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Learning Manual
Grow An Amazing Business. Get Wealthy Ethically. Live A Legendary Life.
TM
Game Changer’s Business System
THE
www.robinsharma.com
Theeducationalmaterialwithinboth thepresentationand thisworkbook is the intellectual
propertySharmaLeadershipInternationalInc.©2010‐2011.Unauthorizedcommercialuse,in
anyformat,isstrictlyprohibited.
TheRemarkableEntrepreneurProgram™ 1
©SharmaLeadershipInternationalInc.2010‐2011.
“Achildhasnotroublebelievingtheunbelievable,nordoesthegeniusor
themadman. It’sonlyyouandI,withourbigbrainsandtinyhearts,who
doubtandoverthinkandhesitate.”
StevenPressfield,authorof“TheLegendofBaggarVance”
“Whenyouwalkwithpurpose,youcollidewithdestiny”
BerticeBerry
TheRemarkableEntrepreneurProgram™ 2
©SharmaLeadershipInternationalInc.2010‐2011.
TheMostImportantEntrepreneurialQuestionTM
“Ifyouhadnothingtoprovetoanyoneandabsolutelynothingtolose,whatonething
wouldyoudototakeyourbusinesstoawholenewlevelofprofitabilityandimpact?”
Exercise:
A. Withoutoverthinking/overanalyzing/editing,writedownyouranswerinthespace
below:
B. Now,discussyouransweringroupsof3andwhatyourbusinesswouldlooklikeif
youdidthis1thing.
C. Let’slearnfromyou:“HowIDidIt”
! Inasinglesentence,pleasedistillthesinglebestthingyoudidtobuildyour
business.
TheRemarkableEntrepreneurProgram™ 3
©SharmaLeadershipInternationalInc.2010‐2011.
TheEntrepreneurialStretchTM
“Likingisforcowards.Goforwhathurts”
JonathanFranzen
SymptomsoftheStretch:
! Acutedis‐comfort(duetodisruptionofoldbeliefsandwaysofperforming)
! Confusion(dismantlingofoldstructurestomakewayfornewones)
! SubconsciousSabotage(becausewefearchange+failure+loss+success).
P
E
R
C
E
I
V
E
D
THE
SABOTEUR
L
I
M
I
T
S
TheSafeHarbor
oftheKnown
! Financial
! ValueCreation
! SocialCapital
! OrganizationEffectiveness
! PersonalLeadership
NextLevel
of
Entrepreneurial
Excellence
Growth+
Progress
RetreattoMediocrity
TheRemarkableEntrepreneurProgram™ 4
©SharmaLeadershipInternationalInc.2010‐2011.
The7SaboteursofOrdinaryEntrepreneurs
1. WaitingforPerfectiontoLaunchGameChangingMove[FearResponseofReptilian
Brain:TheSaboteur]
2. GetBusyBeingBusyvs.DrivingResultsthatgrowprofitsandreach:[FearResponse
=TheSaboteur]
3. TearDownvs.LiftUpYourTeam:[FearResponse=TheSaboteur]
4. MakeExcusesYouThenReciteUntilTheyActuallyBecomeYourBeliefs:The
Saboteur
5. DeathbyMeeting+Overthinking:TheSaboteur
6. MediocreFinancialAcumen:TheSaboteur
7. LowClarityAroundYourFutureDuetoPoorPlanningaswellasMediocrityAround
OperationalStructure:TheSaboteur
Exercise:
TheRemarkableEntrepreneurProgram™ 5
©SharmaLeadershipInternationalInc.2010‐2011.
The8GeniusesofRemarkableEntrepreneurs
RemarkableentrepreneursoperateatGenius‐Levelaroundthefollowing8ideas:
1. TheyBuildaBusinessvs.BecomeTheTalent
2. TheyLoveGrowingOtherLeaders[ToDoubleYourProfits,DoubleTheGrowth
AndCapabilityOfYourPeopleThroughCoaching,TrainingAndMentoring].
