The Indian Premier Leagu

8/14/2019 The Indian Premier Leagu

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The Indian Premier League (often abbreviated as IPL), is a Twenty20cricketcompetition created by theBoard of Control for Cricket in India (BCCI) and chaired bythe Chairman & Commissioner IPL, BCCI Vice PresidentLalit Modi. The first season ofthe Indian Premier League commenced on 18 April 2008, and ended on 30 June 2008with the victory of the Rajasthan Royalsagainst Chennai Super Kings in the final at the

DY Patil Stadium,Navi Mumbai. As thesecond season of the IPLcoincided with multi-phase 2009 Indian general elections, the Indian Central Government refused to releasethe Indian paramilitary forcesto provide security, saying the forces would be stretchedtoo thinly if they were to safeguard both the IPL and the elections. As a result, the BCCIdecided to host the second season of the league outside India.[3] On 24 March 2009, theBCCI officially announced that the second season of the IPL will be held in SouthAfrica.Though India did not host the second season, the format of the tournamentremained unchanged from the 2008 season format.

The third season of IPL is scheduled to be held in India from 12 March 2010 over aperiod of 45 days[4] Four new venues,Nagpur, Vishakhapatnam,Ahmedabad and

Dharamsala, have been added

[5][6]

. Other changes include removal oficon players

[7]

andgranting permission to players who were involved in theIndian Cricket League to play inthe tournament

Existing Original Eight

The winningbidders for the eight franchises were announced on 24 January 2008.[12]

While the total base price for auction was US $400 million, the auction fetched US$723.59 million.[13]The official list of franchise owners announced and the winning bidswere as follows.

Franchise Owner(s) Price(USD)

Price(Rupees)

Mumbai Indians Mukesh Ambani(Reliance Industries)$ 111.9

mRs. 503.55

Cr

RoyalChallengersBangalore

Vijay Mallya (UB Group) $111.6 m

Rs. 502.20Cr

Deccan Chargers Deccan Chronicle(Venkat Ram Reddy) $ 107.0m

Rs. 481.50Cr

Chennai Super

Kings

India Cements (N.Srinivasan) $ 91.90m

Rs. 413.55Cr

Delhi Daredevils GMR Holdings (Grandhi MallikarjunaRao)

$ 84.0 m Rs. 378.00Cr

Kings XI Punjab Ness Wadia (Bombay Dyeing), PrietyZinta, Mohit Burman (Dabur) and KaranPaul (Apeejay Surendera Group)

$ 76.0 m Rs. 342.00Cr

Kolkata KnightRiders

Red Chillies Entertainment (ShahrukhKhan,Gauri Khan, Juhi Chawla and J

$ 75.1 m Rs. 337.95Cr
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cket_Leaguehttp://en.wikipedia.org/wiki/Biddinghttp://en.wikipedia.org/wiki/Professional_sports_league_organizationhttp://en.wikipedia.org/wiki/Indian_Premier_League#cite_note-11http://en.wikipedia.org/wiki/Indian_Premier_League#cite_note-12http://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Indian_Rupeeshttp://en.wikipedia.org/wiki/Mumbai_Indianshttp://en.wikipedia.org/wiki/Mukesh_Ambanihttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Vijay_Mallyahttp://en.wikipedia.org/wiki/UB_Grouphttp://en.wikipedia.org/wiki/Deccan_Chargershttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/India_Cementshttp://en.wikipedia.org/wiki/Delhi_Daredevilshttp://en.wikipedia.org/wiki/Grandhi_Mallikarjuna_Raohttp://en.wikipedia.org/wiki/Grandhi_Mallikarjuna_Raohttp://en.wikipedia.org/wiki/Kings_XI_Punjabhttp://en.wikipedia.org/wiki/Ness_Wadiahttp://en.wikipedia.org/wiki/Bombay_Dyeinghttp://en.wikipedia.org/wiki/Priety_Zintahttp://en.wikipedia.org/wiki/Priety_Zintahttp://en.wikipedia.org/wiki/Daburhttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Red_Chillies_Entertainmenthttp://en.wikipedia.org/wiki/Shahrukh_Khanhttp://en.wikipedia.org/wiki/Shahrukh_Khanhttp://en.wikipedia.org/wiki/Gauri_Khanhttp://en.wikipedia.org/wiki/Juhi_Chawlahttp://en.wikipedia.org/wiki/Jai_Mehta


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Mehta)

Rajasthan Royals Emerging Media (Lachlan Murdoch, A.RJha and Suresh Chellaram),Shilpa Shetty,Raj Kundra

$ 67.0 m Rs. 301.50Cr

[edit] Player signings

Main articles: Royal Challengers Bangalore,Chennai Super Kings,Delhi Daredevils,Deccan Chargers,Kolkata Knight Riders, Kings XI Punjab,Mumbai Indians, andRajasthan Royals

The first players' auctions were held on 20 February 2008. The IPL placed icon status ona select few marquee Indian players. These players were Rahul Dravid, Saurav Ganguly,Sachin Tendulkar, Yuvraj Singh, and Virender Sehwag.VVS Laxman initially named anicon player, later voluntarily opted out of his icon status to give his team (DeccanChargers) more money to bid for players.[14] For the second season, auctions were alsoheld, but free signings taking place in the off-season by franchises led to calls for a draft-like system where the lowest ranked teams would be given a first opportunity to signplayers.

[edit] Television rights and sponsorships

The IPL is predicted to bring the BCCI income of approximately US$1.6 billion, over aperiod of five to ten years. All of these revenues are directed to a central pool, 40% ofwhich will go to IPL itself, 54% to franchisees and 6% as prize money. The money willbe distributed in these proportions until 2017, after which the share of IPL will be 50%,

franchisees 45% and prize money 5%. The IPL signed up Kingfisher Airlines as theofficial umpire partner for the series in a Rs. 106 crore (1.06 billion) deal. This deal seesthe Kingfisher Airlines brand on all umpires' uniforms and also on the giant screensduring third umpire decisions.[15]

[edit] Television rights

On 15 January 2008 it was announced that a consortium consisting ofIndia's SonyEntertainment Television network and Singapore-based World Sport Group secured theglobal broadcasting rights of the Indian Premier League.[16] The record deal has a durationof ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the

BCCI US $918 million for the television broadcast rights and US $108 million for thepromotion of the tournament.[17] This deal was challenged in the Bombay High Court byIPL, and got the ruling on its side. After losing the battle in court,Sony EntertainmentTelevision signed a new contract with BCCI withSony Entertainment Television payinga staggering Rs. 8700 crores (87 billion) for 10 years. One of the reasons for payment ofthis huge amount is seen as the money required to subsidize IPL's move to South Africawhich will be substantially more than the previous IPL. IPL had agreed to subsidize thedifference in operating cost between India and South Africa as it decided to move to the
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African nation after the security concerns raised because of its coincidence with India'sgeneral elections.

