duals. So, with the sea on the mind, we'll transform this glass ball city in an open space, welcoming, free and different.'The Goldfish Formula' will change it.Our group is formed by: Marcia Assumpsao, from Brazil; Louisa Koeber, from Germany; Giorgio Campo, from Italy; Stephanie Rosta, from Sweden; Delia Berta-to, from Italy. Different cultures and different glass balls. Target: the sea. We were looking for different ways of 'welcoming' in Milan, in other cities, in smaller and bigger communities. Everyone as an individual but always in touch with other different point of views. The street is the main open space of the city, space that can host a welcoming feeling and trends. We wrote this paper to generate new inspiration for the future. Caotic modern world, the city has become our big glass ball, closed to other fish, crowded and dispersiva.So, with the sea in mind, we'll work to tran-sform this our little city in an open space, welcoming, free and different. The Goldfish Formula will change the glass ball!

The goldfish is a little pet. It watches everything from his glass basin, it sees the outside transformed in

stretched and deformed images. Nobody would guess though that the goldfish has a very bad

memory and that it suffers loneliness.We chose this name by chance, by sympathy.But maybe, we also chose it to improve the goldfish's

condition: it will never be forced to a distorted visions, it will jump out from his glass world and it will swim

towards a nicer future, without the curved glass screen and the padded water.

This will be the jump that we all should do to change our point of view. Sure, the home of the goldfish is not

the best, it always is in a separated position. The hightest concept of 'welcoming' is the sea. It's in its

instincts although he might have never seen the ocean before.The sea, full of fish, open space and different communities is the inspiration. We equal a small fish lost in the chaotic modern world, the city

has become our big glass ball, closed to other indivi-

THE SECRET OF “THE GOLDFISH FORMULA”

{ Students: Marcia Assumpsao, Louisa Koeber, Giorgio Campo, Stephanie Rosta, Delia Bertato }

Politecnico di Milano . Faculty of Design . Product Service System Design . a.a. 2009/10

Mapping and visualization ofthe product service systemProfessor: Valentina Auricchio

I.C. MetadesignProfessors: Luisa Collina,

Cabirio Cautela

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DOME COLONY X, A PROJECT FOR THE FUTURE CITYRanges geodesic tents in the former of Dia building, in New York, and offer them as space to host domestic so-cial activities that the standard apar-tament is too cramped or remote to accomodate. The idea is to share a place in the centre of the communi-ty, as the ancient societies did. In the bad perspective of a future without space, Fritz show a return to the past values, in a more welcoming society. Haeg has made a name for himself through a series of projects with strong echoes of the ‘60s and ‘70s: encour-anging people to convert their fronts lawns into vegetable plots, or design-ing bespoke housing for endangered animal species.Source:Article by Sarah Ichioka, Abitare n∞496, October 2009Photo: www.fritzhaeg.com

FREE CAMPINGIN THE CITY SPACEThe car tent is a clev-er solution for a easy and low cost night downtown or even just to get some pri-vate space if it’s get-ting really crowded. No need for booking into expensive hotel rooms and you’re independent about the location of your very own little rest area as long as the parking situation al-lows it.Source:http://weburbanist.com

MUSEUMIN TRANSITPlymouth city mu-seum and art gallery started a new way to reach out new tar-gets of people. If you don’t have enough money to go to the museum now the museum will come to you. It’s a kind of wel-coming art spreaded in the city for eve-ryone, from school classes to tourist and obviously for the in-habitants of the city.Source:Museum Practicemagazine, n.32

LIFT BIKEIt’s a new way to encourage people to use their bicycles for transportation on a daily bases.The new method was created in Norway where people didn`t use the bicycle as a means of transport for failing breath to follow the huge slops in the city. If you are tired of cycling, you can put a coin in the machine that the elevator takes you along with your bike to the top of the slope. A simple and inno-vative method that targets the comfort of the citizen and the future of the city.Source:http://blog.brasilacademico.com

THE FUN THEORY!The name says it all: they are simple ideas that make people change their behavior in society for the better. It is a funny way to care for the future of their city. Be it for yourself, for the envi-ronment, or for something entirely different, the only thing that matters is that it’s change for the better.Source:www.thefuntheory.com

