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The i-graduate ICEF Agent Barometer 2016 All materials strictly copyright © i-graduate 2016

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Page 1: The i-graduate ICEF Agent Barometer 2016€¦ · 22 How many students have you sent in the last 12 months? Number of students placed in the last 12 months: 5 year trend data All materials

The i-graduate ICEF

Agent Barometer 2016

All materials strictly copyright © i-graduate 2016

Page 2: The i-graduate ICEF Agent Barometer 2016€¦ · 22 How many students have you sent in the last 12 months? Number of students placed in the last 12 months: 5 year trend data All materials

2

Established in

2005

In Over

1400Institutions

Across

30Countries

Feedback from over

2.3 MillionStudents

About i-graduate

All materials strictly copyright © i-graduate 2016

Page 3: The i-graduate ICEF Agent Barometer 2016€¦ · 22 How many students have you sent in the last 12 months? Number of students placed in the last 12 months: 5 year trend data All materials

tribalgroup.com

i-graduate.org

obhe.ac.uk

3All materials strictly copyright © i-graduate 2016

Page 4: The i-graduate ICEF Agent Barometer 2016€¦ · 22 How many students have you sent in the last 12 months? Number of students placed in the last 12 months: 5 year trend data All materials

• Benchmarking student and stakeholder perceptions• Establishing a global standard for the student experience• Comparative insight to encourage institutional enhancement• Opinion data as a performance metric

4

i-graduate - Benchmarking and Comparative Insight

All materials strictly copyright © i-graduate 2016

Page 5: The i-graduate ICEF Agent Barometer 2016€¦ · 22 How many students have you sent in the last 12 months? Number of students placed in the last 12 months: 5 year trend data All materials

The global benchmark for the student experienceImplemented by the world’s best universities

Established in

2005Implemented by

1400institutions

Used in

30countries

Feedback from over

2.3 millionstudents

i-graduate Chairman: Professor Sir Drummond BoneMaster, Balliol College, University of Oxford

Former Vice Chancellor, University of LiverpoolFormer President, Universities UK

i-graduate - Benchmarking and Comparative Insight

5All materials strictly copyright © i-graduate 2016

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6

i-graduate: 2016 – Market Leading Insight

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Today’s focus…

7

AgentProfile

Scope of Activity

Placements

Student Concerns

Destination attractiveness

ICEF Agent Barometer

Marketing

Recruitment/Management

Best Study Destination

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Page 8: The i-graduate ICEF Agent Barometer 2016€¦ · 22 How many students have you sent in the last 12 months? Number of students placed in the last 12 months: 5 year trend data All materials

The i-graduate ICEF Agent Barometer

8All materials strictly copyright © i-graduate 2016

Online survey developed in partnership by i-graduate & ICEF

Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 10 years

The 2016 study ran during September - October

Overall 1,111 agents responded from 108 countries

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11

Survey: Incentives

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10All materials strictly copyright © i-graduate 2016

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11

Summary of agent demographics

1,111 agents responded from 108 countries

12%

7%

5%

5%

5%

4%

4%

3%3%3%3%

3%3%

2%

2%2%

2%2%

2%

2%

28%

India Brazil

Nepal Canada

Russia Vietnam

Pakistan Australia

Nigeria China

Mexico Italy

UK Turkey

Saudi Arabia Spain

Colombia Bangladesh

Ukraine Kazakhstan

OTHER

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12

Approximately how many institutions does your company represent?

Institutions represented

19

174 172

135

80 79

63

30 29

11

31

200

0

50

100

150

200

250

1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than100

Base No: 1,073

45% of agents represent between 2-30 institutions

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13

How many students have you sent in the last 12 months?

Total students placed

6%

7% 8%

6%4%

22%

23%

6%

4%3%

6%

4%

2%

0%

5%

10%

15%

20%

25%This has increased from

19% in 2015

Base No: 822

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14

Contracts with institutions

Do you have contracts in place with the institutions you work with?

Base No: 653

75%

21%

3%

1%

Yes, always

Yes, sometimes

No

Don't know

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15All materials strictly copyright © i-graduate 2016

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16

For which programmes do you recruit students?

Programme levels

11%

21%

22%

27%

30%

48%

53%

53%

57%

60%

61%

65%

75%

79%

80%

0% 20% 40% 60% 80% 100%

Other

Work & Travel Programs

University: Distance Education/Online Learning

Internships

Work & Study Programs

Vocational Diploma/Further Education

Certificate/Foundation

Secondary and High School

Pre-Masters/Postgraduate Qualifying Program (PQP)

Diploma

University: Foundation

MBA Programs

University: Graduate/Postgraduate

English Language Programs

University: Undergraduate

Base No: 1,076

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17

What types of language courses do you place students in?

