The Future of MHF

1preparing for the millenial generation

Meet Team Innov8

The Future of McGraw-Hill FinancialPreparing for the Millenial GenerationBy Team INNOV8

2 the future of mcgraw-hill financial

Table of Contents

3

Introduction .............................................................................................................................. 4

Competitor’s Analysis............................................................................................................ 5

SWOT Analysis.......................................................................................................................... 7

Innovative Solutions for the Future................................................................................. 9

. Web Presence.................................................................................................................. 9

. Website Design..............................................................................................................10

. Website Functionality..................................................................................................13

. Social Media..................................................................................................................14

.

. Strategic Partnership - Cymfony................................................................................16

Conclusion................................................................................................................................17.Meet Team INNOV8..............................................................................................................18

preparing for the millenial generation


Introduction

When.we.were.first.asked.to.give.a.presentation.on.McGraw-Hill.Financial,.we.weren’t.sure.how.to.approach.the.daunting.task..Thankfully,.we.had.the.full.support.of.Human.Resources.who.assured.us.that.our.ideas.were.worth.presenting..After.some.brainstorming,.we.decided.that.our.topic.would.be.“The.Future.of.MHF.”.The.problem,.however,.was.that.we.were.unsure.of.how.to.approach.a.topic.as.broad.as.this..It.also.didn’t.help.that.all.of.our.departments.and.majors.

are.different—some.of.us.work.in.Indices,.while.others.work.in.Design.or.Editorials,.and.our.majors.range.from.Communications.to.Economics.to.Psychology..Fortunately,.there.is.one.thing.we.all.have.in.common:.we.are.all.part.of.the.same.generation,.the.Millennia’s.

Every.generation.has.a.unique.personality;.the.Millennia’s.are.generally.seen.as.confident,.self-expressive,.and.open.to.change..They’re.more.diverse.ethnically.and.racially.and.less.religiously.affiliated.than.older.generations..But.perhaps.the.most.defining.trait.of.this.generation.is.their.affinity.to.technology—and.the.Millennia’s.seem.to.agree...In.fact,.according.to.a.survey.conducted.by.Pew.Research.Group,.the.top.characteristic.Millennia’s.cite,.as.making.them.distinct.is.their.use.of.technology,.which.they.seem.to.need.even.when.they.sleep...In.another.survey.from.the.same.research.group,.83.percent.of.Millennia’s.sleep.with.their.cell.phones.on.or.by.their.beds..But.the.crux.of.the.Millennias’.technological.adeptness.resides.

in.the.way.they’ve.fused.their.social.lives.into.technology.

Seventy-five.percent.of.them.have.a.profile.on.a.social.networking.site.and.one-in-five.have.posted.a.video.of.themselves.online..Technology.isn’t.just.a.means.of.connecting.to.the.world.anymore.for.them,.it’s.now.an.essential.way.of.life..And.with.that,.Millennia’s.have.a.new.set.of.expectations.where.they.can.get.breaking.news.immediately;.their.online.profile.pages.can.be.individualized;.and.they’re.always.connected.to.the.world,.whether.it.is.from.their.home.computer,.or.their.smartphone,.or.their.iPad.

Millennia’s.represent.the.generation.of.people.currently.at.the.cusp.of.engulfing.the.workforce.en.masse..We.believe.that.McGraw-Hill.Financial,.having.just.started,.can.successfully.reach.out.to.the.evolving.marketplace.via.the.use.of.what.we.like.to.think.of.as.“new.tools”.for.a.“new.generation,”.which.are.social.media.for.the.purpose.of.connecting.and.sharing,.a.stronger.web.presence.through.a.reworked.website.and.mobile.applications,.and.a.strategic.partnership..to.help.MHF.navigate.successfully.through..the.online.world.

75%.of.Millenia’s.have.a.profile.on.a.social.networking.site.and

1.in.5.have.posted.a.video.of.themselves.online.”

