The Future of IT is Software-Defined Thriving in the Mobile-Cloud Era

Elie Kanaan

VP Marketing, EMEA

Bill Clinton

Shakespeare wrote, Einstein thought, Ataturk built.

vForum 2014

Mobile-Cloud

IT Technology Eras

Mainframe Client-Server

The exponential

increase in

business

expectations is

unsustainable for IT

Millions of Apps

Billions of Users

$ $ $ $ $ $

Ability of IT

to Deliver

Steady IT

Budgets*

Business

Expectations

IT Challenges in the Mobile-Cloud Era

What leading enterprise customers tell us they need:

“A self-service infrastructure that conforms to Enterprise IT requirements”

* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”

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Virtualization – Bridging Past and Future

Build the

Mobile-Cloud

World

Liberate Resources

from the

Client-Server World

> $10B

Saved Annually*

2/3 of IT-as-a-Service

Customers Re-invest

Savings in Innovation

Source: VMware Journey Benchmark Survey, 4th Wave 2013

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VMware Can Help Bridge the Gap

Any user, any device, any app… automatically

You can routinely deploy any workload…anywhere

Apps get rolled out at the speed of business

Provisioning a production environment takes minutes

1/3 of VMware Customers have Already Achieved

IT Spend on Innovation

50%

IT at the Speed of Business

Source: VMware Journey Benchmark Survey, 4th Wave 2013

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Software-Defined Enterprises Are…

37% more responsive to IT requests

While saving of both operations and development staff time

Source: VMware Journey Benchmark Survey, 4th Wave 2013

30%

Increasing revenues due to new applications and IT services 26%

Investing of their budgets in innovation 50%

Able to secure nearly more budget than their less-mature counterparts 66%

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The Journey to the Software-Defined Enterprise

IT Production

CapEx Savings

Through

Consolidation

Business Production

QoS and Reliability

Through

Automation ITaaS

OpEx and Agility

Through

IT as a Service

Virtualization & Abstraction

Management, Automation & Predictive Analytics

End-User Virtual Workspace

Self-Service

Financial Tradeoffs, ROI

Phase I

Cost

Center

Phase II

Business Partner

Phase III

Service Broker

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8

Applications

Traditional Modern

SaaS

End-User

Computing

Software-Defined

Data Center Hybrid

Cloud

Apps

VMware Delivers: The Foundation for the Software-Defined Enterprise

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VMware vForum 2014

IT Challenges in the Evolving User Landscape

Enable

User

Freedom

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Keep

IT

Control

IT Challenges in the Evolving User Landscape

Security

Management

Compliance/Costs

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VMware’s Vision for End-User Computing

Desktop Laptop Tablet Phone Machine

Mission: Secure Virtual Workspace for Work at the Speed of Life

PCs, Laptops

Thin Clients

Tablets,

Smartphones

Desktop

Management

and Delivery

Enterprise

Mobility

Management

and Security

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Horizon 6 – Key Areas of Innovation

Management from the Data Center to Devices

Cloud

Application Delivery

Virtual SAN for Low and

Predictable Cost

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Hertz Cuts Costs and Improves User Experience

“With Horizon View we’ve cut costs,

dramatically simplified our IT and

transformed how we support over 1000

desktops in our service centre in Dublin,

as well as over 4000 desktops across

Europe. We’re able to deliver more

innovative technology services to our

users, while enhancing the experience

we provide to our customers.”

Paul Bermingham

Vice President

Global Infrastructure Technologies

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AirWatch - Enterprise Mobility Simplified

EVERY Mobile Device

Phones

& Tablets Laptops

Rugged Wearables

& Peripherals

EVERY Mobile Platform

EVERY Mobile Deployment

Corporate

Multiuser BYOD

Line of

Business

Apps Content Email Browsing

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B. Braun Partners with AirWatch by VMware to Implement a Companywide BYOD Program

“AirWatch enables us to seamlessly

implement the technological aspects

of BYOD and to address the

organizational and legal

architecture, which can otherwise

provide challenges.”

Martin Runkel

Head of Architecture and

Development

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IT Struggles to Keep Up…

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• Rigid physical infrastructure

• IT Siloes

• Positive experience with the Public Cloud

• Slow Provisioning of Applications

• Preventing Full Automation

• Growing shadow IT

• Rigid physical infrastructure

• IT Siloes

• Positive experience with the Public Cloud

• Slow Provisioning of Applications

• Preventing Full Automation

• Growing shadow IT

Software-Defined Data Center

All infrastructure is virtualized and

delivered as a service, and the

control of this data center is

entirely automated by software.

Abstract. Pool. Automate. Storage Mgmt.