Types of language courses

5%

5%

13%

15%

16%

16%

19%

28%

43%

57%

65%

79%

0% 20% 40% 60% 80% 100%

Other

TOIEC preparation

Language for teachers

Language for High School

Group study tour

Language plus another subject

Cambridge exams preparation

TOEFL preparation

Business/Professional language

IELTS preparation

Language for academic purposes

General language

Base No: 638

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18

Which sectors are most interesting for work & study programs in your agency?

Sectors of interest for work & study programs (top 10)

16%

18%

19%

20%

23%

31%

32%

35%

52%

57%

0% 20% 40% 60% 80% 100%

Events and Fairs

Trade and Retail

Aviation

Automotive

Service Industry

Healthcare

Software Industry

Financial Services

Tourism

Hospitality

Base No: 801

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19

Which degree levels are most interesting for online learning in your agency?

Degree levels of interest for online learning

Base No: 656

17%

25%

34%

41%

49%

0% 10% 20% 30% 40% 50% 60%

Postgraduate research degrees (PhD, DPhil)

Foundation Degrees

Undergraduate degrees (BA, BSc, etc.)

Postgraduate taught degrees (MA, MSc.)

MBA's

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20

Which subject areas are most interesting for online learning in your agency?

Subject areas of interest for online learning

6%

8%

13%

17%

17%

22%

27%

32%

85%

0% 20% 40% 60% 80% 100%

Other

Natural Sciences

Medicine/Healthcare

Media-related studies

Social Sciences

Engineering

Hospitality/Tourism

Computer Sciences

Business-related studies

Base No: 676

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21

How many students have you sent in the last 12 months?

Number of students placed in last 12 months

895

3,011

6,237

7,178

4,967

6,540

9,728

9,580

10,857

11,436

9,377

23,812

26,720

109,639

0 50,000 100,000 150,000 200,000

University: Distance Education/Online Learning

Internships

Pre-Masters/Postgraduate Qualifying Program (PQP)

Work & Study Programs

Certificate/Foundation

University: Foundation

Vocational Diploma/Further Education

MBA Programs

Diploma

Secondary and High School

Work & Travel Programs

University: Undergraduate

University: Graduate/Postgraduate

English Language Programs

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22

How many students have you sent in the last 12 months?

Number of students placed in the last 12 months:5 year trend data

All materials strictly copyright © i-graduate 2016

Number of placements

2016 (897) 2015 (1358) 2014 (912) 2013 (995) 2012 (776)

Total 207,727 297,488 360,065 328,877 237,734

Schools 11,436 16,202 39,419 26,523 12,500

Vocational Education 9,728 9,546 16,259 15,978 15,646

Foundation 6,540 8,811 16,080 11,189 12,489

Undergraduate 23,812 32,692 42,923 31,575 33,347

Graduate/Postgraduate 26,720 40,386 46,461 35,879 31,895

MBA Programmes 9,580 11,678 13,209 21,835 8,031

Work & Travel 9,377 20,217 21,861 1,006 19,296

Language Courses 109,639 148,690 145,115 161,402 104,530

Distance education/Online learning 895 1,505 1,165 12,780 No data

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23All materials strictly copyright © i-graduate 2016

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24

In the coming 12 months do you expect to send:

5%

5%

4%

3%

5%

6%

6%

5%

3%

6%

3%

2%

3%

3%

25%

25%

24%

24%

22%

20%

19%

20%

20%

17%

19%

16%

15%

14%

69%

70%

72%

73%

73%

74%

75%

75%

77%

77%

78%

82%

82%

83%

0% 20% 40% 60% 80% 100%

Certificate/Foundation (349)

University: Distance Education/Online Learning (129)

Pre-Masters/Postgraduate Qualifying Program (PQP) (401)

Vocational Diploma/Further Education (325)

University: Foundation (431)

Work & Travel Programs (149)

English Language Programs (670)

Internships (192)

MBA Programs (469)

Secondary and High School (399)

Diploma (425)

University: Undergraduate (610)

University: Graduate/Postgraduate (572)

Work & Study Programs (225)

Less The same More

How many students expect to place in next 12 months –by Programme

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25All materials strictly copyright © i-graduate 2016

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26

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints - BEFORE departing

58%

52%

45% 44%

29%

22%

12%

0%

10%

20%

30%

40%

50%

60%

70%

Base No: 712

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58%

52%

45% 44%

29%

22%

12%

26%

20%

14%

36%39%

23%21%

0%

10%

20%

30%

40%

50%

60%

70%

Financialdifficulties

Difficulty withlanguage

Personal Safety Difficulty withaccommodation

Culturaldifficulties

Difficulty withthe program

Difficulty withteaching staff

Base No: 712

27

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE AND AFTER departing

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28

Student mobility concerns

Have you experienced any student mobility concerns/difficulties in 2016?