20% of these proceeds would go to IPL, 8% as prize money and 72% would bedistributed to the franchisees. The money would be distributed in these proportions until

2012, after which the IPL would go public and list its shares.[18]

Sony-WSG then re-sold parts of the broadcasting rights geographically to othercompanies. Below is a summary of the broadcasting rights around the world.

On 4 March 2010 ITV announced it had secured the United Kingdom television rights forthe 2010 Indian Premier League. ITV will televise 59 of the 60 IPL matches on its ITV4free to air channel.[19]

Winning Bidder Regional Broadcast Rights Terms of Deal

Sony/World

Sport Group Global Rights, India

10 years at Rs

8700 crores(revised)[16]

ONE HDFree-to-air HD and SD television inAustralia.Owned by Network TEN.

5 years at AUD10-15 Million.[20]

Sky Network

TelevisionNew Zealand broadcast rights

Terms notreleased

Arab Digital

Distribution

Middle East broadcast rights on ADD'sART PrimeSport channel. Will broadcast to United ArabEmirates, Bahrain, Iran, Iraq,Jordan,Kuwait,Lebanon, Oman,Qatar, Palestine,Saudi Arabia,Syria,Turkey, Algeria, Morocco,Tunisia,Egypt,

Sudan, Libya andNigeria.

10 Years, termsnot released.[21]

Willow TVRights to distribute on television, radio,broadbandandInternet, for the IPL inNorth America.

5 years, termsnot released.[22]

SuperSport South Africa andNigeria broadcast rightsTerms notreleased

GEO Super Pakistan broadcast rightsTerms notreleased

Asian Television

Network

Canadian broadcast rights. Aired on Pay-per-viewchannel.Aired on XM Radio'sATN-Asian Radio aswell.

5 years, termsnot released.[23]

ITV United Kingdom broadcast rights Terms notreleased

[edit] Sponsorships

India's biggest property developerDLF Group has paid US $50 million to be the titlesponsor of the tournament for 5 years.[2]
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/wiki/Saudi_Arabiahttp://en.wikipedia.org/wiki/Syriahttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Algeriahttp://en.wikipedia.org/wiki/Moroccohttp://en.wikipedia.org/wiki/Tunisiahttp://en.wikipedia.org/wiki/Egypthttp://en.wikipedia.org/wiki/Sudanhttp://en.wikipedia.org/wiki/Libyahttp://en.wikipedia.org/wiki/Nigeriahttp://en.wikipedia.org/wiki/Indian_Premier_League#cite_note-20http://en.wikipedia.org/w/index.php?title=Willow_TV&action=edit&redlink=1http://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Broadbandhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Indian_Premier_League#cite_note-21http://en.wikipedia.org/wiki/Supersport_(tv_Channel)http://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/Nigeriahttp://en.wikipedia.org/wiki/GEO_Superhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Asian_Television_Networkhttp://en.wikipedia.org/wiki/Asian_Television_Networkhttp://en.wikipedia.org/wiki/Canadianhttp://en.wikipedia.org/wiki/XM_Satellite_Radiohttp://en.wikipedia.org/wiki/ATN-Asian_Radiohttp://en.wikipedia.org/wiki/Indian_Premier_League#cite_note-22http://en.wikipedia.org/wiki/ITVhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/w/index.php?title=Indian_Premier_League&action=edit&section=11http://en.wikipedia.org/wiki/DLF_Grouphttp://www.forbes.com/lists/2009/10/billionaires-2009-richest-people_Kushal-Pal-Singh_0UU7.html


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[edit] Revenue

The UK-based brand consultancy has valued the IPL at $4.1 billion.[3]

[edit] Global following

In India, the IPL has become one of the most popular events of the year[24]. Around theworld, reception has varied. InPakistanthe reception was described by Pakistani cricinfoeditor Osman Samiuddin as "massive", suggesting that it attracted even non-regularcricket followers and that the popularity of the Kolkata Knight Riders was great.[25]GEOSupertelecasted the matches and also included a popular show calledInside IPL.However, reception for the second edition was lukewarm. A similar positive reaction wasseen in Sri Lanka, with interest in the Mumbai Indiansbeing large due to the presence ofcricket hero Sanath Jayasuriya.Bangladeshhas also positively reacted despite only oneBangladeshi player being involved. The Knight Riders were the most popular team.These subcontinental countries were also helped in that the time-slot of the matches fitted

in with prime time in these nations.

South Africa has seen moderate viewership of the IPL, however, many were unable torelate to any of the teams, although a large number simply supported Mumbai Indiansbecause of the presence ofShaun Pollock.

The IPL did not overcome the power ofPremier League in England, plus the country'sgoverning body did not allow many English players to take part. The IPL was verypopular with the Asian Population.

In the West Indies, the IPL became so popular that it, according to Vaneisa Baksh,

threatened to overtake test cricket completely in 'certain sections of West Indian fans'.While free-to-air coverage has not been complete and it has not ignited passions, it hasremained a popular watch.

The IPL was less popular in AustraliaandNew Zealand, mainly due to the time zonedifferences. Nevertheless, the IPL consistently won its free-to-air timeslot of 8:30 P.M.and 12:30 A.M. Australian Eastern Time, and 10:30 P.M. and 2:30 A.M. New ZealandTime for subscription TV.

Snap polls indicate that more than 24 million people watched the telecast of the IPL 2008finals (Rajasthan Royalsv Chennai Super Kings),more than 20 million people saw the

Rajasthan Royals vs Delhi Daredevils match, whereas the second semi-final betweenChennai Super Kings and Kings XI Punjab attracted an audience of 19 million.[26]

[edit]

The BCCI had found itself in the middle of many conflicts with various cricket boardsaround the world as a result of the IPL. The main point of contention was that signed
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deemed it unsafe for its players to travel to India for the IPL. However, when the IPL wasshifted to South Africa, the Pakistani players requested the IPL organizers and Lalit Modito allow them to play but they refused by reasoning that the squads had already beendecided and there was no room for Pakistani players. Recently in the IPL auction no onebid on any of the Pakistani cricket player given the reason that Pakistani players were less

than professional and ultimately mediocre players, when in fact, the Pakistani team hadbeen deemed the 2009 T-20 World Cup Champions. After questioning, the IPL boardmembers said that the reasoning behind none of the Pakistani players being selected wassimply natural and unaffected by any outside influences. However, two of the IPL teamowners and Bollywood Actresses, Preity Zinta and Shilpa Shetty, openly admitted tobeing threatened by Shiv Sena. Shiv Sena also recently threatened Australian team toplay in the IPL. Many celebrities and well-known figures such as, Shah Rukh Khan,Amitabh Bachchan, and former Indian cricket team captain, Kapil Dev, made commentsabout this situation and how bad relations between India and Pakistan should not bebrought into the sport of cricket.

