The Ideal Bathroom Magazine 17

THE IDEAL BATHROOMEssential information for bathroom retailers

Issue 17 | August 2015

TAKE A CLOSER LOOK AT OUR SHOWERING COLLECTION –THINK SHOWER ENCLOSURES, THINK IDEAL

THE NEW LOOK ESSENTIAL COLLECTION – EXCITING PRODUCT & BRAND UPDATES

INTRODUCING OUR NEW IDEAL PARTNER – APRIL PRODUCTS

NEW FOR 2015YOUR LIFE DESERVES THE BEST DESIGNYOUR BATHROOM DESERVES ROCA

Leading bathroom brand Roca is extending its portfolio of fantastic products with designs for every area of the bathroom, from sanitaryware to baths and brassware to furniture. Present in over 135 countries and with an extensive product range, Roca offers bathroom solutions for everyone.

The new Duplo and Basic range of installation systems for wall-hung and back-to-wall WCs are designed to suit all bathroom configurations. Together with a five year guarantee for the cistern and a ten year guarantee for the frame, the easy to install systems are compatible with a wide range of Roca pans and include eight operating panel options. The competitively priced systems offer solutions to suit the growing trend for wall-hung and back-to-wall WCs.

uk.roca.com

@RocaUK

Welcome to the Autumn issue of The Ideal Bathroom – it’s been a busy summer at Ideal and for many of our brand partners, therefore we have lots to share with you in this edition.

Our own brand range ‘Essential’ showcases a number of new products, plus we have made significant investment in the brand, find out more on page 18.

We also report on our exciting new partnership with shower specialist April Products. As the new sole national distributor of such a strong enclosure brand, we really feel that April and Ideal Bathrooms

are a great fit. So, a big welcome to our newest member of the Ideal Bathrooms brand family.

Our parent Saint-Gobain Group celebrates an amazing 350 years milestone since its foundation and Ideal Bathrooms joined in with its own celebrations – plenty of pictures

recording an 80’s day to mark our own business’ heritage and a challenging 350 mile cycle ride from London to Paris, which two members of the management team took part in.

There is a special edition of our “Who Is…?” in this issue, which features our very own Kim Kirby-Earnshaw, who has completed 25 years’ service with us – a special

achievement by a loyal employee who has made such a huge and far reaching impact on the business.

Plus of course our usual contributions from our supplier partners, product news inThe Buzz and other news items to interest you.

Enjoy your read and we hope you have a strong trading quarter in the traditionally busy Autumn bathroom period.

Yours,

Danielle LillisCommercial Director - Ideal Bathrooms

ON THE COVERLILY SUITE

For more information see Pg. 18-20.essentialfromideal.com

WELCOME TO THE IDEAL BATHROOM

MAGAZINE—

CONTENTS

- THE BUZZ The latest news from the marketplacePg. 4-9

- JOHN BAGSHAW’S INDUSTRY COLUMN Pg. 10

- WHAT’S NEW The lastest news from Ideal Bathrooms Pg. 12-20, 32-33

- GROHE NEW PRODUCTSPg. 22-23

- COMPANY PROFILE April ShowersPg. 24-25

- COMPANY INSIGHT Ideal StandardPg. 26-27

- WHO IS...? Kim Kirby-EarnshawPg. 28-29

- SHOWROOM EXCELLENCE Lyndsey’s pick of the best displaysPg. 38

ASK YOUR QUESTION / SUGGEST IMPROVEMENTSTo contact us and provide feedback or suggestions please contact us on [email protected]

MAGAZINE CONTACT DETAILSIf you would like to contribute to our magazine The Ideal Bathroom please email [email protected]

Head OfficeOmega House, Bradbourne Drive, Tilbrook, Milton Keynes, MK7 8AT. 0800 634 2600 | www.idealbathrooms.com

Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com 3.

NEW FOR 2015YOUR LIFE DESERVES THE BEST DESIGNYOUR BATHROOM DESERVES ROCA

Leading bathroom brand Roca is extending its portfolio of fantastic products with designs for every area of the bathroom, from sanitaryware to baths and brassware to furniture. Present in over 135 countries and with an extensive product range, Roca offers bathroom solutions for everyone.

The new Duplo and Basic range of installation systems for wall-hung and back-to-wall WCs are designed to suit all bathroom configurations. Together with a five year guarantee for the cistern and a ten year guarantee for the frame, the easy to install systems are compatible with a wide range of Roca pans and include eight operating panel options. The competitively priced systems offer solutions to suit the growing trend for wall-hung and back-to-wall WCs.

uk.roca.com

@RocaUK

4. Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com

1

EXPERTS IN LUXURY SHOWERING

THE NEW FACE OF SHOWERLUX—In-line with the continuing development of our showering portfolio and to reflect this luxury showering brand, we have created a brand new Showerlux brochure. Redesigned to offer customers an improved shopping experience, the new brochure features full page imagery, improved product feature text and full specification details, making it easier to find the luxury enclosure they want.

Since Ideal Bathrooms became the exclusive UK National distributor of Showerlux in 2012, the luxury shower enclosure brand has continued to build its reputation for high-quality enclosures that complement any bathroom design. They’re made to the highest quality and safety standards, supported by a lifetime guarantee and feature Glass Shield easy-clean coating, so you can be sure that a Showerlux luxury enclosure will be the perfect showering solution. And as a retailer, you’ll be able to benefit from Ideal Bathrooms’ renowned customer service and next day delivery across the entire range.

Visit www.showerlux.uk.com or telephone 0800 634 2600

Triton, ‘The Great British shower company’, has made their electric showers a touch smarter with the introduction of the Touch- a stylish electric shower featuring the

latest touch control technology.

The intuitive easy to use touch screen controls and a clear illuminated digital display provide the end user with complete visibility of temperature. Allowing individual family

members to add a personal touch to their shower as it enables them to enjoy their preferred water temperature every time.

For installers looking for that all important helpful touch when it comes to the installation, a 180° fully reversible Swivel-Fit™ water connection ensures that the incoming water

supply can be easily connected to either the right or the left of the unit, giving five water and four electrical entry points. This combined with a generous footprint and adjustable

riser rail fixings makes the Touch ideal for replacement installations.

Visit www.tritonshowers.co.uk or telephone 02476 344441

NEW RANGE FOR TRITON—

Moores Furniture Group, holder of the prestigious Royal Warrant, is thrilled to announce the launch of a new and exclusive Shades promotional offer with Ideal Bathrooms. Offering 20% off selected designs, including the brand new Shades bathroom ranges, the promotion gives the chance to purchase the superb Shades furniture at a reduced price. With a luxurious on-trend feel Moores have excelled in creating Shades bathroom furniture that punches well above its weight. With new and exciting range colours, door finishes and cabinet styles to choose from there is something for everyone in this exclusive deal.

For more information on this amazing Shades offer please look out for the flyer in the Big Yellow Price Guide or contact Ideal Bathrooms.

Visit www.moores.co.uk or telephone 01937 842394

Making it simple for commercial premises to conform to Building Regulations, specifically addressing disabled

access to washrooms, without compromising on quality or appearance, Roca is introducing a new Commercial range

including two new unisex Roca Doc M packs. The new Doc M packs feature all the components necessary for commercial

and public buildings to comply with Part M of the Building Regulations, in terms of access, usability and layout. They are

also Local Authority Building Control (LABC) approved.

The Meridian Access Doc M Pack includes a Meridian Access pan and cistern, six grab rails with concealed fittings, and a

WRAS approved thermostatic basin mixer. The traditionally styled Laura Access Doc M Pack comprises a WC, a basin mixer, a WRAS

approved thermostatic mixing valve and grab rails with exposed fittings. The seat and grab rails for both packs are available in three

colour options: white, blue and grey.

Visit www.uk.roca.com or telephone 01530 830080

COMING SOON – NEW

COMMERCIAL RANGE FROM

ROCA—

THE BUZZ | The latest marketplace news

A GREAT DEAL FROM IDEAL! —

Stunning NEW ranges from Shades exclusive to Ideal Bathrooms

For further information please contact:

Tel: 0800 634 2600 Email: [email protected] www.idealbathrooms.com

Shades Bathrooms are delighted to be partnering exclusively with the Uk’s No.1 distributor Ideal Bathrooms. To mark this exciting partnership Shades has launched beautiful and on trend bathrooms ranges all available today from Ideal Bathrooms.

Dalton, a painted shaker style door is a timeless design with a modern twist. It is the focal point of any home. Henley is a high gloss door providing elegance and simplicity and is the perfect choice for the contemporary bathroom. The new Dalton & Henley ranges are available across the Shades fitted, freestanding and modular units for maximum flexibility when designing the perfect bathroom.

Dalton mussel

Dalton breeze

Henley white Henley dark grey

BY APPOINTMENT TO HM THE QUEEN

FURNITURE MANUFACTURERSMOORES FURNITURE GROUP LTD

WETHERBY

EXCLUSIVE TO IDEAL BATHROOMS


THE NATIONS FAVOURITE BATHROOM, SANDRINGHAM 21, A SMOOTH OPERATOR —

Armitage Shanks, Britain’s best known bathroom brand, has revealed its latest product from their best best-selling bathroom range, Sandringham 21 – introducing a sleek new ‘smooth’ WC, fresh for 2015 manufactured here in the UK and in line with the latest design trends.