“

5

Competitor’s Analysis

A competitive analysis.was.conducted.to.help.develop.our.presentation’s.focus..The.analysis.focused.on.four.competitors:.Bloomberg,.Reuters,.Morningstar.and.FactSet..Based.on.industry.similarities.and.market.research,.McGraw-Hill.Financial.is.the.third.largest.financial.data.provider.in.the.industry.

FactSet OverviewFounded.in.1978,.FactSet.Research.Systems.Inc..combines.integrated.financial.information,.analytical.applications,.and.client.service.to.enhance.the.workflow.and.productivity.of.the.global.investment.community.

FactSet,.with.over.$576.million.in.annual.revenues,.is.headquartered.in.Norwalk,.Conn.,.and.employs.over.1,900.people.in.North.America,.Europe,.and.the.Pacific.Rim.(per.the.2008.Annual.Report)..FactSet.is.publicly.traded.on.the.New.York.Stock.Exchange.and.the.NASDAQ.under.the.symbol.FDS.

FactSet.connects.with.their.clients.through.their.blog,.Taking.Risk..Here,.the.management.and.senior.developers.of.Fact.Set’s.risk.group.generate.discussions.on.current.topics.in.the.risk.field..This.blog.connects.directly.to.their.Twitter.account.

Morningstar OverviewMorningstar.provides.data.on.approximately.380,000.investment.offerings,.including.stocks,.mutual.funds,.and.similar.vehicles,.along.with.real-time.global.market.data.on.more.than.5.million.equities,.indexes,.futures,.options,.commodities,.and.precious.metals,.in.addition.to.foreign.exchange.and.treasury.markets..The.company.has.operations.in.26.countries.

Morningstar.offers.investment.consulting.and.retirement.planning.services.through.Morningstar.Associates.LLC.and.Ibbotson.Associates.who.are.registered.investment.advisors.and.wholly.owned.subsidiaries.of.Morningstar.Inc..The.company.also.offers.Morningstar.Managed.Portfolios,.an.asset.management.service.for.financial.advisors,.through.Morningstar.Investment.Services.Inc.,.a.registered.investment.advisor,.broker-dealer,.and.a.subsidiary.of.Morningstar.Inc.

One.of.their.print-based.products.is.Morningstar Advisor Magazine,.a.free.publication.for.independent-minded.advisors.in.which.they.advertise.the.company’s.products.and.industry.analysis..Their.Twitter.feed.connects.to.the.company’s.website.and.blog.



Competitor’s Analysis (continued)

Bloomberg OverviewBloomberg.is.a.privately.held.financial.software,.media.and.data.company.that.has.set.the.standard.in.the.industry.for.30.years..It.makes.up.one-third.of.the.$16.billion.global.financial.data.market..They.provide.financial.software.tools.such.as.analytics.and.equity.trading.platform,.data.services.and.news.to.financial.companies.and.organizations.around.the.world.through.Bloomberg.terminal,.which.is.a.core.moneymaking.product..News.based.offerings.include.TV,.radio,.Internet.and.printed.publications..Links.to.their.Twitter,.Facebook.and.LinkedIn.feeds.are.located.on.their.website.

Reuters OverviewReuters.is.a.provider.of.information.for.the.world’s.businesses.and.professionals..It.merged.with.Thomson.Corp..in.April.2008..It.was.primarily.a.news.provider,.but.has.recently.become.a.player.in.the.financial.data.and.analytics.industry..Recent.introductions.of.Eikon.(financial.data.platform).and.Elektron.(cloud.trading.platform).have.solidified.their.place.in.the.financial.services..and.banking.industry.

While doing our research we.were.able.to.identify.what.are.MHF’s.key.areas.of.differentiation,.and.what.can.provide.MHF..with.a.competitive.edge.

StrengthsTrusted Source: MHF.brings.intelligence,.expertise,.robust.data.and.analysis.proven.by.150.years.of.history.along.with.Standard.&.Poor’s..The.company’s.well-known.track.record.of.reliability.and.trusted.source.provides.a.great.advantage.over.the.competition.relatively.new.market.positioning.in.the.financial.information.markets.