WIKICITIESBased on the the modern infrastruc-ture of digital objects it is possible to have access and to submit any in-formation from anywhere anytime. The MIT uses real-time communica-tion system to develope a dynamic and complex solution for helping the inhabitants to make the better deci-sions because of the latest informa-tion provided by any member of the network. Each person who has access to digital devices like Ipods or mobile phones can automatically be such a member. Because of the highly inter-active exchange of data it is a very complex project which combines not only technological but also social as-pects. Therefore the senseable city lab consists of people doing research on multi-disciplinary topics. Source:diid disegno industriale industrial design,Innovation and research, year VII, 2009 n. 39

CUSTOMIZED INVITATIONSThe mood you get in by really feel that you are one of the few guests that are chosen to get in-vited to a party is indescribable. It’s a feeling that you are wel-comed. The Childhood Founda-tion arranged a charity ball this spring and the invitation was a children’s’ bracelet with the let-ters of your name in a certain colour which the guests were obliged to wear in order to get in to the party. Before the event you saw which other guests who were coming from the bracelet s the guests were welcomed be-fore the actual party had even begun.

To get new visitors of the city to feel really welcomed and to get a good first impression of the capital of Sweden, when approach-ing to the central station some of Sweden’s most famous celebrities are greeting every-one at the train welcome to Stockholm in a recorded message that airs from the speaker system of the train.Source: www.arlandaexpress.com

CHILDRENARE WELCOMEThe Project name is Aulì Ulè and it consists in a big urban park, a space with a few simple rules to leave freedom for children to play, which devel-ops horizontal in op-position with towers and skyscreepers.This idea in Milan seems to be reallysuccesful. Fulvio Scaparro though to a gift for the children of all the world for the Expo 2015.Free entrance for children under 12 years, no, bikes, no dogs, no smoke, adults accepted only as companion. A space designed for children with en-tertainers new and ancient games.Source:“Architetture per bam-bini” on 4, periodico di ar-chitettura

WELCOMETO STOCK-HOLM!The fastest way to get to the city in Stockholm from the airport is to take the fast train called Ar-landa Express.

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ABERCROMBIE & FINCHWho doesn’t want to get photo-graphed together with a model with no shirt on? And even better, who doesn’t want to have the picture as a memory? In the stores of Aber-crombie & Finch you are welcomed in the store by the male and female “model of the month” who are offer-ing the customers to take a picture with them with a Polaroid camera so the costumers will get the picture in their hand just a second after taking the photo. Talk about a welcoming you never will forget! Source: myselfPicture: www.manolomen.com

KARAOKE TAXITo get from one place to another can be rather boring. Especially if you are in a party mood and don’t want to lose your party spirit. In Oslo they have a different kind of transportation, a karaoke taxi! It a mini van where you choose what songs you would like to sing and then, while getting to the next destination, you sing all together in the taxi. Source: MyselfPicture: www.flickr.com

ALOHA MEANS HELLO!The best way to feel welcomed to a city or country that you don’t know too well is to get a gift that is typical for the coun-try. In Hawaii for ex-ample travellers are getting welcomed with a flower neck-lace. This is a tra-dition since many years ago but is also a tradition that I think more cultures could take after. When ar-riving to Milan, why not offer the tourists a card with some of the many foot-ball players from the teams AC Milan or Inter?

Source: MyselfPicture: www. birthdayex-press.com

THE RIGHT SIDE OF THE ROADBritain helps other European travellers to get a better orientation in traffic. This is a good solution for not getting involved in an acci-dent just because you pay attention to the wrong side of the road. Source:http://www.virtualtourist.com

POP UP SHOPKiosKiosk offers a small kiosk space to startups selling ce-ramics, art, fashion and other creative products. At no cost to its temporary ten-ants. Creative organ-isations, businesses or individuals ready to trade simply send in their details and explain why they’re a good candidate to fill the space. Ki-osKiosk’s founders note that, although the number of peo-ple enrolling in de-sign courses in the UK increases each year, it’s difficult for creative businesses to find affordable retail space in loca-tions with enough foot traffic to attract potential buyers. The initiative is backed by the London Sus-tainable Develop-ment Commission, working to promote creative independ-ent shops instead of more dime-a-dozen souvenir stalls. As well as encouraging startups and up-and-coming designers, the kiosk is a low-cost way for London to showcase the abun-dance of local crea-tivity to visitors from around the world.Source: ht tp ://www.k iosk iosk .co.ukPhoto: www.springwise.com

