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The Healthier Food Mark: why it matters?
Bronwen Jones Deputy Director Food Policy UnitDefra
Food Matters:Towards a Food Strategy for the 21st Century
The politics of food
Why food matters: economy
• 3.2 million jobs• £172bn sales in 2007• 7% of UK national output, the
UK’s largest single manufacturing sector
Why food matters: environment
• 18% of UK total GHG emissions; agriculture contributes 7% of UK total GHG• Produces waste, water pollution, loss of habitats and biodiversity
• But also landscape, land management, biodiversity benefits
Why food matters: health
• Consumers are better informed and more demanding about the food they eat
• 40% of us will be obese by 2025; 60% by 2050
• 70,000 premature deaths could be avoided by matching nutritional guidelines
Too much
saturated fat
Too much added sugar
Too much salt
Co-ordinating Government policy• Machinery of Government changes in October 2008
• Working across Government – as well as lead responsibilities on farming, the food industry and their environmental impacts working on – Social impacts and health and wellbeing, food inequalities, food poverty, food skills– International activity on global food security and sustainability
• Holistic view to achieve four policy goals set out in the PMSU ‘Food
Matters’ report:
• Foster collaborative working; add value to others’ work; and enhance the Government’s reputation on food policymaking
What do we want to achieve
Food matters objectives: • Fair prices, choice access to food and food
security through open competitive markets• Continuous improvement in safety of food• Healthier food;• More environmentally sustainable food chain
How can the HFM help deliver these objectives?• Provides a market for healthy sustainable food• Provides a better food offer for people in
hospitals, schools, care homes and canteens • Engages with them on health and
sustainability issues; and • Shows government leadership.
Thank you