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The i-graduate ICEF
Agent Barometer 2016
All materials strictly copyright © i-graduate 2016
2
Established in
2005
In Over
1400Institutions
Across
30Countries
Feedback from over
2.3 MillionStudents
About i-graduate
All materials strictly copyright © i-graduate 2016
tribalgroup.com
i-graduate.org
obhe.ac.uk
3All materials strictly copyright © i-graduate 2016
• Benchmarking student and stakeholder perceptions• Establishing a global standard for the student experience• Comparative insight to encourage institutional enhancement• Opinion data as a performance metric
4
i-graduate - Benchmarking and Comparative Insight
All materials strictly copyright © i-graduate 2016
The global benchmark for the student experienceImplemented by the world’s best universities
Established in
2005Implemented by
1400institutions
Used in
30countries
Feedback from over
2.3 millionstudents
i-graduate Chairman: Professor Sir Drummond BoneMaster, Balliol College, University of Oxford
Former Vice Chancellor, University of LiverpoolFormer President, Universities UK
i-graduate - Benchmarking and Comparative Insight
5All materials strictly copyright © i-graduate 2016
6
i-graduate: 2016 – Market Leading Insight
All materials strictly copyright © i-graduate 2016
Today’s focus…
7
AgentProfile
Scope of Activity
Placements
Student Concerns
Destination attractiveness
ICEF Agent Barometer
Marketing
Recruitment/Management
Best Study Destination
All materials strictly copyright © i-graduate 2016
The i-graduate ICEF Agent Barometer
8All materials strictly copyright © i-graduate 2016
Online survey developed in partnership by i-graduate & ICEF
Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 10 years
The 2016 study ran during September - October
Overall 1,111 agents responded from 108 countries
11
Survey: Incentives
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10All materials strictly copyright © i-graduate 2016
11
Summary of agent demographics
1,111 agents responded from 108 countries
12%
7%
5%
5%
5%
4%
4%
3%3%3%3%
3%3%
2%
2%2%
2%2%
2%
2%
28%
India Brazil
Nepal Canada
Russia Vietnam
Pakistan Australia
Nigeria China
Mexico Italy
UK Turkey
Saudi Arabia Spain
Colombia Bangladesh
Ukraine Kazakhstan
OTHER
All materials strictly copyright © i-graduate 2016
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Approximately how many institutions does your company represent?
Institutions represented
19
174 172
135
80 79
63
30 29
11
31
200
0
50
100
150
200
250
1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than100
Base No: 1,073
45% of agents represent between 2-30 institutions
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13
How many students have you sent in the last 12 months?
Total students placed
6%
7% 8%
6%4%
22%
23%
6%
4%3%
6%
4%
2%
0%
5%
10%
15%
20%
25%This has increased from
19% in 2015
Base No: 822
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Contracts with institutions
Do you have contracts in place with the institutions you work with?
Base No: 653
75%
21%
3%
1%
Yes, always
Yes, sometimes
No
Don't know
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For which programmes do you recruit students?
Programme levels
11%
21%
22%
27%
30%
48%
53%
53%
57%
60%
61%
65%
75%
79%
80%
0% 20% 40% 60% 80% 100%
Other
Work & Travel Programs
University: Distance Education/Online Learning
Internships
Work & Study Programs
Vocational Diploma/Further Education
Certificate/Foundation
Secondary and High School
Pre-Masters/Postgraduate Qualifying Program (PQP)
Diploma
University: Foundation
MBA Programs
University: Graduate/Postgraduate
English Language Programs
University: Undergraduate
Base No: 1,076
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What types of language courses do you place students in?
Types of language courses
5%
5%
13%
15%
16%
16%
19%
28%
43%
57%
65%
79%
0% 20% 40% 60% 80% 100%
Other
TOIEC preparation
Language for teachers
Language for High School
Group study tour
Language plus another subject
Cambridge exams preparation
TOEFL preparation
Business/Professional language
IELTS preparation
Language for academic purposes
General language
Base No: 638
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18
Which sectors are most interesting for work & study programs in your agency?
Sectors of interest for work & study programs (top 10)
16%
18%
19%
20%
23%
31%
32%
35%
52%
57%
0% 20% 40% 60% 80% 100%
Events and Fairs
Trade and Retail
Aviation
Automotive
Service Industry
Healthcare
Software Industry
Financial Services
Tourism
Hospitality
Base No: 801
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19
Which degree levels are most interesting for online learning in your agency?
