The GVCC's "Vancouver VISION Magazine" March/April 2015 Edition

chamberNews

VISION VAN

CO

UVER

Magazine

MAR

/APR

201

5

Three PageMulti-generationalSpecialSection:LocaL ExpErts wEigh in on trEnds

the gvcc’s business resource center // 125 years of moving business forward

UPCOMING EVENTS: The best evening networking in Southwest Washington! PAGE 5

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Visit www.VancouverUSA.com for more info VISION VANCOUVER Magazine 3

pg11-14 The Multi-Generational Workplace

As the baby boomer

generation ages, more

and more retire each

year. This provides

opportunities as well as

potential hardships for

businesses, nonprofits

and the public sector

alike.

pg 5UpcomingEVEnTSOur Spring Business After Hours hosts will be Mt. St. Helens Institute and My Auto Repair Center.

pg 6-7chambEr TUrnS 125 A look back at how the Chamber has “Moved Business Forward” since 1890. Special thank you to the Clark County Historical Museum and The Columbian.

pg 8prESidEnT’S UpdaTE gVCC president/CEO Kelly Love introduces the Business Resource Center and the Small Business Assistance program.

pg 16-20ThE gVcc’S annUal golf ToUrnamEnT Thursday, June 11thThis is the Chamber’s biggest event of the year in terms of sponsorship opportunities. Our golfers are top tier decision makers in their industries and our sponsorships can get you face-to-face!

TABLE OF CONTENTS

ON ThE COvEr

pg 22-23chambEr ribbon cUTTingSThe Chamber is famous for hosting the best ribbon cuttings in the region! Check out where the Red Coats have celebrated with member businesses this winter.

The Columbia Bank Golf team (back row, left to right)

of Larry Kingsella (Desi), Tyson Campbell (McGary

Supply), Michele Freeman (VP and Branch Manager), and Amy Davis (VP, Retail Relationships) have fun at

the WSU-Vancouver campus with their

family members during the “Tailgate” golf tournament

Photoshoot!

Photo by Grant Motto Photography

Special Section:

Chamber members “Bond with Gardner” at the January Business After Hours hosted by Gardner School of Arts and Sciences.

chandra chase, Programs and Communications Director 360-567-1056 [email protected]

Teresa Lawwill, Fund Development and Community Relations Director360-567-1090 [email protected]

melinda cannell, Programs and Communications Manager360-567-1089 [email protected]

morgan hutchinson, Marketing/PR Specialist360-567-1056 [email protected]

1101 Broadway, Suite 100 Vancouver, WA 98660

[email protected]

www.vancouverusa.comfacebook.com/yourchamber

twitter.com/vanchamberpinterest.com/gvccvancouver

ChamberNews (USPS 008786) is published bi-monthly by the Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, WA 98660. Tel. 360-694-2588, Fax 360-693-8279. ChamberNews annual subscription is $25. Periodicals postage paid in Vancouver, WA.

Postmaster: Send all address changes to ChamberNews, 1101 Broadway, Suite 100, Vancouver, WA 98660. This publication is dedicated to providing Chamber business news, educating and providing critical

commentary.

Columbia Machine, Inc. iQ Credit UnionBurgerville – Holland, Inc. Kaiser PermanentePeaceHealth Southwest Medical CenterChevron USAComcast Business ClassBNSF RailwayColumbia Credit UnionOnline Support

MAGAzINe PRINted By:AdCO PRINtING & GRAPHICS

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GReAteR vANCOUveR CHAMBeR OF COMMeRCe

ceO/PreSIDeNT: Kelly love chaIrmaN: eric Sawyer

eDITOr-IN-chIeF: Chandra Chase

BOARd OF dIReCtORS

StAFF

CHAIRMAN’S CIRCle

PARtNeRS & AdveRtISeRS

Chair: Eric Sawyer, BBSI Preferred Payroll Chair ElECt: Eric Olmsted, On Line Support, Inc.

ViCE Chair: Jody Campbell, The Columbian trEasurEr: Dan Monaghan, Perkins & Co.

Past Chair: Don Russo, Schwabe, Williamson & WyattWinston Asai, Columbia Machine

Ben Bagherpour, SEH America Carol Bua, City of Vancouver

Todd Coleman, Port of Vancouver

Kelly Love, President/CEO 360-567-1050 [email protected]

Susie bauder, Events Director 360-567-1093 [email protected]

matt hoffstetter, Membership Services Director360-567-1058 [email protected]

Sharon batten, Finance 360-567-1080 [email protected]

PReSIdeNt’S CIRCle

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Michael Curry received a doctorate in business ad-ministration from Manchester Busi-ness School. He joined WSU’s Carson College of Business in 2014. He is a professor of management information systems and entrepreneurship who specializes in improving organization-al value chains through the integration of technology.

Dr. Carol Parker Walsh is a certified professional image professional specializing in strategies for developing a posi-tive and effective self-image. She holds a PhD in human de-velopment and social systems and brings 25 plus years as an executive, lawyer, and academ-ic, to her clients.

Chelsea Terris is an In-bound Marketing and Blog Manager at Webfor. She is proud to collaborate each day with her brilliant team members to best serve their incredible clients.