The Sandringham 21 Smooth WC suite is a smooth sided modern bowl, complimented by slimmer tanks to give a sleeker, more contemporary look. The new pan option is compatible with all existing tanks and seats and offers a new soft close seat option.

The new and improved shape is an upgrade on the current version, offering low flushing capability and has been introduced to address design expectations in the market.

Targeted at both domestic and commercial sectors, the range builds on proven performance and reputation, while offering a sleek easy clean look with improved functionality at a competitive price.

Visit wwww.armitage-shanks.co.uk or telephone 01482 346461

Tonic II, a new total bathroom solution of contemporary ceramics, fittings, furniture and bathtubs created by German design studio, ARTEFAKT sits within the Interiors

Showroom Collection.

Tonic II features WC’s incorporating the ground-breaking “Aquablade” flush technology and stunning shaped vessels and vanity basins designed to stand proud

on top of co-ordinating furniture pieces and beautiful basin units. The vessels and vanity basins are also available with a matt brown edge.

Its beautiful ceramics work seamlessly with the brassware pieces and pair with stunning baths for an iconic centrepiece. Single ended; double ended; D Shape and

free standing baths are all an option.

There are five furniture finishes - gloss white, light grey or light brown and stylish grey or brown wood effect. Features include internal dividers, storage boxes and a motion sensitive internal light. Handles which double as towel rails are offered in gloss white,

chrome plated or matt brown to co-ordinate or contrast.

Visit www.ideal-standard.co.uk or telephone 01482 346461

JUST THE TONIC: IDEAL STANDARD LAUNCHES ALLIANCE OF FORM AND FUNCTION, WITH TONIC II

BATHROOM COLLECTION—

AquaBlade® Ideal Standard’s exclusive and patented flush technology offers the best superior flushing performance ever, even at low water volumes.

Using an innovative ‘Microslot’ technology the AquaBlade® system delivers optimum water flow from the top of the bowl on every flush and covers every inch of the ceramic, keeping the toilet bowl immaculately clean - and the flush surprisingly quiet.

Designed with both performance and aesthetics in mind, the strategic location of the channels higher up the bowl ensures a more beautiful looking WC as the often unsightly “rim” of the toilet becomes invisible when the seat is down.

The AquaBlade® WC is easier to clean and much more hygienic than any other toilet currently available and splashing during the flushing process is greatly reduced, meaning fewer bacteria particles are released into the air upon flushing.

The first range to be equipped with AquaBlade® is Tonic II.

Visit www.ideal-standard.co.uk or telephone 01482 346461

IDEAL STANDARD LAUNCHES REVOLUTIONARY HIGH PERFORMANCE ‘AQUABLADE®’ TOILET SYSTEM—

ARMITAGE SHANKS MAKES A SPLASH

WITH NEW BATHROOM RANGE FOR KIDS

—



The new Contour 21 Splash school bathroom range, designed by Robin Levien features

bright, engaging designs that are easy to use and vibrant coloured seats and flush plates - in red, blue, white or

yellow - to help create a positive and fun environment for children.

The smooth lines and clever, ergonomic designs - including the new ‘trough’ which helps increase the through-put of children

using the washroom at any one time – make the range easy to use, but also easier to clean.

Combined with rimless pan technology that allows a 360º rinse water distribution flush,

it provides optimal levels of hygiene and can help cut School water bills by up to 30%, with innovative features like the child-friendly

green push buttons, dual Eco flush levers, Sensorflow taps and waterless urinals.

Visit wwww.armitage-shanks.co.uk or telephone 01482 346461

7.

German enamelled steel bathroom manufacturer, Bette, has analysed its bath range to identify the factors that make a bath

really comfortable, and has used the research to create the new BetteComodo – an enamelled steel bath that is extremely

comfortable and looks stylish too.

The BetteComodo (Italian for ‘comfort’) is perfect for those who like to take frequent, long baths. It is available in white and many

other colours in three sizes, with matching enamelled steel washbasins, also available. All have a thirty year warranty.

BetteComodo has a comfortable width at the head end, the radius even widens slightly, and the edge serves as a support

for the arms. In order to be comfortable, a bath must not be too low, so the BetteComodo is 45 cm deep, which is deep enough to prevent even tall people’s knees sticking out of

the water.

For more information see www.bette.co.uk or telephone 0844 800 0547

Proplas PVC wall and ceiling panelling offers a stylish, cost-effective and easy installation alternative to tiles, paint or wallpaper. The ten designs provide an ideal decorative product for any room in the home including bathrooms, kitchens and utility rooms. They are fast and easy to fit using simple joinery skills and come with a five year domestic use warranty.

The panels are waterproof and provide insulation and sound-proofing benefits, while the decorative PVC surface is durable, hygienic and very easy to clean with no grout lines.

The tongue and groove 2700 x 250 x 8mm panels can be stapled, panel pinned, glued or screwed directly onto a flat surface or onto timber battens to provide a seamless finish. They can be fixed over existing ceiling and wallcoverings. PVC anti-bacterial cleaner and 8mm and 10mm trims in silver, white and black available.

Visit www.proplaspvc.com, telephone 0845 0230 374 or email [email protected]

PROPLAS, AN EASY AND STYLISH ALTERNATIVE TO TILES, PAINT AND ARTEX—

VitrA has introduced six new WRAS approved wall-hung frames including two frame back-to-back options; a slim 8cm model and a regular 12cm option. Both options are available with floor and wall fixation, floor fixation, or double floor fixation to cater for all wall types (solid or stud work). The frames are compatible with the extensive range of VitrA’s wall-hung WCs and include an integrated cistern.

VitrA’s wall-hung frames are designed to be quick and easy to install. The lower body of VitrA’s wall-hung frames are covered with Styrofoam, preventing condensation and providing sound installation. The fill valve is also equipped with filters to eliminate the risk of clogging. Pans and frames are tested for weights of up to 400kg/62 stone.

Whether it’s mechanical, pneumatic or electronic, VitrA has flush plates in 10 finishes including a special anti-fingerprint surface and 8 designs.

Buy any mix of 5 wall-hung frames and claim a £20 love to shop voucher.

Visit www.vitra.co.uk or telephone 01235 750990

Electric showering like you’ve never experienced before.

Brand new for 2015; entice your customers to electric showering with Aqualisa’s LumiTM and SassiTM Electric

showers. Banished forever are the plain white boxes on the bathroom wall – replaced with striking Light and

Colour.

Aqualisa LumiTM Electric is the ultimate style statement. With its contemporary mirrored glass fascia and

illuminating panel and adjustable brightness function – choose the mood, from energising to relaxing.

Make a personal style statement with Aqualisa SassiTM Electric. With its clean lines, contemporary white glass finish and interchangeable glass mosaic tiles, available in a

choice of five colours to complement most popular bathroom colour schemes - bring a pop of colour to the bathroom.

Both showers boast fantastic features meaning safer showering for the whole family. Aqualisa’s patented Over Temperature Protection system, protects the user from selecting extreme temperatures, and the Delayed Shutdown flushes residual hot

water out of the system to protect the next user.

Visit www.aqualisa.co.uk or telephone 01959 560020

LIGHT. COLOUR. ELECTRIC! —

BETTE LAUNCHES NEW BATH DESIGNED FOR COMFORT:

THE BETTECOMODO—

VITRA PROVIDES THE COMPLETE BATHROOM SOLUTION WITH NEW WALL-HUNG FRAMES AND DESIGN-LED FLUSH PLATES—


Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com

Essentials by Villeroy&Boch

Villeroy&Boch Essential Collection – Everything you expect from the brand, but at an unexpected price

Essentials embodies all the luxury of this famous brand, but at a surprisingly affordable price point for these three luxurious suites. This collection is available exclusively via Ideal Bathrooms, through their network of Villeroy&Boch approved dealers.

We are delighted to welcome April Products to our extensive brand portfolio. They are one of the leading enclosure brands, sold exclusively through distribution, and we are now stocking their full range for next day delivery. This represents a quarter million pounds of stockholding across 190 SKU’s – That’s Ideal!

“We are very excited to have secured the national distributorship for April Products.” says Commercial Director Danielle Lillis “This is a big initiative for us as it is the first new brand partner we have added for some years. They are an excellent addition to, and a perfect fit with, our product portfolio having a range of products to complement our existing bathroom brands in a sector we have targeted for growth.”

Following a strategic review of their distribution needs, April Products chose Ideal Bathrooms as the distributor best suited to achieving their growth plans.

“We are delighted to be teaming up with Ideal Bathrooms” comments April Products Sales Director Richard Martin “Ideal Bathrooms will be the perfect partner in achieving our exciting plans for growth. They share our principles of quality and dynamism. Their strategy of distributing leading brands through retail channels supports our exclusive distributor policy and they, like us, are committed to high quality service.”

April Products’ heritage in the bathroom market spans over 100 years during which time they have established an excellent reputation for manufacturing quality products in the UK.

“Ideal Bathrooms and ourselves are excellent partners, being committed to quality products, keen prices, excellent service and offering the April bathroom brand to all corners of the country” adds Richard Martin. “We are impressed with their capability to promote and grow our brand.”

April shower enclosures and trays are now available from Ideal Bathrooms to all those wishing to add a key showering brand to their customer offering – now that’s Ideal!