Personalized Benchmarks: Most.people.agree.that.the.S&P.500.is.one.of.the.best.representations.of.the.U.S..market..In.fact,.many.consider.it.to.be.the.definition.of.the.market..This.is.an.area.of.great.strength.for.MHF.and.its.“Calculated.by.S&P.Custom.Indices”.mark.is.considered.to.be.a.global.leader.in.the.calculation.of.custom.indices.and.provides.unparalleled.services.in.the.design,.construction,.management,.and.distribution.of.custom.indices.

Capital: Recent.quarterly.earnings.show.that.MHF’s.revenue.and.operating.profit.increased.13.5%.and.17.3%.respectively.compared.to.the.same.period.last.year..These.earnings.together.with.the.extensive.capital,.provides.the.company.with.a.great.advantage.to.further.their.business.with.promising.prospects.at.the.time.of.acquisitions,.new.product.development,.and.the.creation.of.partnerships.

ThreatsBloomberg’s responsiveness to client requests: many.clients.of.Bloomberg.view.the.company.as.an.extension.of.their.IT.organization..When.it.comes.to.accessing.another.data.vendor,.many.clients.prefer.to.rely.on.Bloomberg.due.to.its.rapid.development.methodology.usually.tied.up.as.an.extension.of.the.Bloomberg.terminal.

FactSet’s aggressiveness with acquisition of data: The.Company.continues.to.demonstrate.healthy.growth.as.it.expands.internationally.and.enhances.its.offerings.through.strategic.acquisitions..Over.the.past.years,.FactSet.has.spent.a.significant.percentage.of.their.revenue.to.acquire.technologies,.which.will.complement.and.expand.the.firm’s.existing.product.offerings.

Challenging market environment, clients still under financial duress: Given.large.losses.at.major.financial.institutions,.we.are.concerned.that.these.institutions.will.slow.spending.on.analytical.tools.

7

SWOT Analysis



SWOT Analysis (continued)

WeaknessesMobile Offerings:.MHF.has.very.few.or.limited.mobile.applications.in.comparison.with.their.competitors.Competitors.are.drawing.a.larger.consumer.base.as.we.move.into.a.more.mobile,.fast-paced.world..This.can.also.be.considered.an.area.to.act.upon.in..wterms.of.growth.

Social Media Deficiency:.Making.the.push.to.become.a.market.leader,.social.media.is.evidently.becoming.increasingly.more.important..It’s.a.great.way.to.advertise.as.well.as.connect.with.customers.to.keep.them.informed.with.ever.changing.market.data,.news,.and.analytics.

Web Presence: Seeing.as.though.MGF.is.still.in.the.infancy.of.their.split.from.S&P.ratings,.they.do.not.currently.have.their.own.external.website.

OpportunitiesSustainable, Innovative Web Platform:.MHF.has.the.opportunity.for.a.website.that.is.both.innovative.and.relevant.to.consumer.needs..Emphasize.qualitative.information.while.also.utilizing.user.generated.content.and.interactivity..Also,.intertwine.customizable.functions.with.existing.and.future.products.

Strategic Partnerships/Acquisitions: MHF.can.use.excess.capital.to.either.acquire.or.partner.with.existing.business.needs..For.example,.a.Market.Influence.Analytics.company,.Cymfony.

Mobile Offerings: MHF.has.the.opportunity.to.introduce.new.mobile.application.to.customize.indices..There.is.a.chance.to.penetrate.a.new.market.while.offering.a.company-specific.product..This.establishes.a.competitive.advantage.

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Innovative Solutions for the Future

Web PresenceFirst, a.solid.Web.presence.must.be.established.for.MHF,.as.this.is.more.than.the.industry.standard.in.today’s.digital.world.

A.new.web.presence.would.include.a.corporate.site.to.identify.MHF.as.a.whole...Here,.customers.and.clients.would.be.able.to.access.MHF’s.mission.and.role.in.the.financial.services.industry.

