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“Amsterdam Fashion Week, Dutch Design Week and the Netherlands Architecture Institute have joined forces in creating The Green Collective, a new network platform, which is aimed at bringing together creative minds within fashion, design and architecture who share the interest in co-creating a greener and greater future. The Green Collective operates with the belief that interdisciplinary collaborations and innovative entrepreneurship are the cornerstones for a more ecological economy and that the creative industries can play a significant role in creating just that! The Symposium will provide information and inspiration on how to sustain biodiversity and be a successful entrepreneur. Our goal is to provide tools with which designers from all fields can work on building successful and sustainable enterprises and to connect them with our network and partners.
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Biodiversity, Entrepeneurship & The Creative Industry
March 19th 2012OBA Amsterdam
THE GREEN COLLECTIVE INTRO
“Amsterdam Fashion Week, Dutch Design Week and the Netherlands Architecture Institute have joined forces in creating The Green Collective, a new network platform, which is aimed at bringing together creative minds within fashion, design and architecture who share the interest in co-creating a greener and greater future.
The Green Collective operates with the belief that interdisciplinary collaborations and innovative entrepreneurship are the cornerstones for a more ecological economy and that the creative industries can play a significant role in creating just that!
The Symposium will provide information and inspiration on how to sustain biodiversity and be a successful entrepreneur. Our goal is to provide tools with which designers from all fields can work on building solid and sustainable enterprises and to connect them with our network and partners. That’s why we’ve combined practical workshops such as ‘networking one-on-one’, which you can immediately apply during the lunch, with eye-opening lectures from established designers and architects.
We’re thrilled and honoured to have such renowned organisations and speakers sharing their expertise and insights and look forward to welcoming all of the participants into our network!”
The Green CollectiveHolly SyrettProject Manager
The Green Collective has been made possible by the Dutch Ministry of Economic Affairs, Agriculture and Innovation and is focused on supporting participants of The Green Fashion Competition (AFW), The Green Design Competition (DDW) and The Green Architecture Competition (NAI).
12.40 - 14.00
14.00 - 15.00
15.10 - 16.10
16.10 - 16.30
16.30 - 17.00
17.10 - 17.50
PROGRAMME THE GREEN COLLECTIVE SYMPOSIUM
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10.15 - 10.45
11.00 - 12.00
12.10 - 12.40
12.40 - 14.00
14.00 - 15.00
15.10 - 16.10
16.10 - 16.30
16.30 - 17.00
17.10 - 17.50
Reception The Green Collective Network
Opening Biodiversity and the Creative Industry by Aart van Veller & Holly Syrett
Workshop Green Marketing by Reinoud Wolff (Goed&Groen)
Workshop Networking One-on-One by Michiel Poppelier (KVK)
Lecture Oneplanetarchitecture by Thomas Rau (RAU Architects)
Lecture The Origin of Materials by Christien Meindertsma
Lunch The Green Collective Network
Workshop Biodiversity in Practice by CREM
Workshop Financial Planning by Sébastien Kramer (Rabobank)
Workshop DIY Writing a Business Plan by Timo Mulder (ValueFirst)
Workshop Intellectual Property by Michiel Odink (Baker McKenzie)
Coffee / Tea Break The Green Collective Network
Lecture Designing the Future by Chris Kabel
Lecture Strategic Developments by Ronald Rietveld (Rietveld Landscape)
Discussion / Q&A Change, Challenges and Implementation with Aart van Veller, Max Bruinsma (Items), Ronald Rietveld (Rietveld Landscape) & CREM
9.30 - 10.00
Lecture Biodiversity for Beginners by CREM
10.10 - 10.15
THE GREEN COLLECTIVE SPEAKERS
Aart van Veller is a Climate-Ambassador and the co-founder of Cool Endeavour, Clean Drinks and DeGroeneBocht. The vision of this selfmade entrepreneur is that sustainability is the largest economic opportunity of the 21st century. At The Green Collective Symposium Aart, who with his businesses tries to accelerate the transition to a sustainable economy, will be the host: “Designers should take part in the Symposium because they are one of the most important professions in the transition towards a sustainable economy. The opportunity to design not only for user-friendliness and/or profit but for good is eternal and can only be done in teams of multidisciplinary professions”. www.coolendeavour.com
Thomas Rau is the founder of RAU architects and renowned for his designs, as well as his involvement in the international discussion on sustainability and the development of energy-saving technologies. His project and institute ‘oneplanetarchitecture’ is focused on developing healthy buildings that actually produce energy, instead of wasting it. Guided by the future, the German born architect is convinced we need to move towards a new economic system. “Earth is earth, stone is stone, sand is sand. Our raw materials will run out- and therefore ownership needs to be redefined. We’re not going to be owners or pay for materials. We’re going to pay only for use: Lamphours instead of lamps, and livingdays- or years, instead of houses.” www.rau.eu
Christien Meindertsma is a designer and researcher who explores the origin of products. Her book PIG 05049, in which she shows all the products made from a single pig, won the Danish Index award an award for international ‘design to improve life’. “I think the world of products and their production processes should become transparent. I believe that transparency is the first step towards more sustainable production.” Famous for her One Sheep Cardigan / One Sheep Sweater, Meindertsma thinks the biggest challenge we face today is not losing the connection to the meaning of production and consumption: “What it means for everything and everyone involved in the process”. www.christienmeindertsma.com