3. TheyAreIntelligentlyDumbAndFireThemselves
4. TheyHaveAnObsessionWithIteration[PrototypeThenIteratevs.Bankruptcy
ByProcrastination]
5. TheyAreEvangelicalBrand‐Builders
6. TheyAreStrangeWithZeroNeedToBeLiked
7. TheyRiskTheirPresentForBiggerFuture
8. TheyWouldDieForTheirMagnificentObsession
Exercise:
! Discussthe8GeniusesofRemarkableEntrepreneursinGroupsof3andrate
yourselffrom1‐10astohowyouaredoingoneachpoint.“1”beingpoorand
“10”beingexcellent.
! Inthespacebelowlist3ActionStepsyoucommittodoingoverthenext7days
tomultipletheprofitsofyourbusinesswhilemarkingitmoreeffective
1.
2.
3.
! Singlelinesharingonyoursinglebestopportunitytomultiplyyourprofits
TheRemarkableEntrepreneurProgram™ 6
©SharmaLeadershipInternationalInc.2010‐2011.
TheMagnificentObsession:24‐MonthVision
“Clarityprecedesmastery.”
RobinSharma
A TwoYearFinancials
1.In24months,oursaleswillbe
2.In24months,ourcostswillbe
3.In24months,ourprofitswillbe
B TwoYearCustomerCommentary[BrandValues]
1. In24months,whenourcustomersthinkaboutourbusiness,here’swhat
they’llthink:
2. In24months,whenourcustomerstelltheirfriendsaboutourproductand
services,here’swhatthey’llsay:
3. The“shareofbrain”thatweowninthemindsofourcustomers[inother
words,theoneline“differentiatingproposition”thatourbusinessstands
for]is:
TheRemarkableEntrepreneurProgram™ 7
©SharmaLeadershipInternationalInc.2010‐2011.
C TwoYearTeam+CulturalLook:
1. In24months,here’sexactlywhatmyteamwilllooklike:
2. In24months,thefollowing5wordswilldescribeourorganizationculture:
! ! ! ! !
3. In24months,here’swhatmyteamandIwillfeelwhenwedoourwork:
4. In24months,herearethe5achievementsmyteamandIaremostproudof:
1. 2. 3. 4. 5.
TheRemarkableEntrepreneurProgram™ 8
©SharmaLeadershipInternationalInc.2010‐2011.
D TwoYearEntrepreneurialLifestyleVision:
1. In24months:
Myannualincomewillbe:
TheamountoftimeI’llbetakingoffwillbe:
I’llbedoingthefollowingthingsonaregularbasistokeepme
atoptimalenergyandhappiness:
! ! ! ! !
I’llhavethefollowingmaterialthingsthatI’verewardedmy
ingenuity,industryandvaluecreationwith:
! ! ! ! !
TheRemarkableEntrepreneurProgram™ 9
©SharmaLeadershipInternationalInc.2010‐2011.
HowToTranslateBigIdeasIntoProfitableResults
1. UnderstandthatProcrastinationIsFear
2. UnderstandThatYouCan’tLeadByConsensus
3. UnderstandtheDesertOfCreativeMaintenance
4. UnderstandthatInterruptionsAreRuiningYourBusiness[TheWarAgainst
Uber‐Stimulation]
5. UnderstandThatGeniusesHaveSystems
6. UnderstandThatYou’reAnAdAgency
7. UnderstandThatAppleisTheWorld’s#1SupplyChainCompany
8. UnderstandThatTheKeyisToProduceGarbageFast
9. UnderstandYourMostValuableAssetIsEnergy
10. UnderstandThatIdeasMadePublicGenerateTheCommunalForceOf
Accountability
11. UnderstandThatDailyNanoWinsAreTheForceMultiplier
Notes+ActionSteps:
TheRemarkableEntrepreneurProgram™ 10
©SharmaLeadershipInternationalInc.2010‐2011.