The.second.web.offering.would.be.a.personalized,.custom.web.page.for.individual.users.of.MHF.products.called.“My.MHF.”

When.generating.this.innovative.solution,.we.determined.what.MHF’s.website.needs.in.order.to.attract.the.millennia’s,.as.they.become.the.targeted.workforce.of.the.future:.A.simplified,.consolidated.and.innovative.place.for.all.their.financial.data.and.information.needs.

Through.this.innovative.and.personalized.web.platform,.MHF.could.digitally.connect.with.customers.on.a.personal.level.and.offer.a.user.experience.tailored.to.what.Millennia’s.expect.out.of.products.and.services..MHF.products.would.be.simplified.and.consolidated.in.one.concentrated.area,.and.All.of.MHF’s.outstanding.qualitative.analysis.would.be.showcased.through.simplified.navigation.and.usability..The.site’s.interactivity.would.incorporate.videos.and.podcasts.for.the.modern.day.and.future.user’s.expectations—.plus.so.much.more.

This.innovation.comes.from.the.expectation.of.people.(especially.Millennia’s).wanting.products.that.are.ahead.of.the.curve..As.customers,.millennia’s.look.toward.the.future,.and.through.their.use.of.MHF’s.proposed.web.offerings,.they’ll.believe.and.trust.MHF’s.innovation.and.authority.as.a.financial.data.and.information.provider.

As.the.millennial.generation.approaches,.MHF.truly.needs.to.put.their.best.digital.foot.forward..



Website Design

Research & InspirationIn order to begin.the.daunting.process.of.designing.a.dynamic,.engaging.look-and-feel.for.MHF’s.web.platform,.we.sought.inspiration.from.company.websites.from.a.breadth.of.various.industries..Despite.the.industry,.thoughtful,.transparent.design.is.essential.to.not.only.appeal.to.customers.visually,.but.to.also.increase.functionality.and.accessibility..Especially.for.MHF’s.purposes,.we.focused.on.companies.in.the.technology.and.financial.industries.whose.websites.and.website.designs.are.above.and.beyond.the.industry.standards.

AT&T.and.LogitechIn.designing.a.web.platform.for.MHF,.we.researched.technology.and.electronics.industry.consumer.websites.because.they.cater.heavily.to.retail.customers,.and.feature.design.elements.that.MHF.can.use.in.its.own.web.platform..Especially.in.the.electronics.industry,.companies.must.have.a.modern,.engaging.web.presence.because.it.is.representative.of.their.products..As.MHF,.an.up-and-coming.company,.we.want.to.make.sure.customers.associate.us.with.the.future.of.financial.analytical.tools.and.products,.similarly.as.technology.industry.front-runners..AT&T.and.Logitech.

Both.AT&T.and.Logitech’s.websites.use.the.following.design.concepts.that.MHF.can.use.as.a.model.for.its.own.platform:

. .A Fresh, Bold Color Scheme.-.This.shows.the.company.is.current.in.the.time.and.in-touch.with.a.contemporary.customer.base..Additionally,.customers.will.be.happy.and.excited.to.look.at.the.site.and.learn.about.the.products.

. .Friendly, Humanist Typography.-.Although.subtlety,.typography.plays.a.vital.role.in.a.person’s.interpretation.of.a.company..Using.a.friendly,.humanist.typeface.shows.you.are.a.company.that.is.open.and.accommodating.to.customers.

Show, Don’t Tell.-.Because.financial.professionals.need.to.access.their.information.quickly,.visualizing.rather.than.reading.it.expedites.the.process..The.use.of.dynamic.photographs.and.well-designed.graphics.showcases.products,.rather.than.stowing.them.away.in.a.long.navigation.list.that.makes.them.difficult.to.find.

11

Thomson.ReutersLike.these.technology.companies,.our.competitors.in.the.financial.industry.have.also.followed.suit.and.updated.their.web.presence.for.the.millennial.audience..Thomson.Reuters,.especially,.has.set.a.high.standard.for.the.financial.industry.

