The Innovation Ecosystem

E-TALENT Solution to Business Challenges

All companies, no matter its size, deal with multiple

business challenges during its life cycles and each of

them could become into new ones.

# Entering in new markets

# Launching a new product/service

# Problems with the company’s structure

# Improve the enterprise sales forecasting model

# Redesign brand strategy and positioning

# Finding new applications of the existing products

# Reducing costs

….

Have your company ever had to face a challenge

and no resources (time or knowledge) were

available to be allocated to achieve it?

1# Postpone

the priority of

the challenge

Company could be

braking growth

opportunities

2# Hire

specialized

consultants

High monetary cost

3# Take

advantage of

ESADE Talent

Challenge resolution

by Master Students

1# Aptitude &

Attitude

Capacity of

development and

effort will.

TALENT

We are evolving into a society of talent, increasingly

multidisciplinary, developed and trained. Talent results from

the combination of:

2# Theory &

Practice

Content, knowledge,

guidelines, action

and experiences.

3# Classic

Competences

Humanities,

sciences, crafts, etc.

4# Modern

Competences

Creativity,

entrepreneurship,

collaboration,

adaptability, global

management, etc.

ESADE Business School Considered one of the most prestigious international

academic institutions, meets the requirements of talent.

9.359

Students

31 Nationalities

1.688 International Students

# 3

European University (Financial Times)

MSc in International Mng (World - Financial Times)

MSc in Finance (World - Financial Times)

MBA Executive (World - Financial Times)

HOW COULD YOU TAKE ADVANTAGE OF THE

ESADE TALENT?

Through ESADECREAPOLIS, companies have access to

the multidisciplinary talent of ESADE students.

Organizations could launch their real business

challenges and MSc and MBA students, along with

academic support, will provide them with innovative

solutions.

PRACTICAL Oriented to the real needs of the

companies. Students focalize in a

clear and real challenge.

INTERACTIVE Exchange of knowledge among

companies and students.

MENTORED The students receive advice from

their MSc and MBA professors.

RESULTS The final output reaches an

innovative and real solution for

the challenge presented.

TALENT

Identify talent and knowledge of MSc &

MBA Students.

INNOVATION

Junior consultancy which will provide new

perspectives and innovative solutions

MULTICULTURISM

Take advantage of the diversity talent and

experience from ESADE MBA students

ESADE BUSINESS SCHOOL

Consultancy below academic support

from ESADE professors

PRACTICE

Opportunity to put in practice the MSc & MBA

knowledge through real company challenges.

EXPERIENCE

Get experience in the consultancy field thanks

to well-known companies.

OPPORTUNITY

Access to a unique learning method

NETWORKING

Contact with companies which can generate

future opportunities

Benefits for companies Benefits for students

SUBJECTS &

PROGRAMMES

PROGRAMME & SUBJECT MBA Full Time – Action Learning Consulting Project

CALENDAR September to December 2015 – February to May 2016

CHALLENGES Challenges are open to any area related with the MBA

(marketing, strategy, HHRR, innovation or finance)

EXAMPLE Marketing Plan for launching the product into new market.

Improve internal report communication.

Redesign the strategy of a company.

CONDITIONS # Participate on the Kick Off Meeting to introduce the

challenge (October 2015- February 2016)

# Attend to the Final Presentation (December 2015 – May 2016)

# Assign a responsible who communicates with students and

arrange some meetings.

# Contribute a minimum of half a day per week during the

project duration.

# Communication Language: English

PRICE 6.000€

+ INFORMATION

http://esade.me/ALCP_2015

PROGRAMME MSc (All) – International In-Company Programme (INTERNSHIP)

CHALLENGES Any challenge related with the internationalization of a

company which plans to enter in new markets.

High possibilities student nationality was from the country of

destination.

CONDITIONS # Define a person responsible for attending the intern student.

# The availability of the student nationality would depend on offer-

demand factors.

# Communication Language: English

EXAMPLE Strategic Internationalization Plan to access into a new market.

CALENDAR May to October 2016 (3 months internship)

PRICE MSc 4.000€ + INFORMATION

http://esade.me/IICProgramme

PROGRAMME & SUBJECT MSc in Marketing – Design Management

CHALLENGES Innovation on product

The challenge should be solved applying design thinking.

