© GS1 UK 2018

The importance of accurate data to build trust and create a personalised shopping experience

Jim Dickson, Head of Retail at GS1 UK

21 November 2018

© GS1 UK 2018

Agenda

• Why there are issues around the accuracy of product data

• How the industry has come together to solve product data issues

• How solutions such as productDNA will improve the shopping experience

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© GS1 UK 2018

Who is GS1 UK and what do we do?

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GS1 is the global language of business Our principles:

Neutral and not-for-profit.

User-driven and governed.

Global and local.

Inclusive and collaborative.

We help everyone involved in making, moving and trading goods to automate and standardise their supply chain processes using the common language of GS1 global standards. GS1 UK is a community of over 37,000 members working in retail, foodservice, healthcare and more. We are one of 112 independent, not-for-profit GS1 organisations operating across 150 countries worldwide.

© GS1 UK 2018

Why there are issues around the accuracy of product data

Product data

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The importance of transparent and accurate data

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They want accurate, trusted data however they shop.

They want a consistent experience across all channels.

They want simplicity, seamlessness and speed.

They want personalisation.

They want data to power lifestyle, health and fitness choices.

In the future: they’ll want more.

Shoppers expect to be able to access

more information, anytime, anywhere,

on any device, however they shop.

© GS1 UK 2018

Brands are losing ownership of their data

Multiple shopping formats

increase supply chain complexity,

cost and make it harder to innovate.

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No single, standardise process for sharing product data.

Different retailers create multiple descriptions for the same product.

Third parties own, and limit access to the data.

Shoppers have an incomplete and inconsistent experience.

Low-quality data damages our brands.

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Retailers are spending too much time validating data

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Data is not trusted by retailers who

spend time verifying data accuracy rather

than enhancing the customer experience.

“Retailers and suppliers spend too much time on chasing, checking and rekeying product data.”

Mark Watson

Director of Planning and Supply Chain Ocado

© GS1 UK 2018

How the industry has come together to solve product data issues

An industry approach

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© GS1 UK 2018 9

© GS1 UK 2018

By the industry, for the industry

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A community built on collaboration,

not competition. Designed for us,

by us, and answering to no one’s

needs but our own.

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An industry upgrade built on four core foundations

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productDNA is a significant

milestone for the retail industry.

In years to come, we will look

back on it as the equivalent to

the introduction of the barcode

in 1974.

Marcus Dunsmore

Vice president integrated supply chain

Mondelēz International

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© GS1 UK 2018

How solutions such as productDNA will improve the shopping experience

The future

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A single catalogue of high-quality,

independently verified data that

enable retailers and suppliers to use

one shared language to describe

and process products.

Introducing productDNA

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Building confidence in product data

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Suppliers enter product data into a single, cloud-based

system.

Independent third party verifies quality and accuracy of data

against physical product.

Retailers get easy-access to data,

accelerating product speed-to-shelf.

Shoppers see the same information everywhere,

encouraging greater transparency.

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Retailers can focus on customer experience

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Trusted data

Independent verification means product data is

trusted and is accurate on retailer’s websites.

Quicker access

Retailers can onboard new lines and suppliers more

quickly, increasing product speed-to-shelf.

Flexibility and adaptability

Retailers can more easily adapt to new regulations or shopping habits by using

one system to collate data and communicate with

suppliers.

Informed shoppers

Shoppers can more easily make purchasing decisions

based on their lifestyle, health and sustainability

preferences.

© GS1 UK 2018

Talk to the team by visiting: Stand 776

Register your interest for productDNA at: gs1uk.org/register

Any questions?

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