[edit] Conflicts with other Boards

Smaller boards like the WICBandNZCB have raised concerns over the impact the IPLwill have on their player development and already fragile financial situation. Sinceplayers from smaller cricketing nations are not compensated as much, they have moremotivation to join the IPL.

[edit] Media restrictions

Initially the IPL enforced strict guidelines to media covering Premier League matches,consistent with their desire to use the same model sports leagues in North America use in

regards to media coverage. Notable guidelines imposed included the restriction to useimages taken during the event unless purchased from cricket.com, owned by Live CurrentMedia Inc (who won the rights to such images) and the prohibition of live coverage fromthe cricket grounds. Media agencies also had to agree to upload all images taken at IPLmatches to the official website. This was deemed unacceptable by print media around theworld. Upon the threat of boycott, the IPL eased up on several of the restrictions.[39] On15 April 2008 a revised set of guidelines offering major concessions to the print mediaand agencies was issued by the IPL and accepted by the Indian Newspaper Society.[40]

Even with the amended restrictions, specialist cricket websites such as cricinfoandcricket365 continued to be banned from providing live coverage from the grounds and

from purchasing match images from press agencies. As a result, on 18 April severalmajor international agencies including Reuters and AFPannounced their decision toprovide no coverage of the IPL.[41]

[edit] Conflict with Cricket Club of India

As per IPL rules, the winner of the previous competition decides the venue for the finals.[42] In2009, the reigning Champions, Deccan Chargerschose the Brabourne Stadium in
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Mumbai.[43]However, a dispute regarding use of the pavilion meant that no IPL matchescould be held there. The members of the Cricket Club of Indiathat owns the stadiumhave the sole right to the pavilion on match days, whereas the IPL required the pavilionfor its sponsors.[44] The members were offered free seats in the stands, however the clubrejected the offer, stating that members could not be moved out of the pavilion. [42][45][46]

[edit]

Governing Council

MR LALIT MODIChairman and Commissioner, IPLLalit Kumar Modi is one of the most accomplished cricket administrators in the world.The scion of a leading Indian business family, he was the youngest Vice-President of theBCCI in 2005. He is one of the driving forces behind the board's commercial activitiesand has been instrumental in pushing its revenues over the USD 4 billion mark. But forfuture generations, his biggest legacy would be the Indian Premier League. He is the manbehind the spectacularly successful franchise-based cricket league that has captivatedaudiences globally. He has been acknowledged by the international cricketing, businessand media fraternities for revolutionising cricket and winning it more supporters and fansthan ever before. He has received 'The Business Standard Award' in 2008 for makingBCCI the Most Innovative Company in India. Time Magazine placed him 16th in theirlist of Best Sports Executives in the World (2008), while in 2010 he was placed secondon Sports Illustrated's list of most influential Indians in sport.
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MR SHASHANK MANOHARPresident, BCCIShashank Manohar, President of the Board of Control for Cricket in India, is a prominent

practicing lawyer from Nagpur. His father, VR Manohar, has served as the AdvocateGeneral of the state. An efficient administrator, he is responsible for taking some epochaldecisions in BCCI's history. It is under his leadership that BCCI decided to have paidNational selectors. This move, along with the increased payments for domestic playersand an exclusive sports medicine centre, have helped Indian domestic cricket. Hissuggestion of performance-related remunerations and contracts for the players is gearedtowards making Indian cricket a more professional set-up. Manohar has also been thePresident of the Vidarbha Cricket Association from 1996 to 2009.

MR N SRINIVASANBCCI SECRETARYN Srinivasan, the BCCI Secretary, is a pioneer industrialist of Tamil Nadu. He is the ViceChairman & Managing Director of India Cements Ltd. Srinivasan was the Sheriff ofChennai for two terms. He was an active member of the Prime Minister's high profileCouncil of Trade and Industry between 1996 and 2001. An ardent advocate for education,he is in involved with various trusts that run educational institutes. An avid golfer,Srinivasan was captain of the Kodaikanal Golf Club from 1995-97 and is currently thePresident of the Tamil Nadu Golf Federation. His love for cricket has seen him don many


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roles, including the President of the Tamil Nadu Cricket Association. Srinivasan is alsothe President of the All India Chess Federation.

MR NIRANJAN SHAH

IPL VICE-CHAIRMANNiranjan Shah, the Vice-Chairman of Indian Premier League, has always been keenlyinterested and involved in cricket. He represented Saurashtra for a short duration, afterwhich he turned to the administration of the game. He was first elected as HonorarySecretary of Saurashtra Cricket Association (SCA) in 1972-73 and has since been re-elected continuously for the same office. Since that time, he has been representing SCAand serving Indian cricket in some form or other. He has held various offices in BCCI atdifferent times. With four decades of experience in managing cricket activities, exposureto regional, national and international sports bodies and an ability to plan, execute andmanage important sports events, Shah has been an admirable force for the promotion ofcricket.

MR INDERJIT SINGH BINDRAPRESIDENT, PUNJAB CRICKET ASSOCIATIONInderjit Singh Bindra has played a pivotal role in changing the face of Indian cricket. Hewas one of the masterminds who charted the BCCI's progress, especially during histenure as its President during the 1993 to 96 period. He was also instrumental in bagging


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the rights to stage the World Cup in South Asia in 1987 and 1996. As ICC principaladvisor, he is actively involved in formulating new policies and ideas to take the gameforward and to new territories. Bindra's contributions as Punjab Cricket AssociationPresident are innumerable but the one that stands out is the world class Mohali stadium.He has also served as the President of the Table Tennis Federation of India and as one of

the Asian representatives on the International Table Tennis Federation Council.

MR MP PANDOVEHONORARY TREASURER, BCCIMP Pandove is the Board of Control for Cricket in India (BCCI) Treasurer. He was partof the Punjab Ranji team for over two decades and skipper of the team for five years. Hisunbeaten knock of 507 in 1962 in an inter-university tournament still remainsunconquered. He was appointed the honorary joint-secretary of the BCCI in 2005.Pandove has grand plans to improve cricket at the grassroots by infusing funds into ruralarea school grounds and as well as improving infrastructure in the rural sectors.

MR CHIRAYU AMINBCCI VICE-PRESIDENTBCCI Vice-President Chirayu Amin is the Chairman and Managing Director of AlembicPharmaceuticals. The same passion and drive that made his company a leader in thepharmaceutical industry has shown results in his role as a cricket administrator. His effort


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to streamline and professionalise cricket administration has paid rich dividends for Indiancricket. His contribution to BCCI's marketing committee cannot be stressed enough. It isin his role as the President of Baroda Cricket Association that one can see the mostdramatic impact on Indian cricket. Under Amin's leadership, Baroda has emerged as oneof the most successful Ranji teams in recent times.

