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Presents
The Impact of Mobile Technology on Real Estate
Instructors: Robin Sagadraca
Course Instructor believes the information contained in this course is accurate, reliable and
current as of the date of the start of the course. Students are advised to check the currentness and
applicability of the course content. The course is designed to provide students with a general
discussion of the subject matter of the course and is not meant to provide the student with legal,
tax accounting or other technical advice. Students are advised to consult an appropriate expert or
licensed professional for information as to how the subject matter of this course and the course
materials may apply to their particular factual circumstance or situation.
Abe Lee Seminars
P. O. Box 61099
Honolulu, Hawaii 96839
Office Phone: 942-4472
Cell Phone: 216-4999 www.abeleeseminars.com
REAL ESTATE COMMISSION INFORMATIONAL NOTICE
STATE OF HAWAII
REAL ESTATE BRANCH PROFESSIONAL AND VOCATIONAL LICENSING DIVISION DEPARTMENT OF COMMERCE AND CONSUMER AFFAIRS
KING KALAKAUA BUILDING 335 MERCHANT STREET, ROOM 333
HONOLULU, HAWAII 96813 http://www.hawaii.gov/hirec
February 2014
NEW LICENSE APPLICANTS, LICENSE RENEWAL AND CONTINUING EDUCATION REQUIREMENT
All real estate licenses must be renewed by the renewal application deadline, November 30, 2014. All real estate licenses expire at the end of each even-numbered year, regardless of the initial date of licensure. Submission of a complete renewal application, payment of fees, and for active licensees, completion of continuing education courses, are required by the renewal application deadline to ensure the successful renewal of licenses before January 1, 2015. Licenses not successfully renewed will be considered forfeited as of January 1, 2015 and the licensee will not be able to conduct real estate activity or receive compensation. If you are renewing your license on an active status, you must fulfill the mandatory continuing education requirement prior to submitting your renewal application. For a new salesperson licensee with a new license issued in 2014, see below – SALESPERSON APPLICANTS and SALESPERSON LICENSEES. If you are not able to complete the continuing education requirement, your license may be renewed on an inactive status and you may not conduct real estate activity or receive compensation. There is a $25.00 fee to change from inactive status to active status, in addition to completion of the continuing education requirement. SALESPERSON APPLICANTS and SALESPERSON LICENSEES:
• If you apply for a new salesperson license before the end of 2014, you will have to pay license fees twice in 2014. In addition to the fees you pay for your new license, you will have to pay renewal fees to renew your license by November 30, 2014. Fees are not prorated and basically cover the cost of processing, reviewing, and decision on the application.
• All salesperson licensees must complete the continuing education requirement prior to the
renewal application deadline to successfully renew on an active status, unless you were issued a new salesperson license during calendar year 2014 and renew your license by November 30, 2014. If you were issued a new salesperson license in calendar year 2014 and renew your license by the renewal application deadline, you will be deemed to have completed the equivalent to the continuing education requirement and will not have to complete the continuing education requirement for this license renewal.
- CONTINUED ON REVERSE -
NEIL ABERCROMBIE GOVERNOR
SHAN S. TSUTSUI LIEUTENANT GOVERNOR
KEALI'I S. LOPEZ DIRECTOR
CELIA C. SUZUKI LICENSING ADMINISTRATOR
• If your new salesperson license application deadline is on or after December 31, 2014 and you do not desire to be licensed as a salesperson in 2014, and the licensing renewal application period is in effect, you may submit your complete salesperson license application during the renewal application period and request that your new salesperson license be effective January 1, 2015. Please call for specific information on this procedure. The aforementioned continuing education equivalency will not be applicable if licensed in calendar year 2015.
BROKER APPLICANTS and BROKER LICENSEES: • All broker applicants and broker licensees must complete the continuing education requirement
prior to the renewal application deadline in order to successfully renew their salesperson or broker license on an active status.
