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A document to that articulates

1) What you are going to do

2) How do you plan to do it

3) How will you make money from it

What is a Business Plan?

A plan for your business

Do it for yourself not just for investors

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Whats the process of working on a

business plan?

o Start with a story - See the film in your mind

o Work out rough milestones and goals

o Think deeply of how you will implement it

o Work out the structure of an excel sheet with formulae

o Start working in the excel sheetassumptions are critical

o Work on multiple scenarios

o Finally, articulate it into the presentations

Its a little bit like planning a journey

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Investors look forCAP

Clarity

Ability

Profitability business case

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Key decision making points for investors

Will this team deliver

Is the need /opportunity real

Is the market size large and can this venture scale

Is there a Sustainable Competitive Advantage

Are the assumptions practical

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Team Name

One line business description:

e.g. We are an online music release platform for artistes to well or

share their music

City:

Stage: i.e. concept, post-pilot stage, growth stage

Contact Person:

E-mail id:

Mobile:

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Overview of your business

Should answer the questions Who will pay how much, towhom and for what

What is your service/product/concept? i.e. what do you do? i.e.Concept

Whom is this service targeted at? i.e. your customers/consumers?i.e Who will pay

What is the business model? I.e. how much will they pay and towhom

What is the pain point you are addressing or what is the opportunityyou are targeting? i.e. the need/value proposition

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Team

Brief description of each team member with key points on

what he/she brings to the team [e.g. someone could lead

technology, someone could lead marketing, etc.]

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Product / Service Differentiator

Highlight the uniqueness of your offering i.e. why would your

users be excited about your offering?

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Business model e.g. how do you plan to make money?

Types of business models

Free for users advertisers pay

SAAS pay only for service / rental

Pay per use

Pay up front

Annual / periodic payments

Pay in installments

B2B2C

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Business model e.g. how do you plan to make money?

Example of a business model

We have a B2B2C model. We will charge parents Rs.250 per child per

month. This will be collected by the school from parents who subscribeto our service and will be paid to us at the beginning of every quarter.

Students will be pre-registered but subscription is not compulsory and

parents can choose to opt out.

School will keep 20% of total revenues, which we will give them at the

end of the year on achieving a pre-agreed minimum revenue

commitment.

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What is the size of the opportunity

Potential

What markets are you addressing e.g. India, global, etc. be

specific for the 18 24 months horizon

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Implementation plan

How do you intend to implement this concept?

Operations: procurement/supply chain/logistics/fulfillment, etc.

Marketing Strategy: how will you reach your customers

Sales strategy: How will you sell to those you reach

Org chart: What team do you envisage to deliver this

Mention your key assumptions, and highlight if different than

generally accepted numbers

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Your goals

In the next 3 6 months

In the next 12 18 months or 24 months

In the next 5 years Indicate when you become profitable

Current achievements / status:

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Competitive landscape

Who will you compete with? [current or in future]

Why would someone choose you over them? Why do you have a chance to be a dominant player?

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Funding objective

How much do you

need

What do you need themoney for i.e. what will

you achieve with this

money, when do you

see profitability

Also mention any fund

raising history, if any

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Matrices

being

tracked

Sample.

Please useyour own

parameters.

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Needs gaps

What areas do you need assistance on