INTERACTIVE SHARPIEE-CAST BILLBOARDYou can graffiti whenever you want! This casti Interactive and billboards was de-signed to meet the wishes of the public to draw graffiti and scribble in public places.It is spread through the city so that people can create their own graffiti or leave a mes-sage and your brand with the colors you want. It is a way to keep the city clean and interact with the public.Source:www.thecoolhunter.net

INTERACTIVE BUS STOPConnecting people, places and infor-mation the MIT Mo-bile Experience Lab worked out a con-cept for intelligent bus stops for the pub-lic transport compa-ny of Paris(RATP). For example it is able to record videos of the customer to improve

the communication to the service staff of the RATP. Users can also share informa-tion with others by a touchscreen.Source:diid disegno industriale in-dustrial design,Innovation and research, year VII, 2009, n. 39, ‘InterAction by De-sign’

ENJOY MILANOThe municipality of Milan and the design, fashion and events department planned a project to reassert the strategic position for fashion in Milan, “Enjoy Milano”.The goal is to improve

and optimize the se-vices to citizens, tour-ists and sector opera-tors who come to the city from all over the world.

Some initiatives have been setteld toimprove welcome, servives and enter-tainment of quality.For example “Enjoy Milano Lounge” of-fers to citizens and tourists a lounge space to chill out in Croce Rossa square, close to Montenapo-leone, with the col-laboration of the Grand Hotel et de

Milan.Instead “Enjoy Mi-lano Welcome Kit” is a welcoming kit dis-tribuited in the most known hotels of the city. Inside the kit you can find a shopping guide, a calendar of the events planned in the city and free entrances to some of the best exhibitions.Source:www.enjoymilano.it

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GUERRILLA GARDENINGGuerrilla gardening tryes to solve the problem of the urban decay in a new and nice way to create a more welcoming cityThis idea is spreading in Europe and now has arrived also in Milan. The idea is to rearrange the city and “fur-nish” it filling every dead and dam-aged space with flowerbeds, plants and various colorated flowers. Guer-rilla gardening means to go out in the night with plants, look for a public degraded flowerbed, start digging and create a new little garden in the city.Source:http://www.guerrillagardening.it/

THE WALL PAPER HOUSEThe Wall paper house offers cheap dry home for poor and displaced.The house is supposed to brighten up Third World shantytowns and provide quick shelter for long-term refugees. The Universal World House can be used almost anywhere: light, easily assembled, environmentally friendly, earthquake-proof and, crucially in the age of recession, a bit of a bargain. Source:www.current.com from The Times

WELCOMING AS A SENSATIONIn the exposition-in-stallation BoxShock, in Triennale Bovisa, you can feel different sound experiences, putting your head in a “MindCube” de-signed by Andrea Modica. One of this experiences, “Home Sweet home”, is cre-ated by Diego Sfer-razza and its purpose is to bring the listener to his sense of house, with familiar sounds, like the noise of the dishes in the kitchen, or the tv voices, and many others.This can be defined as a new way to go back to your own sense of welcoming, with a sound that is common but also typical of your child-wood. The music, the noises, the feelings that you can have are all linked with a general direction of wellness and easi-ness, without the use of any word.Source: www.triennalebovisa.it

ROOFTOP FILMSJust like Mobile Mov-ies, another innova-tive outdoor cinema community is screen-ing films on rooftops in New York. Rooftop Films originally start-ed showcasing short films on a rooftop in Brooklyn. Now they screen over 275 movies at more than a dozen locations, including the roof of the Old American Can Factory in Gow-anus (Brooklyn) and the roof of Down-town Community TV in TriBeCa (Manhat-tan). This combina-tion of brilliant, origi-nal programming and stunning out-door venues makes Rooftop Films one of the best-attended film festivals in New York. It’s a different way of watching movies where you can sit at ease with a circle of friends and family and meet new people.Source:www.rooftopfilms.net

WELCOME TO COPENHAGEN - DANISH CITYThe Danish pavilion in Shanghai EXPO 2010 should not only exhib-it the Danish virtues. Through interaction, the visitors are able to experience some of Copenhagen`s best attractions “The city bike”, the har-bor bath, the nature playground and an ecological picnic. The pavilion`s 1500 city bike are offered for general use to the visitors during EXPO 2010. After the world exhibition it

can be moved and relocated in for ex-ample Peoples Par – as a transferium for the bikes of Shang-hai. A harbor bath is located in the heart of the pavilion, filled with seawater from Copenhagen har-bor. It is the original Little Mermaid sculp-ture visiting China as a specific example of the idea that the Danish pavilion offers the real experience of the real Danish city life.Source:www.big.dk