Degree levels of interest for online learning
Base No: 656
17%
25%
34%
41%
49%
0% 10% 20% 30% 40% 50% 60%
Postgraduate research degrees (PhD, DPhil)
Foundation Degrees
Undergraduate degrees (BA, BSc, etc.)
Postgraduate taught degrees (MA, MSc.)
MBA's
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20
Which subject areas are most interesting for online learning in your agency?
Subject areas of interest for online learning
6%
8%
13%
17%
17%
22%
27%
32%
85%
0% 20% 40% 60% 80% 100%
Other
Natural Sciences
Medicine/Healthcare
Media-related studies
Social Sciences
Engineering
Hospitality/Tourism
Computer Sciences
Business-related studies
Base No: 676
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How many students have you sent in the last 12 months?
Number of students placed in last 12 months
895
3,011
6,237
7,178
4,967
6,540
9,728
9,580
10,857
11,436
9,377
23,812
26,720
109,639
0 50,000 100,000 150,000 200,000
University: Distance Education/Online Learning
Internships
Pre-Masters/Postgraduate Qualifying Program (PQP)
Work & Study Programs
Certificate/Foundation
University: Foundation
Vocational Diploma/Further Education
MBA Programs
Diploma
Secondary and High School
Work & Travel Programs
University: Undergraduate
University: Graduate/Postgraduate
English Language Programs
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22
How many students have you sent in the last 12 months?
Number of students placed in the last 12 months:5 year trend data
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Number of placements
2016 (897) 2015 (1358) 2014 (912) 2013 (995) 2012 (776)
Total 207,727 297,488 360,065 328,877 237,734
Schools 11,436 16,202 39,419 26,523 12,500
Vocational Education 9,728 9,546 16,259 15,978 15,646
Foundation 6,540 8,811 16,080 11,189 12,489
Undergraduate 23,812 32,692 42,923 31,575 33,347
Graduate/Postgraduate 26,720 40,386 46,461 35,879 31,895
MBA Programmes 9,580 11,678 13,209 21,835 8,031
Work & Travel 9,377 20,217 21,861 1,006 19,296
Language Courses 109,639 148,690 145,115 161,402 104,530
Distance education/Online learning 895 1,505 1,165 12,780 No data
23All materials strictly copyright © i-graduate 2016
24
In the coming 12 months do you expect to send:
5%
5%
4%
3%
5%
6%
6%
5%
3%
6%
3%
2%
3%
3%
25%
25%
24%
24%
22%
20%
19%
20%
20%
17%
19%
16%
15%
14%
69%
70%
72%
73%
73%
74%
75%
75%
77%
77%
78%
82%
82%
83%
0% 20% 40% 60% 80% 100%
Certificate/Foundation (349)
University: Distance Education/Online Learning (129)
Pre-Masters/Postgraduate Qualifying Program (PQP) (401)
Vocational Diploma/Further Education (325)
University: Foundation (431)
Work & Travel Programs (149)
English Language Programs (670)
Internships (192)
MBA Programs (469)
Secondary and High School (399)
Diploma (425)
University: Undergraduate (610)
University: Graduate/Postgraduate (572)
Work & Study Programs (225)
Less The same More
How many students expect to place in next 12 months –by Programme
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25All materials strictly copyright © i-graduate 2016
26
What are the main concerns/questions/complaints students and parents have?
Main concerns/questions/complaints - BEFORE departing
58%
52%
45% 44%
29%
22%
12%
0%
10%
20%
30%
40%
50%
60%
70%
Base No: 712
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58%
52%
45% 44%
29%
22%
12%
26%
20%
14%
36%39%
23%21%
0%
10%
20%
30%
40%
50%
60%
70%
Financialdifficulties
Difficulty withlanguage
Personal Safety Difficulty withaccommodation
Culturaldifficulties
Difficulty withthe program
Difficulty withteaching staff
Base No: 712
27
What are the main concerns/questions/complaints students and parents have?
Main concerns/questions/complaints – BEFORE AND AFTER departing
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28
Student mobility concerns
Have you experienced any student mobility concerns/difficulties in 2016?
Base No: 718
75%
25%
No Yes
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What are the main concerns/questions/complaints students and parents have?