Network Compute

VMware’s Vision for the Data Center

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Virtual Machine

Crossover

Since 2010, Servers have gone Virtual!

9%

14%

22%

33%

42%

51%

59%

65%

0%

10%

20%

30%

40%

50%

60%

70%

2005 2006 2007 2008 2009 2010 2011 2012

Source: VMware, Industry Analyst Data, & Crehan Research

Majority of Workloads are Virtual since 2010 The Virtual Machine Crossover made IT Rethink Management

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VMware Cloud Management Platform

Automated, self-service delivery of personalized IT services

Cloud

Automation

Intelligent, automated

operations with full

visibility from apps to

storage

Cloud

Operations

Complete

transparency into the

costs and quality of all

IT services

Cloud

Business

with

Automated

management for

heterogeneous and

hybrid clouds

Proven Value

Cloud

Automation

Cloud

Operations Cloud Business

Deutsche Telekom

“The online betting and gaming industry is constantly changing and,

as a business, speed is of the essence and it’s imperative that we

stay ahead of the game. With VMware’s vCloud Suite, the Betfair IT

team has effectively become ‘service brokers’; with developers

across the business able to scale IT up and down as and when they

need it.”

Michael Bischoff

CIO Betfair

“We selected VMware because it is a complete end-to-end

solution. It has provided us with virtualized infrastructure,

services intelligence and the ability to provision on demand,

enabling us to meet customer demands.”

Francisco Hernansanz

Cloud Services Product Manager Telefonica

Since 2012, Networks have been going Virtual!

Virtual Port

Crossover

Source: VMware, Industry Analyst Data, & Crehan Research

Majority of Network Ports are Virtual since 2012 Network Transformation is Already Underway Network Virtualization is The Network Operating Model of the Future

60

50

40

30

20

10

0 2010 2011 2012 2013 2014 2015

Physical Ports

Virtual Ports

millions of units

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Three Reasons to Virtualize Your Network…

Speed – On Demand Apps and Services 1

Economics – Opex Efficiency & Capex Savings 2

Security – Re-Architect Datacenter Security 3

Internet

NSX: The Platform for Network Virtualization

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Switching in Virtualization Today

Switching with NSX

Routing in Virtualization Today

Routing with NSX

70%

Network Security with NSX Load Balancing with NSX

30

Magic Quadrant for Data Center Networking

COMPLETENESS OF VISION

AB

ILIT

Y T

O E

XE

CU

TE

Source : Gartner – April 2014

Improved Performance & Security with VMware NSX

“Network Virtualization and Security

provides us with better performance

and increased reliability. With

VMware NSX we are able to stay

ahead of the competition, with a

Software-Defined Network.”

Richard Sillito

IT Security, Technologist

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Proprietary Platform

Optimized for New Apps

Only

Limited Network Integration

Separate Management

Tools

Separate Processes,

Skillsets

Your Data Center / Private Cloud

Incompatible Public Clouds

Leads to increased OpEx due to the additional staff and

training required to manage all these disparate tools.

Public Cloud – The Cost of an Agile New IT-Silo?

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VMware vCloud Suite

Based

VMware’s Vision for the True Hybrid Cloud

Private Cloud

Software-Defined

Data Center Software-Defined

Data Center

Seamless

Security

Seamless

Networking

Common

Management

One Support

Call

Seamlessly Extend Your Data Center — Any Application. No Changes.

Public Cloud

VMware vCloud Hybrid Service

vCloud Data

Center Partners

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Our Growing Footprint

*Excludes Antarctica and Greenland

NORTH AMERICA UK

EUROPE

ASIA A VMware cloud is

available in over 75% of the globe*

(Approximately 100% of the world’s cloud market)

Top 5 Hybrid Cloud Starting Points

Next

Generation

Applications

Development

/ Testing

Extend/Existi

ng

Applications

Modernize

Enterprise

Applications

HDDS

Disaster

Recovery

Next

Generation

Applications

Charles Darwin

It is not the strongest of the species (IT) that survives, nor the most intelligent that survives. It is the one that is the most adaptable (Software-Defined) to change.

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Mustafa Kemal Ataturk

I will lead my people by the hand along the road until their feet are sure and they know the way. Then they may choose for themselves and rule themselves. Then my work will be done.

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By the end of 2016, every relevant IT organisation will have standardised on a software-defined approach to IT – the key to creating an agile enterprise. VMware’s mission is to help our customers transform to this new model as fast as possible… Pat Gelsinger

CEO, VMware

vForum 2014

Summary

Future of IT is

Software-Defined

Tectonic Shift

Underway

Hybrid-Cloud

World

Thank You! Enjoy the Conference!