Visit www.aprilproducts.co.uk or telephone 01535 613830

NEW PARTNERSHIP FOR IDEAL BATHROOMS—

GROHE LAUNCH NEW PRODUCTS

—


GROHE are delighted to launch a range of innovative, stylish products new for 2015, including an update to our popular Eurosmart range. The Eurosmart combines modernised stylish design with innovative technology, such as GROHE’s EcoJoy® water saving technology, reducing the amount of water consumed, without compromising on performance.

GROHE has slimmed down the Essence range’s appearance, enhancing the cylindrical and sophisticated shape so it will complement any bathroom décor adding a modern touch to the room.

Also available this year are two new models of GROHE’s popularthermostatic shower mixer, the Grohtherm. The Grohtherm 1000’s slim body is all about stability and safety, and incorporates innovative GROHE CoolTouch® technology, ensuring no scalding on hot surfaces

Like its sister model, the Grohtherm 800 is packed with numerous value-added functions and features. The handles ensure the Grohtherm 800 is easy to use, even with wet and soapy hands. Featuring a pared down design and stylish flowing lines the Grohtherm 800 harmonises effortlessly with numerous different decors, to achieve a beautiful bathroom design.

Visit www.grohe.co.uk or telephone 0871 200 3414


ESSENTIAL RANGE ADDS NEW QUARTZ BATH OPTIONS—

As part of their ongoing commitment to providing customers with the right products to help their businesses grow, Essential has added New Quartz options to its bathing range.

Providing improved rigidity, strength and increased heat retention, Essential Quartz baths are the perfect alternative to other well-known reinforced baths. They’re available in two sizes and styles, 1700 x 700mm and 1700 x 750mm in both Kingston and Bromley shapes, and are very competitively priced – starting at just £245 RRP ex. VAT.

In addition, all of our Quartz models are made from 3-5mm Lucite acrylic, come with an encapsulated baseboard, feet are included and they have a lifetime guarantee*.

To find out more about the New Essential bath range, including the additional standard and freestanding styles we’ve added, check out P20 for the full Essential feature.

Call us on 0800 634 2600 or contact your ASM to find out more.

*excluding parts or accessories

2. You’ve been appointed the sole national distributor for April Products and their range of enclosures. Is this a key growth area for Ideal Bathrooms? What more can you tell us about this new and exciting partnership?

We are delighted to be working with April Products because we do see showers as a key area for growth and wish to build our strength in this product sector to match our high presence in the sanitaryware sector.

Designs can move quickly in the shower enclosure sector, a fact which has facilitated the influx of products from areas of the world where production costs are lower. April is a UK manufacturer and a perfect partner, putting us in a position to offer great designs at affordable prices. This is an exciting joint venture with a shower specialist who is committed to the traditional channels of distribution.

3. We are told the economy is continuing to recover with a new Conservative majority government continuing its drive to eliminate the deficit. How do you see this affecting bathroom businesses?

There is some debate still to be held principally focusing on the difference between reducing the deficit and reducing the debt. I remain slightly concerned that the majority government may strive unrealistically to reduce not just the deficit but also debt through further austerity.

Other economic indicators are looking much more positive. The bathroom market is heavily driven by housing start numbers and home movers, so the bathroom business will benefit from a positive building programme and house moving stimulating both new build and home improvement business.

The election campaign was very jingoistic. Whilst we all read of improvements, we are not really feeling it yet so I am still a little hesitant

in forecasting great growth and see 2015 as more of a year of consolidation.

However on the retail showroom side, everyone seems to be reporting some increased activity and as a company we are also showing very encouraging growth for the first half of 2015 over 2014.

4. You are in the throes of a relaunch of a new range of the popular Essential collection. How will this affect the positioning of the brand?

We are indeed revising our Essential range retaining the same strategy of offering retail showrooms products at prices to compete against the internet and multiples, where main line brands may find it difficult.

We feel we needed to improve and widen our range at the highly price-conscious end of the market but with reliable service and a guarantee that the product comes from a reputable source, which is what the Ideal Bathroom endorsement brings.

Essential does not compete with the main brand portfolios. We remain committed to our brands policy and the new Essential collection allows us to compete at the lower level as well.

1. You’ve introduced a new marketing campaign with your Race to Dubai customer incentive. This is the first incentive programme you have run for 10 years. Why have you decided that now is the right time to do so?

Historically Ideal Bathrooms have been hesitant to get involved in incentives. However, watching from the sidelines we have seen some incentives in the heating, plumbing and bathroom sector being very successful.

Over recent months and years we have concentrated on the shifting sands of the marketplace such as the influence of the internet and on our company infrastructure to cope with this developing market focus.

We now feel we are in a good shape to look at other marketing and promotional activity. Our own 30th anniversary celebrations in 2011 were so well received that we wanted to remind our customers that Ideal Bathrooms is still the major player in bathroom distribution.

We have a good team now in place and strong marketing. We have gathered momentum during the difficult trading conditions of 2014 and want to capitalise on our initiatives with heightened engagement with customers. We see our Race to Dubai as an integral part of our customer engagement programme.

WHAT’S NEW | The latest news from Ideal Bathrooms

"We see showers as a key area for growth and wish to build our strength in this product sector to match our high presence in the sanitaryware sector." John Bagshaw, Managing Director

JOHN BAGSHAW’S INDUSTRY COLUMN—2015 has been a busy time at Ideal Bathrooms, with new supplier April products joining the brand portfolio and The Race to Dubai initiative now well underway, we caught up with MD John Bagshaw, to find out his thoughts on some of the key business strategies and what to expect next…….


ANY QUESTIONS? CALL US ON 01908 278 518 OR SPEAK TO YOUR AREA SALES MANAGER.

10.


ARE YOU

READY FOR THE

BEACH?

ANY QUESTIONS? CALL US ON 01908 278 518 OR SPEAK TO YOUR AREA SALES MANAGER.

Staying at the award winning 5* Jumeirah Beach Hotel. A room with a view comes as standard. Are you on track to check-in to

yours?

TRACK YOURPROGRESS NOW AT: dubai.idealbathrooms.com(Registration open to new customers)

Steve Gillespie adds “It was certainly hard but also rewarding personally. To take on the challenge demanded commitment over several months but the camaraderie and the exhilaration of succeeding were well worth all the effort. And the money we raised is going to a wonderful cause.”

In fact the efforts required over the four days were the last stage following months of preparation training – from January snows to summer heatwaves – necessary to make sure they were both fit enough to take on such an arduous ride. As reward for their great effort,

the pair raised a magnificent £1500 towards the Saint-Gobain Together Partnership total, which has already topped

£100,000 and which will benefit MacMillan Cancer Support, the groups chosen charity for 2014/15.

A GREAT CAUSE—


"It was four very strenuous days in the saddle for six to seven hours covering 100 miles plus every day."


RUNNING HOT—

What a way to spend a long weekend! Whilst most of us were relaxing on our days off, Ideal Bathrooms’ two Steve’s (Gillespie, Financial Controller at Milton Keynes and Hooley, Northern Regional Sales Manager) took on a huge challenge instead. They joined over 120 other keen cyclists on a charity cycle ride organised by our parent Saint-Gobain Group as part of their 350 years celebrations.

Whilst the route took in some of the beautiful countryside of northern France, it was certainly a big challenge as it involved a gruelling 350 mile ride in four days from London to Calais and on to the groups’ original headquarters, and now archives, in Blois in France’s Loire Valley.

And a “well done” to both, who successfully completed this extreme challenge. “This was no comfortable summer day out” says Stephen Hooley “It was four very strenuous days in the saddle for six to seven hours covering 100 miles plus every day and a rise of over 10,000 feet over the four days.”

IDEAL STEVES Steve Gillespie & Stephen Hooley represent Ideal Bathrooms

Stephen Hooley, Northern Regional Sales Manager

12.

AprilWe are delighted to

welcome April Products to our extensive brand

portfolio. They are one of the leading enclosure brands, sold

exclusively through distribution, and we are now stocking their full range

for the next day delivery.

Race to DubaiWe are now

approaching the last stages of this fantastic

incentive. We recommend all those registered to check your

progress, make sure you can achieve your target and join us

in Dubai for the trip of a lifetime.

RUNNING COLD

—Europe

With many bathroom

manufacturers producing in Europe,

uncertainties with the Euro and potential difficulties

of actually getting goods into the UK from Europe may cause problems the

industry could do without as we enter a busy

period.

ManhattanAnother

victim of low price competition.

To everyone at Manhattan, we offer

our sympathies to a company committed to

quality products and an ex-

supplier partner.


Paul Stenning and his team ready to tee off Rob St Barbe and his group on the green

John Bagshaw, Ideal Bathrooms and Mark Larden, Twyfords' MD present the winning trophy to Paul Stewart

Chris Dodds, Ron Walker, John Walker and Mike Cole

13.

"It is all about building partnerships in an informal and enjoyable way with customers who have supported Twyford Bathrooms through us over the years and is an excellent forum to discuss wider issues in the bathroom industry." John Bagshaw, Ideal Bathrooms Managing Director

Ideal Bathrooms again joined forces with Twyford Bathrooms to hold its sponsored golf day on 20th July. Held at Woburn Golf Club, home to three championship standard courses, this year’s golfers enjoyed the challenges of the Duchess course. Set within 200 acres of mixed woodland the Duchess Course sports tree lined fairways offering a challenge to any level of golfer.

This is a keenly anticipated event which has become a popular favourite amongst our golfing customers and a regular feature of Ideal Bathrooms’ social calendar.