• If your broker license application deadline is on or after December 31, 2014, and you do not
desire to be licensed as a broker in 2014, and you received the renewal application for your salesperson license, you may submit your complete broker license application during the renewal application period (must be received by November 30, 2014) and request that your salesperson license not be renewed and the new broker license be effective January 1, 2015. This procedure does not excuse completion of continuing education requirements for active licensees. Please call for specific information on this procedure.
For more information, please contact our office at 586-2643, or visit our website at www.hawaii.gov/hirec. THE LAW DOES NOT PROVIDE FOR: PRORATION OF FEES OR REFUND OR
CREDIT OF FEES PAID; EXTENSION OF TIME TO APPLY FOR LICENSE; EXTENSION OF TIME TO RENEW A LICENSE.
This material can be made available for individuals with special needs. Please call the Senior Real Estate Specialist at 586-2643 to submit your request.
Informational Notice 214 w letterhead.doc
DISCLAIMER
Provider and Course Instructor believe the informa on contained in this course is
accurate, reliable and current as of the date of the start of the course. Students are
advised to check the currentness and applicability of the course informa on prior to using
the informa on for any type of decision making. The course is designed to provide
students with a general discussion of the subject ma er of the course and is not meant to
provide the student with legal, tax, accoun ng or other technical advice. Students are
advised to consult with an appropriate expert or licensed professional for informa on as
to how the subject ma er of this course and the course materials may apply to their
par cular factual circumstance or situa on.
2/19/2014
1
The Rise of Mobile Technology
• “Disruptive Technology”
• McKinsey Global Institute: Mobile Internet is the most disruptive
• “Still in its infancy”
Mobile History
• 1984 – First commercial cell phone• 1996 – Palm Pilot• 1999 ‐ Blackberry• 2002 – Cameras in cell phones• 2002 – Treo 180• 2003 – Blackberry integrated phone• 2007 – iPhone• 2010 – iPad• 2014? – Google Glass
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Roots of the Mobile Revolution
• Mobile Devices
• Wireless Data Networks
• Cloud Computing
Mobile Devices
• Smartphones
• Tablets
• Other Devices
Smartphones
• iOS (Apple iPhone)
• Android OS (Galaxy, LG, HTC)
• Windows Phone
• Blackberry
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3
Tablets
• iOS (Apple iPad)
• Android (Samsung Galaxy, Amazon Kindle)
• Windows 8.1
Other Devices
• WiFi Enabled Cameras
• Wearable Devices
Wireless Data Networks
• Personal Area Networks
• Local Area Networks
• Wide Area Networks
• WiMAX
• Broadband Cellular Networks• 2G, 3G, 4G, 4G LTE
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Cloud Computing
• Software accessed through the “Cloud” (Internet)
• Files stored in the Cloud
• Accessible by mobile devices
Ways That Mobile Technology Changing Real Estate
• Efficient communication
• Listing/Buyer Presentations on tablet computers
• Accessing critical Information available immediately
• Photo/video capture and delivery
• Document delivery
• Document signing
The Downside of Mobile Technology
• Social Disconnect
• Anxiety
• Security
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Social Disconnect
Anxiety
Mobile Security
• Physical security
• Networks– Beware of “free” wi‐fi
• Good Passwords
• Encryption
• Backup Data
• Recovery– Device locator
– Wipe device
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Case Study Find My iPhone
Mobile Technology ‐ Topics
• Communication
• Information and File Storage and Curating
• Transaction Management
• Digital Signatures
• Innovations and Trends
• Mobile Apps
COMMUNICATIONMobile Technology
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CommunicationSub‐Topics
• The Rise of SMS (and MMS)
• Web Pages on Mobile Devices
• Web Conferencing
• QR Codes
The Rise of SMS and MMS
SMS & MMS
• What is Simple Messaging Service?– Text Messaging– 1992– 160 characters
• What is Multimedia Messaging Service?– Photos– Video– Audio
• Becoming the preferred method of communication
2/19/2014
8
Why SMS/MMS?
• Fast
• Inexpensive
• Immediate
• Discreet
• Assured delivery
• Can send to multiple recipients
• Both parties don’t have to be present
• No “Social Dance”
Some Uses of SMS/MMS
• Sending alerts to multiple parties
• Coordinating events
• Sending updates on open houses, inspections, etc.