Base No: 718

75%

25%

No Yes

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29

What are the main concerns/questions/complaints students and parents have?

Student mobility concerns year-on-year 2009-2016:

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Study visa Financial GlobalEconomicSituation

GlobalPoliticalSituation

Work visa Safety Accreditation Insurance Other

2016

2015

2014

2013

2012

2011

2010

2009

The study visa concerns appear to be experiencing an upturn, as well as concerns with safety

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30

In which countries did you experience these concerns/difficulties (Study Visa)?

Study Visa concerns

2%2%2%2%

3%4%4%

5%5%5%5%

5%5%5%

6%7%7%

8%10%10%

15%22%

39%42%

48%55%

0% 10% 20% 30% 40% 50% 60%

Hong Kong SAR

Indonesia

Thailand

UAE

South Korea

Philippines

South Africa

China

India

Japan

Singapore

Malaysia

The Netherlands

Switzerland

Spain

Malta

Russia

Italy

France

Ireland

Germany

New Zealand

Australia

United Kingdom

USA

Canada

Base No: 128

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31

In which countries did you experience these concerns/difficulties (Global Political situation)?

Global Political Situation

2%

2%

2%

2%

2%

2%

4%

4%

6%

6%

6%

8%

10%

31%

37%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

China

Hong Kong SAR

Ireland

Japan

The Netherlands

Spain

Malaysia

New Zealand

Canada

France

Germany

Russia

Australia

USA

United Kingdom

Base no: 51

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32

49%

36% 35%

20% 20% 20%17%

9% 9% 8% 7% 7% 6% 6% 6% 5% 4% 4% 3% 3% 2% 2% 1%0%

10%

20%

30%

40%

50%

60%

Increase of student interest to this market

Impact of Significant International Events in 2016 on Recruitment Re-direction

With a number of significant international events in 2016, have you experienced any market and student recruitment re-direction in the below

countries? All materials strictly copyright © i-graduate 2016

Base no: 645

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49%

36% 35%

20% 20% 20%17%

9% 9% 8% 7% 7% 6% 6% 6% 5% 4% 4% 3% 3% 2% 2% 1%

20%

22%24%

17%14%

19%

13%

10%12%

15%

10%9%

11%

2%

12% 12%10%

7% 8% 7%10%

6% 7%

0%

10%

20%

30%

40%

50%

60%

Increase of student interest to this market Maintained student interest to this market

With a number of significant international events in 2016, have you experienced any market and student recruitment re-direction in the below

countries? All materials strictly copyright © i-graduate 2016

Base no: 645

Impact of Significant International Events in 2016 on Recruitment Re-direction

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34

49%

36% 35%

20% 20% 20%17%

9% 9% 8% 7% 7% 6% 6% 6% 5% 4% 4% 3% 3% 2% 2% 1%

20%

22%24%

17%14%

19%

13%

10%12%

15%

10%9%

11%

2%

12% 12%10%

7% 8% 7%10%

6% 7%8%

14%12%

9%

6%

29%

7% 7% 7%

10%

5%8%

5%

2%

6% 6% 7%8%

7% 6% 5% 6% 6%

0%

10%

20%

30%

40%

50%

60%

Increase of student interest to this market Maintained student interest to this market

Decrease of student interest to this market

With a number of significant international events in 2016, have you experienced any market and student recruitment re-direction in the below

countries? All materials strictly copyright © i-graduate 2016

Base no: 645

Impact of Significant International Events in 2016 on Recruitment Re-direction

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35All materials strictly copyright © i-graduate 2016

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36

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing for institutions (top 10)

83%

85%

85%

85%

87%

87%

87%

90%

91%

93%

80% 85% 90% 95% 100%

An online application form which guarantees me VIPservice (provided all supporting documents have been…

Regular visits by you and/or your staff to the educationinstitution (529)

Having guaranteed entry to specific education institutionprograms (533)