CONTrIBUTOrSGrant Mott is the owner and creative force behind Grant Mott Photography; Vancouver’s source for compelling cor-porate photography and video. Whether its portraits or e-commerce images, lifestyle spreads or facility panoramics,

talking head videos or short introductions - Grant is your imagery expert to grow your brand.

Matthew Bisturis is an attorney in the Vancouver office of regional law firm Schwabe, Williamson & Wyatt. Matt focuses his practice in the areas of business and real estate transac-tions and received a Certified Exit Planning Advisor designation from the Exit Planning Institute®.

EvENTSat a glance

Tuesday, march 24thbuSINeSS aFTer hOurS

Sponsor: Mt. St. Helens Institute time: 5-7pm location: loowit Brewing/torque CoffeeCost: $10/member, $20 nonmemberRSvP online

The GVCC’s Business After Hours Event is the top place for evening networking in South-west Washington. Often crowds from 150-400 people gather on-location at a Clark County Business for food, prizes and net-working.

Thursday, April 2nd GVcc “125 Year aNNIVerSarY” FIrST ThurSDaY LecTure

Host: Clark County Historical Museum time: 5-7pm

Please join the Clark County Historical Mu-seum on their “First Thursday” lecture series, featuring the Greater Vancouver Chamber of Commerce! They will cover our 125 years in Southwest Washington and the changing face of business over that time span.

Tuesday, april 28thbuSINeSS aFTer hOurS

Sponsor: My Auto Repair Centertime: 5-7pm Cost: $10/member, $20 nonmemberRSvP online

The GVCC’s Business After Hours Event is the top place for evening networking in South-west Washington. Often crowds from 150-400 people gather on-location at a Clark County Business for food, prizes and net-working.

Save the date:

thursday, June 11th13tH ANNUAl

GOlF tOURNAMeNt ‘’TAILGATE PARTY’’

Saturday, July 20thCRUISIN tHe GUt: tHe PIt StOP

tuesday, August 18thFIRSt ANNUAl

GReAteR vANCOUveR CHAMBeR OF COMMeRCe

WOMeN’S GOlF tOURNAMeNt

“HIT THE ‘MALL’ ON THE GREEN”

Patricia Zamboni Coash, owner of Aushi Mizani is a professional consultant, life coach, and public speaker. The Aushi Mizani Method has a proven track record of empowering clients to achieve personal and profes-sional success and ultimately thriving in life.

Scott Carroll is co-founder of cen-trixity, a human capital consulting group headquartered in Vancouver, Washington. The firm helps com-panies reduce employee turnover, develop key leaders, create a strat-egy for replacing key talent, and in-crease workplace productivity.

SPECIAL SECTION CONTRIBUTORS

March/April 2015 Edition www.facebook.com/yourchamber6

ChAMBEr CELEBrATES 125 YEArS OF

MOvINg BUSINESS FOrWArD

From esther Short Park to Prune Hill, tributes to vancouver’s rich history are prevalent in our modern day community. Settled among our tech-centers and condominiums, the contributions of our founding fathers are memorialized with street names and faded building facades. throughout vancouver’s history, the Greater vancouver Chamber of Commerce has been the lead-ing voice in business. As the Chamber prepares to celebrate its 125th anniversary this April, we look back to some of the signifi-cant achievements that have shaped our community.

COMMeRCe ANd tHe COlUMBIA“Where sail meets rail. . . the gateway to the Inland Empire for export,” P.c. Lavey, publicity manager of the Vancouver commercial club In 1895 a committee of the Chamber took the initial steps to-ward having a 20-foot channel dredged from the Willamette to the Columbia. After the bill providing for river improvement districts that was created by the Chamber had passed the State House and was signed into law, work began to deepen the chan-nel in 1903. After dredging to the extent of $900 the Columbia River lumber Company halted work demanding assurance of their remaining pay of an estimated $5,000 to $7,500. “tired of waiting for our Congressional delegation to secure an ap-propriation, “ a committee of business leaders was appointed to take charge of the project; a guarantee of $2,500 was raised before noon and by evening the subscription showed $5,075. Arrangements were then made for the dredging to resume and the first deep sea commerce reached vancouver in 1906 when the 7,000 ton Norwegian steamship thyra arrived to load a cargo of 3,000,000 feet of lumber.

“The greatest day in Vancouver history,” The columbian, on the opening of the Interstate bridgeIn 1905 the Chamber presented the idea of a bridge crossing the Co-lumbia before the Portland east Side Business Men’s Club. the need had become apparent during the “vancouver and Clarke County day” at the Portland World’s Fair when close to 2,000 people attempted to cross the ferry during the morning hours. In 1909 Portland and vancouver businessmen drafted resolutions to appropriate $5,000 from each state for a preliminary survey and estimates for a bridge. the Washington State legislature passed the resolution, but it failed

Information provided by the Clark County Historical Museum and The Columbian

Milestones in Vancouver's Business History1890Population of vancouver is 3,545

April 18, Chamber of Commerce files ar-ticles of Incorporation

Chamber brokers deals to sell overstock of potatoes out of state

October 10, the vancouver Columbian begins publication

the first rail line on the Washington side of the Columbia River Gorge reaches vancouver