TheHiddenBrainTattoosofRemarkableEntrepreneurs
1. I’mPaidNotJusttoWork.IAmPaidToBeScared.
2. TakeCareoftheRelationshipandTheMoneyWillFollow
3. AnObsessionwiththeRelentlessOptimizationofEverything
4. ExecutionisMoreImportantThanIdeation
5. MySalesAreTheTrueMeasureOfTheValueIAdd
6. HowITreatMyTeamisHowThey’llTreatMyCustomers
7. NothingFailsLikeSuccess
8. MonumentsDon’tGetErectedinHonorOfCritics
9. ToHaveWhatOnly1%Have,IMustDoWhatOnly1%Do
IdeasLearned+ActionSteps
TheRemarkableEntrepreneurProgram™ 11
©SharmaLeadershipInternationalInc.2010‐2011.
The8DangerousBeliefstoInstallforanUnBeatableMindset
1. ProgressisSexierThanPerfection
2. MogulsareAlwaystheMostOptimisticPeopleintheRoom
3. $10MillionaYearWillOnlyMakeYouaLittleHappier
4. 40%ofStayingInspiredandonBestGameisBuilt.50%istheGeneticSetPoint
5. IfYou’reNotaLittleFrightened,You’reNotMakingMuchProgress
6. YourNetWorthNeverExceedsYourSelf‐WorthSoYourBestInvestmentis
PersonalDevelopment
7. MindsetisContagious
8. TheSecrettoFulfillmentis10XandService
Notes+ActionSteps:
TheRemarkableEntrepreneurProgram™ 12
©SharmaLeadershipInternationalInc.2010‐2011.
TheWinningMovesSteveJobsDoesn’tWantYoutoKnowAbout
1. StayHungry.StayFoolish
2. PeopleWillPayMoreifTheyNeedtoHaveit
3. DesignIsn’tJustDesign
4. OCDisGoodForProfits
5. IfYouListentoCustomersYou’llBecomeObsolete
6. BathroomsBelonginYourLobby
7. DreamBigButStartSmall
Notes+ActionSteps:
TheRemarkableEntrepreneurProgram™ 13
©SharmaLeadershipInternationalInc.2010‐2011.
LessonsBillionairesHaveTaughtMe
1. Don’tDoitifIt’sNotFun
2. BeYourOwnCompetition
3. SeekForgivenessvs.AskPermission
4. Innovatevs.Impersonate
5. LeaveYourEgoattheDoor
6. MasterYourEntireBusiness
7. HaveaDreamCottage
8. TakeLotsofPictures
9. BecomeClutterFree
10. DoitFortheArtNottheMoney
Notes+ActionSteps:
TheRemarkableEntrepreneurProgram™ 14
©SharmaLeadershipInternationalInc.2010‐2011.
TheDNAofaBrilliantCompany
“I’mnotabusinessman.I’maBusiness,man”
HipHopMogul,Jay‐Z
1. CirqueDeSoleilCraftMastery
2. ZapposCulture
3. AppleProducts,R&D,UserExperience
4. FourSeasonsGradeCustomerService
5. FedEx‐LikeLogistics+Speed
6. GELevelOperations
7. HarleyDavidson’sBrandMagic
8. ExxonMobil’sProfits
The5/30/0Exercise:
InTheSpaceProvided,List5ActionStepsYouCommitToDoingWithin30Dayswith“0”
(zero)toleranceforfailure.
1.
2.
3.
4.
5.
TheRemarkableEntrepreneurProgram™ 15
©SharmaLeadershipInternationalInc.2010‐2011.
“Youcan’texpectyouremployeestoexceedtheexpectationsofyour
customersifyoudon’texceedtheemployees’expectationsof
management.”
HowardSchultz,CEOofStarbucks
TheRemarkableEntrepreneurProgram™ 16
©SharmaLeadershipInternationalInc.2010‐2011.