Participation in an Agent Incentive scheme (534)

Availability of an online application service (542)

Financial support schemes, including scholarship/bursaryschemes (545)

Agent training workshops organised in the destinationcountry (545)

Prompt payment of commissions (565)

Agent manual with fees and information (572)

Quick response times to enquiries and applications andregular communication updates (582)

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37

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing – Promotional materials and campaigns

7%

8%

7%

7%

6%

5%

6%

5%

24%

25%

18%

19%

10%

10%

6%

8%

46%

42%

48%

41%

47%

42%

43%

38%

23%

24%

27%

33%

38%

43%

46%

49%

0% 20% 40% 60% 80% 100%

Editorial or Advertorial in local newspapers or magazines(590)

Giveaways (e.g. pens, keyrings, mouse pads, etc.) (597)

Regular e-newsletters or e-zines sent to students (599)

Institution profiles on commercial websites/websitesavailable in your native languages (598)

School/College profiles in your own agency brochure orhandbook (616)

Individual institution brochures in English and your ownlanguage (627)

Marketing and visits to local schools/colleges (612)

Participation in education exhibitions in your country(618)

Very unimportant unimportant important Very important

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38

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing – Packages and Offers

7%

6%

7%

7%

6%

12%

9%

8%

5%

7%

43%

36%

34%

37%

30%

38%

49%

51%

51%

57%

0% 20% 40% 60% 80% 100%

Making packaged offers which include Englishlanguage/ELICOS plus institution entry (588)

An online application form which guarantees me VIPservice (provided all supporting documents have been

received) (607)

24 hour turnaround on admissions documents (606)

Having guaranteed entry to specific education institutionprograms (603)

Financial support schemes, including scholarship/bursaryschemes (623)

Very Unimportant Unimportant Important Very Important

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Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing – People and Staff

11%

9%

7%

9%

6%

25%

26%

16%

21%

8%

34%

33%

42%

28%

40%

30%

31%

35%

42%

46%

0% 20% 40% 60% 80% 100%

Authority from institution for you to sign letters of offer(585)

Marketing and Recruitment staff who speak the locallanguage (615)

Regular visits to your office(s) by representatives (618)

A local representative office to provide support to yourrecruitment activities (621)

Student leads provided to you by institutions (594)

Very Unimportant Unimportant Important Very Important

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40

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing – Services

5%

5%

5%

6%

6%

6%

6%

6%

9%

11%

6%

7%

7%

2%

3%

1%

42%

39%

39%

36%

35%

30%

29%

20%

43%

45%

49%

51%

52%

62%

62%

74%

0% 20% 40% 60% 80% 100%

Regular visits by you and/or your staff to the educationinstitution (622)

Agent training courses via the internet (616)

Participation in an Agent Incentive scheme (603)

Availability of an online application service (622)

Agent training workshops organised in the destinationcountry (627)

Agent manual with fees and information (624)

Prompt payment of commissions (618)

Quick response times to enquiries and applications andregular communication updates (623)

Very Unimportnt Unimportant Important Very Important

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41All materials strictly copyright © i-graduate 2016

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42

Which study destination is best for language courses?

Best study destination for English language courses

United Kingdom

35%

Australia22%

Canada21%

USA12%

Ireland4%

Other6%

Language courses (602) CountryRank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

UK 1 1 2 2 1 1 1

Australia 2 2 1 1 2 2 3

Canada 3 3 4 5 4 4 4

USA 4 4 3 3 3 3 2

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43

Which study destination is best for Secondary and high schools?

Best study destination for Secondary and high schools

Canada35%

United Kingdom

20%

USA19%

Australia11%

New Zealand7%

Other8%

Secondary and High School (480)Country

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 3 4 5 5

UK 2 2 4 3 1 1 1

USA 3 3 1 1 2 3 2

Australia 4 4 3 2 3 2 3

New Zealand 5 5 5 5 5 4 4

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44

Which study destination is best for Vocational Diploma/Further Education?

Best study destination for Vocational Diploma/Further Education

Australia36%

Canada33%

USA8%

United Kingdom8%

New Zealand5%

Other10%

Vocational diploma / Further education (403) Country Rank

2016Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Australia 1 1 1 1 1 1 1

Canada 2 2 2 2 3 2 3

USA 3 4 3 6 5 5 4

New Zealand 5 5 3 3 4 4 5

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45

Which study destination is best for the following for Foundation Programmes University?

