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Welcome to The Gig Economy Then and Now: What You Need to Know to Maximize the Benefits of a Flexible Workforce October 17 th , 2017

The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

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Page 1: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

Welcome

to

The Gig Economy Then and Now: What You Need to Know to Maximize the

Benefits of a Flexible Workforce

October 17th, 2017

Page 2: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

archumancapital.com

B.L.U.F. Bottom Line Up Front

1. We know how to do talent acquisition - how we acquire THIS talent is a little different

2. Don’t leave it (solely) to purchasing or hiring managers because these are “vendors”! This is an opportunity to prove the strategic value of engaged, connected HR

3. Having enough of the right talent can be a competitive differentiator

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B.L.U.F. Bottom Line Up Front

4. This talent has a little different wants and needs then regular W-2 employees

5. A few things will be different about how you'll work with this talent

6. We need to develop leaders capable of leading this blended workforce

7. In the end you may make a bigger impact with a few strategically applied “gigsters” then twice as many regular/W-2 hires in tactical roles!

Page 4: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

AGENDA

Agenda

1 Then and now…

2 Definition & size

3 Contingent labor’s place in a SWP

4 Sample companies

5 Freelancer needs, traits, expectations

6 Tools to source& manage freelancers

Agenda7 Easing into contingent labor use

Page 5: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

What skills/talents would it be nice to have access to in your organization, regardless of how often you needed it, or how easy it’d be to recruit?

Page 6: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

Then…and now…

Page 7: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

You’ve come a long way Kelly Girl!

• 1946 – Detroit MI

• William Russell “Russ” Kelly started Russell Kelly Office Service

• Initially having typing service performed at his office by his secretaries

• Then to meet customer demand, started performing admin. work at customer sites

• 1957 “Kelly Girl Service”

• 1966 renamed Kelly Services, Inc. Marketing, technical, and light industrial services …and MEN!

Page 8: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

Working the

graveyard shift as

a “temp” in the

early ‘90’s!

Page 9: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

Decorating the Hard Rock Café in Orlando, Florida for

Christmas!

Page 10: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

The gig economy of

2017!

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So…. What IS the gig economy anyway?

The gig economy is “a way of working that is based on people having

temporary jobs or doing separate pieces of work, each paid separately, rather than working for an employer”

- The Cambridge Dictionary

Page 12: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

The size of the gig economy

“Up to 30% of working age people in the US & western Europe are engaging in independent work, either as their primary or a supplemental source of income.”

-Susan Lund

Partner, McKinsey60M

162Mtotal

Page 13: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

Strategic Workforce Planning (SWP)The 6Bs and OD to Close Gaps

Page 14: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

How do you make “Borrowing”

work?

1. Develop a network of trusted partners2. Analyze what skills can be borrowed vs. needed internally3. Manage outsourcing and “borrow” projects carefully4. Transfer knowledge internally

Page 15: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

• It’s about gaining advantage through strategic use of external expertise

• But organizations aren’t set up for it!• You need “expertise on tap”• “Respond effectively to the

challenges”:• Build more agile organizations• Deliver better results than

competitors

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• Use of agile talent is a strategic decision, not a reactionary one!

• It’s about developing or enhancing organizational capability (or level of expertise).

• It’s a planned part of the SWP!• Beware of “separate not equal”. That

belongs in the “then”, not the “now”!• The Kelly Girls & my temp jobs did NOT

develop the organization’s capability!

Page 17: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

The agile economy at work: Small scale

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The agile economy at work: Large scale

Anthropology: the study of human races, origins, societies,

and cultures

Page 19: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

A bit about the Freelancers…• Own their careers

• Strong level of focus & intent

• Have a dynamic professional life

• Want to be seen as themselves

• Know their value is their availability & skill

• Live for the challenge of RIGHT FIT WORK

• Sensitive to bias against them/want to be

part of the team, not outsiders

• Slow bureaucracy frustrates them

Amber Chamberlain, M.EdCamael Consulting

Page 20: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

“Today more than one in three US workers are freelancers – a figure expected to grow to 40%

by 2020.”

Top 3 challenges to managing contingent workers:

1. Legal/regulatory uncertainty

2. Unreceptive corporate culture

3. Lack of leadership understanding

Page 21: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

“Today more than one in three US workers are freelancers – a figure

expected to grow to 40% by 2020.”

Top 3 challenges to managing contingent workers & ways to deal with them:

1. Legal/regulatory uncertainty –

2. Unreceptive corporate culture –

3. Lack of leadership understanding –

Advocate/collaborate with legal

Build business case/Change management

Provide Training/Change Management

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“… Multinational accountancy firm PwC has their own platform

to connect freelancers to positions or projects in their

firm. Unlike the typical one time jobs found on some freelance

platforms, PwC’s Talent Exchange fosters long-term

relationships with hires, including after-project

assessments and networking opportunities”

Page 23: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

“Talent Exchange”1) Develop/Foster long-term

relationships2) Continuously considered

for matching roles3) Receive project delivery

scores4) Establishes Community

standing5) Networking across the Co.

“Talent Network”1) Makes finding, hiring, &

deploying freelance writers easier

2) Editors can post assignments3) Freelancers can pitch story

ideas4) Only experienced journalists

accepted, so anyone in the pool is vetted/qualified!

Page 24: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

“LinkedIn Just Joined the 'Gig Economy.' Here's How”Inc. Magazine August 2016

“At a high level, we’ve seen a growing number of

freelance/gig professionals on our platform – a nearly 50%increase over the past 5 years – who are looking for short-term gigs or new business leads.”

-Kenly WalkerLinkedIn Spokesperson

Page 25: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

“Find Trustworthy Freelancers”“Take your project from to do, to done”

• Massive expansion of popular site feature to win new business on the platform.

• Freelance marketplace• Connects Consumers & Small businesses• Professional services – design, writing, editing, accounting, real

estate, career coaching• 450M members - 200 countries• Quality of endorsements & testimonials!

Page 26: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

What are some otherplatforms for freelance talent

sourcing & management?

One SpaceUp WorkPeople per hour

Page 27: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

Ease into it…

• A change in mindset

• Coordinate, Collaborate, Evaluate

• Try small scale first

• Network!

• Understand your internal challenges and external freelancer expectations before you begin…

& prepare for them!

Page 28: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

What skills/talents would it be nice to have access to in your organization, regardless of how often you needed it, or how easy it’d be to recruit?

Page 29: The gig economy then and now - MD SHRM State Council Economy - A Calli(2... · Decorating the Hard Rock Café in Orlando, Florida for ... the study of human races, origins ... Build

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Questions?

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Want a copy of the slides & other goodies?

Bring up your business card!

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Adam R. Calli

MSM, SHRM-SCP, SPHR

Principal Consultant

Arc Human Capital, LLC

[email protected]

703-615-2085

Human capital gets you to the peak of your arc.

We keep you there.

Thank you!

©2017 Arc Human Capital. All rights reserved

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