A railroad bridge opens across the Columbia River

April 29, Chamberbegins campaign to raise funds for bridge

April 6, vancouver established its Port district

Chamber promotes electric lines to la Center and Hockinson

Chamber adds 111 new members during “rally day”

1908

1910

1912 February 14, Interstate Bridge opens

the Chamber forms an “emergency corps”

John P. Kiggins begins construction on a business block on Main Street

19201917

1918

1913

to get through the Oregon legislative body by a vote of 14 to 12. A parade of more than 300 determined vancouver citizens marched to brass bands through Portland carrying $2,500 in gold and banners that read “We want the Bridge and so do you. We’ve done our part. Now you come through!” Portland raised their share within the month and the two cities set about to raise the remainder of the $5,000 by popu-lar subscription. A bill to fund the building of the bridge passed in both states, but was vetoed by Washington’s Governor lister. Clarke County then took the matter into its own hands and immediately started a campaign to bond Clarke County almost to the limit for half a million dollars. On July 14, 1914, the Supreme Court of Washington legalized the sale of the bridge bonds as voted by Clarke County; the

February 14, 1917 - eight-year-old Mary Kiggins pulls a yellow ribbon to officially open the Interstate Bridge to traffic.

ChAMBEr CELEBrATES 125 YEArS OF

MOvINg BUSINESS FOrWArD

Clark County Historical Museum “Big Ideas, Boosterism, and Business: A

History of the vancouver Chamber of Commerce”exhibit and lectureThursday, April 2nd

Clark County Historical Museum 1511 Main Street, vancouver, WA 98660

exhibit opens at 5pm, lecture begins at 7pmCost: $$4 for adults, $3 for seniors/students

-Free for CCHS members

Please join the Clark County Historical Museum on their “First Thursday” lecture series, featuring the Greater Vancouver Chamber of Commerce! They will cover our 125 years in Southwest Washington and the changing face of business over

that time span.

1934Chamber partners with trimet to encourage carpooling

Chamber partners with City on downtown redevelopment plan

The Chamber purchases land adjacent to Army airfield for commer-cial purposes

during an agricultural depression, the Chamber considers ideas for redevelopment of waterfront and downtown

Constuction begins on Grand Coulee dam

the Chamber initiates arbitration and com-promise when 75% of Works Progress Adminis-tration workers strike

Marshall arrives in vancouver

vancouver sees an industrial boom with the Kaiser Shipyard, Alcoa, and Boise Cascade paper mill

vancouver named an “All-America City” (also in 1987)

Second span of Interstate Bridge opens

1921

19361925 1940’s

1957

1958

1983

1997

county then sold its bonds on dec. 14, 1914. After 23 months of labor, the vertical-lift Interstate Bridge opened February 14, 1917. A crowd of between 40,000 and 50,000 welcomed the new addition with a dedication ceremony in the middle of the bridge. eight-year-old Mary ellen Kiggins pulled a yellow ribbon to officially open the bridge to traffic.

The New Deal’s Biggest BabyConstruction of the Grand Coulee dam may have been a jobs project of the Roosevelt administration, but the idea was home grown. In december of 1931 the secretary of the vancouver Chamber of Com-merce emphasized that it stood firmly behind the development of low-cost hydro-electric power on the lower Columbia. during WWII the hydroelectric turbines allowed for the production of enough alu-minum to build a third of the aircraft the U.S. sent to war and also powered the Hanford Nuclear Reactor. Between 1931 and 1933 the vancouver Chamber of Commerce called on provisions of the National Industrial Recovery Act to support the Port of vancouver, demanding quick action by the Army Corps of engineers on a local survey to deep-en and widen the channel between vancouver and the Willamette River securing a loan from the Reconstruction Finance Corporation to support the port in dock construction and other improvements to help relieve unemployment. Backed by bonds and federal funds, the port built a new terminal, which along with a deepened channel, al-

lowed the Port to enter the grain business, improve cold storage, and led to additional warehousing projects.

BOOSteRISM ANd COMMUNIty BUIldINGIn April 1890, W.H. Johnson, vancouver Chamber of Commerce Sec-retary, put out the following notice in a Portland newspaper, “Capi-talists, merchants and manufacturers are wanted, and will receive hearty encouragement.” Johnson called vancouver, “the most beau-tiful residence city on the Pacific Coast...Healthy location, Pure Spring Water, Good Public Schools and Private Institutions of learning.” In 1909 President taft rode across the railroad bridge after passing through vancouver on a Whistle-Stop tour to Portland. the Presi-dent addressed the perceptions of many that vancouver was a sub-urb of Portland, and that base closure was a serious risk. those fears prompted local leaders to push hard for recognition and connection to the outside world. With the completion of the Interstate Bridge, vancouver had become an “auto port of call” welcoming tourists and building its service industries. like other booster organizations, the Chamber actively promoted the city and also provided entertainment opportunities bringing citizens together. In 1909 they held “smokers” at their club rooms that included “vaudeville turns” by local mem-bers, short talks and buffet luncheons.

economic development remained a focus for Chamber during the early 1900’s. In 1909 the Chamber began a campaign to annex what was then known as vancouver Heights and the area east of the mili-tary garrison as far as Harney Hill. In the spring of 1925 lieutenant Kelly worked with the vancouver Chamber of Commerce to establish vancouver as an airmail center. One of the Chamber’s biggest civic endeavors was the Hotel evergreen. In 1927, many citizens felt van-couver lacked a high-quality hotel space for visitors and social gath-ering space, so under the leadership of the Chamber of Commerce, about 435 people were persuaded to buy shares in the vancouver Community Hotel Company. Opening in August 1927, the evergreen Hotel was the only hotel between Olympia and Portland.

