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This Issue features a variety of ladies who are all striving for success, and different articles based on building a business and how to motivate yourself to accomplish your dreams and goals.
Citation preview
EDITOR’S LETTER
THE INNOVATION |SPRING 2014 2
I am excited to finally complete this
project. I started this almost 5 years ago,
and did not understand what I really had
stumbled upon. This magazine
represents a new generation of
creativity. I have always been passionate
about art, and when I got into
photography I felt it should be more
organized, this idea gave way to the
creation of “The Innovation Magazine”
My vision for this magazine is to give our
generation and others a chance to
express themselves. Our culture is
formed around “connections &
creativity” with social media allowing
people to start businesses, become
entertainers, and pursue their dreams
without so many obstacles.
This Magazine is just another outlet for people to show
their creativity. I especially want to thank all the
individuals who helped me put the magazine together.
Jade Elliot (Editor and Chief) who’s niece Alora Buird is
featured, along with Valencia Boyd, DeAndrea
Dickerson, Jasmine Analyse, & Jennifer Thomas. All of
these Ladies are very unique in the on way. So I
encourage you to read their stories and if you have your
own story you want to tell of your pursuit for happiness,
dream, and/or goals; follow us. I look forward to
working with many more creative & unique individuals
in the future.
God Bless,
Darrin Carter
TABLE OF CONTENTS
the innovation |SPRING 2014 3
EDITOR’S LETTER 2
TABLE OF CONTENTS 3
THE NEW GENERATION 4-6
(SUCCESS IS VERSITALE) 7-10
(MOTIVATED BEAUTY) 11-14
Revolt TV 15
(Wealthy beauty) 16-18
(Youthful maturity) 19-21
(Next top model) 22-24
Revolution of business 25-28
Browsing for success 29-30
The plan 31-33
Crowd funding 34-37
Camera time 38-39
Follow your dreams
The Innovation| SPRING 2014 4
New generation
The Millennials have changed the way we approach the job industry. Most graduates are leaving College not to find opportunity with a major Corporation, but startups. Stanford just had recently had its less than 300 job fair. Students got an in-depth look at startups with less than 300 employees. Some would say this isn’t the best route to take, but consider working for a startup such as Instagram with only 10 employees. Yahoo purchased them for close to 40 million and each employee got a 6 figure by out. Now with social networks leading the charge in the way people conduct business and even start businesses.
Steve jobs
Most people today carry some type of Apple product. Well for those that don’t know who Steve Jobs is, he is the late creator and innovator of the Apple Inc. He revolutionized the tech world with the release of the IPhone, App store, & IPad. 2006 was a great year for many tech enthusiast, and tech companies. The iPhone changed the way companies approached the cell phone industry. The app store opened doors for developers to create apps that to this day are making many people very wealthy. Now almost a decade later communication has also grown with app development making it easier to connect with people all over the world. Jobs later
died October 5, 2011 from complications of cancer. His Legacy will
Forever live on through apple, connecting bridges and building new ones every day.
Follow your dreams
The Innovation| SPRING 2014 5
Oprah winfrey
One of the most profound women in today’s society came from a very humble beginning. Born in rural town Kosciuska,Mississippi. She would eventually move to Baltimore to host a hit chat show, People Are Talking. She then was recruited by Chicago TV Station to host a morning show. This is when the world renowned Oprah Winfrey Show was formed, it aired for 25 seasons from 1986 to 2011. She later would launch OWN (Oprah Winfrey Network). She has become the world’s first self-made female billionaire, and has empowered so many women to follow their dreams.
Yael Cohen
Founder of the Fuck Cancer movement, in 2009 Yael Cohen’s mom was diagnosed with breast cancer. She read every piece of material she could get her hands on. Watching her mom suffer and seeing her father cry for the first time sparked a fire inside her. She created her mom a shirt that said, “Fuck Cancer” meaning (yes I have cancer but no, I won’ go down without one hell of a fight.” Saying, “I am not a patient, I am a survivor” Yael said her mom wasn’t the type to where the word, “Fuck “around but so many people embraced her when they saw the shirt. Their reactions were: People hugged her, high fived
her, wanted to hear her story and share theirs. She did not choose to form a relief fund charity do to her lack of knowledge in cancer research & raising billions of dollars needed to find the cure. So she formed her brand around early detection. This is what saved her mom’s life, and this is where she felt she could make a real impact. Yael said, “ Everything we build is for our community, it’s what they’ve told us they need and what we anticipate they will need and what we anticipate they will need. Beyond education, I wanted community. I wanted to create a space for people to say what they actually felt, not what society told them they should be.