MR ARUN JAITLEYBCCI VICE-PRESIDENT AND PRESIDENT, DELHI AND DISTRICT CRICKETASSOCIATIONArun Jaitley is the Vice-President of the BCCI and one of the new-age politicians inIndia. He is dynamic and finds favour with the media because of his oratory prowess.Jaitley has been in-charge of several central government ministries during his politicaltenure. A practicing lawyer, he served as the Additional Solicitor General of India for awhile. As the President of Delhi District Cricket Association (DDCA), he has beenresponsible for the rise of many talented players like Virender Sehwag and Ishant Sharma

who have made it to the national team.

MR SANJAY JAGDALEBCCI JOINT-SECRETARYSanjay Jagdale, the former Madhya Pradesh all-rounder, is BCCI Joint-Secretary. Afterretiring from domestic cricket in 1983, he returned to the game as a cricket administrator.He soon followed in the footsteps of his father, Madhavsinh Jagdale, when he became a


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national selector. Sanjay and Madhavsinh Jagdale represent one of the rare father-sonpairs of Indian cricket selectors. He is also the junior selection committee convenor, andas part of his role is responsible for helping spot and guide upcoming talent. From leggieNarendra Hirwani to VVS Laxman and Murali Karthik, this right-arm off-break bowlerhas been responsible for giving young talent the international platform it needs to grow.

MR RAJEEV SHUKLACHAIRMAN, MEDIA AND FINANCE COMMITTEE, BCCIRajeev Shukla is a multi-faceted personality fulfilling his duties as a Member ofParliament, BCCI Vice-President, journalist, political commentator and television hostwith equal levels of efficacy. Shukla started off his career as a reporter with a leadingpublication in Uttar Pradesh and has since gone on to write for eminent publicationsincluding Northern India Patrika, Jansatta and Dainik Jaagran. H has written for theinfluential Sunday magazine and even was its political editor for eight years. He also wasthe political editor of Sunday Observer for a while. He is a renowned political analyst and

has used his keen sense of insight in his role as a television host. He is known for hisleadership skills and his calm demeanour. He has also effectively played the role ofadministrative manager of the Indian team on various foreign tours.

MR FAROOQ ABDULLAHPRESIDENT, J&K CRICKET ASSOCIATION


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The Union Minister for New and Renewable Energy, Mr Farooq Abdullah, is a respectedpolitical leader of Jammu and Kashmir. He has been the Chief Minister of J&K severaltimes since the '80s. A superb orator, he has been at the forefront of developing cricket inthe northern state as the Jammu and Kashmir Cricket Association chief. As the UnionMinister for New and Renewable Energy, he is always working towards finding and

developing sustainable and environment-friendly sources of energy.

MR RAVI SHASTRIFORMER INDIA CAPTAINRavi Shastri is one of the best all-rounders India has produced. He served India for 12years as a player and is admired widely in his new role as a commentator. A left-armorthodox spinner, he moved from being a lower-order batsman to opening the innings forIndia. The high point of his career was when he was elected the Champion of Championsin the World Championship of Cricket in Australia in 1985. It was in the same season of1984-85 that he also equalled West Indies legend Sir Garry Sobers' record of hitting six

sixes in an over in first-class cricket. He is now a well-loved commentator, eloquent andengaging behind the mic.

MR SUNIL GAVASKARFORMER INDIA CAPTAINSunil Manohar Gavaskar is one of the greatest opening batsmen in the history of cricket.The 'Little Master' set many records that remained unbroken for years after his retirement


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from the game. His attention to detail, powers of concentration and perfect technique arestill guidelines for budding cricketers. He was the first player to score more than 10,000runs in Tests and only one of two players to score centuries in each innings, thrice. ThisPadma Bhushan awardee's record of 34 Test centuries stood for 20 years before beingbroken by Sachin Tendulkar in 2005. After retiring, this former Indian captain took to

commentating on the game he loves with the same aplomb. He is also a respectedcolumnist. He has continued to serve cricket in various positions with the BCCI and ICC.He is one of the first inductees in the International Cricket Council's (ICC) Hall of Fame.

MR MANSOOR ALI KHAN PATAUDIFORMER INDIA CAPTAINMansoor Ali Khan Pataudi, popularly called Tiger, is one of the most inspirational Indiancaptains ever. Just when he was about to start his international career, he lost vision in hisright eye, but that didn't stop him from excelling as a cricketer and a leader. A bold andadventurous batsman, he played with lan. One of the youngest captains of the Indian

team, this Arjuna award recipient is remembered for instilling self-belief in the team. Hewas an exceptional captain -- India won nine of the 40 Tests he captained. He has thedistinction of having led the team which won India's first overseas match against NewZealand in 1967. He was the one who realigned Indian strategy to lay emphasis on spinbowling. He also served as an ICC Match Referee for 3 years between 1993 and 1996.


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The latest theater rights sell down here

ROYAL CHALLENGERS BANGALOREOwners: United Spirits LtdTeam captain: Kevin Pietersen (first six matches), Anil Kumble (for the remaining)Franchisee fee: $111.6 mnBrand value: $14 mnBrand score: 50%Sponsorships/brand associations: Wrigleys and mostly in-house brands such asKingfisherIncome from central pool: 2008: Rs35 crore2009: approx. Rs76.5 croreIncome from team sponsorships: 2008: Not applicable, as all were in-house brands2009: Rs10 croreTotal: 2008: Rs35 crore2009: Rs86.5 croreRestructuring shows resultsFrom being a laggard in the first season to runner-up this year, Royal ChallengersBangalore was a spectacular success story in IPL 2. And if there was one star the teamowed its success to, it was its flamboyant owner, liquor baron Vijay Mallya. After theteams poor show in the first season, Mallya restructured his team and redefined its keyresult areas. His personal charisma added to the teams brand appeal, says the MTI study.RCB had a lot of glamour associated with it as it had cheerleaders from the WashingtonRedskins as its own cheerleaders, and the glamour quotient was furthered by the presenceof (actor) Katrina Kaif as the brand ambassador, it says. The study pegged the brand
http://twitterone.com/2009/11/13/ipl-in-tweets-media-partners-sponsors-and-the-brand-valuations/http://twitterone.com/2009/11/13/ipl-in-tweets-media-partners-sponsors-and-the-brand-valuations/


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value of Mallyas team at $14 million (around Rs66.08 crore), but this is sure to pick upafter this years comeback.The team has not had too many sponsors but the owners say that was a consciousstrategy.**********************

