Harvey Nichols Platinum Box Experience

Harvey Nichols Platinum Box Experience – Press Release – March 5th 2012

Dream team nets fashion first

Manchester City and Harvey Nichols take corporate boxes into another league

Two leading brands from the worlds of football and fashion have collaborated in a Premier League first, with the launch of the Harvey Nichols concept box at the Etihad Stadium, home of Manchester City Football Club.

Making its debut this weekend, what was a traditional 8ft x 11ft platinum hospitality box has been transformed into a designer paradise by the Club’s partner, in a bid to create the ultimate experience for men and women within the Stadium.

The bespoke Harvey Nichols box has been custom designed by Manchester-based refurbishment specialist, Preferred Spaces. The design experts have created a space that incorporates luxury and practicality, and within which visitors can enjoy a range of the very best Harvey Nichols’ experiences, on or off match day.

A first in world football, the box includes carefully selected designer clothes for men and women together with jewellery, handbags and shoes from designers including Jimmy Choo, Christian Louboutin and Dolce & Gabbana. Guests are able to purchase goods, with a dedicated hospitality team on hand to process purchases.

On match day, guests can enjoy one of a selection of experiences for men, women or both, with cocktails on arrival, a personal shopper to advise on the latest fashion trends and beauty therapists offering makeovers, manicures and hand massages. A Harvey Nichols sommelier will ensure the male guests are entertained with a spirit or wine tasting masterclass.

Press Release – March 5th 2012….cont

Guests can enjoy a sumptuous line-up of match day fayre, created by Harvey Nichols chefs. Served prior to kick off, half time and at the final whistle, guests can enjoy anything from Bento Boxes filled with British food, to Lamb Hotpot served in a Harvey Nichols style or a sumptuous afternoon tea.

With unrivalled pitchside views, attendees can enjoy some of the finest football in the Premier League, from their own personal balcony. With private dining, a complimentary match day programme, match parking, guests will take home a complimentary gift bag which includes Harvey Nichols wine, soap gift sets and macaroons in team colours.

Catering for up to 10 people, the box is available for hire on match days and non match days. It can be tailored to meet the needs and requirements of guests, whatever the occasion, be it client entertaining, a birthday, hen do, anniversary or corporate team day.

There are three luxury experiences to choose from including: a men’s experience, ladies’ experience or bespoke experience which is suitable for both a mixture of the two, tailored exclusively for the organiser.

Manchester City’s Marketing Manager, Justice Ellis, pioneered the concept, he says: “This is a first in UK football, making the traditional corporate box offering even more imaginative and exciting. We know our customers value a unique experience every time they visit and the Harvey Nichols box epitomises this.

Press Release – March 5th 2012….cont

“The concept combines the exciting worlds of fashion and football to provide the ultimate match day or non-match day experience for everyone. It is another example of the club’s ambitions to push the boundaries of corporate hospitality and non match day events.”

The Harvey Nichols box concept was trialled last summer, receiving plaudits from the club’s business partners, fans and long serving hospitality guests. It is the frontrunner for other concept boxes in the pipeline with a number of the Club’s other key business partners.

Comments Iain Mackenzie, Store Director at Harvey Nichols Manchester: “We have enjoyed a great relationship with Manchester City as a key partner for a number of years now and we are very excited about this latest project. Harvey Nichols is renowned for being a leader in the fashion world and we are pleased to be the first to launch such an original venture in the sphere of football!”

Harvey Nichols – Package Overview

The Harvey Nichols Box for a truly unique luxury experience at the Etihad Stadium.

The first of its kind, the custom designed Harvey Nichols box has been kitted-out to create a lavish environment. The room is decorated with the latest in fashion, food and beauty, with experts on hand to guide you through the day.

Choose from a wine master class, a personal shopper or even pampering treatments to add an unconventional element to your football hospitality experience.

Not forgetting the unrivalled, atmospheric match views from your own personal balcony. The perfect venue for those who love football and fashion.

Package includes:

• Food and drink with half and full time refreshments from a specially devised Harvey Nichols Menu

• Choice of 3 Experiences or a Bespoke package

• A luxury gift bag for both men and women

• A Harvey Nichols host mixologist serving a selection of cocktails

• The room decorated with items from the Harvey Nichols store – with the opportunity to purchase goods on the day, for delivery/collection outside of matchday

• Betting Facilities available

• Match Programmes

• On site car parking for 2 cars

The Men's Experience

Drinks Masterclass

30 minute drinks masterclass, based on customer requirements choose from:

• a cocktail masterclass,

• a spirit or wine tasting class

Both hosted by a Harvey Nichols Mixologist or Sommelier.

In addition all guests will receive a

Harvey Nichols Gift Bag including:

• Harvey Nichols Own Label Wine 750ml

• Harvey Nichols Macaroons in MCFC and opposition colours

The Ladies Experience

Two standard options are available to choose from:

The Beauty Experience

• Mini Makeovers/Hand and Arm massages available from one of the luxury brands available at Harvey Nichols Manchester

• Luxury samples from the brand included in the gift bag

The Fashion Experience

• 15 Minute Trend Presentation from one of the Harvey Nichols Personal Shopping team, followed by personal consultations

• the latest copy of Vogue is included in the gift bag to ensure you keep up to date on the latest fashion

Plus a Harvey Nichols Gift Bag including:

• Harvey Nichols Soap Gift Set

• Harvey Nichols Macaroons in MCFC and opposition colours

A Bespoke Experience

Tailor-make your experience to suit your group’s needs or truly impress using a mixture of ideas from the other experiences. We’re happy to hear your own ideas too!

Create a Match day that’s suitable for male and female guests

Receive goodie bags that are gender specific for your group

Work with an events manager to create a totally unique and bespoke experience.

Extra Options

• Drinks Master class POA

• Beauty Experience POA

• Fashion Experience POA

• Enhanced Gift Bag options:

• Jo Malone £45 pp

• Premium Wine £20 pp

• Gourmet Collection £25 pp

• MCFC Personalised shirt £tbc pp

Matchday Menu BRITISH TAPAS

Oxtail Pasty, Confit Onions

Smoked Mackerel, Cucumber Relish,

Horseradish & Apple Salad

Ham Hock Fritters, Piccalilli

Harvey Nichols Salmon

FOLLOWED BY

Lamb Shoulder Hot Pot

Sticky Red Cabbage, Glazed Carrots

DESSERT “IN A GLASS”

Lemon Tart

Lemon Curd, Lemon Drizzle cake

Raspberry Jelly, Meringue

Sticky Toffee pudding

Date Pudding, Toffee Sauce

Vanilla Ice cream, date Jelly

HALF TIME - British Farmhouse Cheese

FULL TIME - Coffee / Harvey Nichols Tea / Miniature Bakery Biscuits

Information / Contacts

Harvey Nichols

Gavin Hudson

Sales Manager

Harvey Nichols

21 New Cathedral Street

Manchester

M1 1AD

MCFC Hospitality Sales

Trevor Goddard

Sales Manager

Etihad Campus

Etihad Stadium

Manchester

M11 3FF