“Once again Twyford Bathrooms were extremely pleased to be sponsoring Ideal Bathrooms’ annual golf day. It was a great golfing day and an enjoyable, if competitive, event." says Twyford National Account Manager, Paul Stenning.

WOBURN GOLF DAY—

The day consisted of some much needed practice on the Driving Range, 18 holes of golf and an evening meal followed by presentations of prizes and a charity auction. Guests were also lucky enough to witness the nail biting final day of the Open Championship at St Andrews over dinner in the fine surroundings of Woburn Golf Club.

The day was fully subscribed with forty keen golfers participating in the event. The individual first prize was won by Paul Stewart from Richmonds of London. After just being pipped to the title last year, he scored an impressive 39 points playing off a handicap of 8, quite an achievement on a challenging course. On receiving his prize Paul thanked Ideal Bathrooms and Twyford for putting on another fantastic day.

The Golf Day raised a total of £1,244 at the evening dinner from an auction including a round of golf for four at Woburn and a four ball at the Belfry, and from envelope donations which will be added to the funds for Ideal Bathrooms’ charity partner – MacMillan Cancer Research. So a big thank-you to all who so kindly contributed.

Ideal Bathrooms Managing Director, John Bagshaw says “The Golf day has become a highly popular annual event for Ideal Bathrooms’

golfing customers. It is all about building partnerships in an informal and enjoyable way with customers who have supported Twyford Bathrooms through us over the years and is an excellent forum to discuss wider issues in the bathroom industry”

Finally, it is with sadness that we bid farewell

to Paul Stenning, National Account Manager at Twyfords, who is moving on to new challenges. Paul has been Ideal Bathrooms' Account Manager for over 5 years and as a keen golfer has always been a major driver for running these annual golf days. From all at Ideal Bathrooms we’d like to say thank-you and wish him all the best in the future.


Kirsten solv ing those trickypurchasing puzzles Who’s Stewart Perry gonna cal l?Craig celebrating with customers

in Scotland - but did you see him?


£5 donation to macmillan includes:barbeque

garden gamesPARTY BAG & raffle

fancy dress competition1ST PLACE: £50 VOUCHER • 2ND PLACE: £30 VOUCHER • 3RD PLACE: £10 VOUCHER

24.07.2015


This year is a special and historic one for our parent group Saint-Gobain as it celebrates an astonishing 350 years milestone. Each business within this multinational conglomerate is celebrating its own heritage as part of the group. Each of the 41 companies is producing a time capsule to be opened in 100 years’ time to give future custodians of the business an insight into the unique business as it exists today. Each capsule will highlight the people, the community involvement and the heritage of the company.

LET’S CELEBRATE—

Custom 350 celebration cupcakesAnarchy reigns in Helen’s Sales Office

Kim Kirby-Earnshaw, celebrating her 25th Anniversary at Ideal Bathrooms with Danielle Lillis

Thanks to all Ideal Bathroom’s staff who made our “Born in ‘81” milestone celebrations a nostalgic trip down memory lane.

“We are serious - that stock is in man” thanks to our buying team

14.

At Ideal Bathrooms we had our own celebrations in 2011 for our 30th anniversary and, as part of the groups’ 350th events, we held an 80’s day as a reminder of our 34 year heritage with the aptly named ‘Born in 1981’ the theme for the day, with all staff involved in a fun and memorable day whilst also raising money for charity.

Staff at Milton Keynes dressed up in 80’s gear, some dusted down their favourite get up from that decade, whilst others recreated some classic 80’s moments from pop, film and the world of sport. Importantly the whole day raised money for Ideal Bathrooms' chosen charity - Macmillan, and was a great way to celebrate our part in the Saint-Gobain journey.

“Ideal Bathrooms is built on its people” says Managing director John Bagshaw “Without their commitment we would not be where we are today. The celebrations recognised and acknowledged this and were an excellent opportunity to engage with all our staff. Let’s hope when the time capsules are opened in a 100 years’ time, all the businesses will still be leading the way forward in their respective markets.”

Mark using the force to

win at QuoitsThe high-f lyersNick & Steve

Judith bringing the 80’s back



Nothings tu-tu much for Anna

Karate kid . . . and his Mum, SophieA hairy moment for our

Warehouse Manager

Internal Sales enjoying the 80s themed celebrations The Marketing team wonder "how many cans of hair spray did Danielle get through that morning?"

Employees from both the Milton Keynes sites got involved with the festivities

'Care Bear Katie' wins the fancy dress competition

Steve Foster - Rockin’ the 80s look

'Love 80' for Steve & Jamie ‘McEnroe’

80s themed games & BBQ were organised for staff

15.

The shower market is one which changes rapidly. Only recently we witnessed the cessation of trading by Manhattan – a sad time for a supplier with whom we have partnered in the past. This reflects the fact that showers are a difficult sector, being somewhat saturated and prone to cut price competition from areas with ultra-low production costs. Our very own Showerlux brand almost suffered the same fate as Manhattan in 2011, but fortunately our agreement to distribute on behalf of Duscholux enabled this pioneering, well-loved brand to remain in the UK.

But on a brighter, more optimistic note - Shower Enclosures are a fantastic product category. They remain a growing sector that has evolved in line with the changing needs of the consumer, and the innovation in product design - through both function and fashion - have seen this product category transform ahead of many others in the bathroom industry.

In contrast to this, Ideal Bathrooms are not really renowned for distributing shower enclosures. When you think of us, your first thoughts will no doubt be to industry giants such as Ideal Standard and Roca. We are changing this and the portfolio of brands we now stock showcases our strongest enclosure category in our 34 year history, and one we’re extremely proud of.

Ideal Bathrooms now carry over £1m of shower enclosures stock across 5 brands. Our new Ideal partner April Products, coupled with our exclusive Showerlux brand and the extensive shower offering from our other branded partners Ideal Standard, Twyfords and Kinedo, mean we stock over 600 SKU’s.

So you may not currently think shower enclosures and automatically think Ideal Bathrooms - but maybe it’s now time you did.



Order now, call us on 0800 634 2600 or email [email protected]

SHOWERLUX Glide Bi-fold

16.

THINK ENCLOSURES THINK IDEAL—

THE PROMISE—

To reinforce our commitment as a specialist distributor of shower enclosures, Ideal

Bathrooms are investing heavily to provide an increased stock holding of the key ranges. This comes with a pledge to always have the

best-selling SKU’s in stock and to back this up by providing expert sales knowledge, both in

the field and via our sales office.

‘BEST SELLERS ALWAYS IN

STOCK’ —

Working with our brand partners and reviewing sales history and the display base, a core range

of the best selling SKUs has been selected from April Products, Showerlux, Twyfords, Ideal

Standard and Kinedo and will be stocked in increased depth across Ideal Bathrooms’ depots.

This enables us to 100% pledge to our customers, that this range will be ‘Always in Stock’ and

therefore always available to you, the retailer, on your next delivery – Now That’s Ideal.

This new initiative will launch in September – look out for the new

enclosures brochure showcasing the ‘Always in Stock’ range.

ALWAYS IN STOCK

ALWAYSIN STOCK

SHOWER ENCLOSURES



Tel: 0800 637 2700 | Email: [email protected] | www.idealbathrooms.com 29. Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com

At April we design and manufacture high quality products that stand the test of time. All products are vigourously tested to ensure they

meet the high industry standards, because of this we are able to provide a lifetime guarantee with all of our enclosures when they are installed with one of our April trays.

01535 613830www.aprilproducts.co.uk

At Ideal Standard we believe that bathrooms should be living places, not just functional

spaces. Open up your shower by picking the perfect doors to suit your bathroom. Whether you want a walk-in wetroom or simple sliding doors, there’s something in our Ideal Standard range to suit everyone.

01482 346461www.ideal-standard.co.uk

Twyford have been leaders in bathroom design for over 160 years gaining Royal

Warrant and a reputation for guaranteed quality and innotive products. Our products don't just perform superbly but they look great too. Form and function combine to create a statement in every bathroom. Practicle and durable, smart and stunning. The perfect solution everytime.

01270 879777www.twyfordbathrooms.com

Kinedo self-contained shower cubicles offer a swift and efficient solution for any shape

or size of bathroom. In most cases you can have a water-tight space, complete with shower, controls and doors in just one day.

0208 842 0033www.kinedo.co.uk

Our products are built to exacting standards at one

of the sophisticated world-wide manufacturing facilities. Only the very best will do when it comes to materials we use to make our shower enclosures. We only use toughened safety glass, whilst our frames are rigidly constructed from BS high-grade aluminium alloy.

0800 634 2600www.showerlux.com

17.

TAKE A CLOSER LOOK AT OUR SHOWERING PARTNERS

IDEAL BATHROOMS SHOWERING

CATEGORY—

• 5 Market leading brands

• Over 600 lines ready and waiting to go

• Next day delivery to 99% of the UK

• Unbeatable customer service - always on hand

to help

Ideal Bathrooms own brand, Essential, was created in 2011, and since then it’s become a contender in the own-brand bathroom market, going from strength to strength. This year, the collection has seen major investment so it can better support showrooms through new products, a new-look brand and improved marketing materials. It’s never been a better time to join the Essential family…

• Style Conscious • Great Value • Engaging • These are the key aims of our new-look Essential brand. To support these aims, we also have a new logo, a new colour palette, a new brochure, improved showroom support and a more conversational tone to our marketing materials. We’re committed to making Essential a go-to brand for all bathroom needs, whether that means complete refurbishment or just some new accessories. So we’ve added to our Essential collection, with new suites, Violet and Jasmine; a brand new range of UK made baths – check out the five great reasons you should be selling Essential baths on P20; and new Space-Saving Towel Warmers.