RAJASTHAN ROYALSOwners: Jaipur IPL Cricket Pvt. LtdTeam captain: Shane WarneFranchisee fee: $67 mnBrand value: $10 mnBrand score: 47%Sponsorships/brand associations: At least nine; UltraTech Cement, Kingfisher, RoyalChallenge, HDFC Standard Life, Puma, 7Up, TCS, Boost, Wrigleys, fashion designerKunal RawalIncome from central pool:2008:Rs35 crore

2009: approx. Rs76.5 croreIncome from sponsorships:2008: Rs15 crore2009: Rs100-110 croreTotal*:2008: Rs50 crore2009: Rs176.5-186.5 croreDefending champions lose steam, gain ground in getting sponsorshipsRajasthan Royals surprised everyone when it stole the show in 2008. It was the leastexpensive team and its owners Jaipur IPL Cricket Pvt. Ltd did little to change the frugalimage, with no marketing buzz and no celebrity endorser.Winning the tournament in 2008 helped Rajasthan Royals attract bigger sponsors thisyear. The absence of star players, lesser-known owners and no brand ambassador lastyear combined to prevent it from creating a differentiated brand identity, but all thatchanged after the win. This year, the teams glamour quotient went up when Bollywoodactor Shilpa Shetty, with partner Raj Kundra, bought a 12% stake for $16.8 million,pushing the teams total valuation to $140 million, against the $67 million the teamowners had spent to buy it.All this helped the team attract new sponsors, nine against four last year. The MTI studypegged Rajasthan Royals brand value at $10 million (around Rs47.2 crore), the lowestamong all teams. Things may be worse next year given the teams lacklustre performancethis time.**********************MUMBAI INDIANSOwners: Reliance Industries LtdTeam captain: Sachin TendulkarFranchisee fee: $111.9 mnBrand value: $17 mnBrand score: 51%Sponsorships/brand associations: At least 13, including MasterCard, Idea Cellular, Royal


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Stag, Kingfisher, Pepsi, Adidas, Zandu Balm, Red FM, Wrigleys and LuminousTechnologyIncome from central pool:2008: Rs35 crore2009: approx. Rs76.5 crore

Income from team sponsorships:2008: Rs15 crore2009: Rs80-90 croreTotal*:2008: Rs50 crore2009: Rs156.5-166.5 croreAn average showing, loyalty factor driven by icon TendulkarThe most expensive team, Mumbai Indians, bought by Reliance Industries Ltd, had anaverage run in IPL, both in terms of performance and valuation. Stuck in the middle ofthe grid, Mumbai Indians was eliminated at the quarter-final stage in both seasons.The team, however, managed to attract an impressive number of sponsors this year. The

MTI study put its brand value at $17 million (around Rs80.24 crore), the fourth highest inthe league.Although Bollywood actor Hrithik Roshan did lend himself to marketing initiativesthrough music videos and advertisements in 2008, it was icon player Sachin Tendulkarwho really drove the loyalty factor for the team and brought in brands such asMasterCard, Pepsi and Adidas, among others.The teams biggest strength, according to the MTI study, was its huge fan followingamong cricket lovers.**********************KINGS XI PUNJABOwners: Preity Zinta, Ness Wadia and Mohit BurmanTeam captain: Yuvraj SinghFranchisee fee: $76 mnBrand value: $15 mnBrand score: 54%Sponsorships/brand associations: At least nine; Emirates, Gulf Oil, Reebok, SpringbokInternational, Nimbooz, Netlinkblue, Royal Challenge, Dabur Glucose-D, OrbitIncome from central pool:2008: Rs35 crore2009: approx. Rs76.5 croreIncome from team sponsorships:2008: Rs15-18 crore2009: Rs50-55 croreTotal*:2008: Rs50-53 crore2009: Rs126.5-129.5 croreZinta brought in advertisers; consistency won loyaltyMore than its performance on the pitch, Mohalis Kings XI Punjab is known for its perkyco-owner, Bollywood actor Preity Zinta. The teams performance in both seasons wasaverage. Although the team made it to the semi-finals in 2008, this year it was eliminated


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at an earlier stage. The MTI report valued the team at $15 million (around Rs70.8 crore),fifth from the top in the list of franchisees.With consistent performance throughout the season, the team was able to attractconsistent audience numbers and developed a loyal viewership, the report says.Zintas association with several brands as their ambassador helped the team get several

sponsors and it is likely to have earned about Rs55 crore in sponsorships this year.Popular cricketers such as Brett Lee and Yuvraj Singh also upped the ante of the team.**********************KOLKATA KNIGHT RIDERSOwners: Red Chillies Entertainment Pvt. LtdTeam captain: Brendon McCullumFranchisee fee: $75.09 mnBrand value: $22 mnBrand score: 52%Sponsorships/brand associations: At least 12; Nokia, Belmonte, Star Plus, GitanjaliJewellers, Sprite, Boomer, Reebok, Bilt, Tag Heuer, PlanetM, Next

Income from central pool:2008: Rs35 crore2009: approx. Rs76.5 croreIncome from sponsorships:2008: Rs30 crore2009: Rs90-100 croreTotal:2008: Rs65 crore2009: Rs166.5-176.5 croreBrand value upped by Khan, likely to be most profitable this time tooIt did not have a good run on the field last year and this year, Kolkata Knight Riders, orKKR, was the first team to be ousted from the IPL. Yet the team with Bollywoodsuperstar Shah Rukh Khan, or SRK, as its owner topped the league in terms of brandvalue.The MTI study pegged the teams brand value at $22 million (Rs103.84 crore), 16%more than the second highest team with a brand value of $19 million. The Shah RukhKhan brand and the in-stadium marketing strategies of the teams have influenced theteams brand value, resulting in higher income from gate receipts, merchandisingrevenues and attracting new team sponsors, says the study.The teams below-average performance on the ground notwithstanding, KKR had themaximum buzz mainly because of SRKs personal charisma and partly because of teammember Saurav Ganguly. This year, an anonymous blogger, Fakeiplplayer, who wroteabout KKRs inside story, also kept the brand name bustling. The result: It wasreported to be the most profitable team last year, and is likely to have repeated the featthis time as well.**********************CHENNAI SUPER KINGSOwners: India Cements LtdTeam captain: M.S. DhoniFranchisee fee: $91 mn


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Brand value: $18 mnBrand score: 53%Sponsorships/brand associations: At least 15; Aircel, Cloud 9, Nivaran 90, Reebok, 7Up,Band-Aid, Peter England, Nivea, Lays, Orbit, Boomer, Star Vijay, Hello, Big Bazaar,Coromandel King