May, 1963 - emmet J. Onslow, director of the Chamber’s tourism and Convention Committee boards the city bus which has been

painted to encourage tourism and convention business.

$PAC-091_VancouverChamCom_Vision_Jrnl_5x4.5_MarApr_2015.indd 1 2/9/15 12:52 PM

Five years ago, your chamber took

a hard look at itself, asking thequestion, “How do we help business grow?”

Many of our businesses were struggling in the recession. Given the tiny margin of profit, suc-cess or failure could be measured in moments and inches. Our businesses told us they need help with marketing, promotion and sales.

Our businesses also told us they need help with technical questions, bonding, licensing, finances, HR, health care and taxes. Running a business is far more complicated today than 50 years ago because of the increase in gov-ernment rules and regulations. Businesses have access to markets never dreamed of be-fore because of technology. Businesses that learn how to compete grow.

For the past four years your chamber; our staff, our board and our volunteers have set out to build a Business Resource Center.

We began with fundamental building blocks. • Robust marketing program for businesses • Re-designed Chamber vision Magazine • Increased number of PR consults

• Added 2nd staff member to Communica- tions team • launched new multi-platform website with complimentary enhanced listings • Created business development tools for businesses

In 2012 we hired our first business counselor to work with businesses that want to do gov-ernment contract work with the local, state and federal government. We partnered with the federal government to provide the no-cost counseling to businesses in Clark, Cowlitz and Skamania Counties. Our part time program in 2014 delivered the following: • 252 hours of counseling • 1186 hours support, training, outreach • 315 contract awards • $30,210,000 dollars awarded • 604 jobs created or retained

In 2015, we begin a new chapter working with the City of vancouver to provide a Small Busi-ness Assistance Program to low-income busi-ness owners in vancouver. the City has in-vested federal grant funding of $55K for 2015. With that funding, the Chamber has hired a second business counselor. the program is a valuable tool for businesses; providing one-on-one no cost expertise. this program will be

housed through the quickly growing Business Resource Center.

Now to the most important part: this is a team effort among all our strategic partners whose number one goal is to help business grow. When a business calls the help line at 360.567-1050 we can quickly triage how best to help them. A business may be eligible for the city’s program. Or They may be best served at CRedC, SBdC, SCORe, Clark College or WSU-v. We have expanded our list of partners to include micro loan programs at OAMe, Mercy Corps and MeSO. the Chamber will refer to partners and partners can refer businesses to us. Our goal is to make sure that every busi-ness that needs help finds the right resource as quickly as possible.

We will always be a chamber that advocates for businesses on policy issues. We will always be a chamber that loves to network. We will always look for good projects that help our businesses grow. In this, our 125th anniversary of the vancouver Chamber we are so excited to offer the Business Resource Center for your business tool-kit.

Real help in real time.

resource center open for businessKelly Love, GVCC President/CEO


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2015 directory now available: hard copy edition

the GvCC’s Annual “Membership directory” is now available in hard copy. each member should have received one via mail. you may want addi-tional copies for a variety of staff, office locations and we encourage you to swing by the office to pick up as many as you’d like, 1101 Broadway, Suite 100 vancouver WA 98660.

the Membership directory is always available on-lie at our website: vancouverusa.com. this online version is updated daily and includes the “Hot deal,” and “Member to Member discounts”.

GVCC Website Banner Advertisements Available: Homepage $95 or $85/month - or - Membership directory/category $70/monthAdditional options start at just $40/month email: [email protected]

The Brewing Storm: Preparing for a Workplace without Baby Boomers

In the media you can find endless statistics that prove the baby boomer generation is retiring in droves. locally, in vancouver we’re seeing it affect business in a variety of ways. From boomers trying to sell their businesses, to government entities facing human resources crisis; needing to re-hire up to a quarter of their workforce over the next five to ten years. this shift can provide opportunities and challenges alike.

the multi generational workplace

Page 11INTROPreparing for a workplace without baby boomers

page 12-13Marketing Resources at the FVRLSocial Media Personal Brand ImageBusiness Card TIps

page 14Changing Face of MarketingCommunity Partnerships

2015 mar/aPr SPecIaL SecTIONREMOVABLE SPECIAL SECTION

>>>

The MulTi-GeneraTional Workplace

Much has been writ-ten about the chal-

lenges of leading a multi-generational workplace

and it’s no wonder. For the first time in our na-tion’s history, four genera-

tions of employees are working side-by-side in the workplace and each of those genera-tions have unique perspectives, needs and expectations. What is not getting as much attention, though, is the real challenge that lies ahead: the looming loss of Baby Boom-ers from our workforce. According to a 2012 report based on a survey of 100 senior executives from a variety of global organizations done for Odgers Berndtson in cooperation with Cass Business School in london, “Retiring baby boomer employees will result in a massive exodus of talent over the next 20 years, as the leadership and experience that has shaped modern business steps down.” the research indicates three critical areas of focus for organizations to success-fully survive the transition including: 1) transfer knowledge to the next genera-tion of leaders; 2) Reconfigure organizational structures and