Follow your dreams
The Innovation| SPRING 2014 6
Shawn (Jay-Z) Carter
Hip-hop artist & mogul from Brooklyn, Jay-Z has made his mark on the industry with hit albums and high prized business deals. Coming from a single parent home he knew he had a gift to tell a story through his words. Jay-Z has paved the way for so many artists in the hip-hop world. Creating genres of music for people to enjoy and explore. Shawn Carter grew up in Marcy Projects. Filled with violence and drugs, it was rare for most male’s to get out alive or without being incarcerated. His mother new he was special recalling, “He was the only one who didn’t give me any pain when I gave birth to him, and that is how I knew he was a special child.” His father left him and his mother when he was 11. Knowing he had a mission to accomplish he turned to rap to express his pain. He later teamed up with two friends, Damon Dash and Kareem Burke to found Roc-A-Fella Records. In 1996 Jay-Z debuted his first album Reasonable Doubt, which now is considered the classic hip-hop album. He would go on to release over 6 #1 albums and close on mega business deals with the Brooklyn Nets, and 40/40 club. Now in his 40s and married to superstar Beyoncé, they have taken the millennial generation by storm. Although his father left him at an early age, he now is the father of Blue Ivy Carter. Many say they are the King and Queen of the music industry with a net worth of over a billion dollars. They both continue to set records and surprise everyone with overnight Album releases and signing mega athletes to multimillion dollar contracts. Jay-Z never gave up on what he loved, now he is loved by many.
Success is versatile
The innovation |SPRING 2014 7
Preparing
for wealth
Only days away from
graduating DeAndrea
(DeDe) Dickerson
celebrates yet another
milestone in her long list
of accomplishments…
Driven from birth by a
very positive family, she
has always believed in
doing whatever she put her
mind too.
While pursuing multiple
business opportunities, she
managed to become very
successful at a young age.
Jewelry selling was her
first venture, which led to
marketing/promoting for
local events while in high
school & college. She
managed to sell over
10,000 plus tickets for
different events and night
clubs in the area.
She Cleary has a
knack for making
things happen, and
happen fast. She is
now taking her
talents to the fitness
world with the
explosion for many gyms
and programs in 2013 she
plans to make her impact
with a company called
Body By Vi, while
maintaining a full time job
with Interim Healthcare.
She has already been
selected as one of the
company’s top promoters
in her region.
She was rewarded with an
all expense trip to Orlando,
FL to meet with other
promoters in the company
from other regions.
Dedication for what you
goes a long way. Ms.
Dickerson is a prime
example of what an
innovative Entrepreneur is.
She continues to raise the
bar for a lot of women. She
has tunnel vision for
greatness and success on
the brain.
Success is versatile
The innovation |SPRING 2014 8
1. My most significant
accomplishment thus far
has been graduating from
the University of Alabama
with honors. I've been able
to maintain higher than a
3.3 grade point average
throughout college and I'm
very proud about that.
Being able to multitask has
been one of the greatest
skills that I possess that
allows me to be successful
in all of my endeavors. I
was able to have a social
life and still get all of my
work done.
2. I'm most satisfied when
my family and friends are
happy. I try to be positive
all of the time and bring
happiness to the people
that I love. When they are
happy, I am happy.
3. I actually started
marketing when I was
about 12. My first business
was a jewelry business. I
made jewelry pieces and
brought them to school to
sell. Once I started making
a profit, I invested in
business cards to expand
my business. This mindset
grew into
promoting/marketing
different events around
Birmingham in my teens. I
promoted for parties and
clubs. I probably sold
about $10,000+ in tickets
alone, not to mention VIP
booths and tables that I've
sold. All of this was a
result of marketing via
social media: Twitter and
Facebook to be exact. My
newest venture is selling
Body By Vi. This product
helps people tone up, lose
weight, and be healthy
overall.
