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GSM Association 20111The GSMA mEducation project update Jill Attewell, GSMA GSM Association 2011mLearning.. students using portable devices to access learning materials, information, systems, create and share documents, pictures, videos and audio files and interact with other students, teachers, experts, learning systems, apps and the world around them.

GSM Association 2011mEducationmLearning including enhancing teaching & assessment plus educational administration and management via mobile technologies.mEducation includes:e-books, online learning materials and systemsCloud based services accessible via mobile devices CollaborationLearner-tutor and peer-to-peer communicationEvidence collection and e-portfoliose-AssessmentAttendance monitoringTask planningCurriculum and Device management GSM Association 2011Where does mEducation happen?Preschool (nursery schools and play groups)K-12 (primary and secondary schools)Further Education & VET (vocational colleges)Higher Education (universities)

Work place on-the-job trainingProfessional qualificationsVocational certification

Lifelong learning Self directed revision and extra tutoringEdutainment

Education InstitutionsWork PlacesInformal

GSM Association 2011The GSMA mEducation initiative in 2011/12Understand the landscape, ecosystems and business opportunity Engagement with educators, publishers and other stakeholders such as local education authorities, governments, teachers groups etc.Develop and promote the Mobile Proposition for Education Publish guidance on Safeguarding, Security and PrivacyPromote the effectiveness of mEducationIdentify potential partners for collaborative trials/services Develop draft Evaluation Framework to assist evaluating trials/services

GSM Association 2011As per the slideStimulate mEducation trials and commercial launches, and provide evidence of the benefits of mEducation to induce cultural change and accelerate adoptionmEducation project workstreams 2012/2013An holistic approach to accelerating the adoption of mEducation solutions.1. Stimulate mEducation services2. Experience sharing & Guidelines3. Promote cross-ecosystem dialogue & operator roleDevelop case studies to facilitate experience sharing.Research and develop guidance on areas of focus or concern (including mEducation Business Models)Establish cross-ecosystem dialogue to promulgate the benefits of mEducation, create business opportunities and promote the role of the operator GSM Association 2011

Understanding the educational context and providing guidance

Six Key Scenarios + mEducation in the Classroom GSM Association 2011Understanding the mEducation landscape and the business opportunityGlobal mEducation Landscape Report and Country Deep Dives: USA, UK, Spain, Japan, France Market sizing report with McKinsey & Co

GSM Association 2011Gathering Evidence

GSM Association 2011Generating EvidenceGSMA team can help with:Help with Evaluation Planning Training and Mentoring for practitioner evaluatorsAssistance with monitoring and problem solvingAdvice on Data analysis Advice on Interpreting and presenting findings Assistance with disseminating findings (if appropriate)

GSM Association 2011Advocacy and Promoting the Operator RoleEducation eventsLearning Without Frontiers conference and festival (7 operators)UNESCO Mobile Learning WeekWireless EdTech 2012mLearn 2012 (2 operators)Industry events MWC + Summits Seoul, San Paulo, GothenburgPolicy Maker seminars and workshopsBrussels - MEPs and EU policy makers roundtable & workshopParis Senior Education Policy Makers Forum during UNESCO Mobile Learning WeekMWC Ministerial Programme mEducation workshop

GSM Association 2011Brokering Relationships & Stimulating TrialsGSMA is actively seeking Operators and Educators and other organisations:With innovative ideas about how mobile technologies can be used in Education

Interested in pursuing a trial, or launching a service, in partnership with a educators or a mobile operator in their country

Developing a sustainable product or service with benefits for education that extends the role of the operator beyond providing connectivity GSM Association 2011A sustainable futureEducators need to be able to engage in mEducation beyond short term initiative or project fundingOperators need practical business modelsGSMA research is identifying emerging business models for mEducation

GSM Association 2011The GSMA mEducation project www.gsma.com/connectedliving/meducation GSM Association 2011

Business Models and the Evolving Operator Role in EducationKen Figueredo GSM Association 2011Taking the Message to Education Policy Makers DISCUSSION GSM Association 2011Policy and Policy MakersThe draft UNESCO Policy Guidelines for Mobile Learning - What would you add or change?

How can we engage more with education policy makers?

Do you have policy maker contacts who can be targeted? GSM Association 2011UNESCO recommendations to realise the unique benefits of Mobile LearningCreate or update policies related to mobile learningTrain teachers to advance learning through mobile technologies Provide support and training to teachers through mobile technologies Optimize educational content for use on mobile devicesEnsure gender equality for mobile studentsExpand and improve connectivity options while ensuring equity Develop strategies to provide devices for students who cannot afford themUse mobile technology to improve communication and education management Promote the safe, responsible, and healthy use of mobile technologiesRaise awareness of mobile learning through advocacy, leadership, and dialogue

GSM Association 2011Where do we want to be in 2015?Mark Tastayre, Vodafone GSM Association 2011

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