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THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES
Brigitte VézinaCreative Industries Division
World Intellectual Property Organization
Visit to WIPO by Students from the
University of the West Indies
Geneva
14 May 2008
THE CREATIVE INDUSTRIES DIVISION AGENDA
• Support policy-oriented research– Provide expertise – Assist in institutionalizing the measurement process– Promote review of strategies in related areas
• Contribute to conceptualizing the creative industries– endorse the IP approach
• Methodology development– improve measurement tools – guidelines for measuring copyright piracy– data collection models
• Develop tools for individual creators in specific industries – music, publishing, film, design, management of creative enterprises
CREATIVITY FOR DEVELOPMENT
• Domestic creativity and talent: abundant resources available in all countries
• Enriches society and helps a country keep pace in the creative economy
• But, in order to achieve development, creativity must be cultivated
• A country’s development is in direct relation with the creativity of its people and the ability to economically exploit creative assets
COPYRIGHT AND CREATIVITY
• Purpose of system: protect and promote expressions of creativity to capture its benefits
• Balance between the interests of: – creators to be remunerated for their
creative investment, and protect their moral and material interests
– society to have access to a diversity of creative products for their socio-economic and cultural benefits
• Protection → more creativity in society?
WHY MEASURE THE CREATIVE INDUSTRIES?
•Knowledge-based economy•Wealth, jobs, and trade•A figure on the intangible•Policy making
COPYRIGHT TO MEASURE CREATIVITY
• A well defined concept– bundle of rights– equilibrium– financial mechanism
• Well defined economic characteristics and functions
• A basis for huge industries
THE WIPO GUIDE ON SURVEYING THE ECONOMIC CONTRIBUTION OF
THE COPYRIGHT-BASED INDUSTRIESThrough
• linking copyright to quantifiable indicators
• practical guidelines for measurements
• consistency of approachTo enable
• positioning of the creative sector in the national economy
• international and cross-sectoral comparisons
• identification of competitive advantages
And provide• input for policy formulation• adjustment of national policies and
practices
MAIN FEATURES OF THE MODEL
IP Business Definition
those involved directly or indirectly in the creation, manufacture, production, broadcast and distribution of copyright works
Statistics Step-by-step Techniques
THE COPYRIGHT INDUSTRIES
Core copyright industriesfundamentally
Interdependent industries facilitate
Partial copyright industriesa portion
Non-dedicated support industries delivery
FINDINGS•A substantial
contribution•Drivers of the
economy?•Adequate
policy measures
Country Contribution to GDP % of EmploymentUSA 11,12 8,49Singapore 5,70 5,80Canada 4,50 5,55Latvia 4,00 4,50Hungary 6,67 7,10Philippines 4,92 11,10Bulgaria 3,42 4,31Mexico 4,77 11,01Lebanon 4,75 4,49Jamaica 4,80 3,03Russia 6,06 7,30Romania 5,54 4,17Croatia 4,42 4,65Peru 3,60 2,51Ukraine 3,47 1,91Korea 8,67 4,31
Ongoing: Brazil, China, Colombia, Kenya, Malaysia, Morocco, Nigeria, Pakistan, Sudan, Tanzania
Source: WIPO
11.12
5.7
4.5
4
6.67
4.92
3.42
4.77
6.06
4.754.42
4.8
5.55
3.6 3.47
8.678.49
5.85.55
4.5
7.1
11.1
4.31
11.01
7.3
4.494.22
3.03
4.19
2.51
1.91
4.31
0
2
4
6
8
10
12
USA
Singa
pore
Canada
Latvi
a
Hungar
y
Philip
pines
Bulga
ria
Mex
ico
Russia
Leba
non
Croat
ia
Jam
aica
Roman
iaPer
u
Ukraine
Korea
GPD
Employment
FINDINGS (contd.)
• Overall economic development level
• Economic cycles and classification systems
• Dynamics• Multiplier effect• Structural
changes
• Growing interest– 5 languages, over 27
surveys, new edition in preparation
• Copyright awareness• Copyright profile• Individual specifics
– Objectives– Available information– Available financing– Links to policy
development
THE RECORD
THE PERCEPTION
MAIN CHALLENGE•Practical and reliable, but not
possible to apply uniformly everywhere
•Specific context of countries: –systems for statistical information–economic environment and traditions
–policymakers
ISSUES Policy issues
– match level of expectations
Scope and coverage– copyright limited to
what is protectable– gray economy and
piracy not surveyed– social and cultural
aspects not surveyed
Statistical issues– industrial approach/
individual activities– production, not
consumption based approach
– underdeveloped statistical framework
Technical issues
CONCLUSIONS
•The model works•A basis for policy action•Social, cultural…•International cooperation
THANK Y©[email protected]