HAVE A BREAK IN THE STREET!The Urban Seat by designer Damien Gires is unique urban outdoor furniture that provides an innovative sitting space for passersby, other than slipping smartly and beautifully in the urban environment. Comprising a chair and a table, the new furniture line is ideal for a short rest as well as different community gatherings on the street. The chair can be positioned on a permanent basis alongside the street market; while on the other hand, the tablet makes functional furniture outside the shops or offices. The Urban Seat is simply a street-smart outdoor seating.Source: Photo: www.thedesignblog.org www.thedesignblog.org

BAG MEETS MAPOrignially used by messenger boys, this bag is a practical way of travelling with a all-in-one solution. You will never get lost again, because you don’t even have to remember to bring a map. The only prob-lem is, if you change the city.Source:http://www.inkamagazin.de

WHAT DO YOU HEAR IN THE CITY?Instead of ignoring all the disturbing noise produced by the urban surrounding this youth project is about listening closer to the sound of Berlin. 25 young people from differ-ent national backgrounds discover a city re-cording.After this first step they work out a sound con-cept in a workshop in which they reflect their impressions.Source:http://www.citycontact.eu

SOUVENIRSSmall sugar bags are spread all over Milan and some are designed well. Most of them carry the adress of the hosting cafe or a message. In future this could be a way to share dates of events or nice places to see.Source:Cafe, Campus Bovisa of the Politecnico of Milan

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NEW AID FOR WELCOMNIGPalazzo Vecchio starts the “coddle the tourist” op-eration. Soon in Flor-ence 4000 pension-ers will be recruited to become “wel-coming volunteer”, new figures that are halfway between tutors and guides. Their role is to give information to tour-ists who come to the city and welcome them. So peolpe who really know the city are asked to help the city and to share their knowl-edge in this new welcoming opera-tion.Source:www.la repubblica.it

WELCOME LIKE A CELEBRITYHave you ever thought about be approved by a battalion of flashes like a celebrity?A brand of cameras (Nikon) created the il-lusion that you’re being photographed by paparazzi out of the subway line in Seoul as you passes in front of the billboard it will start flashing lights automatically, giving the feeling of being welcomed as a celebrity. If you liked you can keep going a long in the red carpet that will fall directly into the shop where you can buy a new machine D700. A good idea to make the public been wel-come with 5 minutes of fame.Source:www.thecoolhunter.net

YOUR ART IS WELCOME !Beats for free: this is the slogan by a guy, that in Septembre 2009 made a moviea-bout his performance in a NewYork street. He made avaible his voice to do the music base, and then every people who wanted to show, could join him. The video is on http://www.w3sh.com/, and it demon-strate the best ability todo a spontaneous performance with the involve of different people.

WELCOMING WITH ANAPERITIVOAre You tired to learn italian with grammar books...? Would You like to improove your Italian or learn a new language...?Come to the TAN-DEM NIGHT and you can improve in a fun-ny way the languag-es with italians and Erasmus students.This aperitivo was organizated by Erasmus Milano and it purposes a nice way to make an “exchange lessons” through different cultures.Source:www.erasmusmilano.it

ITALIAN TRAIN STATIONArriving at an Italian destination it’s easy to recognize that people there like to show their national pride by the way they dress.The picture above summs up the Italian way to welcome foreigners.Source: Pavia station, Italy

RIDE SHAREWhat a great Idea! Reduce the number of cars in the street and meet a new per-son! The mission of The Rideshare Com-pany is to increase all forms of ridesharing and reduce single-

occupant vehicles, at the same time improving the quality of life by being environmental stewards. The Rideshare will act as transporta-tion facilitators for individuals and business partners by way of multi-occupant transportation. With the purpose of meeting the changing global transportation needs of individuals and business partners, will navigate its course to the expansion of products and services ena-bled by the effort, support and success of the fundamental business.source: www.rideshare.com

SEGWAYSee the city from another point of view.Have you wanted to go on a city tour with-out spending the whole day or get exhaust-ed? In Stockholm that is possible. The latest invention is a two wheel electric vehicle that the driver is standing on and driving with sim-ple manoeuvres while listening to a guide that shows you the best parts of the city. Before started you will have a ten minutes course and training so you will know what to do while on tour. With Segway you will see the city from another point of view and get a fun welcoming to a city that you will never forget.Movieclip: http://www.youtube.com/watch?v=Va_ib9-JPxhw

