The Future of The Future of Recruitment Recruitment

A Matter of Perspective A Matter of Perspective

Peter WeddlePeter Weddle

WEDDLE’sWEDDLE’s203.964.1888203.964.1888

© Copyright 2007 WEDDLE’s LLC© Copyright 2007 WEDDLE’s LLC

A Perspective on the ChallengeA Perspective on the Challenge

Time

Difficulty

1991 1994 1997 2003

The War for Work

The War for Talent

The War for Any Talent

The War for the Best Talent

What Is the Best Talent?What Is the Best Talent? Rare skill holdersRare skill holders

• Certain IT professionalsCertain IT professionals• EngineersEngineers• NursesNurses• Skilled tradesSkilled trades

Deter a performance Deter a performance deficitdeficit

Rare performersRare performers• McKinsey & Co. ReportMcKinsey & Co. Report• All professions, crafts All professions, crafts

and tradesand trades• ““A” level talent is keyA” level talent is key• The missing cohortThe missing cohort

Gain a performance edgeGain a performance edge

How Are We Doing?How Are We Doing? Accenture surveyed 200 senior Accenture surveyed 200 senior

executives from the Global 1000executives from the Global 1000 Spencer Stuart surveyed 8,000 high Spencer Stuart surveyed 8,000 high

performing professionalsperforming professionals The Recruiting Roundtable surveyed The Recruiting Roundtable surveyed

47 organizations with 27,000 new 47 organizations with 27,000 new hireshires

Bottom Line: __________________Bottom Line: __________________

Why Is This Happening?Why Is This Happening?

The Golden Rule of Recruiting

What you do to recruit the best talent will also recruit mediocre talent, but the converse is not true.

Too many employers are

ignoring…

For ExampleFor Example

The norm in online recruitment today …The norm in online recruitment today … Web-sites selected by habit or worseWeb-sites selected by habit or worse Job postings for people who are desperate Job postings for people who are desperate

for workfor work Data mining for people who don’t have Data mining for people who don’t have

resumesresumes Communications for people who didn’t listen Communications for people who didn’t listen

to their mothersto their mothers… … actions that will recruit only Any Talent.actions that will recruit only Any Talent.

The AlternativeThe Alternative

A strategy tailored to the Best TalentA strategy tailored to the Best Talent The best talent DOES NOT look for a The best talent DOES NOT look for a

jobjob• They don’t have a resumeThey don’t have a resume• They need a lot of informationThey need a lot of information

The best talent DOES expect to be The best talent DOES expect to be wooedwooed• They want to be recognized as special They want to be recognized as special • They want a special experienceThey want a special experience

Optimizing the Candidate ExperienceOptimizing the Candidate Experience

Sourcing theCandidate

Evaluating theCandidate

Selling theCandidate

3 integrated processes covering 16 touch points that influence 1 hire

1. e-Brand statement

2. Advertising venue selection

3. Non-advertising sourcing

4. Brand and job advertising

5. Application method/feedback

6. Career site design/mgmt

7. Pre-qualifying screen(s)

8. Assessment test(s)

9. Interview logistics

10. Interviews

11. Feedback/Status information

12. Background checks

13. Relationship building

14. Offer communication

15. Post offer communication

16. Reinforcement

INTEREST

EDUCATION

ENGAGEMENT

great

How Does It Happen?How Does It Happen?

Sourcing theCandidate

Evaluating theCandidate

Selling theCandidate

3 integrated processes covering 16 touch points that influence 1 hire

1. e-Brand statement2. Advertising venue selection

3. Non-advertising sourcing

4. Brand and Job advertising

5. Application method/feedback

6. Career site design/mgmt

7. Pre-qualifying screen(s)

8. Assessment test(s)

9. Interview logistics

10. Interviews

11. Feedback/status information

12. Background checks

13. Relationship building

14. Offer communication

15. Post offer communication

16. Reinforcement

INTEREST

EDUCATION

ENGAGEMENT

great

An expectation

that comes true

The Importance of Small The Importance of Small DifferencesDifferences

Human Genome ProjectHuman Genome Project• People differences = 0.0003People differences = 0.0003

The same is true of organizationsThe same is true of organizations• Even tiny differences will distinguish one Even tiny differences will distinguish one

employer from another in the minds of the Best employer from another in the minds of the Best TalentTalent

The key to optimizing the candidate The key to optimizing the candidate experience:experience:• Taking care of the small stuffTaking care of the small stuff• Aligning what you say & do with your differencesAligning what you say & do with your differences

The Starbucks ExpectationThe Starbucks Expectation

““Our success depends on your Our success depends on your success. Our ability to accomplish success. Our ability to accomplish what we set out to do is based what we set out to do is based primarily on the people we hire – we primarily on the people we hire – we call each other ‘partners.’ We are call each other ‘partners.’ We are always focused on our people. We always focused on our people. We provide opportunities to develop your provide opportunities to develop your skills, further your career, and skills, further your career, and achieve your goals.”achieve your goals.”

Making the Expectation Come TrueMaking the Expectation Come True

Touch Point #10: InterviewsTouch Point #10: Interviews

Touch Point #16: ReinforcementTouch Point #16: Reinforcement

Starbucks: “… we call each other Starbucks: “… we call each other ‘partners.’”‘partners.’”• Interviews with ___________________Interviews with ___________________• Reinforcement with ________________Reinforcement with ________________

If you really believe

Talent is central to enterprise success

Then you need the right perspective on the War for Talent

In order to wage it with the right strategies & tactics

WEDDLE’sWEDDLE’s(www.weddles.com)(www.weddles.com)

Publishing:Publishing: Books to Help Organizations Books to Help Organizations Improve Recruiting & Retention Improve Recruiting & Retention • The Newsletter About Internet Resources for The Newsletter About Internet Resources for

Successful Recruiting & Retention Successful Recruiting & Retention (FREE)(FREE)• 2007/8 Guide to Employment Web Sites2007/8 Guide to Employment Web Sites• 2007/8 Directory of Employment-Related 2007/8 Directory of Employment-Related

Internet SitesInternet Sites• 2007/8 Guide to Association Web Sites2007/8 Guide to Association Web Sites• Postcards From Space Postcards From Space (a primer)(a primer)

Best Practices Best Practices ConsultingConsulting Best Practices Best Practices TrainingTraining