The HISTORY EducationHISTORY Education Initiative

SalzburgFebruary 1, 2011

• Why Education?

• HISTORY Education initiative

• Finished Goods: opportunities & examples

• How we can help you

• Next steps

AgendaAgenda

Several years ago:Several years ago:

• Technology in schools “caught up” to Technology in schools “caught up” to home entertainmenthome entertainment Increased accessIncreased access

• Shift in pedagogy towards visual learningShift in pedagogy towards visual learning Increased demandIncreased demand

Why Education?Why Education?

Several years ago:Several years ago:

• Small amount of educators were self- selecting and adapting our programming for use in the classroom

• Niche education retailers were adapting and reselling our programs

Why Education?Why Education?

HISTORY is more than basic facts, dates and dead people; it’s an immersive experience. Our mission is to dimensionalize it in every way imaginable. We make it more active, entertaining and accessible.

HISTORY is not just about yesterday. It’s about today and tomorrow. It allows us to look back and ask how?, look around us and ask why?, and look forward and ask what if?

Education GrowthEducation Growth

Curated educational content continues to produce healthy growth; More content accelerates that growth

YOYPERIOD GROWTH

2008 - 2009 27%

2009 - 2010 34%

2010 - 2011 (est.) 43%

CAGR 38%

• Co-Branded basal curriculum in multiple Co-Branded basal curriculum in multiple

subjectssubjects

• Multimedia Classroom lesson plan sets Multimedia Classroom lesson plan sets

• “ “Classroom Edition” DVD releases (4)Classroom Edition” DVD releases (4)

• Online Social Studies Streaming DB for schoolsOnline Social Studies Streaming DB for schools

• Launching online digital streaming Launching online digital streaming services for schoolsservices for schools

Gale, Clickview, Kanopy, Learn360, OverDrive, Gale, Clickview, Kanopy, Learn360, OverDrive, Alexander St. Press, more comingAlexander St. Press, more coming

• Very limited DVD distribution to local Very limited DVD distribution to local education markets education markets

Classroom Video Classroom Video (UK),(UK), Kanopy Kanopy (Aus/NZ)(Aus/NZ)

What else are we doing in 2011?What else are we doing in 2011?

WW Streaming UsersWW Streaming UsersPOP. INTERNET BROADBAND EDUCATIONRANK COUNTRY USERS %1 USERS %2 EXPENDITURES1

3 United States 79% 27% 5.5%36 Canada 80% 30% 4.9%

22 United Kingdom 83% 30% 5.6%119 Ireland 66% 20% 4.9%

79 Belgium 78% 31% 6.1%59 Netherlands 89% 37% 5.5%170 Luxembourg 85% 34% 3.7%

25 South Africa 9% 1% 5.4%

54 Australia 73% 24% 4.7%125 New Zealand 80% 25% 6.2%

15 Germany 79% 31% 4.4%92 Austria 75% 23% 5.4%

117 Singapore 69% 21% 3.2%13 Vietnam 26% 3% 5.3%43 Malaysia 54% 11% 4.5%99 Hong Kong 69% 34% 3.3%

Bundles programs with simple teaching tools such as study guides, timelines, discussion & quiz materials, etc.

Designed around academic subjects and disciplines, not consumer genres

Follows the scope and sequence of learning objectives and teaching standards

Product ExamplesProduct Examples

We can help you with product developmentWe can help you with product development

◦Deep knowledge of the AETN catalog

◦Work closely with our resident historians, network marketing, community outreach, rights & clearances, and others

◦Decades of combined sales experience to the commercial Education space

◦Familiar with the education systems and market players in a variety of territories

The Education TeamThe Education Team

DVD (or DVD-Rom?) sets of 3 or 4 relevant video-based lessons

DVD sets following the scope and sequence of textbook instruction

“Education Editions” of upcoming consumer releases

Other ideas ???

Product to Think AboutProduct to Think About

• We’ve only scratched the surface globally

• There are hundreds of hours of educational content to be exploited

• We can help you create premier education product

• Let’s keep talking!

What Can We Do in 2011?What Can We Do in 2011?