By Scott Carroll, Centrixity

incentives, and; 3) Adapting leadership styles. Some organizations are finding this time frame to be overly optimistic. the City of vancouver (Washington), for ex-ample, recently referenced a demographic assessment of the organization that reveals nearly 30 percent of the current workforce is eligible to retire by 2020 … just five years from now. According to tom Wysuph, execu-tive director for eastco diversified Services in Gresham, Oregon, “Of our upper man-agement, three of four reach full social se-curity retirement in the span of one year. So if eastco does not start planning for the loss of our baby boomers now, a tremen-dous amount of knowledge, expertise and institutional memory will leave.” For smaller organizations, the fail-ure to plan for loss of Baby Boomers can be even more dramatic, causing many busi-ness owners to simply close their doors when they retire, finding themselves with-out a worthy successor who would poten-tially buy the business from them. Key steps we are seeing the pro-active company executives take to help prepare their organizations for the pending

loss of its Baby Boomers include:

1. creating a Succession planthis includes a clear, objective assess-ment of the current organization, an analysis of future needs, and a struc-tured plan to get there.

2. Developing LeadersCompanies are learning that the com-mon “command and control” model of leadership is not effective with the new-er generations. they are developing their leaders through structure develop-ment programs and effective coaching/mentoring.

3. embracing changethey are consciously working to create organizational cultures that recognize change as inevitable and help their em-ployees learning to deal with change in a healthy and productive manner.

the clock is ticking. Is your company in a position to survive the loss of its Baby Boomers? What are you doing to develop the next generation of leaders?

the multi-generational workplace

Approximately 80 percent of U.S. companies are family-controlled. However, only 30 percent of family businesses make it past one generation, and even less—12 percent—are suc-cessful into the third generation. Why do family business-es struggle to successfully tran-sition? One reason is that it can be difficult to run a business in a manner that provides economic benefit to current owners while preserving the legacy for the next

generation. Often owners do not focus on value-enhancement strategies, such as protecting intellectual property or secur-ing agreements with key employees, if they intend to keep the business in the family rather than sell to a third party. However, letting those initiatives slide can be a mistake, as the next generation may struggle to keep the business running profitably when it is left in a volatile state with unprotected assets. long-term vision is critical to the success of a multi-generational business, and a plan to pro-tect the business over the long-term should be set forth in

On the Legal Side: Planning and Conflict Management Key to Successful Family Business Transitions

By Matthew Bisturis,Attorney at Schwabe, Williamson & Wyatt

understanding drivers in a multi-generational workplace

For the first time in history we have four generations in the workplace. Collabo-ration, innovation and team spirit is some-times born out of this diversity, however more often commu-

nication breakdowns, work ethic misunderstandings, and generational divides are the norm. each generation has its own cultural background,

life influencers and social norms. these viewpoints and tendencies can and do cause conflict when essential communi-cation tools are missing or misused.

Work ethic is the value most often mis-understood in a multi-generational work-force. For example, one of the ways Gen y, or Millennials, are changing the work-

place is their desire to live a life of per-sonal fulfillment and balance. Where a Boomer might put in 60 hour work weeks - then see a therapist or coach to figure out how to balance work and life; a Millennial will not live a life that far out of balance - period. this doesn’t mean they are lazy or unmotivated; they just have a different set of influences acting on their lives. As the communications break-down, then behavior and ethics are chal-lenged, the divide between generations widens. In the workplace this spells di-saster. the solution is getting each generational member on the team to honor the specific needs of the other team members in terms of communica-tion, recognition and drive. then all the generational needs are met for each in-dividual.

the company’s business plan, organizational documents or even a family constitution. Another reason why family transitions are diffi-

cult is that owners often do not have adequate structures in place to ad-dress conflict within the business and the family. tools frequently used to help manage conflict and implement succession plans include shareholder agreements, outside boards of advi-sors and family councils. Coordinat-ing the owners’ estate plans with the business succession plan can also help to minimize conflict. Perhaps the most valuable planning tool is a contingency plan—a document that describes how criti-cal functions of the business will be executed in the event of the incapac-

ity, death or unavailability of the current owners or key management. every business should have a written con-tingency plan, regardless of whether a planned transition is imminent.