Income from central pool:2008: Rs35 crore2009: approx. Rs76.5 croreIncome from team sponsorships:2008: Rs20 crore2009: Rs100-110 croreTotal*:2008: Rs55 crore2009: Rs176.5-186.5 croreDhoni key in creating a strong brandLast years runner-up and this years semi-finalist, Chennai Super Kings successfully

delivered what its owners, India Cements Ltd, expected it tocreating brand awarenessfor the holding company. IPL has given us a pan-India presence and strengthened ourbrand name in southern India, Rakesh Singh, chief marketing officer of the team, hadsaid earlier.The brand, according to the MTI study, enjoyed a strong valuation at $18 million (aroundRs85 crore), the third highest among the eight teams. With Mahendra Singh Dhoni as thecaptain and icon player, the brand benefited from his associations with brands such asAircel, Reebok, Big Bazaar and 7Up.The purchase of M.S. Dhoni, under whose captaincy India won the world T20championship, was the key factor in creating a large awareness, a stronger perception andgave great mileage for creating a strong brand for Chennai Super Kings, says the study.**********************DELHI DAREDEVILSOwners: GMR Holdings Pvt. LtdTeam captain: Virender SehwagFranchisee fee: $84 mnBrand value: $19 mnBrand score: 55%Sponsorships/brand associations: At least 13; Hero Honda, Kingfisher, Royal Challenge,Coca-Cola, Adidas, Fever 104 FM, Orbit, IBN7, CNN IBN, Cricketnext.com, designerKaran Nasir, Buzzintown.comIncome from central pool:2008: Rs35 crore2009: approx. Rs76.5 croreIncome from sponsorships:2008: Rs15 crore2009: Rs60 croreTotal*:2008: Rs50 crore2009: Rs136.5 crore


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A balanced team, Sehwags popularity generated advertiser interestThe MTI study valued the Delhi Daredevils brand at $19 million (around Rs89.68 crore),the second highest among the eight teams. The reason: A strong squad, a popular brandambassador (in 2008) and a well-known owner helped Delhi Daredevils create a goodawareness and perception about the team, it says.

Even cricket experts hailed Delhi Daredevils as one of the most balanced teams on thefield.[picapp src="a/4/2/3/PicImg_Indian_Cricketers_Unveil_e9e6.JPG?adImageId=5052460&imageId=4514590" width="234" height="161" /]Owned byBangalore-based infrastructure and construction group GMR Holdings Pvt. Ltd, the teamestablished itself as a serious player with strong performances in both the first and secondseasons of IPL.The popularity of captain Virender Sehwag, along with Bollywood actor Akshay Kumaras the face of the team in 2008, helped it build a loyal fan base and generated interestamong advertisers.

According to industry estimates, the team generated Rs15 crore in sponsorships in 2008,and this was likely to have increased to Rs60 crore this year, thanks to the deals signedwith brands such as Coca-Cola, Fever 104 FM and Kingfisher Airlines.**********************DECCAN CHARGERSOwners: Deccan Chronicle Holdings LtdTeam captain: Adam GilchristFranchisee fee: $107.01 mnCurrent brand value: $11 mnCurrent brand score: 44%Sponsorships/brand associations: At least nine, including Odyssey, Puma, Kingfisher,

McDowells, Big 92.7 FM, Boomer, Pepsi, Serendipity ToursIncome from central pool:2008: Rs35 crore2009: approx. Rs76.5 croreIncome from team sponsorships:2008: Rs20 crore2009: Rs50 croreTotal*:2008: Rs55 crore2009: Rs126.5 croreValuations remained low but win may change thingsThe team was, indeed, all charged up this year. Beating Royal Challengers by six runs inthe final, the Deccan Chargers team not only scored in terms of popularity, but also madeits team owners, Hyderabad-based media company, Deccan Chronicle Holdings Ltdricher by the Rs4.8 crore that it won in prize money.The teams valuation at $11 million (around Rs52 crore) was, however, not tooimpressive. The absence of a popular brand ambassador, lower awareness about itsowners and fewer marketing and branding efforts prevented Deccan Chargers frombuilding a popular brand, says the MTI study.


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Shah Rukh Khan's Kolkata Knight Riders may have shown a poorperformance in the second season of Indian Premier League, but in termsof brand value it is the richest team of the Twenty20 tournament, with abrand valuation of USD 22 million.

KKR has emerged as the strongest brand in terms of valuation measuredvis-a-vis the strengths of the eight IPL teams, according to the valuationdone by an UK-based international brand valuation firm IntangibleBusiness, in collaboration with MTI Consulting.

IPL 2009 and the Bollywood factor

"Winning games is not enough to build a successful sports brand. Teamsneed to engage the local community, attract star players, who inspire awide audience, and develop a strong marketing communicationsprogramme," Intangible Business International Director Richard Yoxon

said.

While the playing squads will change and the success of each team willfluctuate over time, the brand is the constant that unites supporters and isultimately responsible for driving the long-term commercial sustainabilityand success of the IPL franchises, MTI Consulting said in a statement.

"Brand values are a reflection of a brand's ability to generate futureincome. It is a forward looking study that uses historic performance andfuture trends to predict future activity," MTI Consulting CEO Hilmy Cadersaid.

Meanwhile, last year's winner Rajasthan Royals, partly owned by anotherBollywood star Shilpa Shetty, has been ranked at the bottom with a brandvalue of USD 10 million.

Full Coverage: IPL 2009

In the ongoing tournament, KKR has shown up the worst performance withjust three wins in 14 matches, while Delhi Dare Devils and Chennai SuperKings leading the tally.

Among the eight teams, KKR has been ranked as the most valued with abrand value of USD 22 million, followed by Delhi Daredevils (USD 19million), Chennai Super Kings (USD 39.4 million), Mumbai Indians (USD17 million), Kings XI Punjab (USD 15 million), Royal ChallengersBangalore (USD 14 million), Hyderabad Deccan Chargers (USD 11million) and Rajasthan Royals (USD 10 million).
http://sify.com/sports/imagegallery/galleryDetail.php?id=jfwdseabfei&title=IPL_2009_and_the_Bollywood_factorhttp://sify.com/sports/cricket/ipl/http://sify.com/sports/imagegallery/galleryDetail.php?id=jfwdseabfei&title=IPL_2009_and_the_Bollywood_factorhttp://sify.com/sports/cricket/ipl/


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If you follow the brand valuations for the IPL here, you would note the vertical cliffbetween revenues after season 1 and season 2. Also, the same is likely to repeat again inseason 3. However, most of us would find the pricing for outdoor/theatrical rights for IPLcoverage which in fact may not cover public radio and is unclear about use of team logosetc, seems to have been a cheap affair for ESD. OR, if Lalit Modi has done his job right,

then there is as of now a very minimal revenue share for the TV network, the teams andthe On ground sponsors are also getting away scotfree..it probably would be a verytightly monitored roll out as all the stakeholders would want to be visible and / or paid forthe game in action and the real brand value would probably factor in this roll out of IPLat even 10 times the bid of INR 3300 crores at the very least.

