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The Grand Cafe
Agenda● SWOT Analysis● Grand Cafe Brand Ambassadors● Social Media● Website Updates● New Products● Implementations
Survey findings● Out of 96 responses
○ 61% were students ○ 70% had never been to the Grand Cafe○ 57% had never heard of the Grand Cafe○ 29% thought it was a coffee shop and 26% thought it was a breakfast
place○ Where only 36.5% actually knew that it was an ethnic food eatery○ 72.9% enjoys eating ethnic foods
Grand Cafe Brand Ambassador ● ISU, Heartland, and IWU
○ Offer coupons and giveaways○ Utilize personal social media profiles to promote
Grand Cafe ○ Educate and encourage students on your campus on
how to utilize Grand Cafe○ Identify credible, creative ways to integrate Grand
Cafe into student life on your campus ○ Report on activity by submitting weekly photos,
recaps videos, surveys, etc● Festival ISU
○ Free samples■ Showcase cuisine
Social Media● Create brand awareness with a small budget of
$50-100 a month● Coupons for Festival ISU
○ Like & Follow on Facebook & Instagram for a coupon for free delivery.
● Post a quick video or picture once a week of a dish and explain more about the dish○ Creating awareness of the cuisine○ Boomerang on Instagram
● For Chinese New Year and Filipino Independence Day offer different incentives using social media ○ Chance to win a gift card via Facebook○ 10% if you use the Snap filter and show the
cashier
Website Updates● New Logo ● Lunch specials
○ Several popular dishes at a discounted price ● New home page
○ About section○ Asian/Filipino cuisine
● Separate menu options ● Hyperlink pictures
New products ● Asian and Filipino Dessert
○ Mochi, Tropical Ice Cream, and Puto ● Asian and Filipino Drinks
○ Teas, Shakes, and Sake ● Asian and Filipino Snacks
Implementations
Implementations Cont.
Final Thoughts● Grand Cafe Brand Ambassador● Focus all marketing efforts on Social Media
○ Facebook○ Instagram○ Snapchat
● Update some website aspects to help improve searches and tracking
● New logo-create awareness● Look into new products
Thank you!Questions??