“Long-term vision

is critical to

the success of a

multi-generational

business”

Patricia Zamboni Coash, Owner of Aushi Mizani

Reducing the Digital Education Gap What’s an employer to do when her team is comprised of three generations of work-ers, all with differing strengths and needs? to-day’s workforce includes Baby Boomers and members of both Generation X and Genera-tion y. Baby Boomers, born between 1946 and 1964, prefer a top-down management style and may continue employment past retirement age. Members of Generation X, born between 1965 and 1980, are often independent and results-driven. lastly, Millennials, or members of Gen-eration y, include digitally-native individuals who engage heavily in social media and depend on immediate performance feedback. the challenges of managing many gen-erations under one roof include accommodat-ing older employees’ lack of tech knowledge while providing younger employees with the

Strauss & Howe, the lead-ing experts on generation-al theory, developed four archetypes to identify the groups within each “gen-erational cycle.” In their book (which I highly rec-ommend), the Fourth turning, Strauss & Howe discussed how these four archetypes reemerge every 80 years. Fashion also tends to repeat itself and is reflected in the generational “turnings” we have seen throughout society and time. Ideals of what’s appropriate dress will shift along generational lines and this clash is most visible in the workplace.

Silents/Conformists 1929-1945 War, the depression, patriotism, and ad-herence to rules and authority defined this generation. As a result their fashion attire tends to be practical, basic, traditional, and utilitarian.

Baby Boomers/Indulged Ones 1946-1964Born into leave it Beaver, grew up in Rock n’ Roll, and declared, “greed is good” in the 80’s as adults, this generation embraces tai-lored and high-end fashion. A re-interpreta-tion of traditional designs adding patterns, fabrics, and color; quality and style are keys for Boomers.

Gen X/Forgotten Ones 1965-1980divorce, abortion, R ratings, and Nixon’s res-ignation welcomed this relatively small gen-eration. Rebellious, fiercely independent, creative, and distrustful of authority are key attributes that are echoed in their style of dress. Unassuming, comfortable, casual, denim, and no rules, are key aesthetics for Gen X.

Millennials/loved Ones 1981-2000Pampered, cherished, nurtured, and pro-tected, this generation looks up to authority figures for advice on their entrepreneurial ventures. their style is versatile, fun, eclectic, and authentically their own. It’s more about trends then traditional with Gen y.

Dressing Across the Generations

Want better IT results: Try Looking from a Different Perspective

Information technology con-tributes to the success of a family busi-ness. But different generations may have opposing perspectives on It’s val-ue. A study I lead at Washington State University vancouver surveyed 120 members of small family businesses and found that individuals tend to view It in one of two ways: as either a primary driver or a supporting player for accom-plishing goals. For example, the business-focused manager is more likely to em-phasize goals such as developing an accurate forecasting report. the more technology-focused employee concen-trates on how the data, software and hardware interact to deliver the report. these differences complicate communication. the younger genera-tion may favor greater reliance on It to innovate. But the older generation may be suspicious, having seen too many ap-proaches touted as the “next big idea” failing to meet expectations. A family-owned agriculture business in our study managed to bridge this gap. the CeO said that It had increased efficiency fivefold, but he was not familiar with the technical rea-sons. the mostly younger, technology-

focused employ-ees explained that the business had invested in crop-forecasting software and hardware that used sophisti-cated models to create more accu-rate forecasts with less time and labor than in the past. this example illustrates a sig-nificant take-away from our study: taking time to think about It from an opposing perspective can allow us to see the big-ger picture, which helps improve results. the agricultural business often began senior staff meetings by reviewing It sta-tus at a high level, which helped the ex-ecutives better appreciate It’s contribu-tion. likewise, the technical team began their meetings by reviewing the business goals, which helped those mostly young-er individuals better appreciate the out-come. As a result, the It project was a success. So the next time you and your team discuss It, try looking at It from a different perspective.

By Carol Parker Walsh,Silpada Designs

Michael Curry Washington State

University - VancouverAssistant Clinical Professor of MIS

Reducing the Digital Education Gap

opportunities they require to remain engaged and productive.

the following solutions can help:Schedule team trainings: Give Baby Boomers in your office a chance to learn and the Millennials a chance to shine by conducting regular social media and digital interface trainings that bring everyone up to speed. However, be sure to al-ternate tech trainings with workplace practice or research trainings, presented by Baby Boom-ers or Gen X-ers, who have years of experiential wisdom to impart.

trade skills: While a new, young employee may have aced her last social media campaign, coaching could help hone her presentation skills. encourage employees to skill-share with each other to improve individual skills, overall output, and office morale.

By giving every member of your team the chance to share expertise, you create a thriving workplace for all ages.

Chelsea Terris, Blog Manager

Webfor

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The Region’s Best Golf TournamentOn thursday, June 11th the Greater vancouver Chamber of Commerce will take over at Camas Meadows Golf Course in Camas for the 13th Annual “Golf tournament,” sponsored by Columbia State Bank. Re-markably, this will be the 13th year that Columbia Bank (for-merly known as West Coast Bank) will be the presenting sponsor. this long standing partnership speaks volumes for our quality event.

the 2015 theme is: tailgating! this will provide many great opportunities for sponsors and golfer’s alike. each tee-display will take on a college/univer-sity, or sports team! you don’t have to stick to football, you can adorn your hole as any pro-fessional or semi-professional sport!

HURRy and reserve now, as we will not duplicate teams!

last year the Golf tournament sold out in record time. In May, both golf tournament sponsor-ships and spots for players were filled. We encourage you to sign up early, so you don’t miss out on the fun and connections

TOP TO BOTTOM: Port of Vancouver, Portland Trail Blazers, Ideal Image and

last year’s tee display winners, McCollum’s Northwest Auto Body

Columbian Bank Golfers from left to right:

lARRy Kingsella of deSI

telephone labels, Inc. has played

with the Colum-bia Bank team for

nine years. He’s an experienced golfer

and has played Pebble Beach.