Apart from this, team revenues would also need to rise vertically again for season 3 astime for rebidding is close at hand and some voices will already be contemplating newteam mates in the pits. If not, trading is likely to get very ham handed despite the addingteams in during seasons 3 and 4

Here are the few tweets about the rights being granted and what has been happening:

What are the revenue share arrangements for ESD? and ESD with Mall/Theatreoperators? MSM pays 80% to IPL till season 5, 60% till season 10

As per GoI broadcast Ministry rules all DTH providers have to get the channels fromMSM, now if ESD uses at theater?

Big TV had earlier pulled out of a on ground sponsorship whn Airtel earned on-air DTHrights from MSM, Coke has on-air rights, Pepsi on grnd

MSM had earlier paid $1.79 billion to IPL for telecast rights for 10 years and the 160 crsettlement later for season 2

ESD would thus control IPl coverage in cinema, stadia and other public places for 10years..they should pay the TV ntwrk used for broadcast?

Entertainment Sports Direct wins IPL theatrical rights for $71.7mln till 2019 fromSeason 3 on, That means TV networks would now bid again

Lakers shining the Suns! At least NBA fans in India are happier with the new ESPN Indiaimports

SRKs Kolkata Knight Riders is top IPL brand at $22 mn: Study

Indiantelevision.com Team

(21 May 2009 10:00 pm)


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MUMBAI: There is no stopping Shah Rukh Khan. Not even a dismal performance atthe Indian Premier League (IPL). Kolkata Knight Riders (KKR), the team that the

Bollywood star owns, has been rated as the strongest IPL brand with a valuation of$22 million.

Delhi Daredevils, owned by GMR Group, walks into the crease at the second spot

with a brand valuation of $19 million, according to an evaluation by UK-basedvaluation company Intangible Business and MTI Consulting, an international strategyconsultancy.

The "IPL Brand Value Scoreboard 2009" study, aimed at measuring the strengthsof the eight IPL franchises, puts Chennai Super Kings (owned by India Cements) at

the third place with $18 million, followed by Mukesh Ambani's Mumbai Indians at $17

million.

Surprisingly, Rajasthan Royals, the champions of the inaugural edition and now outof IPL 2, is at the bottom of the heap with a brand value of $10 million.

Says Intangible Business international director Richard Yoxon, "Winning games isnot enough to build a successful sports brand. Teams need to engage the local

community, attract star players who inspire a wide audience and develop a strongmarketing communications programme."

The latest released study has pulled down the brand valuation of the IPL teams byalmost half from a earlier report by UK-based brand valuation consultancy Brand

Finance Plc. Though the KKR team was the most valuable showpiece, its brand valuewas put at $42.1 million by Brand Finance. This was followed by Mumbai Indians and

Rajasthan Royals (See table for comparison).

Brand Finance had valued the IPL brand at $2 billion. The study was based on

various revenue lines such as broadcasting, IPL sponsorship, team sponsorship,merchandising and gate receipts, the effect of performance, the catchmentpopulation of the city, the capacity of the stadium and the presence of iconic players.

So what was the methodology used by Intangible Business and MTI Consulting?

Explains MTI Consulting CEO Hilmy Cader, "Brand values are a reflection of a brand's

ability to generate future income. It is a forward looking study that uses historicperformance and future trends to predict future activity. 2008 publicly available sales
http://www.indiantelevision.com/images19/ipl_srk_01.jpg


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data was gathered for each franchise. To determine the strength of the brands, eachbrand was scored on a series of attributes that underpin the power and reach of the

each brand. These attributes are a mixture of hard measures and soft measures ofbrand strength sourced from publically available information and from a qualitative

panel of cricket fans from each test playing nation. Using this data, each brand wasthen valued using the relief-from-royalty methodology."

IPL has all ingredients to make a Hollywood pot boiler, with both its on field and off field activities. With exactly around one month to go, franchise of IPL has sprung intolife through various innovative activities like fan base, cheerleaders contests andmerchandising to generate money as well as branding.

Concept of fan base is literally not present in last year IPL. This year Rajasthan Royalshave come up with concept of fan base, where their premium membership by nameMaharaja Club cost around more than 2.5 lakhs , which is offered for not more than 200people and also Young Royals club which cost the modest around 2500 rupees.

Rajasthan Royals have also commenced several reality shows, where they get to selectfrom the available Rajasthan Royals fans for ball boys (12 16 years) around the ropeand also a girl to lead their cheer leaders in ground.

Other franchise which have comes up with some marketing programs is Kings XI Punjab,Chennai Super Kings, Delhi Dare Devils and Deccan Chargers. Deccan chargers havecome up with a innovative consumer connect with fans on Mobile phone and Internet,where fans get access to fans favourite stars wall papers, can chat with their stars andtheir merchandise etc.

Membership to Kings Club is around 500 for school children and Rs 1000 to rest of the

people. Chennai super kings is also said to be reaching to target audience through onlineas well select cafe coffee day and Reebok outlets. They are also counting on options toconduct shows like CSK Junior and CSK cheerleaders, so that they can market theirteams as well as players.

Last year, merchandising was one of the chief ways franchise promoted their team andbrand. This time through augmenting it with concept of fan base, they have made it into arevenue generating model and success will be known by end of this edition of IPL.

Members of fan club are said to have special consideration and discounts for tickets theybuy. They will be getting their preferences and core benefits.

Experts in Marketing and Advertising field have second thoughts about the success ofthese programs and fan base. Chief of Starcomm was quoted saying that it took exactly150 years for a football team like Manchester united to launch their fan club. So its tooearly to go for these types of marketing and promotional activities.

Franchises are very clear of the fact that branding and loyal fans will be pivotal for theirlong term success and to


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The IPL plans to augment its revenue three fold by entering into several new prospectiveproposals. First, the IPL clinched a telecasting deal with ITV Brittan. Now, IPL hasentered into a merchandising arrangement with a swish watch company Bandelier. Moresuch proposals of merchandising deals are in the pipeline.

The Auction for the two teams to be added next year is over. The result of the winnerswho will be awarded the franchisees will be known to day. The base price of the auctionfor a team is fixed at $225 million. The IPL is very confident that the ultimate price forone team may reach $300.This time, every participating bidder was asked to furnish abank guarantee of $100 million to become eligible for bidding. The higher amount ofbase price and also a huge amount of bank guarantee has not limited the competition. It isreliably learnt that many big industrial giants like VIDEOCON, ICICI and others are onthe fray. Initially, the MCC England had shown interest in participation for the bid. Now,

the MCC confirmed that they have decided not to bid for ateam. In fact, the representatives of MCC visited India tostudy about the IPL bidding. The recommendation submitted

by the members was discussed and analyzed in depth. It wasdecided by MCC that they will not bid for a team consideringthe huge amount that they have to invest. However,considering the popularity of IPL, through out the world, theyare looking forward for new avenues to associate with DLFIPL. The MCC is deputing its president and head of Therewill be more number of competitors now due to reduction ofthe bank guarantee amount.