RSVPMilan is famousworldwide for being a great fashion city and especially for the fashion shows. From the 21st of Oc-tober until the 28th an exhibition is held

How do you cre-ate open and yet simple set-tings, which are accommodat-ing and robust enough to incor-porate the wish-es and needs from 57 culturesthousand ofindividuals?The Superkilen project is part of Partnerskabet (the Partnership),

wich was formed in 2004 between the municipality of Copenhagen and Realdanis. The aim of the projects is to make norrebro the centre of an innovative urban space of inter-national caliber, which can be an inspiration for other cities and districts.

Superkilen is not a complete and finished work of art, but an open art work, which gain content and take form in a dialogue with users and citi-zans of the area. The fundamen-tal basis for the choice of colors for materials and names is that they should be

neutral in relation to culture, na-tionality and lan-guage, but over time they can adopt meaning and identy as they are used in urban spaces and populated by city life.Source:www.big.dk

SUPERKILEN - ALL THE COUNTRIES HERE!

in Milan called RSVP. Thousand Fashion, Art and Design Invites, a project by Ines Paoluc-ci and Patrizia Scarzella, where, as the title of the exhibition suggest, shows 1000 invites from presentations and fashion shows from the Fashion Weeks. Moschino has a bigger section though the brand is known for being innovative and collectible. So if you are not invited to the Fashion Week, now there is a chance of feeling you are welcomed to the Shows by seeing this exhibition.

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IT’S NICE WHEN PEOPLE OFFER YOU THEIR CULINARY SPECIALITYBelgium is the place of chocolate and Bruxelles is its capi-tal. In the last year started a project with the collaboro-tion between the city municipality and the national railway company.When you buy a ticket they give you a chocolate bar as a present, and that’s really wel-coming for foreign-ers but also for the people of the city...and by the way chocolate is always welcome.Photo: Gettyimages.com

EVENING STANDARDFrom the 16th of October 2009 the London newspaper The Evening Standard are giving away its’ newspapers for free. The 600,000 copies printed each day are available across London from 300 vendors and merchandisers But you can also pick up your free copy from WH Smith shops at rail stations until later in the evening and from supply bins on the main lines. This is a new way to relaunch the new Evening Standard and to get new readers, both people who lives in London, but also tourists who would like to read another free newspaper than Metro.Source: http://www.thisislondon.co.uk/standard

A NEW KIND OF FISH MARKET: AN OPEN AND “STILISH” PLACELocated in one of Istanbulís most populated and diverse neighbor-hoods, Besiktas is an eclectic area with a village-like atmosphere that is in the process of urban renewal.The Besiktas Fish Market is located on a triangular site. The design solution was to maintain its iconic neighbor-hood presence, while also reaffirming its welcoming feeling. We can consider this as a welcoming place, with no door, in a un-place. It’s a way to reevaluate a traditional being of the city, and to show it to other people.Source: “Design Diffusion News, n∞161” October 2009Picture: www.contemporist.com

NUIT BLANCHEAn all-night cultural festival, recently established in cities worldwide. The idea of Light Night is to open cultural and other venues across the city late into the night.

STREET WAY TO WELCOMEThe street is the new place: the Triennale Bovisa system of

communication talks about this.If you are looking for TBVS, the arrows will guide you. The

project is made by Politecnico students of Communication Design, and the purpose is to bring the visitor into the gallery,

but also to put the gallery outside. TBVS is linked with the street art, characterizing feature of the

territory in a place that for too much time is been without distiction:

TBVS is born as answer to the district need of communica-tion.

Source: Collage of photos by Delia Bertatowww.triennalebovisa.it

MILAN FORBREAKFAST...

With these placemats you can decide every meal an-

other time where you want to have it. While having a cof-

fee in the morning you could for example imagine to be in

Italy by looking at the map underneath your plate.

This way you can think about your next travelling plans dur-

ing your daily routine or you can at least get to know the

main sights of a city.