New Brochure—We also have a great new Essential brochure out this month, and it’s easy to see why it’ll be a fantastic sales tool for your showroom: The pages have a more aspirational design, clear cross-selling features and there are glossary and inspirational sections at the back, helping to make the purchasing experience easier for customers.

Our brochures are available for free in packs of 10, so don’t forget to give us a call to order your new brochures. You can find the digital copy at http://issuu.com/idealbathrooms/docs/essentialbrochure

Making Displays Easy—Want to become an Essential displayist? Why not talk to your Ideal Bathrooms ASM to see what support we can offer you. Along with new showroom marketing collateral, there are also some great terms available on our new products.

THE NEW-LOOK ESSENTIAL COLLECTION—



“Pause a moment and think about what you’re looking for in the perfect bathroom: Beautiful clean lines. Effortlessly chic, contemporary styling. A stunning high quality finish. And unbelievably good value. Now you’re imagining an Essential Bathroom.”

AVAILABLE NOW

14

Jasmine

For Brasswaresee pages 20-21

Want a contemporary look in your bathroom? Then Jasmine is the right choice for you. The chic, square style of Jasmine creates a captivating look for either your main family bathroom or cloakroom.

For Shower Baths see pages 26-27

Features:• Range of sizes and styles• Close-coupled WC includes a 6/3 litre push button flush, helping you

to save water• Fixings are included• Geberit fittings are pre-installed in cisterns

Basins and PedestalProduct Price Code 50cm Basin 1TH £104.40 EC5001 Half pedestal for 50cm £48.00 EC5002W: 500 x H: 435 x D: 400mm60cm Basin 1TH £120.00 EC5003Full Pedestal for 60cm £57.60 EC5004W: 600 x H: 845 x D: 430mm40cm Wall hung basin 1TH £97.20 EC5005W: 400 x H: 136 x D: 310mm

Get the lookEC5003 Jasmine 60cm 1TH Basin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .£120.00

EC5004 Jasmine Full Pedestal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .£57.60

EC5007 Jasmine Close-Coupled WC Pan . . . . . . . . . . . . . . . . . . . . . . . . . . £177.60

EC5008 Jasmine Close-Coupled Dual Flush Cistern . . . . . . . . . . . . . . . £100.80

EC5010 Jasmine Soft-Close Seat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . £96.00

Four piece suite just . . . . . . . . . . . . . . . . . . . . . . . . .£552.00

NEW

18.

“Although I have only been working with the Essential brand for just over seven months, I can already see the fantastic potential it offers showrooms. I’m excited to be able to introduce new products, particularly the new range of baths, and a new brand look to the marketplace. The only way is up for Essential over the coming months.” Katie Gartland, Brand Manager for Essential.

15

Close-Coupled WC Product Price Code CC WC pan £177.60 EC5007 CC Dual flush cistern £100.80 EC5008Soft close seat £96.00 EC5010W: 370 x H: 825 x D: 650mm

Back-To-Wall WCProduct Price Code Back to wall pan £218.40 EC5009Soft close seat £96.00 EC5010W: 360 x H: 400 x D: 540mm

50cm Semi-Recessed BasinProduct Price Code 50cm Semi-recessed basin 1TH £160.80 EC5006W: 500 x H: 140 x D: 400mm

Jasmine 1 tap hole 60cm Basin, Pedestal and Close-Coupled WC

1

Where your bathroom story begins

Suites• WRAS approved cisterns• 6/3 litre push button flush• Geberit fittings pre-installed in cisterns*• Soft-close seats*Excluding Violet

Our new Violet and Jasmine ranges offer the same outstanding quality and value that customers have come to expect from Essential Suites.

A truly entry-level suite, Violet has a practical rounded style, a WRAS approved cistern and pre-installed cistern fittings – and a great RRP of only £288 including VAT for the four-piece suite. The new Jasmine incorporates a chic, statement square design, comes with Geberit fittings pre-installed in the cistern and sits at a similar price-point to Fuchsia, offering another option for a higher-end model to bathroom businesses.

Practical Space-Saving Towel Warmer—In addition, we have introduced a brand new Space-Saving Towel Warmer, which is available in three sizes. At only 400mm wide, our new towel warmer is made from steel for long life and has superior quality 25mm bar thicknesses. It’s the perfect warmer for smaller rooms or awkward spaces.

To further complement our extensive range of towel warmers, we have also introduced straight or angled thermostatic valves to give you precise control of your bathroom’s temperature.

Turn over to find out the five great reasons to sell our brand new bath range…



THE NEW ESSENTIAL PRODUCTS—

Violet

Orchid

Fuchsia

Jasmine

Iris

Lily

Clean lines and soft curves

RRP £288

Versatile curved design

RRP £365.85

Stylish square style

RRP £373.10

Soft edge square design

RRP £537.80

Chic, Square-shape

RRP £552.00

Timeless traditional style

RRP £461.60

NEW

NEW

NEW



5 GREAT REASONS TO SELL ESSENTIAL BATHS

MADE IN THE UK New sizes and shapes

New freestanding bathsQUARTZ

80% OFF displays

NEW

All of our baths are designed and manufactured in the United Kingdom, meaning you can be assured of excellent quality products and fantastic service.

With 29 new baths in 16 brand new ranges, you can be sure we will have the right bath for every bathroom.

Made from 3-5mm Lucite acrylic, our baths come with encapsulated baseboards and are supplied with leg sets.

Our new range of freestanding baths features traditional models and contemporary models – perfect for creating the ultimate bathroom focal point.

All our traditional baths come with eagle claw feet and our contemporary models come with overflow and wastes.

Our new Essential Quartz baths offer added strength and improved heat retention, keeping your water warmer for longer; plenty more time to enjoy a relaxing soak.

With 80% off bath displays and next day delivery*, let your customers see the quality and style of the Essential bath range for themselves. Don't forget to ask us about our Essential bathroom display packs.

*Some models are special order. Please contact us for more details.

READY TO TAKE ON THE ESSENTIAL COLLECTION?CALL US ON 0800 634 2600

We've introduced a brand new range of Essential baths to our collection

Coating retains heat for longer than the acrylic on a standard bath

The special Quartz coating provides increased strength and durability to the acrylic

To ensure an even finish, the coating is applied by hand to the finished bath – assuring a quality product every time

OVER 3,000 IDEAL STANDARD LINES READY & WAITINGWe know you often need products in a hurry, which is why we’ve got over £2m worth of Ideal Standard stock ready to go at a moment’s notice – so you can make promises to customers you know you can keep. Choose from over 3,000 different products, picked and shipped from our huge, strategically placed warehouses up and down the UK. Getting everything you need, when you need it? That’s Ideal.

CALL US IDEALISTS—


For the first time, GROHE has brought its global expertise and renowned showering experience to electric showers, offering a range that will change your perceptions of the electric showering experience. You can now find the NEW Tempesta 100 Electric Shower in the latest edition of ‘Ideal Trade Offers’, down from £148 to an attractive £110!

Enjoy the luxurious revitalising flow that GROHE’s DreamSpray® technology brings to electric showers.

For a sense of sheer indulgence the range features GROHE’s precision engineered GROHE DreamSpray® technology which offers a luxuriously revitalising flow and a choice of three spray patterns to suit your mood. For ease of use and convenience, users will love the simple, intuitive, precise controls and the luxury of having your last used setting ready for you the next time you shower.

The industry-leading 5-year guarantee on the hand shower, shower rail and shower

hose combined with the 2-year guarantee on the electric shower unit underlines the confidence that we have in the GROHE Tempesta 100 Electric Shower range, which has been made specificially for UK homes.

The range includes two power options and a choice of three colours. Each GROHE NEW Tempesta 100 Electric Shower has been thoughtfully designed for quick and easy installation, with a selection of versatile features that will save time, making it the ideal choice whether you are replacing an existing shower, completely refurbishing the family bathroom or making that ensuite in the master bedroom that you have always wanted.

GOOD HOUSEKEEPING APPROVED—GROHE’s Tempesta 100 Electric shower has been rigorously tested by the Good Housekeeping Institute and is the first electric shower to be accredited with the Good Housekeeping Institute Approved endorsement. A Good Housekeeping Institute Expert commented ‘The GROHE Tempesta 100 Electric Shower’s controls are intuitive, very easy to use and responsive and the three spray patterns are distinctive and flow is powerful and invigorating’.

INTRODUCING THE SUPERB RANGE OF NEW TEMPESTA 100 ELECTRIC SHOWERS FROM GROHE—

NEW PRODUCTS | GROHE 2015

Tempesta 100 Electric Shower


GROHE have applied their extensive range of showering technologies to the New Tempesta 100 Electric shower range. Refresh and revitalise with a luxurious electric shower experience. This experience is assured through the application of our unique German innovations, which deliver the sensation of a more powerful and evenly dispersed water flow.