Reuters’s.web.platform.is.designed..with.the.following.concepts.in.mind: Easy to Navigate.-.

The.website.has.a.clear.hierarchy.directing.users.where.to.go.using.changes.in.typeface.size,.structured.module.drop-downs,.and.linear.section.dividers.

Interactive.-.The.company’s.use.of.videos.and.images.to.engage.the.viewer.and.truly.sell.their.products.to.a.Millennial.generation.market.gets.customers.excited.about.their.products..The.company’s.mission.is.more.effectively.conveyed.through.subjective.tools.such.as:.the.use.of.voice,.music,.stylized..photographs,.etc.

Dynamic Info-graphics.-.Using.interactive.info-graphics,.you.can.click.and.choose.the.information.you.want.to.see..When.information.is.presented.in.a.more.creative,.dynamic.way.like.this,.it.helps.professionals.view.data.clearly.and.quickly.

Website Design (continued)



Website Design (continued)

Informational.Company.Homepage .Showcases.MHF’s.vision Highlights.products.and.services.

that.we.now.offer.in.one.place Is.efficient.and.easy.to.navigate Is.interactive.and.presents.information.

in.a.more.visually.dynamic.way

myMHF.-.Customizable.User.Platform Consolidates.products.and.services.in.

one.centralized.location Showcase.the.functions.we.offer.through.

an.updated,.modern.aesthetic Presents.information.efficiently.and.without.clutter Provides.easy.access.to.social.media Customizes.information.on.the.page.in.a.way.is.

individualized.for.you

MHF Web Platform ProposalTaking.this.research.into.consideration,.our.proposal.for.MHF’s.two-component.web.platform.accomplishes.the.following:

Website Functionality

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The proposed website has.as.many.external.features.as.behind-the-screens.features...The.functionality.of.myMHF.is.innovative..and.industry.breaking.

SSO (Single Sign-On)Incorporates.the.use.of.one.password.and.Smartcard.that.signs-on.to.multiple.products.all.at.once..This.feature.enables.the.following:

Increased.productivity.by.reducing.password.fatigue.and.time.spent.reentering.log-in.credentials

Reduces.IT.costs.(password.resets,.user.deactivation,.etc.)

Increased.security.on.all.levels.(entry/exit/access/usage)

Centralized.reporting.for.compliance

DoorwayThrough.this.feature,.a.visitor.is.prompted.to.enter.their.role.in.the.business.or.as.an.external.user..Certain.items/elements.become.collapsed,.while.others.change.to.accommodate.the.user’s.role..

This.feature.enables.the.following:

Removes.the.feeling.of.being.overwhelmed.while.retaining.usability

Preferences.and.settings.stored.as.cookies.

Mass SearchSimply.search.all.the.following.places.with.the.same.search.bar.users.are.used.to..Except.this.time,.it.fetches.saved.spreadsheets.or.data.on.user’s.cloud,.e-mails.and.attachments,.service.databases,.the.intranet,.and.the.Internet.

Intranet Internet Cloud Email Databases

Searches.with.this.mass.search.system.are.revamped,.retooled,.and.revitalized.

TyingThis.feature.enables.users.to.tie.what’s.related.across.different.media.together..Users.can.now.increase.collaboration.and.share.‘knot’.with.colleagues..Below.is.how.the.user.can.use.tying:

When.conducting.a.search,.the.user.can.‘tie’.a.result.

The.user.will.be.asked.to.attach.the.media.to.either.an.existing.or.new.‘knot’.


Social Media


ObjectiveThe.main.objective.for.MHF’s.social.media.is.to.find.tools.to.reach,.connect,.and.share.content.with.clients.

ProblemWith.our.new,.proposed.website,.we.have.the.opportunity.to.greatly.expand.our.clientele.through.marketing.and.advertising.campaigns..However,.MHF.doesn’t.have.an.immediate,..cheap.place.to.make.people.aware.our..new.products.exist.

