The Hunger Games

Film synopsis: In what was once North America, the Capitol of Panem maintains its hold on its 12 districts by forcing them each to select a boy and a girl, called Tributes, to compete in a nationally televised event called the Hunger Games. Every citizen must watch as the youths fight to the death until only one remains. District 12 Tribute Katniss Everdeen (Jennifer Lawrence) has little to rely on, other than her hunting skills and sharp instincts, in an arena where she must weigh survival against love.

Genre and audience: Science fiction, Adventure fiction/Female Teens 13-25

Rating: 12A

Budget: 78 million USD (US Dollars)

Director: Gary Ross (Also director of Pleasantville)

Stars:

Producer: Nina Jacobson

Production Company: Colour Force

Distributor: Lionsgate

Release date in US and UK:

Jennifer Lawrence (Katniss Everdeen) who is also in X-Men

Josh Hutcherson (Peeta Mellark) is also in The Kids Are All Right

Amandla Stenberg (Rue) also in Rio 2 and Taste of Romance

Liam Hemsworth (Gale Hawthorne) is also in The Last Song

Willow Shields (Primrose Everdeen) also in Beyond the Blackboard

November 20th 2014 (UK)

November 21st2014 (US)

Marketing of The Hunger Games

The Hunger Games advertised by using posters, they would distribute their posters to fans for free and post them online also put them on buses and billboards this worked well because people would see them when a bus go’s past or when they pass a billboard. They also advertised in newspapers and magazines. Their advertising online would be making accounts or pages on Twitter and Instagram where they would use hashtags that trend and Facebook and Tumblr where they would post information about the movie coming out. Yahoo also set a live stream of the movies premiere where fans could watch it. When it came to teasers they would post pictures of the main characters but only half of their face.