THE FUTURE OF MR LONDON / 3 FEBRUARY

AN ESOMAR EVENT

PROGRAMME 17:00 – 17.30

Registration

17.30 – 17.45 OPENING AND INTRODUCTION TO THE PROGRAMME Lucy Davison, ESOMAR Representative for the UK Crispin Beale, ESOMAR Representative for the UK

17.45 – 18.05

20:20:20 — 20 predictions for 2020 Shocking revelations about the future of the market research industry! Ernest Collings, Experience Manager, MESH, UK

18.05 – 18.25 The New Rules of Attraction Samanta Bond, Research Manager, Northstar Research, UK

18.25 – 18.45

Predicting The Future Jon Puleston, Vice President Innovation, Lightspeed GMI, UK

18.45 – 18.50 Closing Lucy Davison, ESOMAR Representative for the UK Crispin Beale, ESOMAR Representative for the UK

19.00 Networking drinks

SPEAKER PROFILES Jon Puleston Jon Puleston is Vice President of Innovation at the Lightspeed GMI part of the Lightspeed Group (a Kantar business), where he heads an international team specialising in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena. He acts as a consultant on survey design to companies across many leading independent research companies and clients around the world. Over the last few years Jon has won multiple awards for his ground breaking work exploring the ergonomics of survey design and the gamification of research, including the 2011 MRS Award for innovation in market research methodology, the 2011 ESOMAR Congress Award for Best Methodological Paper and the 2014 Best Presentation Award at ESOMAR Asia Pacific. His workshops across the globe are very well rewarded. Samantha Bond Samantha Bond joined the Northstar team in early 2012, having developed a passion for research whilst studying Sociology and Social Policy at the University of Nottingham. After university, Samantha pursued this passion, experiencing a broad range of methodologies while interning at quantitative, qualitative and brand innovation agencies. During this time she worked on a range of diverse brands and sectors, including Clarks, Persil and SABMiller. Since joining Northstar, Samantha has quickly progressed to Research Manager, developing a particular interest in qualitative research. She has experience in conducting both national and international projects, working with a range of brands, including Jaguar Land Rover, Ford, First Great Western, DHL and Dixons. She also has a keen interest in new methodologies and developing best practice when harnessing innovative channels to access insight. Samantha Bond has spoken at a number of industry events on mobile research, data visualisation and attracting young researchers to the market research industry. In 2014, Samantha won ‘Best Newcomer’ at the Market Research Society Awards. Samantha holds a 1st in Sociology and Social Policy from the University of Nottingham where she achieved the highest honours in her year. Leendert van Meerem With two years of experience working in the industry, Ernie has a good blend of experience and relatively fresh thinking in market research. An academic background in psychology coupled with an appetite for understanding business issues have played to his ambition and desire for understanding consumers and developing strong market strategies. Having spoken at his first conference last year, he has a new passion for public speaking and showcasing innovations and latest thinking in the research industry.

SPEAKER ABSTRACTS The New Rules of Attraction Samantha Bond, Research Manager, Northstar Research, UK Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing, but organisations do not appear willing to accept this reality. Businesses need to see that they are no longer competing against traditional corporate competitors - they are now competing against Millennials themselves. The severity of this issue is being acknowledged by the likes of global giants such as Deloitte and Unilever. Deloitte has set up a £25m start-up fund for employees, and Unilever has created ‘The Foundry', to collaborate with start-ups and drive cultural transformation. Samantha hypothesized that Millennial Entrepreneurs (Founders) have become tired of waiting and are taking it upon themselves to make change happen. Being the most profound example of how Millennials approach the new world of business, Samantha set out to discover whether Millennial Entrepreneurs are creating a new work/life paradigm that better suits their vision of life, and, if so, how corporations can better tailor their structures to attract and engage top talent. 20:20:20 — 20 predictions for 2020 Shocking revelations about the future of the market research industry! Ernest Collings, Experience Manager, MESH, UK 20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this piece as the 20 predictions are applicable to a range of industry stakeholders. The content is fun, innovative and radical; and it aims to shock, amaze and spark discussion. Each theory has evidence and rationale which underpins it, but equally, each one has a degree of speculation and innovation. It’s not designed to tell you things that you know, it’s designed to tell you things that you never thought would happen! Predicting the Future Primary research exploring the science of predictions Alexander Wheatley, Researcher, Lightspeed GMI, UK Hubertus Hofkirchner, CEO, Prediki, Austria Jon Puleston, VP Innovation, Lightspeed GMI, UK This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the next big thing for market research, yet there remain many underused techniques in traditional market research today. We feel that one of the reasons for this is the general lack of knowledge about the science of prediction. This presentation shows the results of six months worth of ground-breaking research which we hope will open up the research industry towards understanding this topic.