Embed Size (px)
DESCRIPTION
Introducing The Eye Tagline: Only Hipster Can See It. The Hipster Society. BGM/SFX. Frame 1 to 3 : Mr. Lonely by Akon Frame 3 to 6 : Smooth C riminal by MJ. The Hipster Society. Copywriting theme: Humorous. The Hipster Society. Copywriting category: Transformational and Emotional. - PowerPoint PPT Presentation
Citation preview
The Hipster Society Introducing The Eye
Tagline: Only Hipster Can See It.
BGM/SFX
Frame 1 to 3 : Mr. Lonely by AkonFrame 3 to 6 : Smooth Criminal by MJ
The Hipster Society
Copywriting theme:Humorous
The Hipster Society
Copywriting category:Transformational and Emotional
The Hipster Society
Consumer category:Conformist • Open view and wants to give everything a shot and their trust
to.• Risk-takers, attached to emotional attributes• Positive
Consumer visualising/profiling:
Teens and young adults in the age group of 16- 24 who are keen to be different from the others, who seeks to be distinguished and be the “coolest ” person amongst their age group. This target group are fashion centric, trendsetters or trend-followers and put much effort to make themselves looking good.
The Hipster Society
The Hipster Society
Suitable time slots and TV stations
• 8TV : Weekdays 8pm-11pm• Youtube pre-roll ad platform
Only pay when people watchReach your ideal customerSee what's workingBuild a following
• Hipster Society Youtube Channel• Hipster Society Facebook Page