Source: aplusrstore.com

TREELIFE BY TCH-2010The event TreeLife by The Cool Hunter, will be unveiled in a major city in 2010 (city to be announced).This event will showcase innovative and creative sus-tainable architecture, and illustrate that green can co-exist with urban city life.Source:www.thecoolhunter.net

TAGGING WITH SCENTSMitchell Heinrich developed a new kind of ìsmell graffitiî. Us-ing essential oils and refillable atomizing spray cans, Heinrich introduces incongruous perfumes into urban spaces. With the aim of uplifting and embellishing repellent spaces, he believes scent can be a powerful artistic force.Scent is interpreted by the limbic system which is very closely tied to emotion and memory. This means that interacting with people using scent can potentially be a much more powerful medium than paint since people experiencing it canít help but react to it. The goal of this project is to create a new kind of interaction with peolpe and the city and a new way the people experience the city.Source:http://www.psfk.com

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FEEDING THE PLANETIn March 2008 it was decided that Milan will be the host for the Universal Exposition, Expo 2015, and will be held under the name Feeding the planet, energy for life.A new technology park focusing on innovative healthcare and environmental solutions is an idea under examination that may be build until the Expo.Milan has/will produce an extremely good and integrated infra structure until 2015:The metro Line 1 connects the Expo to the city’s public transport network; Three motorways, plus the western orbital road, which joins the A1 Milan-Rome-Naples motorway to the south. Access roads further supplement these routes, freeing local traffic from that in transit to and from the Expo site.A high-speed rail link will have its own station near the east entrance to the complex as well as serving two local railway lines connecting to the Milan metro.Source:en.wikipedia.org/wiki/Expo_2015

CAMOUFLAGE IN THE CITY The work was commissioned by the

city of Culver City, a city in the county of Los Angeles, to beautify the urban

center. The artwork is called “Almost Invisible Boxes” and it was made by the artist

Joshua Callaghan. He created stickers vinyl-size printed with digital images of

the cityscape. The patches weew stuck on boxes of electricity and telephony,

which are usually painted gray and not stand out amid the landscape. The

sensation, who goes by the images, is that the picture is indistinguishable from

the rest of the landscape.

The more than 40 points “hidden” is a permanent work.Source: Coolhunting.com

WELCOMING SINCE YOU’RE IN YOUR COUNTRYWelcoming is a op-portunity to make the foreign more confident with his new habits. So, in the University of Bergamo,in 2006 it started the PASE (Percorso di Ac-coglienza per Studenti Erasmus), addressed to foreignstudents coming in the city for Erasmus project.The application al-low students to start, yet in their country, a course to know more on Italy. They can access on the web site and do an italian grammati-cal test, to do some exercises and learn more on the lan-guage, but also to learn about the ital-ian university sistem. A tutor is avaible in a forum, to dissolve every uncertainty.Photo: Gettingimages.comSource: www.unibg.it

HUMAN POWERED WATER PURIFICARION ISLANDA unique installation in Warsaw, Poland provides purified water in exchange for some exercise. The floating ëislandí is fitted with exercise ma-chines connected to a water pump and purifier. The island was floated out on the local Vistula River but was designed to be relocatable. Be-sides being a clever solution to providing fresh water, Jakub also wanted to make a social statement with the installation about empowering people to affect positive change.Source:www.psfk.com

SUN WIFIRefering to the release of the new ‘2010 Prius’ Toyota started a new marketing strategy. They provided Boston, New York, Chicago, Seattle, San Francisco, and Los Angeles with solar panel moduls in the shape of gigantic sunflowers which provide free Wifi.Source:www.ecorazzi.com

FIAT C TREE PLANTER_MILANFrom August 5 to September 30 were placed cars model Fiat 500 C on Montenapoleone Street, the famous street of Milan, in a totally different way. There were 20 replicates made of fiberglass that have become perfect vessels for real trees of various formats. It was a cooperative effort between the city of Milan with Fiat and also with the designer Fabio Novembre. The work was called “a albero Per fare” (cre-ate a tree). It was his solution to merge into one object trees and cars, that is two elements always vying for urban space, is a “symbol to think of a new way of living.”Source:www.claycreatives.co.uk

YOUR ART IS WELCOME (part2)Papergirl is a project by Aisha Ronniger.You have to con-tact the artist on her website and sent your artworks; then Aisha and their friend will distribute it throughout the streets of the city. This showes two different type of wel-coming: to young artist, that can show their works for free and in a different way; and to the citizens, it’s a way to involve them in a new vision of the city art.Source:coolhunting.com papergirl.com