This is very rewarding
because I can see my
customer’s results and how
it changes their lives. It
also has changed the lives
of many who are
promoters because of the
financial incentives. My
website for this is
dmdickerson.bodybyvi.com
4. In 5 years I hope to have
obtained my Master's
degree, hold a top
management position in
some company or have
already designed my own
business plan. I want to be
married or at least know
who I'm going to marry by
then. I want to design a
business that will enhance
people's lives, not just help
Success is versatile
The innovation |SPRING 2014 9
in making me financially stable.
5. My first goal is to always put 100% effort
in anything I start out to do. Therefore, I am
likely to succeed and will have no regrets
because I gave it my all. My second goal is
to always think about how my decisions
affect others. Planning and doing a cause
and effect analysis can prevent issues and
delays. Doing these things, and
foreshadowing consequences will ensure
that my plans and strategies coincide with
my goals.
6. One person who I would love to meet is
Tupac Shakur. Tupac inspired me to write
poetry and songs when I was little. Even
though I was young, I learned a lot about
seeing the world through other people's eyes
and understanding their truth. Once you
understand other people, you become open
minded to different ideas, thoughts and
opinions. Staying open minded will allow
you to never think your dreams are too
farfetched. If I would have stayed boxed in,
I would have never had the dreams of
graduating from college, and now being a
successful entrepreneur one day. Even when
these things seemed like they would never
happen, I never let go of my dreams. I know
that through God anything is possible, all
you have to do is believe in yourself and
then others will have no choice but to
believe in you.
7. I want people to believe in themselves. It
irks me when I encounter people that feel as
if they are stuck and can't do anything to
change their destiny. I want people to know
that their future is in their hands and the
only thing that is stopping them from
achieving their goals is THEM. It's
important to never stop dreaming, setting
goals, and growing. Even if it feels like you
have everything, you must never stop
wanting to better yourself.
8. I think I've lived in my whole fantasy-
dream my whole life. No one could tell me
nothing. If I wanted to do something, I did
it. I never let any negative people or
obstacles get in my way. I feel that I'm
living my dream each day because I live life
to the fullest and I never stop striving to be a
better person and helping people. Once I
achieve something, I make another goal to
achieve. It's a process that never stops. My
short term and long term goals are my
dreams. I live life one day at a time trying to
accomplish things that I intuitively feel will
somehow benefit others and myself.
9. My parents are 100% supportive of all of
the things that I want to do. Even if it's not
the best idea, they let me learn from my
mistakes. I appreciate that they raised me to
be independent, loving and caring. I will
surely pass all the wisdom and things that
they've taught me to my children.
10. People can contact me via LinkedIn:
DeAndrea Dickerson or by email
Success is versatile
The innovation |SPRING 2014 10
Motivated beauty
The Innovation | SPRING 2014 11
The beginning
For most women today, being a mother is a full-
time job. For this mom it’s more than a job, it’s
a way of life. Driven for her passion to succeed
against all odds, Valencia Boyd has truly
defined the meaning of “Motivated Beauty”.
She grew up in the small
town of Montevallo,
Alabama, very well
known around town
for her radiant smile
and involvement in
the community. While in
school, volleyball was her sport of choice, and
she was very dedicated to being the best at it.
Shortly after graduating high school she gave
birth to two beautiful girls. Valencia said, “I
didn’t expect to be a mother at such an early
age”, yet she would not change it for anything.
Overcoming a recent divorce, she has found a
new way to channel her energy and faith.
Now that she has stepped into a new light, she is
one of the top accounting clerks at her job,
starting out as a teller and working her way up at
a very rapid pace. Never having stepped foot in
college, she now holds one of the top positions
at the company. She says, “Anything is possible
when you work hard and give 100%”. Very well
spoken, she encourages many women to stay
humble no matter how hard things may get. A
firm believer in a higher power, Valencia
commands her life with a passion for greatness.
Truly a leader amongst few, she continues to
strive toward her goals of seeing her family
grow and prosper.