Best study destination for Foundation Programmes (University)

United Kingdom

32%

Australia23%

Canada19%

USA14%

Other12%

University: Foundation (433)

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CountryRank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

UK 1 1 1 2 1 1 1

Australia 2 2 2 1 2 2 2

Canada 3 4 4 4 4 4 4

USA 4 3 3 3 3 3 3

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46

Which study destination is best for Undergraduate Study (University)?

Best study destination for Undergraduate Study (University)

USA32%

Canada24%

Australia16%

United Kingdom15%

Germany3%

New Zealand2% Other

8%

University: Undergraduate (524)

CountryRank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 2 1 1 1

Canada 2 2 3 4 4 4 3

Australia 3 3 2 1 2 3 4

UK 4 4 3 3 2 2 2

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47

Which study destination is best for Graduate/Postgraduate Study?

Best study destination for Graduate/Postgraduate Study (University)

USA37%

Canada21%

Australia18%

United Kingdom

14%

New Zealand3%

Germany3%

Other4%

University: Graduate/ Postgraduate (492)

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CountryRank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1 1Canada 2 2 4 4 4 4 3Australia 3 4 2 2 3 3 4UK 4 3 3 3 2 2 2

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48

Which study destination is best for MBA Programmes?

Best study destination for MBA Programmes

USA41%

United Kingdom

20%

Australia15%

Canada14%

Other10%

University: MBA (466)

CountryRank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1 1

UK 2 2 2 2 2 2 2

Australia 3 3 3 3 3 3 3

Canada 4 4 4 4 4 4 4

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49

Which study destination is best for Work & Travel Programmes?

Best study destination for Work & Travel Programmes

USA35%

Canada20%

Australia19%

New Zealand7%

United Kingdom

6%

Other13%

University: Work andTravel (321)

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CountryRank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 2 1 1 1

Canada 2 3 5 3 3 2 4

Australia 3 2 2 1 2 2 2

New Zealand 4 5 3 4 4 5 5

UK 5 4 4 5 5 4 3

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Which study destination is best for Work & study Programmes?

Canada28%

Australia22%USA

17%

Ireland9%

United Kingdom

6%

New Zealand5%

Germany3% Other

10%

Work and Study Programmes (378)

Best study destination for Work & Study Programmes

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Country Rank 2016 Rank 2015 Rank 2014

Canada 1 1 3

Australia 2 3 2

USA 3 2 1

UK 5 5 5

New Zealand

6 6 4

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Country Rank 2016 Rank 2015 Rank 2014

Australia 1 1 2

Canada 2 3 3

UK 3 2 5

USA 4 4 1

New Zealand 5 5 4

51

Which study destination is best for Certificate/Foundation?

Australia27%

Canada27%

United Kingdom

22%

USA11%

New Zealand

4%

Germany2%

Other7%

Certificate/Foundation (416)

Best study destination for Certificate/Foundation

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CountryRank 2016

Rank 2015

Rank 2014

Canada 1 2 3

USA 2 1 1

Australia 3 3 2

UK 4 4 5

52

Which study destination is best for Internships?

Canada26%

USA22%

Australia17%

United Kingdom

10%

Ireland4%

Germany3%

New Zealand3% Other

15%

Internships (357)

Best study destination for Internships

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Canada43%

Australia25%

USA8%

United Kingdom

7%

New Zealand7%

Malaysia2%

Other8%

Country Rank 2016 Rank 2015 Rank 2014

Canada 1 1 3

Australia 2 2 2

UK 3 3 5

USA 4 5 1

New Zealand 5 4 4

53

Which study destination is best for Diplomas?

Diplomas (435)

Best study destination for Diplomas

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Which study destination is best for Pre-Masters/Postgraduate Qualifying Program (PQP)?

UK29%

USA26%

Canada17%

Australia17%

Other11%

Pre-Masters/Postgraduate Qualifying Program (PQP) (398)

Best study destination for Pre-Masters/Postgraduate Qualifying Programmes (PQP)

CountryRank 2016

Rank 2015

Rank 2014

UK 1 1 5

USA 2 2 1

Canada 3 3 3

Australia 4 4 2

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56

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Trends in overall attractiveness: emerging markets

