16
Moniek Hover Academy for Leisure Senior Lecturer Ph.D. – Candidate influence of storytelling on the memory of the theme park vi

The influence of storytelling on the memory of the theme park visit

Embed Size (px)

DESCRIPTION

Presenation by Moniek Hover (NHTV Breda, Academy for Leisure) at TEA Paris, 5-6 June 2008

Citation preview

Page 1: The influence of storytelling on the memory of the theme park visit

Moniek HoverAcademy for Leisure

Senior LecturerPh.D. – Candidate

(The influence of storytelling on the memory of the theme park visit)

Page 2: The influence of storytelling on the memory of the theme park visit

How can theme park storytelling become meaningful for visitors?

But first:

What can I tell you?

Page 3: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

Page 4: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

social interaction

Page 5: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

social interaction

Page 6: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

social interaction

personal benefits

Page 7: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

social interaction

personal benefits

Page 8: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

Page 9: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

Page 10: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

Page 11: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

Page 12: The influence of storytelling on the memory of the theme park visit

How can theme park storytelling become meaningful for visitors?

Page 13: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

Page 14: The influence of storytelling on the memory of the theme park visit

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

Page 15: The influence of storytelling on the memory of the theme park visit

The truth of a story lies not in the facts, but in the meaning

Yiannis Gabriel

Page 16: The influence of storytelling on the memory of the theme park visit

Thank you!

Moniek Hover

[email protected]