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Words to Know
• Consumer: A person who buys and uses products
• Generation gap: A large difference in taste and values between young people and their parents.
1950’s• Television began to affect
American life
• Brought the same message to all Americans
• T.V. created a popular American culture
• Teenagers and adults began to like different things
Television Changes Life• First t.v.’s sold in late 1940’s:
• Most families didn’t own one until 50’s
T.V.’s
Small boxes
Even smaller b+w screens
• T.V. was exciting
• People across the country could watch the same things
• By 1950: 4 million homes (t.v.’s)
• By 1960: most American families owned one
Before T.V.• Families made their own
fun:
• Read
• Sang
• Listened to the radio
• Played games
• Talked
• By 1956-many adults watched as much t.v. per week as they did work
• Children spent many hours in front of the t.v. as well
Chart pg. 456
• Homes in 1950:• 4 million
• Homes in 1956: • 35 million
• Homes in 1960:• 45 million
• When was the biggest increase:• 1950-1952
• What was the increase:• 11 million
Changing Politics1952 Presidential Race
Candidates made speeches on t.v.
Could speak to millions of people
Look and sounded (affected who won)
Candidates with more money=more ads on t.v.
• Most Americans get many of their political views from t.v.
Society of Consumers• Affected buying habits
of people
• Ads reached millions of people
People all over the U.S
Buying same food
Clothes
Washing machines
Etc….
• Companies spent millions on ads
• Ads all over to buy more…..
Ad Space
Newspapers
Magazines
Billboards
t.v.
Rock and Roll• Started in the late 40’s-50’s
• African Americans moved to North and brought music with them (rhythm and blues):
• Jazz/blues
• Radio stations in North started playing this music
• Alan Freed-disc jockey gave it the name rock ‘n’roll
Artists• African Americans were recording top selling
hits
• 1955-Elvis Presley:• Grew up in the South• Became a huge star
Elvis opens the door for others
Jerry Lee Lewis
Buddy Holly
Everly Brothers
• All southerners
• Chuck Berry-African American:• Wrote songs about problems of young
people• First great rock ‘n’ roll guitar player
Generation Gap• Many adults did not like the new music:
• Liked their own softer, gentler music
• Rock ‘n’ roll too loud and fast
• Lyrics about young people
• Bad role models for children
Generation Gap included
• Music
• Clothes
• Hairstyles
• Dances
• Movies
• Books
• ideas