GROHE ELECTRIC SHOWER

6722 BCG Electric Shower Ad.indd 1 05/08/2015 14:45

April Products, owned by Cavalier Marketing Ltd, is a family run business with more than 250,000 sq ft of manufacturing and warehousing space in West Yorkshire. Benefitting from over 100 years’ experience within the bathroom market April has established a strong reputation for manufacturing quality, easy to install shower enclosures, shower trays and baths at great value. A reputation which is rapidly making April Products the No.1 choice for installers.

April has continued to influence the bathroom industry by pushing boundaries and being at the forefront of style. The latest offerings from the

talented design team, the innovative retro fitted Flipper Panel and Smoked Wetroom panels, have sparked great interest within

the market place. A fact which has been reflected in encouraging sales figures.

Although wetrooms and the current bath replacement trend are taking the market by storm April is dedicated to guaranteeing the success of all their Identiti2, Prestige and Prestige2 product ranges. Constant product development has allowed April enclosures

to stay at the pinnacle of the design curve. Adding soft close buffers and smoother runners to their sought after Sliding Doors and Quadrants has ensured the highest level of quality and precision. Giving April the confidence to offer a lifetime guarantee with all their enclosures.

Richard Martin, Cavalier Marketing Sales

APRIL BATHROOM PRODUCTS ARE DELIGHTED TO BE WELCOMED INTO THE IDEAL BATHROOM FAMILY OF SUPPLIERS—

CORPORATE PROFILE | April Showers

PRESTIGE2 Frameless Sliding Door


INTRODUCING OUR NEW

IDEAL PARTNER—

As one of the leading enclosure brands, sold exclusviely through

distribution, April products are now partnering with the leading national

distributor - now that’s ideal!

• The complete April Products range stocked across Ideal Bathrooms depots

• Next day delivery to 99% of the UK

• Unrivalled customer service

CORPORATE PROFILE | April Showers

The comprehensive Identiti2 6mm glass range of shower enclosures is a mix of stylish and innovative designs.

Prestige2 is a premium range of 8mm frameless enclosures made to the highest specification, designed to last a lifetime.

The Prestige semi-frameless range is made with high quality 8mm glass and has an uncompromising attention to detail.

PRESTIGE2 Wetroom with return panel in smoked glass


Director, said: “From the beginning the aim of April Products was to have a product offering aimed primarily at the premier UK Bathroom Distributors. After discussions earlier this year with Ideal Bathroom Directors, Danielle Lillis (Commercial) and Kim Kirby Earnshaw (Operations), it became increasingly apparent that Ideal Bathrooms would be the perfect partner in achieving our exciting plans for growth”. Richard added “Ideal Bathrooms have further welcomed the opportunity of joining our other distribution partners in offering the Prestige Rebate Scheme to all April customers, an incentive which makes buying, supplying and displaying April Products more rewarding”.

The appointment of Ideal Bathrooms as one of April’s prestigious group of distributors will ensure availability of the Brand Nationally.

Danielle Lillis, Ideal Bathrooms Commercial Director, states: “We are very excited to have secured the national distributorship for April Products. This is a big initiative for us as it is the first brand partner we have added for some years. They are an excellent addition and a perfect fit with our product portfolio, having a range of products to complement our existing bathroom brands in a sector we have targeted for growth.”

For Ideal Standard 2014 saw the first step in the roll out of its strategy for its retail business. The aim of the strategy being to re-establish Ideal Standard as a market leading brand in the independent showroom channel and to achieve this by doing ‘bigger and better things’ in the channel and working with committed showroom partners to represent the brand.

The journey began at KBB Birmingham with the launch of the new showroom collection ‘Interiors’ a comprehensive collection of products with a more specific showroom feel and focus, available on an exclusive basis to showroom partners.

2015 – THE JOURNEY CONTINUES

—At an exclusive launch event at the OXO Tower in London in June Ideal Standard

unveiled to their interiors showroom partners a brand new suite ‘Tonic II’ together

with Aquablade®, a revolutionary flushing technology and shared their future plans

for enhanced levels of support, just a few of these being:-

• Increased dedicated sales support with the implementation of a new Independent Retail

sales team with an increased number of sales execs.

• IdealCLUB – Launched in July this exciting development is a loyalty club and

engagement platform for Interior showrooms.

• Continued programme of new product development.

• Major investment in consumer marketing and full embrace of social media.

• Increased investment in showroom support materials.

SOCIAL MEDIA—

Welcome to the 21st century! Follow Ideal Standard via their Twitter feed

@IdealStandardUK and use this to promote your showroom in the world of social media.

A full package of digital marketing collateral is available to showroom partners.

And check out the Ideal Standard YouTube channel https://www.youtube.com/user/IdealStandardUK

WHAT'S NEW | Ideal Standard


IDEAL STANDARD CONTINUES TO INVEST IN THE FUTURE OF SHOWROOMS WITH INTERIORS—

Above: Dea – winner of 4 top design awards

IDEAL CLUB—Exclusive to Ideal Standard’s Interiors showroom partners, IdealCLUB is an exciting new and unique online showroom sales incentive programme, it is run from a dynamic online portal that rewards retailers in real time.

The scheme has been designed to increase motivation and incentivise sales in showrooms through educating and engaging showroom staff, increasing product awareness and knowledge, and encouraging brand loyalty.

To top it off it includes a sales incentive to win an all-expenses paid trip to New York.Showrooms will be placed into 10 league

tables; with a points system dictating league position. Points will be gained from showrooms selling Ideal Standard products to achieve individual targets set and agreed by Ideal Standard, in addition to points for engagement activity. The top 2 league winners in each league will win an all-expenses paid trip to New York as well as smaller incentives for showroom teams.

The online platform is now live, with training, product news, brochure ordering, surveys polls and spot prizes with the sales incentive launching on the 1st September 2015.

For more details contact your Ideal Standard Sales Executive who will be happy to show you how it works.

WHAT'S NEW | Ideal Standard

NEW PRODUCTS – TONIC II AND AQUABLADE®—At the time of the initial launch Ideal Standard promised to invest in a programme of new product development and innovation specifically for the independent showroom channel recognising that keeping a collection fresh is very much key to its success.

Being true to their word Ideal Standard’s stunning new suite ‘Tonic II’ has been launched and is now available.

Designed by German design studio Artefakt Tonic II with its refined soft geometric design

and clean beautiful lines completes and compliments perfectly the existing Interiors Collection.

All the Tonic II toilets include the revolutionary Aquablade® flush technology, considered to be the most significant development since the invention of the flush toilet in the 19th century. Choosing to launch this on Tonic II highlights the importance of the Interiors

Collection and independent showroom channel.

Take a closer look at these exciting new products on pages 34 and 35 and see Aquablade® for yourself – watch the video on https://www.youtu.be/4iA4FaH9EQY

For showrooms interested in benefitting from the investments Ideal Standard are making for Interiors showroom partners please contact the Ideal Standard sales team for further information.

For more information visit www.idealstandard.co.uk or call01482 346461


ARCHIMODULEINTERIORS COLLECTION

ideal-standard.co.uk

ATTITUDEBRASSWARE COLLECTION

ideal-standard.co.uk

Above: Totem brochure stand, Swing tags, Plaques & Window Vinyls

Screen shot of Ideal Club website

SHOWROOM SUPPORT—Vital to promote showrooms and their products Ideal Standard have developed a comprehensive range of stunning collateral, available to Interior showroom partners.

THE COLLECTION INCLUDES:-

• Car park banners, window and door vinyls designed to add kerb appeal

• POS including range & furniture plaques, tap swing tags and stunning A2 graphics boards

• Dedicated 185 page Interiors brochure and Totem display to hold 50 copies

• Full advertising support collateral including access to the Interiors image bank for online, social and press advertising

• Full digital marketing collateral

"Kim is someone rather special and an example to us all. She is liked and respected by colleagues, customers and suppliers alike." John Bagshaw, Ideal Bathrooms Managing Director

This year Operations Director Kim Kirby-Earnshaw celebrates 25 years with the company, so we decided to dedicate this “Who is …?” to one of our very own industry guru’s in recognition of her contribution to our success over the years.

Kim started working at Ideal Bathrooms’ sales office in 1990, taking orders from many of the same customers who she still deals with today. Over the last 25 years Kim has been a key player in the company’s growth.

As Operations Director, Kim is responsible for all of the company’s logistics operation, purchasing and the internal sales team. Kim ensures that everything runs smoothly and that Ideal Bathrooms continues to provide the first class service that our customers have come to expect.

What do you consider the most significant developments you have been involved with?

Just about the whole of 2008 was a memorable year for me. In March we relocated from Kingston to Hayes, in April we acquired In-line Sales & Distribution of Glasgow and in September I got married. Quite a year!

What has been the most challenging role for you?

What I love about my job is that every day is challenging, but without doubt my biggest

KIM KIRBY-EARNSHAW—

BUSINESS

You joined the company in its fledgling days. What were your initial impressions of Ideal Bathrooms at that time?

To be perfectly honest, when I walked into the office, which was huge, there were just three desks in it. I thought “they are being optimistic. This business won’t last long.” How wrong could I have been?

WHO IS...? | An insight into the m arket’s leading figures

challenge is to ensure that Ideal Bathrooms exemplary service record is consistent across all depots and for all customers. We are currently averaging an OTIF (On Time In Full deliveries) of 98% - so I have 2% to still work on!

What have been the most notable changes in the role of the distributor and industry practices over the years?

The biggest change was seeing manufacturers wanting to supply both through distribution channels and direct. This is challenging the role of the distributor.