HowtoBuildanInsanelyGreatCult(ure)
1. ModelZappos:CreateFunandALittleWeirdness
2. ModelDreamWorks:FosteraCultureofCreativity
3. ModelFedEx:CEOwithDirtyHands
4. ModelVirgin:TreatEveryonewithRespect
5. ModelGE:ReleasetheNon‐Picassos
6. ModelApple:CreateaReligion
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 17
©SharmaLeadershipInternationalInc.2010‐2011.
TheValuesoftheBestBusinessCultures
1. TheyCherishAuthenticity
2. TheyDistributeLeadershipandPushDownDecision‐Making
3. TheyStandforJaw‐DroppinglyGreatCustomerServiceandMakeitPersonal
4. TheyShatterKingdomsandCollaboratewithCandor
5. TheyCoach,LearnandGrowRelentlessly
6. TheyCreateaPopulationofVirtuososVersusVictims
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 18
©SharmaLeadershipInternationalInc.2010‐2011.
TheForgottenRulesforanAwesomeTeam
1. HireOkPeopleandYou’llHaveanOkCompany
2. ToDoubleProfits,DoubleYourTraining
3. ShowAndRewardDailySmallWinProgress
4. CoachonHowThey’reWorkHelpsPeople
5. CEOSBUConcept
6. PayandBenefitThemBetterThanYourPeers
7. InspireandHelpThemOwnTheirGiftsAndTalents(CIO)
8. ProvokePeopletoProduceWorkTheyNeverDreamedTheyWereCapableof
Doing
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 19
©SharmaLeadershipInternationalInc.2010‐2011.
9Hard‐HittingTacticsToBuildACultureofExecution
1. 24MonthMagnificentObsessionThat’sEverywhere
2. NoMeetingsorStandingUpOnly
3. IfTheyDon’tWriteItDown,TheyWon’tDoIt
4. ProgressandVictoryWallswithVisualProjects
5. PartytheSmallWins(EnvironmentofProgress)
6. UseaBFSystemtoReviewDeliverables
7. MondayMorningStateofTheUnionDashboard
8. 15MinuteMorningHuddleToCommitToActionSteps
9. Weekly5MinuteBBProjectReports
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 20
©SharmaLeadershipInternationalInc.2010‐2011.
ActionExercise:MyStopDoingList
“Somuchofproductivityandexcellencehastodowithwhatyouchoosenottodo.”
RobinSharma
MyTop10“StopDo’s”
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
TheRemarkableEntrepreneurProgram™ 21
©SharmaLeadershipInternationalInc.2010‐2011.
HowtoGrowaGloballyCherishedBrand
! DifferentiateWithFreshandUnusualValuetoasManyPeopleasPossible
! ConveyRawandReal
! LeverageReciprocityWithSmartUseofFree
! StackOnTheWow(AtEveryUserTouchpoint)
! BuildaMovementOneConversationAtaTime
! UsethePowerofCirculation
! MastertheSocialMedia
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 22
©SharmaLeadershipInternationalInc.2010‐2011.
NowGoBullet‐ProofYourBusiness
! #1WayistoBeBIW.NotMuchCompetitionatWorld‐ClassasSoFewWillingto
PlayThere
! 24MonthCashReserve
! HedgeAgainstRecessionsByDoingBusinessGlobally
! HaveTheGutstoAddaZero(Therewillalwaysbecustomerswhowantthebest)
! CreditProofing
! 3TopThreatsScenarioPlanning
! ToExpandYourCreativeandPerformanceCapability,YouMustPushitPast
WhereYouThinkYourLimitsLie
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 23
©SharmaLeadershipInternationalInc.2010‐2011.
ThePowerofQuestions
1. Whatwillyouputonyour“StopDoingList”?
2. Whatexcusewillyoustopmaking?
3. Mybusinesswillbeintheprocessofbecomingworldclasswhen ?
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 24
©SharmaLeadershipInternationalInc.2010‐2011.