Ronald Rietveld is the owner and founder of Rietveld Landscape, a studio for spatial design focused on current issues such as floods, increasing urbanization, extreme rainfall or drought and ecology and sustainibility. The approach of Rietveld Landscape is characterised by strategic and sometimes radical interventions. “The contemporary complexity of cities, landscape and society calls for Strategic Interventions, for an integral multidisciplinary approach.” Rietveld is convinced that cooperation is key: “If landscape architecture really wants to make a relevant contribution to the big problems society faces, it is necessary to enter into alliances.”www.rietveldlandscape.com
SPEAKERS THE GREEN COLLECTIVE
Reinoud Wolff is the owner and founder of Goed & Groen, a consultancy firm focused on helping green companies with their marketing and PR. Wolff, who describes himself as a ‘modern hippie’, was inspired by ice cream brand Ben& Jerrys, a business that feels responsibility to give back to the community. “Peace, love, and happiness, that’s what it’s all about”, Wolff is convinced. “And to achieve that we should find a better balance in people, planet and profit.” In this process designers have a very important role to play: “The world needs creators. Creative people bring innovation. They have new ideas. They are the ones who really can inspire. Not the managers and politicians bring change, but artists and designers will.”www.goedengroen.nl
Michiel Poppelier is a business advisor at Kamer van Koophandel (KVK), the Dutch Chamber of Commerce. At The Green Collective Symposium he will provide an interactive workshop wherein participants will learn and apply the basic (yet crucial) skills for networking. Feel nervous in a crowd of strangers? Uncertain on how to approach someone you would like to speak to? ‘Networking One-on-One’ will answer your questions and give you useful tools and the confidence to achieve your goals. www.kvk.nl
Chris Kabel is a designer and the owner of his own design practice in Rotterdam. He works for and with design labels, architects, cultural institutions and design galleries. From furniture to lighting, Chris’ main focus is on materials and on the application of materials. “Plastic might not be very green, but in a way it is like gold. You can recycle it over and over again and it doesn’t deteriorate.” As a professor at the Design Academy Eindhoven and at the Ecole Cantonale d’Art in Lausanne (ECAL), he is driven to share his knowledge, and will continue to do so at The Green Collective Symposium. www.chriskabel.com
Sébastien Kramer is an accountmanager at Rabobank, a bank who as a cooperative works closely with the customers and local communities to build a sustainable future for all global living. “We help our business clients to assess environmental, social and economic opportunities and risks.” Kramer’s main focus is on building a bridge between the sustainable intensions of the creative industry and the access to finance. At The Green Collective Symposium, the financial expert will share his knowledge and network: “Designers are very important in making sure that sustainable materials are used in the local and global economy”. www.rabobank.com
THE GREEN COLLECTIVE SPEAKERS
Timo Mulder is a life-optimist, the owner of a permaculture-balcony and co-founder of ValueFirst, a management consultancy firm specialized in project management & product development coaching for startups, growth companies, large corporates and NGOs. “Our goal is to make teams and organizations hyper-productive!” The change agent is convinced that companies with a real purpose and passion for developing sustainable solutions, are the companies that will grow. Mulder helps them setting up business models, like he did for the winner of TEDx Amsterdam 2010, The Winddrinker (a windmill that turns salt water into clean drinking water). At The Green Collective Symposium he will host the workshop ‘Writing a Business Plan’: “I hope my workshop will inspire people to be creative, collaborate and take action!” www.valuefirst.nl
Max Bruinsma is an art/design critic and the editorial designer and editor-in-chief of Items, a renowned Dutch design magazine. In his work and writing he looks with a sharp eye to current developments, always placing them in a historical, social or environmental context. “In the past the functionality of a product was the most important thing. Today designers are expected to do something with the problems we face as a collective, concerning the environment, sustainability or accessibility.”www.maxbruinsma.nl
Natasja Hulst, is a senior consultant at CREM consultancy. “My vision is a world where people have found the right balance between satisfying their own needs, the needs of other species and respecting the world’s ecosystems.” CREM, founded in 1989, has built up major expertise in the matter of biodiversity. On The Symposium they will share their knowledge by giving the lectures ‘Biodiversity for Beginners’ and ‘Biodiversity in Practice’. Their goal: unravell the concept of biodiversity and provide the participants with practical tools to enable change. “A very important aspect in the challenge we face today is that we have to change our focus on short term wins, into long term sustainability.”www.crem.nl
Michiel Odink is a partner and attorney at Baker & McKenzie, a global law firm specialized in the challenges of the global economy. Odink’s specialties are trademark, copyright law, domain names, branding, royalty stream and design right litigation. At The Green Collective Symposium he will provide the workshop ‘Intellectual Property’ especially tailored towards informing entrepreneurs about how they can protect their designs.www.bakermckenzie.com
MAP HOW TO GET THERE
The Green Collective Symposium will be held at the OBA (Openbare Bibliotheek Amsterdam), Oosterdokskade 143 in Amsterdam.
Public TransportMetro’s, trams and busses stop closely to the OBA. From Amsterdam
Central Station it is only a few minutes walk. Standing with your back to the station, the OBA (Public Library) is located on the left
side of Amsterdam Central. Cross the trams and follow thesigns ‘Route Oosterdok’ that lead you over a bicycle bridge
crossing the water. At the end you will see the OBA on the left side.
Car / ParkingParking garage Oosterdok is located underneath the
Oosterdokseiland. Please note that the maximum height for vehicles is 2,10m. You can find the entry of the garage at the northside
of the Island accessible by De Ruyterkade. From here you follow the yellow signs ‘P ODE’.