SolutionOur.goal.is.to.turn.communication.into.interactive.dialogue.by.implementing.web-based.and.mobile.technologies—on.and.off.the.Internet..Implementing.social.media.will.allow.for.the.creation.and.exchange.of.MHF.content.in.both..the.cyber.and.physical.worlds.

There.are.four.components.of.social.media.that.can.drive.business.results:

Monitoring.–.by.monitoring.social.media,.companies.can.keep.track.on.how.their.brand.is.being.perceived.outside.of.the.office..This.could.also.provide.valuable.insight.into.potential.threats.from.competitors,.changing.industry.trends,.and.customer.preferences.

Measuring.–.measurements.provide.the.quantitative.reporting.data.on.the.specific.issues.and.buzz.driving.media.coverage.which.makes.it.easy.to.demonstrate.the.impact.of.PR.and.marketing.efforts.

Discovery.–.there.is.a.discovery.approach.in.which.companies.learn.what.influences.are.driving.the.Internet.discussions.in.the.marketplace..From.this,.companies.can.measure.the.growth.of.many.emerging.trends.and.identify.ideas.for.new.products.and.opportunities.to.improve.their.current.ones.

Engagement.–.Through.all.of.the.information.mentioned.above,.companies.could.improve.their.engagement.with.their.customers.by.employing.new.marketing.tactics.to.participate.effectively.in.the.conversations.that.are.occurring.around.them.

Our.goal.is.to.turn.communication.into.interactive.dialogue.by.implementing.web-based.and.mobile.technologies.—on.and.off.the.Internet.”

“

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Social Media (continued)

.Is Social Media Really Important?Social.media.has.become.a.vital.part.of.our.daily.lives,.especially.for.the.younger.generation...Here.are.some.quick.facts.about.social.media:

.Time.spent.on.social.media.websites.now.accounts.for.25.percent.of.all.time.spent.online.in.the.U.S.

.Twitter.averages.40.million.tweets-per-day. Facebook.has.over.750.Million.users. The.total.minutes.spent.on.social.

networking.sites.has.increased.83.percent..year-over-year.since.2009.

64.percent.of.Facebook.users.have.‘liked’.a.brand.using.Facebook.

By.2012,.half.of.the.world’s.Internet.users,.1.billion.people,.will.have.a.Facebook.account.

78.6.percent.of.consumers.have.joined.a.company’s.community.to.get.more.information.on.it.

McGraw-Hill Financial and Social MediaSo.how.can.McGraw-Hill.Financial.fully.use.all.aspects.of.social.media?.Our.proposal.is.to.focus.on.the.five.biggest.social.media.websites.today,.which.span.four.different.categories:

Collaborative Communities such as Wikipedia.can.provide.clients.and.non-clients.with.pertinent.information.regarding.the.company,.its.subsidiaries,.and.its.vision..Currently,.MHF.does.not.have.its.own.Wikipedia.page.

Blogs and Micro blogs such as Twitter.can.provide.links.to.videos.and.news.articles.that.are.

shared.using.posts.and.hash.tags..Signing.up.for.and.maintaining.a.Twitter.account.will.allow.MHF.to.share.MHF.news.with.over.200.million.Twitter.users.

Content Communities like YouTube.provide.a.way.to.share.videos.of.MHF.employee.interviews.and.qualitative.market.analysis.in.an.easy.and.secure.fashion.

Social Networking Sites like Facebook and LinkedIn.allow.companies.to.add.their.own.profiles.and.shares.posts.and.information.with.all.of.their.friends,.contacts,.and.subscribers.

While.the.cost.to.join.all.of.these.social.media.sites.is.free,.the.potential.exposure.it.brings.to.MHF.is.priceless..A.well.maintained.profile.and.subscription.to.these.websites.would.propel.MHF.into.the.millennial.generation.and.establish.a.benchmark.for.future.generations.

