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The global voice for consumers. La voz global para la defensa de los consumidores. La voix des Consommateurs à travers le monde. Consumers and Climate Change . Bjarne Pedersen Director of Operations, Consumers International 2009. About Consumers International. - PowerPoint PPT Presentation
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The global voice for consumers
La voix des Consommateurs à travers le monde
La voz global para la defensa de los consumidores
Consumers and Climate Change
Bjarne Pedersen Director of Operations, Consumers International
2009
About Consumers International
• Global federation of consumer organisation• Independent and not-for-profit• 220 member organisations in 115 countries• Campaign, capacity build and raise awareness through and for our members
Consumers and Climate Change
Consumer organizations and CI have a key and unique role to play in this global effort to reduce greenhouse gas emissions
We believe it is essential that governments and the business sector everywhere commit to implementing policies that guide us onto a sustainable course
Consumers and Climate Change
Initiatives to mobilize consumer concern about global warming into more sustainable consumption choices have increased globally over the past few years
Businesses, governments and civil society organisations are all involved in the development of consumer education campaigns, new products, labelling and certification initiatives.
What Assures Consumers ?
Climate Change is a main consumer issue The majority of consumers have already made some
easy, close-to-home changes There are not many who are completely unwilling to
embrace a more climate conscious lifestyle.
WAC
Consumers want more information from businesses about how they are addressing the climate impacts of their products
But consumers does not trust information from businesses on climate change
Consumers say they want more independent assurance of product information.
Solutions
Focus on what matters:
Food Transport Housing
Food and Climate Change
It is not that difficult…. but we might not like the message
DO tell consumers what matters….
Eat less meat Eat more vegetables Eat more vegetables in season Think about personal transport Keep development in mind Keep product composition in mind.
Food and Climate Change
DO NOT:
Put all the responsibility on the consumer Confuse consumers with pointless self-declared
claims/labels Add to the obesity of (poor) information Disguise climate change message as protectionism.
Mixed and misleading messages
John Chidsey, the CEO of Burger King, believes that Climate Change is "an overriding issue of importance for the global community, business community and people in general", as he stated in a interview conducted at this year's World Economic Forum (http://www.youtube.com/watch?v=b14ypPZ4NyE)
40 Burger Kings in Tennessee, Arkansas and Mississippi
Conclusion…
Setting an example and enabling action Develop and consolidate rigorous and fair standards Reducing unhelpful choice Creating sector-wide solutions Helping consumers make cuts that count.
Bjarne Pedersen Director of Operations, Consumers International
www.consumersinternational.org