Over the years the role of the distributor has grown dramatically with merchants reducing their stockholding at various times of economic hardship. This has made the distributor’s role stronger and fundamental to our developing a service offering which is recognised by retailers as the most effective and economical way of obtaining their products for their customers.

What is the most successful range in your history?

The most successful product range would have to be Studio by Ideal Standard. Virtually 20 years old and still going strong – it shows that good design pays.

Would you share with us any industry stories or glorious successes or amusing instances that have stuck in your mind during your 25 years?

The fact the Isaac Baroukh had reservations


Kim in the early days of Ideal Bathrooms

25 years of Easter eggs!

about employing me. My daughter was only 6 months old and he was concerned how I would manage holding down a full time role and being a full time mother, Little did he know I had a fantastic family… I think it’s fair to say I proved him wrong…

Who has been a particular inspiration to you?

My Sister – She sadly lost her husband at the age of 33 and through the pain and grief still managed to raise 4 children (aged 5,7,9 & 10) on her own.

For whom in the bathroom business do you have the most respect?

Alan Dodds, Managing Director of Roca, a strong leader for the brand and a gentleman at all times.

Who has had the biggest influence on your career?

I would say the Saint-Gobain Group as a whole, since their acquisition of Ideal Bathrooms. They have inspired me as a business and given great support and helped me progress personally.

“On behalf of everyone at Ideal Bathrooms, thank you Kim for 25 years” says Managing Director John Bagshaw “We are delighted to see employees with long service because our ethos is to promote a friendly, caring, progressive environment that encourages long service. Kim is someone rather special and an example to us all. She is liked and respected by colleagues, customers and suppliers alike. Thanks for the first 25 years Kim – long they may continue!”

WHO IS...? | An insight into the m arket’s leading figures


Laura Soer from Roca, Kim and GaryMatthews from Ideal Standard.

Kim accepting the Diamond Award with Saint-Gobain CEO Pierre-André De Chalendar

Left: Surprise anniversary lunch held in London with colleagues, suppliers and customers

Kim at the Saint-Gobain Reference Awards with her fellow nominees and Mark Rayfield Cheif Exec SGBD UK & ireland

PERSONAL

Which three words best sum you up?

Loyal, hardworking and sensitive

What would it surprise people to know about you?

I own a horse – “a very expensive pet”

What do you do in your spare time?

I spend as much time as I can with my grandson, Mason, whom I

absolutely adore.

If you could have a dinner party with any four guests who would

they be?

Gary Barlow, José Mourinho, David Beckham and of course Patrick

Swayze.

What would you change about yourself if you could?

My age.

Left: Kim, John Bagshaw and Danielle Lillis at the Ideal Bathrooms 30th Anniversary Ball

THE NEW STYLISH AND AFFORDABLE ECORA BATHROOM FURNITURE RANGE

ECORA

COMPLEMENT A STYLISH AND MODERN HOME WITH THE ECORA RANGE. THE GRACEFUL ANGULAR DESIGN COMBINED WITH INTELLIGENT STORAGE SYSTEMS MAKE THE ECORA RANGE A STYLISH AND FUNCTIONAL SOLUTION FOR ANY BATHROOM.

Now available through Ideal Bathrooms or contact us for further information.

Tel: +44 (0)1235 750990 Email: [email protected] www.vitra.co.uk Now available through Ideal Bathrooms. Call us on 0800 634 2600 or email [email protected]

COUNT ON US TO DELIVER UNBEATABLE SERVICE EVERY TIME

THE NEW STYLISH AND AFFORDABLE ECORA BATHROOM FURNITURE RANGE

ECORA

COMPLEMENT A STYLISH AND MODERN HOME WITH THE ECORA RANGE. THE GRACEFUL ANGULAR DESIGN COMBINED WITH INTELLIGENT STORAGE SYSTEMS MAKE THE ECORA RANGE A STYLISH AND FUNCTIONAL SOLUTION FOR ANY BATHROOM.

Now available through Ideal Bathrooms or contact us for further information.

Tel: +44 (0)1235 750990 Email: [email protected] www.vitra.co.uk

We want everything to be perfect for you every time which is why we support you at every step. From stocking the largest range of products to delivering your order next day in full. We pride ourselves on our service to you; it’s what separates us from our competitors and in turn you from yours.

• £20k Product Lines ready and waiting to go

• Unbeatable customer service

• Next Day delivery to 99% of the UK

• 98% of orders delivered on time in full



28.

Chris Dodds, Southern Regional Sales Manager


Lucy RussellSouth West Area Sales Manager

[email protected]

07824 639584

David GarnerNorth London/Northern

Home Counties

[email protected]

07771 782571

Mark SmedleyEast Midlands Area

Sales Managermark.smedley@

idealbathrooms.com07808 579645

Chris Dodds Southern Regional

Managerchris.dodds@

idealbathrooms.com07808 579645

Jordan SouthanSouth East AreaSales Manager

[email protected]

07824 604899

"It is vital that customers can count on our knowledge and support in all they do and it is equally important that the ASMs communicate the benefits of Ideal Bathrooms’ service in helping customers in their businesses."

SOUTHERN SALES TEAM— In addition, the Southern team has changed significantly. Whilst the area covered remains as before, we have a new Regional Sales Manager and new members of his team.

Chris Dodds is our recently appointed Regional Sales Manager for the Southern region. He is a bathroom industry specialist bringing extensive experience in bathroom distribution sales. He is responsible for developing the Southern territory, supporting his team of Area Sales Managers in driving sales, whilst maintaining the company’s renowned customer service.

“This is an exciting challenge for me personally and my team” says Chris “Ideal Bathrooms is the big name in bathroom distribution and I am looking forward to us building on our strengths throughout the south of the country. I have got a great team and we are all totally committed to supporting our customers in every way we can.”

Lucy Russell joins Chris’s team to look after the South West area. Lucy has considerable experience in the FMCG retail sector and is looking forward to applying her knowledge to the bathroom industry.

Dave Garner, who won Ideal Bathrooms’ Showroom Display Award last year for the individual sales person generating the highest number of new showroom displays,

moves from the North West to take over the North London area, where his acknowledged expertise assisting showrooms in their displays will be invaluable.

Completing the team are Jordan Southan, Area Sales Manager for the South East who also won an Ideal Bathrooms sales award last year as the Sales Person of the year and Mark Smedley, who has been with Ideal Bathrooms for six years and covers the Midlands area.

“The sales team is the all important link with customers” says Chris. “It is vital that customers can count on our knowledge and support in all they do and it is equally important that the ASMs communicate the benefits of Ideal Bathrooms’ service in helping customers in their businesses.”

It’s important that companies fully understand and act on customer needs. This impacts on all aspects of our businesses – not least in our field sales contact with you – our customers.

To further advance our customer service in the field, we’ve reorganised our sales structure last year into Northern and Southern regions, each with a regional sales manager running a team of area sales managers.

LOOKING SOUTH—

0800 634 2600www.idealbathrooms.com

WHAT’S NEW—Chris Dodds outlines his plans for the Southern Region.

Our team has certainly changed. New people from outside and inside the bathroom industry have given us the opportunity to refocus on what we want to achieve together.

A key feature of the sales teams remit is to be proactive in customer liaison. A visit from someone from Ideal Bathrooms must be something which provides a positive benefit for you. We see our key function as helping your business to develop. This means being knowledgeable of the industry in total and about our customers’ needs, bringing our experience in dealing with a wide cross section of bathroom businesses and of what has been successful for them, to provide information to help other customers.

Our customers are our business partners and we succeed by helping you. Because we make a point of knowing your business we are in a position to identify opportunities which we can work together on. We want you to know how important it is to us to ensure you can count on us to not only provide the products you need but also the support you would like.

To strengthen our service further we are in the process of recruiting an additional Area Sales Manager to cover parts of London and the South East. This addition will ensure that our customers are served more frequently and we can work closer with our customers to develop their business.

In short, we are looking proactively at further strengthening customer relationships to benefit us all – and that’s how I see our role as the Southern Sales Team.

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SOUTHERN REGIONKey facts:

• Ideal Bathrooms’ Southern region is serviced from distribution centres in

Milton Keynes and Hayes

• Ideal Bathrooms service over 3000 delivery points in the south, including the Isle of Wight

and the Channel Islands

• 28 vehicles in the Ideal Bathrooms fleet cover the south, bringing orders direct to your door

• Ideal Bathrooms deliver every working day throughout the South, except for parts of

Devon and Cornwall where deliveries are made 2/3 days every week

• Ideal Bathrooms achieve a 98.8% on time/ in full delivery record of stock items,

of which there are over 21,000 product lines

• Later this year vehicle trackers will enable us to give you a delivery window and to

advise of any delays

• Ideal Bathrooms employ 40 warehouse staff and 30 full time drivers at the 2 Southern

distribution centres

• We now operate a warehouse management system using hand held terminals for accurate stock

control and loading – further improving customer efficiencies


Tel: 0800 637 2700 | Email: [email protected] | www.idealbathrooms.com 29. Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com 33.

IDEAL DEPOT LOCATIONSTrade counter collection points at each depot—3. Milton KeynesHead Office Bradbourne Drive, Tilbrook, Milton KeynesMK7 8AT

—4. HayesPasadena Close, Pump Lane Industrial Estate, HayesUB3 3NQ

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SOUTHERN AREA SALES MAP

TONIC II DESIGNED FOR LIVINGClean lines and soft square contours

Wealth of choice in size, colours and 5 new furniture finishes and complementary handles

From small guest vanities to large double basins to suit every space

Bathing choice from freestanding to D shaped and shower baths

Stunning taps and complementary showers

All basins are available with a mattbrown edge, which can be enhancedby separate furniture and handle options.