TheFantasticGiftsofEntrepreneurialInsults
1. “Difficult”isWhattheBellCurveMiddleCallsThoseWhoWillOnlyAccept
Mastery
2. “Pushy”isWhattheBellCurveMiddleCallsThoseWhoHaveaSenseofUrgency
3. “Eccentric”isWhattheBellCurveMiddleCallsThoseWhoRunTheirOwnRace
4. “Selfish”isWhattheBellCurveMiddleCallsThoseWhoFallinLoveWithTheir
Vision
5. “Extreme”isWhattheBellCurveMiddleCallsThoseWhoCherishTheirCraft
6. “Disruptive”isWhattheBellCurveMiddleCallsThoseWhoDon’tAcceptthe
Herd’sTraditionalRules
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 25
©SharmaLeadershipInternationalInc.2010‐2011.
TheCreativityIdeasGeniusesDon’tWantYoutoKnowabout
1. TheSecrettoGreatWorkisDoingaLotofWork
2. DailyRoutinesTriggertheMuse
3. GeniusistheResultofPractice,NotGenetics
4. Stimulation‐FreeWorkWindowsDeliverYourBestWork
5. WhereYouWorkInfluencesHowBrilliantlyYouWork
6. SpendTimewithBohemiansandArt
7. ThePhenomenonofDeterioratingInterest
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 26
©SharmaLeadershipInternationalInc.2010‐2011.
“Awealthofinformationcreatesapovertyofattention.”
TonySchwartz,authorof“TheWayWe’reWorkingIsn’tWorking”
TheRemarkableEntrepreneurProgram™ 27
©SharmaLeadershipInternationalInc.2010‐2011.
Battle‐TestedIdeastoDoubleYourProductivity
1. ToGetTheEnergy,DotheWork.
2. Workin90MinuteCyclesThenRecover
3. RecoveryistheSecrettoWorld‐ClassPerformance:TheSprinterModel
4. UseYourMostValuableHoursforYourMostValuableWork
5. UseStrategicDayBlocking+1RecoveryDay(NoEmail)
6. RuthlesslyEliminateDistractionsbySystems
7. RuntheProAthleteProtocol(PAP)
8. CelebrateWeeklyProgressvs.Perfection
9. SleepisMoreImportantThanEating
10. TheMillionDollarVacationRitual
11. RoutineOf1‐2HoursForCreativeThinking(Churchill)
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 28
©SharmaLeadershipInternationalInc.2010‐2011.
World‐ClassPracticesforWorld‐ClassProductivity
1. GetUpat5am
2. GetFitLikeanAthlete
3. TakeNaps
4. DoMorningPages
5. AsktheGratitudeQuestion
6. SuperHydrate
7. WriteYourDaily5
8. WeeklyMastermind
9. AvoidEnergyVampires
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 29
©SharmaLeadershipInternationalInc.2010‐2011.
WealthLessonsFromSuperRichPeople
1. SalesAreInsanity.ProfitisReality.
2. Don’tIncreaseYourLifestyleCostsAsYouIncreaseYourIncome(TheIncome
Statementvs.BalanceSheetRich)
3. LeveragetheMagicOfCompounding
4. SetUpthe5FundsOfWealth
5. UnderstandtheDangerOfDebt
6. LiveBeneathYourMeansandInvestSavings
7. Don’tJustGrowWealth.ProtectWealth.
8. PracticePhilanthroCapitalism
Notes+Insights:
TheRemarkableEntrepreneurProgram™ 30
©SharmaLeadershipInternationalInc.2010‐2011.
CreatingaGorgeousLifestyle
1. ScheduleMini‐Retirements
2. CommittoGoingThroughLifeFirst‐Class
3. RuntheLizTaylorLaw
4. BecomeaFunHunter
5. DevelopaPortfolioofPassions
6. HaveaDreamTeam
7. BlockOutTimeOffinJanuary
Notes+Insights: