The Future of Unified

CommunicationsJim Greenway

VP, Marketing, U4EA

• UC Definition • SMB a Large Opportunity–Market for UC in SMB–Examples

•Conclusion

3

What Exactly is UC?Unified Communications

4

UC Description and Market Direction

• Unified communications (UC) offer the ability to significantly improve how individuals, groups and companies interact and perform. UC enables multiple communication channels to be coordinated.

• Key technologies include:– Internet Protocol (IP)-PBX, – Voice over IP (VoIP), presence, – E-mail, – Audio and Web conferencing, – Videoconferencing, – Voice mail, – Unified messaging and instant messaging (IM).

• Gartner expects many barriers to slowly be resolved and that, in 2008, UC will enter an early mainstream adoption phase globally.

5Wednesday, April 19, 2023U4EA Technologies

SMB Market Size – United States

Source: IDC 2006

• SMBs spend $34.4 B on telephone bills each year– There are roughly 8 million SMBs with an

average of 6.63 lines– The average bill is $55/month/line

• SMBs spend $22.7 B on wireless each year– 83% of SMBs use wireless phones– The average wireless phone bill is

$56/month/subscriber

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SMB Market Growth OpportunityAdvanced Data and Voice Applications

TelephonyTelephony

DataData

ApplicationsApplications

7

SMB Customers Need:

Capital outlay replaced with operating expense and low upfront investment

Flexibility in adding new services

Outsourced complexity and technical staff with single point of contact

Ease of adding additional capacity

Simple means of supporting remote access and nomadicity

The SMB is looking for…Business Made Simple…

It is an economic decision

SMB Hosted Unified Communications Resonates

8Wednesday, April 19, 2023U4EA Technologies

Powerful “Single Service” Bundle• Retain existing desktop client & centrex

telephone while supporting new multimodal communications

Simple Outsourcing of Equipment and associated capital costs

• Focus on core business not telecom/IT

Convenient “One Stop Shopping” for both telecom and IT services

• Enjoy service reliability via Service Provider SLA

Expanded Access to Desktop• Meet the needs of a distributed nomadic

workforce with OC VoIP and telepresence availability

Carrier Hosted Unified Communications

Value Proposition to SMB

Complete Outsourcing Opportunity

Service Provider

Infrastructure

Advanced UC Server

Unified Comm’s Client

SIPPhone

Softswitch

NAT

SMB UC

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Key Challenge is the WAN Access Enabled by a Single Edge Device – The MSBG

LocalPSTNSwitch

ApplicationServer

Call Server/Softswitch

PSTNGateway

Carrier Network

MultipleNetworkElements

1

2

3

4

Router

Firewall & IDS & VPN

EthernetSwitch

QoS/BW Mgt.

Traditional CPE Paradigm

SIP Phones

VoIP G’way5

Separate Elements

SIP Soft Clients

WAN or Public Internet

PC / WorkstationLaptop

Hosted SMB CPE Paradigm

MSBG

Simplicityvia

Integration

SIP Phones & Soft Clients

SIP Gateway

MSBG: SMB HostedServices Made Simple

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MSBG as a UC Gateway

IP Network

(survivability and emergency calls)

PSTN Phones

Enterprise or VoIPService Provider

SMB or Branch Office

PBX phones

PCs and ServersUC Stations

Legacy PBX

PSTN

Media Server

Application Servers

Softswitch with SIP/MGCP

Trunking Gateway

T1/E1/PRI/FXS

OCS Server Mediation Server

T1/E1/PRI/ADSL or Ethernhet

MSBG Funcitionality• Bandwidth Management w/QoS • SIP/MGCP Session Controller• T1/E1/PRI or POTS Voice Gateway• Router, NAT, Firewall

The Future of Unified

CommunicationsJim Greenway

VP, Marketing, U4EA SMB Looks Like a Large Unified Communications Opportunity!

Thank You!