The wrap-style toilet seat

for quicker cleaning and maintenance. Available in slow or standard closing.

Baths are available in the seamless, curved D-shape as well as rectangular options to complement your bathroom perfectly.

Our high spout basin mixer willelevate your bathroom to another level. Pioneering ceramic disc cartridges allow easy control of water flow and temperature.

NEW SUMMER

2015

Quiet Shusssh flushFull bowl clean with every flush

Easier to clean


TONIC II DESIGNED FOR LIVINGClean lines and soft square contours

Wealth of choice in size, colours and 5 new furniture finishes and complementary handles

From small guest vanities to large double basins to suit every space

Bathing choice from freestanding to D shaped and shower baths

Stunning taps and complementary showers

All basins are available with a mattbrown edge, which can be enhancedby separate furniture and handle options.

The wrap-style toilet seat

for quicker cleaning and maintenance. Available in slow or standard closing.

Baths are available in the seamless, curved D-shape as well as rectangular options to complement your bathroom perfectly.

Our high spout basin mixer willelevate your bathroom to another level. Pioneering ceramic disc cartridges allow easy control of water flow and temperature.

NEW SUMMER

2015

Quiet Shusssh flushFull bowl clean with every flush

Easier to clean


Transforming bathrooms since 1849

e100 furniture and washbasin additionsTwyford’s e100 square ceramics have been a major hit. And now there’s a smart range ofbathroom furniture and accessories to complete the look, with multiple vanity unit, modularside cabinet and mirror cabinet storage options in white gloss and grey ash wood finishes.Fashionable and flexible! The e100 washbasin ranges have been extended too. Even morechoice in a great collection, perfect!

The new furniture range comes pre-assembled for

easy installation, and can be mounted on plinths,

legs or simply wall hung. Modular units allow for flexible

combinations to suit any space, and 500 & 550mm

units feature service space to easily conceal pipework.

Each side unit door is reversible to accommodate

stacked combinations. Two new e100 handrinse

washbasin options have been added: 360mm in

round and 450mm in square. There’s also a new

650mm family sized washbasin, available in both

square and round. Chrome overflow trims come as

standard, as well as various tap and pedestal options.

Beautiful new baths and panelsNow there are lots of beautiful new Twyford acrylic baths to choosefrom, with stylish square designs and new tread pattern options tosuit contemporary bathroom trends.

Athena is a double ended modern shaped 1700 x 750mm bath to suit

any modern bathroom, while Aspect is available in both 1700 x 700mm and

1700 x 750mm - perfectly co-ordinating with Energy square ceramics. The existing

Opal bath is now available with a tread pattern which covers the full length of

the base, adding seven new variants to the range - including a water saving

1700 x 700mm option with 130 litre water capacity. The new baths can be

complemented by the new extra durable twin skin Endurance front and end

panels, available in 1700mm front and 700mm and 750mm end options.

Fresh.Exciting.With more additions to the successful e100 range and whole new rangesof baths and taps there’s lots to get excited about coming from Twyford!

Athena Aspect

Opal with tread Endurance panels

17618_Twyford DPS Advertorial_Ideal_A4_Layout 1 07/07/2015 16:41 Page 1

Transforming bathrooms since 1849

e100 furniture and washbasin additionsTwyford’s e100 square ceramics have been a major hit. And now there’s a smart range ofbathroom furniture and accessories to complete the look, with multiple vanity unit, modularside cabinet and mirror cabinet storage options in white gloss and grey ash wood finishes.Fashionable and flexible! The e100 washbasin ranges have been extended too. Even morechoice in a great collection, perfect!

The new furniture range comes pre-assembled for

easy installation, and can be mounted on plinths,

legs or simply wall hung. Modular units allow for flexible

combinations to suit any space, and 500 & 550mm

units feature service space to easily conceal pipework.

Each side unit door is reversible to accommodate

stacked combinations. Two new e100 handrinse

washbasin options have been added: 360mm in

round and 450mm in square. There’s also a new

650mm family sized washbasin, available in both

square and round. Chrome overflow trims come as

standard, as well as various tap and pedestal options.

Beautiful new baths and panelsNow there are lots of beautiful new Twyford acrylic baths to choosefrom, with stylish square designs and new tread pattern options tosuit contemporary bathroom trends.

Athena is a double ended modern shaped 1700 x 750mm bath to suit

any modern bathroom, while Aspect is available in both 1700 x 700mm and

1700 x 750mm - perfectly co-ordinating with Energy square ceramics. The existing

Opal bath is now available with a tread pattern which covers the full length of

the base, adding seven new variants to the range - including a water saving

1700 x 700mm option with 130 litre water capacity. The new baths can be

complemented by the new extra durable twin skin Endurance front and end

panels, available in 1700mm front and 700mm and 750mm end options.

Fresh.Exciting.With more additions to the successful e100 range and whole new rangesof baths and taps there’s lots to get excited about coming from Twyford!

Athena Aspect

Opal with tread Endurance panels



Taps & mixersnow there are 5 excitingnew collectionsTwyford have energised their range of taps and mixers with5 exciting new collections for washbasins, bidets, baths andshowers - providing good quality, contemporary styled solutionsat competitive prices to enhance any bathroom design. Alltaps are made from WRAS approved materials to meet waterregulations and can be used with high or low pressure applicationsso are ideal for both new build and RMI. All products come witha 5 year guarantee for complete peace of mind.

e100 family toilet seatThis unique soft close familyseat can be adapted for useby either an adult or a childby using the magnetic childseat ring, the child ring canbe easily dismounted whenno longer in use. The seatincludes a quick releasefunction for more convenientand thorough cleaning, and comes with a 2year guarantee.

New. Twyford’s Energy collection has made a massive impact on the market, withdesigner looks at down to earth prices giving homes all over Britain the ‘wow’factor. And now Twyford have extended the ranges even further, with great lookingcontemporary bathroom furniture to complement and complete the popular e100collection, plus additions to the e100 washbasin and Rimfree® toilet options andexciting new taps and mixers, plus stylish square baths and matching panels.Even more options to suit every need, all available and in stock now!

Twyford’s revolutionary Rimfree® toilets are now availableas e100 and e500 wall hung options. With no rim there’snowhere for germs and dirt to hide - and they’re all availablewith Twyford’s Flushwise® 4 and 2.6 litre water saving dualflush push button technology.

Clean,green& stylish

e100 round e100 square

e500

X60 range

X62 range

X120 range

X70 range

X50 range


UK’S No.1 Distributor | £7m Worth Of Stock | Next Day Delivery

SHOWROOM EXCELLENCE | The latest display promotions

38.

In today’s highly competitive market place, it is crucial that retailers create attractive showroom displays that are a reflection of the market sector that they are in. Here at Ideal Bathrooms we understand that getting the right display settings can either make or break a sale and we endeavour to assist you in the challenge of getting the right display for your showroom.

We are continually looking to further develop our practices and procedures to ensure that upgrading your showroom is as smooth a transition as possible, from placing the order with the office or your Area Sales Manager, to receipt of your goods to rectifying any issues that may arise – that’s ideal!

For more information, please contact Lyndsey Bailey, our Display Coordinator.

0800 634 2600www.idealbathrooms.com

SHOWROOMEXCELLENCE—

LYNDSEY’S PICK OF THE BEST DISPLAYSLyndsey Bailey Display Coordinator - Your display contact

APRIL PRODUCTS—New to Ideal Bathrooms’ brand portfolio is the April Products range of shower enclosures. Featuring the Identiti2, Prestige & Prestige2 collections there is something within the April Products range to complement all bathroom configurations at price points to suit all budgets.

Display terms are RRP less 70%

ESSENTIAL BATHS—An exciting development within the Essential range is the addition 13 new bath designs to its ever growing portfolio. New Contemporary, Freestanding & Slipper style baths are now available as well as the more traditional varieties in a wide range of sizes ranging from 1500 x 700mm up to 1800 x 800mm with panels to suit.


ESSENTIAL JASMINE—Another exciting new innovation in the Essentials range is the addition of the beautiful new Jasmine suite with its stunning soft square curves, noting the current trend for this handsome style. Available in 3 sizes of basin, with full or semi pedestal, both close coupled & back to wall W.C.s and a soft close seat to suit, this attractive range is sure to bring a touch of class to any bathroom setting.



39. Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com 39.

Created with over 35 years of experience, the Showerlux range offers a number of key benefits and features:

• Lifetime guarantee • Made with stringent safety standards • Power shower compatible • Glass Shield as standard

• Easy Installation • Easi-glide roller system** Selected models

Call us on 0800 634 2600, speak to your ASM or visit www.showerlux.uk.com to find out more

EXPERTS IN LUXURY SHOWERING


Where your bathroom story begins

Pause a moment and think about what you’re looking for in the perfect bathroom: Beautiful clean lines. Effortlessly chic, contemporary styling. A stunning high quality finish. And unbelievably good value.

Find out why Essential is right for your showroom: 0800 634 2600, see our article on p18 or visit us at www.essentialfromideal.com

Documents

The Ideal Bathroom Magazine 17