ARTICULATE

2. STATEMENT

6. AWARENESS

Architecture to Build Leadership BrandSteps to building a leadership brand

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

Assess leadersand leadership

Invest in leadership capability

Measure impactof investment

Leadershipas a Capability

3. ASSESS

4. INVEST

5. MEASURE

Page 20: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

20

Overview of the session

TRENDS:What are new business realities?

HR EVOLUTION:What’s next for HR?

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

HR VALUE:Where does HR deliver value?

HR TRANSFORMATIONHow can you transform HR?

Page 21: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

21HR Transformation:

How can you transform HR?

HR practices

HR DepartmentHow do we organize to

deliver work?

How to transform HR

HR’s HR analytics

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

HR practicesHow can we align,

integrate, and Innovate

our HR practices?

HR Professionals:What competencies must

HR professionals demonstrate?

HR’s Transformataion challenge:

Value to key stakeholders

HR analyticsHow can we measure

and track success of

HR work

Page 22: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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.

Overriding organizational design principles:

1. Make the HR organization follow the logic and structure of the business organization.

Run the HR function as if it is a

business within a business

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

2. Make the HR organization follow the flow of any professional service oriented organization.

3. Differentiate clearly between transactional and strategic HR work.

Page 23: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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HR professionals: competencies

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Page 24: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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HR Competency Model: Domains and Factors

Strategic Positioner• Interpreting global business context

• Decoding customer expectations

• Co-crafting a strategic agenda

Credible Activist• Earning trust through results

• Influencing and relating to others

• Improving through self-awareness

Change Champion• Initiating change

• Sustaining change

Human Resource Innovator &

Integrator• Optimizing human capital through

workforce planning and analytics

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

• Improving through self-awareness

• Shaping the HR profession

Capability Builder• Capitalizing organizational capability

• Aligning strategy, culture, practices, and

behavior

• Creating a meaningful work environment

workforce planning and analytics

• Developing talent

• Shaping organization and communication

practices

• Driving performance

• Building leadership brand

Technology Proponent• Improving utility of HR operations

• Connecting people through technology

• Leveraging social media tools

Page 25: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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HR analytics

•Activity: what we do

•Comparing best practices

•Perception: how it is seen

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR

•Surveying perceptions of HR work

•Result: what is the impact

•Tying to business results, short and

long term

Page 26: The future of HR: HR value creation - HR Summit2012.insankaynaklarizirvesi.com/sunumlar/dave-ulrich.pdf · Microsoft PowerPoint - dave-ulrich.ppt [Uyumluluk Modu] Author: aykuta Created

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For More Information

For more information or follow up, contact Ginger Bitter at

[email protected]

Or go to www.rbl.net

Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group Stockholm / © The RBL Group February 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HRFebruary 2012 / The Future of HR