MICHele Freeman, vice President and

Branch Manager, Columbia Bank.

She’s either played on or worked at sponsored holes

for Columbia Bank for the past 13

years!

tySON Campbell, Gen-

eral Manager, McGary Supply.

tyson joined the team four years

ago and immedi-ately impressed his

teammates when he revealed his

PGA experience, including the Fred Meyer Challenge.

AMy davis, vice

President and Retail Relationship

Officer, Columbia Bank. We’ll call her

the team captain. She’s been organiz-

ing the team for over eleven years. little known fact: She was once run

over by a golf cart, then got up to

finish the tournament!

Tailgating on the Course

Last Year's tee-displays: 2014 theme: Golf’s a circus

the gvCC’s 13th annual golf touRnaMent on June 11th

you’ll make on the greens!

the Chamber takes the “busi-ness of golf” very seriously and we’ve built our tournament up to be the best in Southwest Washington. We offer engage-ment at every hole, a great after-game lunch and awards ceremony, a Nike tent, putting contests and so much more.

If you don’t have a team, don’t worry, we take single registra-tions and build you a team of four to hit the course. Playing as a single or joining an existing team that is down a member is a great way to build incredibly strong relationships in a day.

On eVeNT DaY we’ll start things off at the registration table at 7am and open the driving range for your usage. at 8:15 am our sponsors and ceO will say a few words and our shotgun start will begin at 8:30am. The goal is to get you through the course in about 5.5 hours and back to a sprawl-ing lunch at about 2pm. Then, a quick awards ceremony at 3:30pm to wrap up the day.

Columbia Bank is the Presenting Sponsor, 13 Years in a RowColumbia Bank may be best known because they’re the presenting sponsor of the event (or for handing out cigars on the course at their tee-display) but, what you should know is that they bring a great team to the tournament!

this team has brought home the win for Columbia Bank in the GvCC’s Golf tournament two times... In 2011 & 2012 and they hope to do so again!

Sign up your team and join us!

TIP #1BorroWSend an email blast out to friends and fam-ily and borrow as much decorations and gear as possible for your university or team!

A Guide to a Successful Golf Sponsorship

Making the Most of MaRketing dollaRs

five sponsoRshiptailgating tips:

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TIP #3FOODthink snacks. you don’t have to break the bank with catered food. Golfers are looking for a easy-to-grab, pick-me-up style snack. Nuts, protein bars and sweet treats are often the best!

TIP #4OuT OF The bOXThe best or most memorable tee-dis-plays often do some-thing unique. Colum-bia Bank is known for their Cigars, others for fantastic costumes. make your own mark!

TIP #5folloW upthe best way to get business cards is to do a raffle drawing. don’t just follow up with the winner, email every single golfer that stopped by your tee-display.

The Best Sponsorship in Town: The GVCC Golf TournamentAt the 13th Annual GvCC Golf tournament, your Cham-ber is focused on creating a thriving event, where promoting your business will gain lasting effects. Mem-bers of the local business community will be building relationships, expanding their spheres of influence, and developing avenues for doing business. this event is well known as the best business golf tournament in Southwest Washington. A number of influential spon-sorship levels are available starting at $5,000 ranging all the way to a $50 raffle prize.

• Presenting Sponsor and Golf Carts• Nike tent Sponsor• Course Sponsor• Awards lunch Sponsor• Supporting Sponsor• Flag Sponsor• tee display Sponsors (18) • Hole-in-One Sponsor, plus hole-in-one

insurance • Photography Sponsor • Beverage Cart• Putting Contest • Continental Breakfast Sponsor• tee Bag Sponsor

presenting Sponsor:

Sponsorship Opportunities:• Golf Ball Sponsor, plus 150 sleeves

of 3 balls with your logo• towel and Hat Sponsor • Golf Cart Signs• Mulligan Sponsor, plus tickets with

logo• Buy tiger’s drive Sponsor, plus

tickets with logo• KP Contest Prizes • long drive Prizes• team Prizes, 8 items per sponsor

TO PlAy: Contact Susie Bauder, GVCC Events Director at (360) 567-1093 or by email [email protected].

get signed up to play oR sponsoR

TO SPONSOR: Contact Teresa Lawwill, GVCC Fund Development and Community Relations Director at (360) 567-1090 or by email at [email protected].

Photography by Grant Mott - www.grantmott.com

Photo: Columbia Bank Team members; Amy

Davis, Tyson Campbell, Michele Freeman, and

Larry Kingsella, with their families on the

WSU-Vancouver Campus


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M embers featured on this spread have hosted a GvCC Ribbon Cutting event in the Winter!

every member can host a ribbon cutting event! Please call Matt Hoffstetter, Member Services director (360) 567-1058 for details.

ChAmBER RIBBON CUTTINgS

Chamber

Benefit!Let’s Celebrate!

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Upcoming Ribbon Cuttings:3/15 Smart Fitness Pros @ 5pm3/17 My Auto Repair and tire Center @ 10am3/19 Self Balance Massage @ 5:15pm4/18 Community Home Health and Hospice @4pm

ThANK YOU gVCC AmBASSADOR TEAm!

