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The impact of performance measurement in a service factory Presentation at the PMA 2012 Conference Cambridge, 11th of July 2012 Joachim Sandt and Christoph Hoffmann How performance measurement impacted employee behaviour and performance of the housekeeping operations of a British luxury hotel

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The impact of performance measurement in a service factory

Presentation at the PMA 2012 Conference Cambridge, 11th of July 2012

Joachim Sandt and Christoph Hoffmann

How performance measurement impacted employee behaviour and performance of the housekeeping operations of a British luxury hotel

2 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

1 Motivation

2  Performance measurement, management control and management control systems as a package

3  Performance measurement and management control in the housekeeping operations of a British luxury hotel

3.1 Status quo ante 3.2 Performance measurement and control initiatives 3.3 Results and behavioral impact of initiatives

4 Summary and conclusion

3 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Motivation

§  In the hotel industry customer and service orientation is paramount.

§  Performance measurement and management control can contribute to better manage operations in a hotel by supporting decision-making and directing employee behavior.

§  However, in the hotel industry performance measurement and management control systems still seems to have potential for improvement (e.g., Atkinson & Brander Brown 2001, Evans 2005)

§  Performance measurement and management control initiatives in a luxury hotel are analyzed by describing the status quo ante and status quo post with a framework of management controls and looking at the results and the impact on employee behavior of the initiatives.

4 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

1 Motivation

2   Performance measurement, management control and management control systems as a package

3  Performance measurement and management control in the housekeeping operations of a British luxury hotel

3.1 Status quo ante 3.2 Performance measurement and control initiatives 3.3 Results and behavioral impact of initiatives

4 Summary and conclusion

5 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Management control systems should be viewed comprehensively, i.e. As a package

Frameworks of management control systems

§  Ouchi (1975, 1979, 1980): output, behavior, and clan control

§  Mechant and Van der Stede (2007): results, action, personnel, and culture control

§  Simons (1995): diagnostic, interactive, belief, and boundary controls

§  Malmi and Brown (2008): planning, cybernetic, reward and compensation, administrative, and cultural controls

Several researches have called for viewing management systems (MCS) as a package

§ Otely (1980) “It is often impossible to separate the effect of an AIS [accounting information system] from other controls.“ (p. 422)

§ Flamholtz , Das and Tsui (1985)

§ Dent (1990)

§ Chenhall (2003) “A difficulty in studying specific elements of MCS in isolation from other organizational controls is the potential for serious model underspecification.“ (p. 131)

§ Malmi and Brown (2008)* “While much management accounting research has studied accounting-based controls and this typically focussed on formal systems, there is still limited understanding of the impact of other types of control (such as administrative or cultural) and whether/how they complement or substitute for each other in different contexts.“ (p. 288)

6 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

The framework of Merchant & Van der Stede will be used to describe the situation in a specific case

People controls Action controls Results controls

Personnel controls

Cultural controls

Non- financial

Financial

Form

al

Info

rmal

7 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

1 Motivation

2  Performance measurement, management control and management control systems as a package

3   Performance measurement and management control in the housekeeping operations of a British luxury hotel

3.1 Status quo ante 3.2 Performance measurement and control initiatives 3.3 Results and behavioral impact of initiatives

4 Summary and conclusion

8 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Status quo ante

Housekeeping – turning dirty rooms into clean inspected rooms on a daily basis •  set amount of rooms not reflecting the size or set up

•  satisfied when (enough) team members showed up to complete the daily workload

•  quality of work only controlled through constant presence of the housekeeping management

•  shortfalls were dealt with on the spot by addressing the issues with the individuals directly

•  no track of (individual) performance was kept; incidences not compiled in a formalised way.

•  the overall satisfaction of guests with regards to the cleanliness of the hotel and/or rooms was not analysed and communicated by the housekeeping management team.

9 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Management controls – status quo ante

People controls Action controls Results controls

Personnel controls

Cultural controls

Non- financial

Financial

Form

al

Info

rmal

Management controls in use – status quo ante

10 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Performance measurement and control initiatives

Credit System

11 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Performance measurement and control initiatives

!

!

Daily Attendance Tracking – Monthly Reporting

12 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Performance measurement and control initiatives

Quality Control Check Lists

13 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Performance measurement and control initiatives

Monthly League Table

14 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Performance measurement and control initiatives

Guest Feedback Tracking

!

15 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Management controls – status quo post

People controls Action controls Results controls

Personnel controls

Cultural controls

Non- financial

Financial

Form

al

Info

rmal

Management controls in use – status quo ante

Additional management controls

16 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Results and behavioral impact of initiatives

Credit System: •  Distributing the workload in a fair transparent way •  No favour towards certain team members Attendance Tracking: •  Data “forced” the housekeeping management to look into the matter and implement changes •  Follow up with the individuals: “Return to work interviews” were reinforced •  Educated the housekeeping team; better understanding of the impact on team members •  Tougher management based on data League Table: •  Creates a positive competitive environment •  True reflection of the performance of each team member •  Communication tool •  Opportunity to track performance over a period of time •  Numerical feedback used in annual performance reviews •  Basis to create personal development plans (e.g. Key Maids) for the team members

17 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

Results and behavioral impact of initiatives

Communication:

•  Regular housekeeping communication meetings are held •  Ensuring that each team member understands the direct impact on the guest experience. •  Communication of “hard facts” instead of subjective observations of the management team •  Instead of “just cleaning rooms every day” the team can work towards to hotel’s goal and see

how the hotel is performing.

KPI system: •  Changed the way the hotel housekeeping management team manages itself •  Changed the way the contracted service partner is managed •  Transparent department •  Focus on strategic continuous improvement

!

18 Joachim Sandt & Christoph Hoffmann The impact of performance measurement in a service factory PMA Conference 2012 Cambridge

1 Motivation

2  Performance measurement, management control and management control systems as a package

3  Performance measurement and management control in the housekeeping operations of a British luxury hotel

3.1 Status quo ante 3.2 Performance measurement and control initiatives 3.3 Results and behavioral impact of initiatives

4 Summary and conclusion