Student mobility concerns year-on-year 2009-2016:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Study visa Financial GlobalEconomicSituation
GlobalPoliticalSituation
Work visa Safety Accreditation Insurance Other
2016
2015
2014
2013
2012
2011
2010
2009
The study visa concerns appear to be experiencing an upturn, as well as concerns with safety
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In which countries did you experience these concerns/difficulties (Study Visa)?
Study Visa concerns
2%2%2%2%
3%4%4%
5%5%5%5%
5%5%5%
6%7%7%
8%10%10%
15%22%
39%42%
48%55%
0% 10% 20% 30% 40% 50% 60%
Hong Kong SAR
Indonesia
Thailand
UAE
South Korea
Philippines
South Africa
China
India
Japan
Singapore
Malaysia
The Netherlands
Switzerland
Spain
Malta
Russia
Italy
France
Ireland
Germany
New Zealand
Australia
United Kingdom
USA
Canada
Base No: 128
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31
In which countries did you experience these concerns/difficulties (Global Political situation)?
Global Political Situation
2%
2%
2%
2%
2%
2%
4%
4%
6%
6%
6%
8%
10%
31%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
China
Hong Kong SAR
Ireland
Japan
The Netherlands
Spain
Malaysia
New Zealand
Canada
France
Germany
Russia
Australia
USA
United Kingdom
Base no: 51
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32
49%
36% 35%
20% 20% 20%17%
9% 9% 8% 7% 7% 6% 6% 6% 5% 4% 4% 3% 3% 2% 2% 1%0%
10%
20%
30%
40%
50%
60%
Increase of student interest to this market
Impact of Significant International Events in 2016 on Recruitment Re-direction
With a number of significant international events in 2016, have you experienced any market and student recruitment re-direction in the below
countries? All materials strictly copyright © i-graduate 2016
Base no: 645
33
49%
36% 35%
20% 20% 20%17%
9% 9% 8% 7% 7% 6% 6% 6% 5% 4% 4% 3% 3% 2% 2% 1%
20%
22%24%
17%14%
19%
13%
10%12%
15%
10%9%
11%
2%
12% 12%10%
7% 8% 7%10%
6% 7%
0%
10%
20%
30%
40%
50%
60%
Increase of student interest to this market Maintained student interest to this market
With a number of significant international events in 2016, have you experienced any market and student recruitment re-direction in the below
countries? All materials strictly copyright © i-graduate 2016
Base no: 645
Impact of Significant International Events in 2016 on Recruitment Re-direction
34
49%
36% 35%
20% 20% 20%17%
9% 9% 8% 7% 7% 6% 6% 6% 5% 4% 4% 3% 3% 2% 2% 1%
20%
22%24%
17%14%
19%
13%
10%12%
15%
10%9%
11%
2%
12% 12%10%
7% 8% 7%10%
6% 7%8%
14%12%
9%
6%
29%
7% 7% 7%
10%
5%8%
5%
2%
6% 6% 7%8%
7% 6% 5% 6% 6%
0%
10%
20%
30%
40%
50%
60%
Increase of student interest to this market Maintained student interest to this market
Decrease of student interest to this market
With a number of significant international events in 2016, have you experienced any market and student recruitment re-direction in the below
countries? All materials strictly copyright © i-graduate 2016
Base no: 645
Impact of Significant International Events in 2016 on Recruitment Re-direction
35All materials strictly copyright © i-graduate 2016
36
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing for institutions (top 10)
83%
85%
85%
85%
87%
87%
87%
90%
91%
93%
80% 85% 90% 95% 100%
An online application form which guarantees me VIPservice (provided all supporting documents have been…
Regular visits by you and/or your staff to the educationinstitution (529)
Having guaranteed entry to specific education institutionprograms (533)
Participation in an Agent Incentive scheme (534)
Availability of an online application service (542)
Financial support schemes, including scholarship/bursaryschemes (545)
Agent training workshops organised in the destinationcountry (545)
Prompt payment of commissions (565)
Agent manual with fees and information (572)
Quick response times to enquiries and applications andregular communication updates (582)
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37
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Promotional materials and campaigns
7%
8%
7%
7%
6%
5%
6%
5%
24%
25%
18%
19%
10%
10%
6%
8%
46%
42%
48%
41%
47%
42%
43%
38%
23%
24%
27%
33%
38%
43%
46%
49%
0% 20% 40% 60% 80% 100%
Editorial or Advertorial in local newspapers or magazines(590)
Giveaways (e.g. pens, keyrings, mouse pads, etc.) (597)
Regular e-newsletters or e-zines sent to students (599)