PLANET GREENGreen travel is getting more and more popular since the knowledge and awareness of the enviroment is increasing. Advice on this matter is not new, but a green city guide called Planet Green “Green City Guide” you can find ten eco-conscious suggestions in each city. In Milan for example there is advise on where you can find flea markets or where to have a beautiful walk. To go green wherever you live you can go to the Green Living Wed guide and discover how to minimize your environmental impact in ways big and small.Source: http://planetgreen.discovery.com

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TOUCHED ECHO: SHARING THE CITY’S MEMORYDresda’s monument by Markus Kison. People, via bone conduction, can listen the sound of the B-25 bombers, which destroyed most parts of Dresden’Old Town on the 13-2-1945. This piece of art can is as a way to linked people to the place’s memory, without any written word. It’s a way to welcome people in the time dimension.Source: lospremiagrumi.com

CITY GARDENCity Contact 2 Berlin intiated a youth project called ‘City garden’ that will be held from the 9. until the 20.11.2009. The young participants from all kinds of different countries bring material like im-ages, sound or videos together to give an insight to their very own perception of the city. The work is done by teams of mixed na-tionalities to provide a wide spectrum of point of views. It is more about the proc-ess of slowly becoming aware of the character of the city and developing a sensibility. In the end there will be an installation near the River Spree away from the center of the capitol which comprises prints on concrete accom-panied by spoken or written texts and sound collages.Source: http://www.citycontact.euhttp://www.citycontact.eu

BIKE SHARINGBicycle sharing systems are increasingly popular and diverse systems whereby a number of bicycles are made available for shared use amongst

WELCOME TO YOUR IDEASDigital forming today gives to everyboby the opportunity to be surrounded with objects custom-made.The software the team developed allows you to design an object and to create it with new technics of rapid manifacturing. That’s “co-design”: the fi-nal user collaborate to design the object his going to buy.Today this is real-ity and it could be used even for street furniture to create not only the interior house you want but also the city you want to live in.Source: From Wired It, n.8

COCA COLA LIGHT GOES FASHIONCoca-Cola light goes fashionIt’s hard not to have noticed the large Coca Cola Light bottles, with different patterns and style all over the streets of Milan. The colourful designs are all part of Coca Cola Light’s ‘Trib-ute to Fashion’ charity project to raise money to the victims of the earthquake in Abruzzo last year. Coca Cola asked Italian designers in-cluding Moschino, Donatella Versace, Angela Missoni, Alberto Ferreti, Consuelo Castiglioni and Etro, who presented their creations at the Milano Fashion week. Now you can find the all over the city and they are also available in some stores in a limited edition with profits from sales helping young women from the Abruzzo area to find scholarships..Source: http://www.metro.co.uk

ADVERTISING STAND AS A WELCOME TO TOURISTIn Central Station, in Milan, in the last months you can find a mutable stand: in fact, every week the sponsor changes. The stand is placed at the start of the binaries, as a way to welcoming people arriving in the city. In the most crowded hours the promoter give for free some arti-

WAGON“LIVING ROOM”The Siberian train in Russia offers a large variety of different ways to shorten the time travelling: for example you can go the the doctor, to church or just listen to music in specially furnished wagons. Inside you nearly forget that you are on a train. It seems like a small city on wheels.Source:Casa Vogue, Italia, Ottobre 2009, n. 32, Natural

TRAVELLING WITH LOUIS VUITTONLouis Vuitton gives tourists the possibility to have a walk around the city in a different way. They brought up a collection of guide-books about european cities. They are care-fully designed with hand drwaings of Ruber Toledo and far away from the usual ones.Source:http://www.ilvoelv.com

WELCOME TO VENICE CASINO When you arrive in the airport you will going to catch your baggage like the usual, but in the same time you will feel that your time in the city already started. The Venice Casino uses the moving ad space to communicate with tourists. Additionaly,free tickets for the casino get shared to the tourist.Source: thecoolhunter.net

individuals who do not own any of the bicycles. Recently and most notably municipal govern-ments have promot-ed systems as part of intermodal trans-portation, allowing

people to shift easily from transit to bicy-cle and back again.Source: bikedispenser.com

cles of the sponsor, that is always a food or drink companies. The idea of the promotional stand is not so new, but the place chosen can be considered as an innovative way to

linked welcoming and advertising.

Photo:Delia Bertato