The MCC is deputing bits office bearers to Mumbai nextweek to attend the inauguration of IPL.This step by MCC

reflects the support and solidarity extended by MCC to IPL

The tactical and innovative business proposals of IPL are going to definitely pay richdividends in terms of revenue.

Breaking News- The IPL management has taken a surprising decision in cancelling thetender and proposes to recall the tender with less guarantee bid amount. There were manyrequests to reduce the minimum guarantee amount of $100 million that is to be furnishedalong with the bid. The DLF IPL management accepted therequest and revised

IPL revenue up by Rs 1,725 cr, set to earn Rs 10,790 cr

Agencies

Posted: Mar 10, 2009 at 1518 hrs IST

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MumbaiThe Indian Premier League will take full responsibility for a centrally-managed securityset-up for the second edition of its high-profile Twenty20 league which will cost 10 timesmore than last year.

IPL chairman Lalit Modi said on Tuesday that the security of players, officials and fanswill no longer be left to the individual franchises as was the case last year.

"Security is paramount for us. Players, officials and fans are all very important. Players'

security was the responsibility of the teams last year but this time we have gone venue byvenue managing the security centrally. Of course we will coordinate with the teams,"Modi said at a function to unveil the new logo for IPL second season that starts April 10.

Ahmedabad and Visakhapatnam are the two new venues added to the second season andModi said talks were also on to get Nagpur and Dharamshala on the the roster. But hedidn't give out the much-awaited schedule, saying it was still being fine-tuned.

"We are talking to Dharamshala and Nagpur is also in fray. Schedule is still being fine-tuned as I speak," he said.

Elaborating on the security plan, Modi said, "From the minute a (foreign) player landshere to the minute he leaves India. From the minute an Indian player enters the hoteltothe minute he leaves, we will be managing the security."

"It's a cumbersome template that was used during the India-England Test series last year.That was a rigorous plan put in place, shared with the government and the internationalboard, in that case the England and Wales Cricket Board," Modi added.

"Security (budget) will be 10 times more than last year," he said without divulging theexact figure.

IPL's security has become a major issue after the Lahore terror attack on the Sri Lankancricketers, six of whom were injured, and last year's Mumbai carnage.

Asked about the reported apprehensions of foreign players and the host stategovernments, Modi said, "Three state governments (of the eight involved) have alreadygiven us their clearance in writing. The other five are expected to give it in a day or so.One state government had asked for a change of date and we are working it out."
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"No foreign player has so far contacted the IPL to say that he is apprehensive. They havenever been uncomfortable about coming here.India is not Pakistan, we are a safecountry," he said.

Modi also rejected the Federation of International Cricketers Association's demands for a

say in the security arrangements for IPL.

"The IPL is conducted by BCCI and the BCCI talks directly to the Boards. We havenever been in touch with FICA. But of course they will talk to the other Boards andcoordinate with them," he said.

The opening and closing ceremonies as well as the inaugural and summit ties of the April10-May 24 event would be held at the D Y Patil Stadium in Nerul, Navi Mumbai.

Modi revealed that Chennai, home to last year's semi-finalists Chennai Super Kings, willnot get to host all seven of its planned games.

"There are a few blackout dates involved because of the elections. So they will not behosting all seven of their matches," he said.

Modi said tenders have been floated for multiplexes vying to show live telecast of theIPL matches but with a clause. "If Mumbai is hosting a match, then the multiplexes therecannot show that match on that day, they will have to show the match going on in someother city," he said.

Modi also made it clear that the IPL Governing Council had decided not to allow theTwenty20 League to be used for political campaigns by any party for the Lok Sabha

polls.

Modi said the confirmed contracted revenue for the second edition of the IPL has gone upby Rs 1,725 crore. "Now it's Rs 10,790 crore. Two official partner slots are still open. Weare in talks and are close to signing up one of them", he said.

The Indian Premier League [Images] (IPL), the Board of Control for Cricket in India's(BCCI) Twenty20 [ Images] tournament, is estimated to generate an advertising revenueof over Rs 600 crore in its first season.

In the first year, each of the eight team owners will spend around Rs 25 crore onmarketing and promotion, which include below-the-line activities, city-based clubactivations and so on, say sources.

"We will spend in the range of Rs 20 crore on team promotions," said P K Iyer, managingdirector, Deccan Chronicle, which owns the Hyderabad team.
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"We will be aggressive in our bids. Our team motto is 'playing to win' and this will bereflected in everything we do," said Vijay Rekhi, president and managing director, UBGroup.

The Bangalore team would have Rahul Dravid [ Images ] as captain.

Rekhi added that they would also work towards building a loyal fan base for theBangalore team.

"Since the first match will be played between Shah Rukh Khan's [ Images] Kolkata [Images ] team and our team, we will dedicate a space in the stadium for fans to cheer," hesaid.

With BCCI deciding that each team owner will have to bid between $3.3 million and $5million a year to rope in players from the 80 the board has listed, which does not includecatchment area players, it will be a close call.

For instance, the Delhi franchisee owner, GMR Holdings, will spend around $4 million,say sources. GMR has roped in T A Sekar (chief coach of the MRF Pace Foundation) asthe team advisory and has partnered event management and entertainment agency,Wizcraft International.

Virender Sehwag [ Images] was today announced as the tentative team captain with GregShepherd as the coach. GMR has decided to name the team Delhi Daredevils [Images ].

For the Jaipur team, the former managing director of IMG South Asia, Ravi Krishnan,has been appointed vice-chairman. He will advise the team on commercial, operational

and on-field activities. Ogilvy is on board as the creative agency.

Emerging Media is keen on M S Dhoni [ Images ] as captain for the Jaipur team and willbid for cricketers from South Africa [ Images ], Pakistan and Sri Lanka [Images].Sources added that Greg Chappell [ Images ] would be the team's coach.

When West Indies T20 specialist Keiron Pollard was snapped up byMumbai Indiansduring the January 19 auction for the third season of the Indian Premier League, or IPL 3,team boss Mukesh Ambani reportedly coughed up $1.8 million (Rs 8.3 crore) for thebatsman after three rival teams exhausted their original bid amount of $750,000 (Rs 3.4crore).

Under IPL rules, the bid amount was not disclosed but, if the number is true, it wouldmake Pollard the most expensive IPL player to date. Much more than the $1.55 million(Rs 7.1 crore) each that Chennai Super Kings paid for Andrew Flintoff and BangaloreRoyal Challengers for Kevin Pietersen, who were paid top dollar, in 2009.

If this is an indication of the success of IPL 3 even before the season has begun, thenthings can only go one way: up. "In Season-III, IPL's earnings could cross Rs 700 crore-
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