Going MobileA.McGraw-Hill.Financial.Mobile.Application.will.allow.clients.and.employees.to.not.only.access.the.content.on.the.myMHF.platform.on.the.go,.but.also.keeps.individuals.up.to.date.on.everything.happening.with.MHF.on.the.internet.whether.its.news,.social.media.updates,.or.market.data.analysis..Having.all.of.this.information.in.a.centralized.space.at.the.palm.of.users’.hands.allows.for.greater.efficiency.inside.and.outside.the.office,.without.the.hassle.of.going.to.multiple.sites.or.folders.on.personal.Blackberries.or.iPhones.


Strategic Partnership: Cymfony


OverviewWhen.sitting.down.and.examining.the.goals.of.McGraw-Hill.Financial’s.social.media.scope,.it.came.down.to.three.things:.establishing.a.presence,.refining.unnecessary.social.media,..and.offering.more.user-engagement..With.the.possible.partnership.with.Cymfony,.an.established.company.who.specializes.in.market.influence.analytics.will.fulfill.all.three.aspects..Cymfony.was.founded.in.1996.in.Watertown,.Mass..As.of.February.2007,.they.operated.as.a.subsidiary.of.TNS.Media.Intelligence...

What Cymfony DoesProvides.self-serve.social.media.metrics.such.as.posts/conversations,.tonality,.topic,.influencer,.share.of.voice,.media.distributions,.author.volume,.competitive.tonality.and.message.pick-up..While.there.are.other.companies.that.offered.these.services,.the.feature.that.sets.Cymfony.a.part.is.their.dashboard,.Orchestra..Orchestra.allows.myMHF.com.to.slice.and.dice.information.anyway.needed.to.help.analyze.a.variety.of.information..For.example,.with.Orchestra.by.Cymfony,.there’s.the.ability.to.view.brand.vs..competition.comparisons.side-by-side..Then.there’s.the.ability.to.sub.divide.the.information.into.more.quantitative.categories.and.relay.these.results.to.an.analyst.who.can.make.important.decisions.

based.on.the.data..It.translates.social.media.data.that.may.be.otherwise.hard.to.interpret.alone..Additional.benefits.include:.a.breakdown.of.competitor.strengths.&.weaknesses,.critical.information.on.reputation,.brands,.products.and.employees..All.of.these.features.are.conveniently.offered.in.packaged.and.custom.services.

How will it benefit MGF?By.using.Cymfony,.we.will.be.able.to.identify.which.customer.segments.are.most.ready.for.social.media..This.way.we.will.be.able.to.target.the.segments.that.will.have.the.biggest.financial.benefit.to.us.without.using.trial.and.error.and.wasting.costs..It.also.will.allow.us.to.recreate.qualitative.information.in.a.quantitative.way.to.show.us.exactly.how.our.social.media.outlets.are.affecting.our.bottom-line...Cymfony.also.identifies.trends.in.the.social.media.market.as.to.not.fall.behind.our.competitors..Lastly,.because.most.of.MGF’s.products.are.subscription.based,.Cymfony.can.examine.the.relationship.between.free.and.subscription.based.content.

Conclusion

17preparing for the millenial generation

With a market as.saturated.and.competitive.as.the.financial.data.and.analytics.services.sector,.we.realize.that.it’s.difficult.for.any.company.to.find.its.footing..But.that’s.why.we.know.MHF.could.benefit.from.using.these.innovative.solutions.ensure.a.brighter.future:.a.strategic.partnership.with.Cymfony.that.allows.for.a.new.understanding.of.the.online.communities;.a.more.involved.take.on.social.media.and.digital.advertising;.a.stronger.web.presence.via.mobile.applications.and.an.interactive.website.

We.know.MHF.can.use.these.new.interactive.tools.to.reach.a.new.generation.to.become.the.established.destination.for.any.and.all.consumers.of.the.financial.data.and.analytics.services.industry.

