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The Guardian and The Observer: Audience profiles

The Guardian and The Observer: Audience profiles

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Page 1: The Guardian and The Observer: Audience profiles

The Guardian and The Observer:Audience profiles

Page 2: The Guardian and The Observer: Audience profiles

Print

Source: NRS Jan – Dec 2011

1.9 million

readers

Page 3: The Guardian and The Observer: Audience profiles

Print: audience profile

Source: NRS Jan – Dec 2011

Page 4: The Guardian and The Observer: Audience profiles

Web

31 million

global monthly unique users

10 million UK monthly

unique users

Source: comScore March - April 2012

Page 5: The Guardian and The Observer: Audience profiles

Web: audience profile

Source: comScore April 2012. UK users.

Page 6: The Guardian and The Observer: Audience profiles

Source: comScore March 2012

Mobile

1.6 million

monthly UK unique users

Page 7: The Guardian and The Observer: Audience profiles

Source: comScore March 2012. UK users.

Mobile: audience profile

Page 8: The Guardian and The Observer: Audience profiles

Apps

89kcurrent active

subscribers

290k

active installs

iPhoneAndroid

36k

weekly active users

iPad

Page 9: The Guardian and The Observer: Audience profiles

Facebook app

Sources: Facebook June 2012

3.2 million UK

monthly unique users

5.2 million

global monthly unique users

Page 10: The Guardian and The Observer: Audience profiles

Facebook app: audience profile

Source: Facebook April 2012

Page 11: The Guardian and The Observer: Audience profiles

Over 200 of the best blogs and independent publishers from across the web

Guardian Select

24 million

global monthly unique users

6 million UK monthly

unique users

Source: comScore March - April 2012

Page 12: The Guardian and The Observer: Audience profiles

Guardian Select: audience profile

Source: comScore April 2012. UK users.