Institution profiles on commercial websites/websitesavailable in your native languages (598)
School/College profiles in your own agency brochure orhandbook (616)
Individual institution brochures in English and your ownlanguage (627)
Marketing and visits to local schools/colleges (612)
Participation in education exhibitions in your country(618)
Very unimportant unimportant important Very important
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38
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Packages and Offers
7%
6%
7%
7%
6%
12%
9%
8%
5%
7%
43%
36%
34%
37%
30%
38%
49%
51%
51%
57%
0% 20% 40% 60% 80% 100%
Making packaged offers which include Englishlanguage/ELICOS plus institution entry (588)
An online application form which guarantees me VIPservice (provided all supporting documents have been
received) (607)
24 hour turnaround on admissions documents (606)
Having guaranteed entry to specific education institutionprograms (603)
Financial support schemes, including scholarship/bursaryschemes (623)
Very Unimportant Unimportant Important Very Important
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39
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – People and Staff
11%
9%
7%
9%
6%
25%
26%
16%
21%
8%
34%
33%
42%
28%
40%
30%
31%
35%
42%
46%
0% 20% 40% 60% 80% 100%
Authority from institution for you to sign letters of offer(585)
Marketing and Recruitment staff who speak the locallanguage (615)
Regular visits to your office(s) by representatives (618)
A local representative office to provide support to yourrecruitment activities (621)
Student leads provided to you by institutions (594)
Very Unimportant Unimportant Important Very Important
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40
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Services
5%
5%
5%
6%
6%
6%
6%
6%
9%
11%
6%
7%
7%
2%
3%
1%
42%
39%
39%
36%
35%
30%
29%
20%
43%
45%
49%
51%
52%
62%
62%
74%
0% 20% 40% 60% 80% 100%
Regular visits by you and/or your staff to the educationinstitution (622)
Agent training courses via the internet (616)
Participation in an Agent Incentive scheme (603)
Availability of an online application service (622)
Agent training workshops organised in the destinationcountry (627)
Agent manual with fees and information (624)
Prompt payment of commissions (618)
Quick response times to enquiries and applications andregular communication updates (623)
Very Unimportnt Unimportant Important Very Important
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41All materials strictly copyright © i-graduate 2016
42
Which study destination is best for language courses?
Best study destination for English language courses
United Kingdom
35%
Australia22%
Canada21%
USA12%
Ireland4%
Other6%
Language courses (602) CountryRank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
UK 1 1 2 2 1 1 1
Australia 2 2 1 1 2 2 3
Canada 3 3 4 5 4 4 4
USA 4 4 3 3 3 3 2
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43
Which study destination is best for Secondary and high schools?
Best study destination for Secondary and high schools
Canada35%
United Kingdom
20%
USA19%
Australia11%
New Zealand7%
Other8%
Secondary and High School (480)Country
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 1 2 3 4 5 5
UK 2 2 4 3 1 1 1
USA 3 3 1 1 2 3 2
Australia 4 4 3 2 3 2 3
New Zealand 5 5 5 5 5 4 4
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44
Which study destination is best for Vocational Diploma/Further Education?
Best study destination for Vocational Diploma/Further Education
Australia36%
Canada33%
USA8%
United Kingdom8%
New Zealand5%
Other10%
Vocational diploma / Further education (403) Country Rank
2016Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Australia 1 1 1 1 1 1 1
Canada 2 2 2 2 3 2 3
USA 3 4 3 6 5 5 4
New Zealand 5 5 3 3 4 4 5
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45
Which study destination is best for the following for Foundation Programmes University?
Best study destination for Foundation Programmes (University)
United Kingdom
32%
Australia23%
Canada19%
USA14%
Other12%
University: Foundation (433)
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CountryRank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
UK 1 1 1 2 1 1 1
Australia 2 2 2 1 2 2 2
Canada 3 4 4 4 4 4 4
USA 4 3 3 3 3 3 3
46
Which study destination is best for Undergraduate Study (University)?