• Using autoresponders to answer curious prospects
• Marketing? Yes? No?
Downside to SMS
• Cost
• Limited to 160 characters
• Speedy delivery not guaranteed
• Emotion and state of mind inferred
• Social Disconnect
• Becomes “Evidence”
2/19/2014
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Web Pages on Mobile Devices
Web Page Design
• Mobile Optimized Web Sites
– Constructed specifically for mobile devices
• Responsive Web Sites
– Web site “responds” to the viewing device
• Mobile Apps
– App created to access and interface with web site features
Mobile Optimized Web Design
28
ZipFormOnline.com
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Responsive Web Design
TheWorkCycle.com
Mobile App
Zillow.com
Web Conferencing
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Why Web Conferencing?
• Meet any time, any place
• Save travel costs
• Information conveyed quickly and efficiently
• Web conferencing vs. video conferencing
• Accessible on mobile devices
Case StudyGoToMeeting
QR Codes
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What are “QR” Codes?
• “Quick Response” Code
• 2‐Dimensional graphic code
• Scanned with a mobile device with a camera
• Delivers info to mobile device
– User takes info with them
What Kind of Info Can QR Codes Deliver?
• Web page addresses (URL)
• Text
• Contact info (vCard, MeCard)
• Set up phone call
• Set up a text message
• Map location
How Can QR Codes Be Used?
• Signage
• Sign‐up form for info or newsletter
• Web coupon or special offers
– Co‐branding
• Surveys
• Articles or blogs
• Statistics
2/19/2014 Old Republic Title & Escrow of Hawaii 37
2/19/2014
13
Other Uses
• Link to web presentation
– Slideshare
• Put yourself on the map
• Contact info
– Add to address book on phone
• Generate a phone call
• Generate a text message
2/19/2014 Old Republic Title & Escrow of Hawaii 38
INFORMATION AND FILE STORAGE
Mobile Technology
Information and File Storage
• Store content in Cloud
• Free (or affordable)
• Synchronize across several devices
• Share
• Companion Mobile Apps
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Services
• Dropbox
• Google Drive
• SkyDrive
• Evernote
Case Study Evernote
TRANSACTION MANAGEMENT
Mobile Technology
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Services and Platforms
• ZipForm Mobile
• Relay
• Cartavi
• SureClose
Case Study ZipForm Mobile
DIGITAL SIGNATURESMobile Technology
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Digital Signatures on Mobile Devices
• Digital Ink
– TouchSign
• DocuSign
– DocuSign Ink
• Sign and Send
• LandTech eSign
Case Study DocuSign Ink
INNOVATIONS AND TRENDS
Mobile Technology
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Other Innovations
• Near Field Communication
– Radio communication via touching devices
• Augmented Reality
– Layering images and information
• Location‐Based Services/Apps
• Voice Interaction
– Siri
– Dragon Dictation
MOBILE APPS
Mobile Technology
Category App Cost iOS Android Notes
Listing Search Trulia x x
Zillow x x
Realtor.com x x
LoopNet x x Search commercial listings
Property Search OR Touch x x
Search for details on real property. Requires
account activation
HomeSnap x x Get property info by taking a picture
Complete Foreclosure x x Search for foreclosed properties
Calculators Mortgage Payment Calculator Free x
CalcsFree x x
CalcMooLator x x 35 financial calculators for any situation
OR Connect x x
Old Republic's app to calculate net sheets, GFE
and fee navigator
Open House Manager OpenHome Pro x x Manage open house registry
Realtor Pad x Paid version has more features
Documents ZipForm Mobile x x Mobile website. HAR Member benefit
Cartavi x x Real estate document storage/sharing app
DocuSign x Requires Docusign account
EasySign x x Sign docs on mobile device
DocScan x
Snap a photo of a document, convert to PDF
and email to yourself
Productivity TheAnalyst Real Estate $ 9.99 x
Suite of reporting tools and calculators. Mainly
for commercial brokers
GreatSchools x Get school reports in your locale
Magic Plan x x Generate floor plans using your phone's camera
Real Estate Apps
MyScript Memo x
Create and store handwritten notes. App will
convert to text.