Output is the design of a new product.

It combines students from Design and Business.

CONDITIONS # Participate on the Kick Off Meeting to introduce the challenge

(April 2016)

# Attend the Final Presentation (June 2016)

# Assign a responsible who communicates with students.

# Rewards: internships, company tours…

# Communication Language: English

PRICE MSc 4.000€

EXAMPLE Creation of new product category

Do our existing product more functional

Enter in new sales channel: Online shop

CALENDAR April to June 2016

PROGRAMME & SUBJECT MBA & MSc in Marketing – Marketing Research

CHALLENGES Market Research

Market research to develop a product concept that is unique to

the Spanish market in a given product category.

CONDITIONS # Participate on the Kick Off Meeting to introduce the

challenge (October 2015 - February 2016)

# Attend the Final Presentation (December 2015, April 2016)

# Communication Language: English

EXAMPLE Viability of a new product

Addressing new segments

CALENDAR October to December 2015 - February to April 2016

PRICE MBA 6.000€ - MSc 4.000€

PROGRAMME & SUBJECT MBA & MSc in Marketing – Pricing Strategies

CHALLENGES Monetization and revenue management

It should be related with pricing, revenue management,

monetization, ways of capturing consumers’ value.

CONDITIONS # Max. 5 companies

# Participate on the Kick Off Meeting to introduce the challenge

(September 2015 or February 2016)

# Attend the Final Presentation (October 2015, April 2016)

# Assign a responsible who communicates with students.

# Communication Language: English

EXAMPLE Revenue model design - Price setting

Measuring willingness to pay (estimating demand, etc.)

Managing price competition

CALENDAR September to October 2015 – February to April 2016

PRICE MBA 6.000€ - MSc 4.000€

PROGRAMME & SUBJECT MSc in International Management – Business in Society

CHALLENGES Sustainability and CSR.

Related to sustainable and/or CST areas. The challenge should

have a social or environmental impact.

CONDITIONS # Max. 10 companies

# Participate on the Kick Off Meeting to introduce the

challenge (October 2015)

# Attend the Final Presentation (December 2015)

# Rewards: internships, company tours…

# Communication Language: English

EXAMPLE How to improve company’s image after a layoff plan.

How to change consumer habits.

CALENDAR October to December 2015

PRICE MSc 4.000€

PROGRAMME & SUBJECT MBA & MSc in Innovation & Entrepreneurship – Open

Innovation & Business Models

CHALLENGES Collaborative innovation

It must be related to open innovation and collaborative

innovation projects.

CONDITIONS # Max. 10 companies

# Participate on the Kick Off Meeting to introduce the challenge

(October 2015 or February 2016)

# Attend the Final Presentation (December 2015 or April 2016)

# Define a contact person responsible for answering students

# Communication Language: English

EXAMPLE How to search the appropriate partners

Reinvention of Business Model

Vertical chain integration

CALENDAR October to December 2015 – February to April 2016

PRICE MBA 6.000€ - MSc 4.000€

PROGRAMME & SUBJECT MSc in Innovation & Entrepreneurship – Internship Innovation

Project

CHALLENGES Innovation, new product or service

Development of new products or services. The solution will

provide concepts and prototypes that will be test by

consumers.

CONDITIONS # Participate on the Kick Off Meeting to introduce the challenge

(January 2016)

# Attend the Final Presentation (May 2016)

# Define a contact person responsible for answering students + 2

meetings

# Communication Language: English

EXAMPLE How to make a patient’s stay at the hospital as pleasant as

possible?

How to fight digital piracy?

CALENDAR January to May 2016

PRICE MSc 4.000€

Action Learning Consulting Project (MBA) Action Learning Consulting Project (MBA)

Pricing Strategy (MSc) Pricing Strategy (MBA)

International In-Company Programme (MSc)

Design Thinking (MSc)

Marketing Research (MBA) Marketing Research (MSc)

Business in Society (MSc)

OI & Business Models (MBA) OI & Business Models (MSc)

Internship Innovation Project (MSc)

Calendar

The Innovation Ecosystem

Avinguda Torreblanca, 57 E08173 Sant Cugat del Vallès, (Barcelona)

+34 93 554 3000

innovation@esadecreapolis.com www.esadecreapolis.com

@esadecreapolis