The Impact of COVID on the Tourism Workforce & the Digital Response

A G L I M P S E A T T H E C A N A D I A N E X P R I E N C E

Building a Resilient, Competitive and Inclusive

Labour Market

Building a Resilient, Competitive and Inclusive

Labour Market

BUSINESS ORGANIZED LABOUR

ACADEMIA, RESEARCHERS

INTEREST GROUPS,

ASSOCATIONS

GOVERNMENTS

Building a Resilient, Competitive and Inclusive

Labour Market

ACCOMMODATION RECREATION & ENTERTAINMENT

FOOD & BEVERAGE SERVICES

TRAVEL SERVICESTRANSPORTATION

18.8%

ACCOMMODATIONRECREATION AND ENTERTAINMENT

FOOD & BEVERAGE SERVICES TRANSPORTATION

TRAVEL SERVICES

31.1 %

17.1%

27.5%21.8%

Total Decrease in Employment Since February

SUPPLY SKILLS MOBILITY

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2.3

2.2

2.1

2

1.9

1.8

1.7

1.6

1.5

1.4

1.3

1.2

1.1

1

2.3

2.2

2.1

2

1.9

1.8

1.7

1.6

1.5

1.4

1.3

1.2

1.1

1

Total Tourism Employment 2019 vs 2020

2019

2020

1,153,500

2,035,200

Actual total tourism employment numbers month by month 2019 vs 2020

- 881,700

572,100

1,725,600

463,500FEWER THAN LAST YEAR

SAME TIME

2,189,100

309,600STILL DISPLACED

BY AUGUST…

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2.3

2.2

2.1

2

1.9

1.8

1.7

1.6

1.5

1.4

1.3

1.2

1.1

1

2.3

2.2

2.1

2

1.9

1.8

1.7

1.6

1.5

1.4

1.3

1.2

1.1

1

Total Tourism Employment 2019 vs 2020

2019

2020

1,153,500

2,035,200

Actual total tourism employment numbers month by month 2019 vs 2020

- 881,7001,729,800

1,568,300

0%

25%

50%

75%

MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

50.9

30.9 33.3

41.445.9 45.1

52.7

71.7

88.6 87.9

Total Employment Lossas a share of total year-over-year employment losses

Restarting the Tourism Workforce

The Intersection with Technology

BUSINESS INNOVATION

NEW TECHNOLOGY

FINANCIAL MANAGEMENT

COMMUNITY ENGAGEMENT

BUSINESS RESILIENCE

HUMAN CAPITAL MANAGEMENT

ENVIRONMENTAL/ SUSTAINABLE

PRACTICES

SOCIAL/CULTURALINTELLIGENCE

Tourism HR Canada is a pan-Canadian organization with a mandate aimed at building a

world-leading tourism workforce. Tourism HR Canada facilitates, coordinates, and enables

human resource development activities that support a globally competitive and sustainable

industry and foster the development of a dynamic and resilient workforce.

Tourism HR Canada is your source for current human resources issues and solutions, and

works with the industry to attract, train, and retain valuable tourism professionals by giving

them the tools and resources they need to succeed in their careers and entrepreneurial

endeavours.

Tourism HR Canada4-71 Bank Street ∙ Ottawa Ontario K1P 5N2

TourismHR.caInfo@TourismHR.ca

10

Core Activities Responding to Labour Market Matters

Skills, Productivity, Job Design

Supply, Attraction and Retention

Learner and Labour Mobility

Set Professional Standards, Define

Required Competencies

Labour Market / Human Capital

Strategies

Promoting Employer Investments in

Training… Improve ‘Training Culture’

Quality Assurance, Program Accreditation,

Rating Programs

Improved Curriculum Responsive to

Market Demands

Labour Market Adjustments, Business and Community LM

Assessment

Facilitate Policy Discussions and

Contribute to Public Policy Consultations

1 2 4 5

6 7 8 9

3