Digital Signatures DocuSign x Requires Docusign account
TouchSign x x Sign docs on mobile device
DocuSign Ink x x Sign docs on mobile device
Category App Cost iPhone Android Notes
Home Staging Houzz x x Interior decorator ideas
Atelier Pfister x x Place virtual furniture in photos
Furnish x x Place virtual furniture in photos
Paint Tester x View your house in different coats of paint
Home Decorator x x Re‐Paint your house
Marketing Keynote $ 9.99 x Create and display presentations
Ink Cards x x Create custom greeting cards. $1.99 to deliver
Communication Dragon Dictation x
Convert speech to text then insert into an
email, text message or note
Face Time x
Place video calls between iPhone/iPad . Need
wi‐fi connection at both ends
Skype x x
Place free voice or video calls over the internet.
Can use Wi‐fi or 3G
WhatsApp x x Free text message app using the Internet
SnapChat x x Send short‐lived text messages
GoToMeeting x x "Attend" web meetings
SMS Export $5.99 x Preserve text messages on your computer
SMS Backup & Restore x Preserve text messages on your computer
Tools Swiss Army Knife $ 0.99 x x
Want to see if a picture is level? Measure your
heart rate? Figure out how much to tip a
waiter? This is the app for you.
iHandy Level x x Use a bubble level on your iPhone
Helpful Apps
Storage Dropbox x x Online file storage and retrieval. 2GB free.
Box.net x x 2GB Free
Evernote x
Enhance research by storing web pages,
photos, text and other media to be read later
Social Media Facebook x x
Twitter x x
Flipboard x
View all your social media programs in a
magazine format.
Category App Cost iPhone Android Notes
QR Codes Scan x Good, basic QR code scanner
Red Laser x x Reliable QR code scanner. Also scans bar codes
AT&T Code Scanner x x
Drawing Bamboo Paper x x Elegant drawing app
Pocket Sketch x Draw and send
Contacts CardMunch x
Take a picture of a business card and have it
transcribed into a contact record. Uses human
eyes.
Language iTranslate x x Free translation app
Google Translate x x Voice translation app
Vocre
$4.99 iOS
$.99 And x x
Converse with a foreign language speaker with
this app.
Security SecureSafe x x
Secure password keeper. Also store account
numbers, photos, etc. Free version can store
up to 50 passwords
Helpful Apps (cont'd)
Photography WiFi Camera $0.99 x
Connect and view live video on other iOS
devices
Category App Cost iOS Android Notes
Gaze HD Beautiful Views Lite x Because sometimes we all need to relax.
RunPee x x
Ever been stuck in a movie and wanted to use
the bathroom?
iCam x x
Get live feeds from up to 4 webcams
simultaneously.
360 Panorama $ 1.99 x
Stich together overlapping photos to create
impressive panoramas
Ocarina $ 0.99 x x
Turn your device into a flute (that's right, a
flute)
500px x x
Stunningly beautiful photos contributed by
professional photographers
Mirror! x Turn your iPhone into a mirror
LogMeIn x x Remotely control your PC from your device
Hudway x Project driving info on your car windshield
GPS everyWhere + HUD Mode $ 0.99 x
All‐in‐one information center while you're
driving. Has the ability to project an image
onto your windshield for a Heads Up Display.
Instant Heart Rate x x
Measure your heart rate using your camera
flash
Cycloramic x
Take panoramic vidoes or pictures
automatically
Augmented Reality Atelier Pfister x x Place virtual furniture in photos
Car Finder x
Use this app to guide yourself back to your
parked car
Distance Cam x Measure the distance to an object
Cool/Interesting Apps
Crea ng QR Codes
QR Code generator
Google: h p://goo.gl
Kaywa: h p://qrcode.kaywa.com
QRStuff: www.QRStuff.com
Qreate and Track: h p://app.qreateandtrack.com/#/create/card
Listing Presentation
Contact Info Text Message
Text Agent Profile
QR Codes Examples
Video Tour