Best study destination for Undergraduate Study (University)
USA32%
Canada24%
Australia16%
United Kingdom15%
Germany3%
New Zealand2% Other
8%
University: Undergraduate (524)
CountryRank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 2 1 1 1
Canada 2 2 3 4 4 4 3
Australia 3 3 2 1 2 3 4
UK 4 4 3 3 2 2 2
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47
Which study destination is best for Graduate/Postgraduate Study?
Best study destination for Graduate/Postgraduate Study (University)
USA37%
Canada21%
Australia18%
United Kingdom
14%
New Zealand3%
Germany3%
Other4%
University: Graduate/ Postgraduate (492)
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CountryRank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 1 1 1 1Canada 2 2 4 4 4 4 3Australia 3 4 2 2 3 3 4UK 4 3 3 3 2 2 2
48
Which study destination is best for MBA Programmes?
Best study destination for MBA Programmes
USA41%
United Kingdom
20%
Australia15%
Canada14%
Other10%
University: MBA (466)
CountryRank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 1 1 1 1
UK 2 2 2 2 2 2 2
Australia 3 3 3 3 3 3 3
Canada 4 4 4 4 4 4 4
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49
Which study destination is best for Work & Travel Programmes?
Best study destination for Work & Travel Programmes
USA35%
Canada20%
Australia19%
New Zealand7%
United Kingdom
6%
Other13%
University: Work andTravel (321)
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CountryRank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 2 1 1 1
Canada 2 3 5 3 3 2 4
Australia 3 2 2 1 2 2 2
New Zealand 4 5 3 4 4 5 5
UK 5 4 4 5 5 4 3
50
Which study destination is best for Work & study Programmes?
Canada28%
Australia22%USA
17%
Ireland9%
United Kingdom
6%
New Zealand5%
Germany3% Other
10%
Work and Study Programmes (378)
Best study destination for Work & Study Programmes
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Country Rank 2016 Rank 2015 Rank 2014
Canada 1 1 3
Australia 2 3 2
USA 3 2 1
UK 5 5 5
New Zealand
6 6 4
Country Rank 2016 Rank 2015 Rank 2014
Australia 1 1 2
Canada 2 3 3
UK 3 2 5
USA 4 4 1
New Zealand 5 5 4
51
Which study destination is best for Certificate/Foundation?
Australia27%
Canada27%
United Kingdom
22%
USA11%
New Zealand
4%
Germany2%
Other7%
Certificate/Foundation (416)
Best study destination for Certificate/Foundation
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CountryRank 2016
Rank 2015
Rank 2014
Canada 1 2 3
USA 2 1 1
Australia 3 3 2
UK 4 4 5
52
Which study destination is best for Internships?
Canada26%
USA22%
Australia17%
United Kingdom
10%
Ireland4%
Germany3%
New Zealand3% Other
15%
Internships (357)
Best study destination for Internships
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Canada43%
Australia25%
USA8%
United Kingdom
7%
New Zealand7%
Malaysia2%
Other8%
Country Rank 2016 Rank 2015 Rank 2014
Canada 1 1 3
Australia 2 2 2
UK 3 3 5
USA 4 5 1
New Zealand 5 4 4
53
Which study destination is best for Diplomas?
Diplomas (435)
Best study destination for Diplomas
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54
Which study destination is best for Pre-Masters/Postgraduate Qualifying Program (PQP)?