Research Sources http://www.factset.com/about http://www.bloomberg.com/solutions/

bloomberg_enterprise/portfolio_risk_analytics/ http://www.standardandpoors.com/products-services/main/en/us http://www.mcgraw-hill.com/about/annual_report/ar2010.pdf.. http://thomsonreuters.com/about/ http://www.cymfony.com/


Meet Team INNOV8

Intern Department: Content.Acquisition.and.Strategic..Alliances,.Enterprise.Solutions.Hometown:.Swarthmore,.PA.School/Graduation Year:Bryn.Mawr.College,.Class.of.2012.Major: Psychology...Minor: Art.History.

Intern Department: Data.Strategy.&.Operations,.Data.Assurance.TeamHometown:.Santo.Domingo,.Dominican.RepublicSchool/Graduation Year: Baruch.College,..Class.of.December.2011Major:.BBA.in.AccountingMinor: Communication.StudiesHobbies: During.my.spare.time,.I.enjoy.reading.novels,.bicycling..and.putting.puzzles.together..

Sophia Abboud Patricia Acosta

“Twenty.years.from.now.you.will.be.more.disappointed.by.the.things.that.you.didn’t.do.than.by.the.ones.you.did.do..So.throw.off.the.bowlines..Sail.away.from.the.safe.harbor..Catch.the.trade.winds.in.your.sails...Explore..Dream..Discover.”.–.Mark Twain

Team INNOV8Left to right: Larry.Pang,.Kathryn.Freund,.Mack.Meas,.Patricia.Acosta,.Jacob.Kim,.Kyle.Schettler,.Alex.Calderon,.and..Sophia.Abboud.

Jacob Kim

Alex Calderon

Kathryn Freund

“Nobody.said.life.would.be.easy,..they.just.promised.it.would.be.worth.it.”..–.Harvey Mackay

19preparing for the millenials

Meet Team INNOV8 (continued)

Intern Department: Segment.Finance.-.IT.OperationsHometown: Buffalo,.NYSchool/Graduation Year:.St..Bonaventure.University,Class.of.2011.–.MBA,.Class.of.2012Major: FinanceMinor: AccountingHobbies: Sports,.working.out,.cooking.

Intern Department: Art.&.Design,.Creative.ServicesHometown: Mahwah,.NJSchool/Graduation Year:.Fordham.University,..College.at.Rose.Hill,.Class.of.2012Major: Visual.Arts.(Graphic.Design).&.EnglishHobbies: Painting.and.drawing,.photography,.singing,.going.to.local.music.shows,.exploring.New.York,..and.baking.

Intern Department: S&P.Indices,.Index.Development.GroupHometown:.Seoul,.KoreaSchool/Graduation Year: University.of.Southern.California,.Class.of.2012Major:.EconomicsMinor:.Business

Intern Department: Salesforce/Sales.&.Marketing.ITHometown: New.York,.NYSchool/Graduation Year: CUNY.Hunter,.Class.of.2013Major: English.&.Economics

Intern Department: S&P.Indices.Hometown:.Torrance,.CASchool/Graduation Year: Massachusetts.Institute.of.Technology,.Class.of.2013Major:.Economics.&.Management.ScienceMinor: Visual.Arts.&.DesignHobbies:.Tennis,.Golf,.Photography.

Intern Department: S&P.Editorial.for.Structured.Finance..and.Corporates.&.GovernmentHometown: Denver,.COSchool/Graduation Year: University.of.Missouri.Journalism.School,.Class.of.2011Major: Journalism.–.Magazine.Staff.and.Publishing.Minor: Information.and.Technology.–.Audio/Visual.Design

Mack Meas

Larry Pang

Kyle Schettler

“What.do.you.despise?.By.this.you.are.truly.known.”..–.Frank Herbert (Manual of Maud’Dib by the Princess Irulan)

“Happiness.doesn’t.depend.on.who.you.are.or.what.you.have..It.depends.solely.on.what.you.think.”..–.Dale Carnegie

Documents

The Future of MHF