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1/12 Ribbon Cutting! Orchards Curves 11700 Ne 95th Streetvancouver WA 98662

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vancouver WA 98683

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PeriodicalUS Postage

Paid Vancouver,

WA

1101 Broadway, Suite 100 - Vancouver, WA 98660 USA

VISION VAN

CO

UVER

Magazine

3/4/15GVcc eVeNT

SW Washington leads and NeedsBeACHeS ReStAURANt7:30am-10amThe best morning

networking in Clark County!

3/5/15GVcc eVeNT

Ribbon Cutting SMARt FItNeSS PROS

5PmJoin us for an Open House. Meet NFL athlete, TJ Carrie

cornerback for the Oakland Raiders. We’ll

serve vegan snacks and juice.

3/5/15ParTNer eVeNT2015 IRIS Awards

5-7PmClARK COlleGe

Join us to celebrate the lasting and far-

reaching contributions of three outstanding Southwest Washing-

ton women. Presented by Clark College, Clark

College Foundation, Vancouver Business Journal and GVCC.

3/11/15GVcc eVeNT

Resource NetworkRIveRvIeW CeNteR

7:30-9am

A monthly workshop on the 2nd Wednes-day of each month featuring topics im-portant to business.

3/13/15member eVeNT

Networking 4 Newbies

GvCC OFFICe9:30-11:30am

Tips on making the most out of network-ing events. Hosted by DIY Marketing Center.

3/17/15GVcc eVeNT

Ribbon Cutting My AUtO RePAIR ANd

tIRe CeNteR10am

Join us for tours and light refreshments.

3/18/15GVcc eVeNT

SW Washington leads and NeedsBeACHeS ReStAURANt

7:30-10amThe best morning

networking in Clark County! Sponsored by

Business Outcomes Consulting.

3/19/15cOmmuNITY eVeNT

marshall leadership awards

HIltON

6PmJoin us for a dinner to honor our Marshall

Public & Youth Leadership Award

nominees. The 2015 award winners will be announced at the din-ner at the Vancouver Hilton. www.fortvan.org/MarshallAwards.

3/19/15member eVeNT

Rock Star Networking WorkshopGvCC OFFICe

3-5PmCan networking make

you famous? Build your reputation as

an awesome expert? Create buzz about

how cool you are? Ab-solutely...if you know how to network like

a rock star. Hosted by DIY Marketing Center.

3/19/15GVcc eVeNT

Ribbon Cutting SelF BAlANCe MASSAGe

5:15PmCome and see our

beautiful new loca-tion, it’s 3 times as

large as our existing space. Enjoy light snacks and bever-

ages.

3/24/15GVcc eVeNT

BAH-Hosted by Mt. St. Helens Institute

lOOWIt BReWING/tORQUe COFFee

5-7PmDon’t miss the best evening networking

around! Food, prizes, beverages and great people. $10/Mem-bers. Please rsvp.

3/26/15

member eVeNTseo 101; basics for

small business vANCOUveR COMMUNIty

lIBRARy9:30-11aM or

5:30-7pmJoin Sprout Digital (a division of The

Columbian) for a FREE educational seminar

about how to get your website to appear in

search engine results. RSVP to: sproutdigital.

us/rsvp.

3/26/15member eVeNT2015 women of

distinctionWSU-vANCOUveR

6-9pmThe annual Women of Distinction event celebrates women’s history month and recognizes women

who inspire, mentor and empower others.

4/1/15GVcc eVeNT



networking in Clark County! Sponsored by Mt. St. Helens

Institute.

4/2/15GVcc eVeNT

GvCC 125 Anniversary

exhibit and lectureClARK COUNty

HIStORICAl MUSeUM exhibit opens @ 5pM

lecture @ 7pmThis CCHM First

Thursday Lecture Series is “Big Ideas,

Boosterism, and Busi-ness: A History of the Vancouver Chamber of Commerce.” Mu-seum rates apply.

3/08/15GVcc eVeNT

Resource NetworkRIveRvIeW CeNteR

7:30-9amA monthly workshop on the 2nd Wednes-day of each month featuring topics im-portant to business.

4/10/15member eVeNT

UPCOMING EVENTS CAlENDAR:PLEASE CHECk EVENT WEBSITES FOR FEES AND RSVP REquIREMENTS

chamberNews

Networking 4 Newbies

GvCC OFFICe9:30-11:30am

Tips on making the most out of network-ing events. Hosted by DIY Marketing Center.

4/15/15GVcc eVeNT



networking in Clark County! Sponsored by Natural Body Works

4/18/15GVcc eVeNT

Ribbon Cutting COMMUNIty HOMe

HeAltH ANd HOSPICe4Pm

Please join us for good food, legislative speakers, and a rib-

bon cutting.

4/28/15GVcc eVeNT

Business After Hours

My Auto Repair Center5-7Pm

Don’t miss the best evening networking

around! Food, prizes, beverages and great people. $10/Mem-bers. Please rsvp.

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Documents

The GVCC's "Vancouver VISION Magazine" March/April 2015 Edition