UK29%
USA26%
Canada17%
Australia17%
Other11%
Pre-Masters/Postgraduate Qualifying Program (PQP) (398)
Best study destination for Pre-Masters/Postgraduate Qualifying Programmes (PQP)
CountryRank 2016
Rank 2015
Rank 2014
UK 1 1 5
USA 2 2 1
Canada 3 3 3
Australia 4 4 2
All materials strictly copyright © i-graduate 2016
55All materials strictly copyright © i-graduate 2016
56
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Trends in overall attractiveness: emerging markets
2%5%5%5%7%
11%12%
11%14%
12%
11%9%9%11%13%
12%13%12%
17%18%
23%18%19%
25%27%
42%47%
47%45%49%
35%38%38%
39%37%
45%45%45%
45%52%
48%51%52%
47%44%
31%28%31%28%
26%
35%37%37%
36%35%
35%34%35%
31%22%
26%
25%
24%
23%
22%
16%
13%
12%
13%
13%
19%
16%
16%
15%
15%
9%
9%
7%
8%
9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Thailand'12
Thailand '13
Thailand '14
Thailand '15
Thailand '16
Singapore '12
Singapore '13
Singapore '14
Singapore '15
Singapore '16
Malaysia '12
Malaysia '13
Malaysia '14
Malaysia '15
Malaysia '16
Japan '12
Japan '13
Japan '14
Japan '15
Japan '16
Very attractive Attractive Unattractive Very unattractive
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57
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Trends in overall attractiveness: traditional markets
32%33%
35%45%
39%
64%63%64%63%
48%
64%64%66%67%
69%
48%53%
58%60%
59%
73%73%
77%77%
67%
54%54%51%
41%48%
29%28%
29%27%
37%
28%29%27%27%23%
43%37%
34%31%
33%
20%20%
17%16%
26%
10%10%11%10%9%
3%4%
3%5%
10%
3%3%3%2%
3%
6%5%3%4%4%
2%2%1%1%2%
4%4%3%
4%5%
4%5%4%
5%5%
5%4%4%
5%5%
3%5%
5%4%5%
5%5%5%5%5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Zealand '12New Zealand '13New Zealand '14New Zealand '15New Zealand '16
UK '12UK '13UK '14UK '15UK '16
Canada '12Canada '13Canada '14Canada '15Canada '16
Australia '12Australia '13Australia '14Australia '15Australia'16
USA '12USA '13USA '14USA '15USA '16
Very attractive Attractive Unattractive Very unattractive
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3%5%5%7%7%8%9%10%11%11%12%13%15%16%18%18%19%20%21%
30%31%
39%48%
59%67%69%
11%20%
26%27%27%
33%49%
36%33%
39%49%
37%61%61%
55%52%50%
59%58%
58%57%
48%37%
33%26%23%
48%44%
39%48%
44%40%
32%37%
39%30%
26%35%
21%19%
19%22%23%
16%16%
9%9%
9%10%
4%2%
3%
38%31%29%
18%22%
19%10%
17%17%
20%13%
15%3%4%
9%9%8%
5%5%
3%3%
5%5%5%5%5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Indonesia (240)
Philippines (253)
India (281)
Hong Kong SAR (245)
Thailand (251)
Russia (295)
China (329)
South Africa (297)
South Korea (279)
UAE (279)
Singapore (307)
Malaysia (310)
France (425)
Italy (359)
The Netherlands (328)
Japan (322)
Malta (368)
Spain (361)
Switzerland (362)
Ireland (447)
Germany (472)
New Zealand (482)
United Kingdom (576)
Australia (605)
USA (613)
Canada (629)
Very attractive Attractive Unattractive Very unattractive
58
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2016
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59
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Note: Excludes respondents that indicated they ‘Do not know’
Overall attractiveness of Study Destinations in 2016
14%25%
32%34%34%
41%44%
46%50%50%
58%61%
69%69%
73%76%77%
78%79%
85%87%87%88%
92%92%93%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Indonesia (240)
Philippines (253)
India (281)
Hong Kong SAR (245)
Thailand (251)
Russia (295)
South Korea (279)
South Africa (297)
UAE (279)
Malaysia (310)
China (329)
Singapore (307)
Malta (368)
Japan (322)
The Netherlands (328)
France (425)
Italy (359)
Spain (361)
Switzerland (362)
United Kingdom (576)
New Zealand (482)
Ireland (447)
Germany (472)
Australia (605)
Canada (629)
USA (613)
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60All materials strictly copyright © i-graduate 2016
61
What percentage of your leads come from an online source (website, social media)?
Leads from online sources
17%
18%
16%16%
16%
17%
0-10% 10-20% 20-30% 30-40% 40-60% 60%+
Base No: 722
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62
Which tool is most important in managing your business?
Most important tool in managing business
Excel21%
Google Docs/Dropbox22%
Custom in-house technology
19%
Paper12%
Salesforce (customised)11%
Salesforce (generic)4%
Other11%
Base No: 719
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For further information about the Agent Barometer, please contact Miriam Vincken ([email protected])
For further details of any of our other research services, please contact a member of the i-graduate Research Team ([email protected])
Where we work:
ASIA
AUSTRALIA & NEW ZEALAND
NORTH AMERICA
UK & EUROPE
63
Contact details
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www.i-graduate.org
www.tribalgroup.com
www.obhe.ac.uk
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