The India Brand - Role of the India Brand Equity Foundation

Embed Size (px)

Citation preview

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    1/12

    THE INDIA BRAND -

    ROLE OF THE INDIA BRAND EQUITY FOUNDATION

    SEPTEMBER 3, 2007, NEW DELHI

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    2/12

    I N D I A

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    3/12

    GROWING INVESTMENT POTENTIAL

    Increase FDI to $15 billion by 2007-08.

    An aggregate investment of $ 525 $ 550 billion requiredacross key sectors over the next five years.

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    4/12

    India has among thehighest returns onforeign investment

    - Stephen S RoachChief EconomistMorgan Stanley

    I am returning fromIndia with great

    enthusiasm. India hasmade solid progress on

    two counts - savings andFDI.

    A T KearneyFDI Confidence Index 2006

    India is the secondmost attractive FDI

    destination afterChina.

    Jack WelchGeneral Electric

    India is a developedcountry as far as

    intellectual capital isconcerned.

    US Department of Commerce

    By 2032, India will be

    among the threelargest economies in

    the worldBRIC ReportGoldman Sachs, October 2003

    A PROMISING OPPORTUNITY

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    5/12

    MANUFACTURING ACROSS SECTORS

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    6/12

    INDIA BRAND EQUITY FOUNDATION

    IBEF is a PPP - Public-Private Partnership - between the

    Ministry of Commerce and Industry,Government of India andthe Confederation of Indian Industry. Its primary objective isto build positive economic perceptions of India globally.

    www.ibef.org is a Resource Centre for global investors,international policy makers and world media seeking

    updated, accurate and comprehensive information on theIndian economy, states and sectors.

    IBEF Facilitates business partnerships with India

    IBEF facilitates a Brand India understanding for overseas

    journalists, business schools, scholars and policy makersunder the Experience India Programme.

    IBEFs Communication Brand India campaign India - FastestGrowing Free Market Democracy

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    7/12

    www.ibef.org - ONE STOP SHOP

    - Good News

    - Positive Trends- Macro Economic

    Indicators- Investments: FDI & ODI

    - Government Policies- Indias competitiveness- Sectoral research- Presentations & Reports

    Over

    71,000unique

    visitors inJuly07

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    8/12

    WEEKLY E-NEWSLETTERS

    Media(Foreign & Domestic)

    Academicians(Foreign & Domestic)

    Sector Associations& Members

    Government ofIndia Officials

    Indian MissionsAbroad

    Foreign Missions inIndia

    CII InternationalPartners

    B-School Studentsin India & Abroad

    Business Leaders(Foreign & Domestic)

    Over 10,000 Subscribers!

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    9/12

    RESEARCH AND PUBLICATIONS

    IBEF produces a widerange of well researchedpublications focused onIndias economic andbusiness advantages.

    These provide decisionmakers with relevant,detailed information onopportunities andsuccesses, and helpthem benchmark India

    against competingbusiness destinationsand leverage the IndiaAdvantage to theirbenefit.

    India Now A Perspective

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    10/12

    BRAND INDIA CAMPAIGN: INDIA EVERYWHERE

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    11/12

    IBEF LOGO

    IBEFs logo seeks to symbolize India in the 21stcenturyrising to challenges, tirelessly striving andtranscending new frontiers. India - an idea unbounda birdwithout a cageits only canvas is the skylimitless and

    expanding

    The spirit of IBEF is akin to that of a bird, forever seekinggreater heightsaltitude symbolising progressit mirrorsthe achievements and aspirations of a generation of Indiansthat is alive to global opportunities and aware of itsabilities

    Blending skill with an indomitable spirit of enterprise,Indians breathe life into India - the fastest growing freemarket democracy in the world.

  • 8/7/2019 The India Brand - Role of the India Brand Equity Foundation

    12/12

    FOR INFORMATION ON INDIAN ECONOMY AND BUSINESS

    VISIT www.ibef.org

    OR WRITE TO

    [email protected]