2%5%5%5%7%

11%12%

11%14%

12%

11%9%9%11%13%

12%13%12%

17%18%

23%18%19%

25%27%

42%47%

47%45%49%

35%38%38%

39%37%

45%45%45%

45%52%

48%51%52%

47%44%

31%28%31%28%

26%

35%37%37%

36%35%

35%34%35%

31%22%

26%

25%

24%

23%

22%

16%

13%

12%

13%

13%

19%

16%

16%

15%

15%

9%

9%

7%

8%

9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Thailand'12

Thailand '13

Thailand '14

Thailand '15

Thailand '16

Singapore '12

Singapore '13

Singapore '14

Singapore '15

Singapore '16

Malaysia '12

Malaysia '13

Malaysia '14

Malaysia '15

Malaysia '16

Japan '12

Japan '13

Japan '14

Japan '15

Japan '16

Very attractive Attractive Unattractive Very unattractive

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57

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Trends in overall attractiveness: traditional markets

32%33%

35%45%

39%

64%63%64%63%

48%

64%64%66%67%

69%

48%53%

58%60%

59%

73%73%

77%77%

67%

54%54%51%

41%48%

29%28%

29%27%

37%

28%29%27%27%23%

43%37%

34%31%

33%

20%20%

17%16%

26%

10%10%11%10%9%

3%4%

3%5%

10%

3%3%3%2%

3%

6%5%3%4%4%

2%2%1%1%2%

4%4%3%

4%5%

4%5%4%

5%5%

5%4%4%

5%5%

3%5%

5%4%5%

5%5%5%5%5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

New Zealand '12New Zealand '13New Zealand '14New Zealand '15New Zealand '16

UK '12UK '13UK '14UK '15UK '16

Canada '12Canada '13Canada '14Canada '15Canada '16

Australia '12Australia '13Australia '14Australia '15Australia'16

USA '12USA '13USA '14USA '15USA '16

Very attractive Attractive Unattractive Very unattractive

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3%5%5%7%7%8%9%10%11%11%12%13%15%16%18%18%19%20%21%

30%31%

39%48%

59%67%69%

11%20%

26%27%27%

33%49%

36%33%

39%49%

37%61%61%

55%52%50%

59%58%

58%57%

48%37%

33%26%23%

48%44%

39%48%

44%40%

32%37%

39%30%

26%35%

21%19%

19%22%23%

16%16%

9%9%

9%10%

4%2%

3%

38%31%29%

18%22%

19%10%

17%17%

20%13%

15%3%4%

9%9%8%

5%5%

3%3%

5%5%5%5%5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Indonesia (240)

Philippines (253)

India (281)

Hong Kong SAR (245)

Thailand (251)

Russia (295)

China (329)

South Africa (297)

South Korea (279)

UAE (279)

Singapore (307)

Malaysia (310)

France (425)

Italy (359)

The Netherlands (328)

Japan (322)

Malta (368)

Spain (361)

Switzerland (362)

Ireland (447)

Germany (472)

New Zealand (482)

United Kingdom (576)

Australia (605)

USA (613)

Canada (629)

Very attractive Attractive Unattractive Very unattractive

58

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Overall attractiveness of Study Destinations in 2016

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59

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Note: Excludes respondents that indicated they ‘Do not know’

Overall attractiveness of Study Destinations in 2016

14%25%

32%34%34%

41%44%

46%50%50%

58%61%

69%69%

73%76%77%

78%79%

85%87%87%88%

92%92%93%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Indonesia (240)

Philippines (253)

India (281)

Hong Kong SAR (245)

Thailand (251)

Russia (295)

South Korea (279)

South Africa (297)

UAE (279)

Malaysia (310)

China (329)

Singapore (307)

Malta (368)

Japan (322)

The Netherlands (328)

France (425)

Italy (359)

Spain (361)

Switzerland (362)

United Kingdom (576)

New Zealand (482)

Ireland (447)

Germany (472)

Australia (605)

Canada (629)

USA (613)

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What percentage of your leads come from an online source (website, social media)?

Leads from online sources

17%

18%

16%16%

16%

17%

0-10% 10-20% 20-30% 30-40% 40-60% 60%+

Base No: 722

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Which tool is most important in managing your business?

Most important tool in managing business

Excel21%

Google Docs/Dropbox22%

Custom in-house technology

19%

Paper12%

Salesforce (customised)11%

Salesforce (generic)4%

Other11%

Base No: 719

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For further information about the Agent Barometer, please contact Miriam Vincken ([email protected])

For further details of any of our other research services, please contact a member of the i-graduate Research Team ([email protected])

Where we work:

ASIA

AUSTRALIA & NEW ZEALAND

NORTH AMERICA

UK & EUROPE

63

Contact details

Thank you!Please leave your card for a copy of these slides

www.i-graduate.org

www.tribalgroup.com

www.obhe.ac.uk

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