Motivated beauty
The Innovation | SPRING 2014 12
Valencia’s interview
1. My most significant accomplishment has to
be having and raising my two beautiful girls. I
had them at the age of 21 and 22. I was young
and didn't know much about being a mother
even though I have such a wonderful mom as a
role model, I just wasn't ready. I honestly didn't
want to have kids until I was 27. Now, I couldn't
imagine my life without them.
2. I became most satisfied in life when I
started wake up every day to my beautiful,
smart, intelligent daughters. Kids are an example
of you, it's all about how you raise them and
teach them and by their actions, I can say I'm
doing a pretty darn good job!
3. I got started being an Accounting Clerk at my
recent job by working hard. PERIOD!! I started
as a teller and when it was time for my
promotion I got options (who gets options
during their promotions?), either to be a Head
Teller or Accounting Clerk. I've never been to
college and I'm proud where I am in my career.
Anything is possible when you work hard and
give 100%. A degree is GREAT but if you can't
put forth hard work and effort, that piece of
paper is NOTHING!!
Motivated beauty
The Innovation | SPRING 2014 13
4. In 5 years, I see myself succeeding
and progressing well in my career and Settled.
5. I have set many PERSONAL goals. I
honestly, Thank God for waking me up and
allowing me to see each day and take my life
day by day. One goal I have is to raise and teach
my girls how to be powerful and strong women.
Don't let anyone tell them they can't do anything
and ALWAYS be treated like a Queen no matter
what.
6. One person I would LOVE to meet is Maya
Angelou. She's what I call a Powerful and
Strong women. She has so much wisdom and is
so humble despite everything she has been
through.
7. I don't want to make in impact on people. I
want to make a Positive impact on my girls and
an impact on myself, so therefore when people
see my girls and I they have nothing but positive
things to say about us!! I just want the people to
know that ANYTHING is possible and if you
have just even a TINY bit of faith or belief in
God, the devil is going to try to take every bit of
that away. You have to keep God first in
everything you do and he will never lead you
down the wrong path.
8. My parents Antonio and LaTresa Kelley and
my sister's Amber and Mikayla stands by me no
matter what I decide in life. They never look
down on me. They will give me their opinions,
but for the most part, anything I want to pursue
or accomplish I have a support team No Matter
What!
9. You can follow me on Instagram
@queen_lenci or on Facebook Valencia Boyd
Motivated beauty
The Innovation | SPRING 2014 14
The revolution of TV
The innovation| SPRING 2014 15
The revolution
Sean (P. Diddy) Combs has been known for his exclusive dance moves and regular
features in all of his artist’s music. Diddy is revolutionizing the business world with his premier alcoholic beverages.
Ciroc Vodka and Deleon Tequila. He also just introduced a new network for our creative generation called Revolt
TV.
Revolt is the MTV of the 21st century. It gives artists,
creators, and music lovers a chance to express
themselves, now that the majority of the stations are
based around reality television. Diddy saw a need to push
a movement front and center for the millennial
generation. It is now available through Time warner
Cable and affiliate Comcast. Combs described the
network, as the first channel created entirely from the
ground up in this new era of social media. “It’s your
channel to do what you want to do, how you want to do
it”. Partnering with MTV veteran Andy Schuan they have
successfully giving people a way to display their art in
more creative ways with the new Revolt TV. Visit
www.revolt.tv on how to get involved.
Wealthy beauty
The innovation| SPRING 2014 16
Big dreams
When you think of a business
personality, most envision a
person coming from a big
city or very wealthy family.
In this case Jennifer Thomas
is the complete opposite. She
grew up in the small town of
Ohatchee, Alabama. She is
the youngest of three
siblings, with a very
determined personality. Her
attitude propelled her to new
heights, when she graduated
high school in 2005. She
immediately enrolled at
Jacksonville State University.
She majored in Business
management, with her sights
set on graduating in a four
year time span. JSU is ranked
amongst the top 10 business
schools in the nation. Her
classes would start around
8am & end at 3pm. Then she
went to work from 4pm to
10m. Jennifer battled a tough
schedule, but this never
stopped her from achieving
her goals. She says, “I was so
blessed to have a wonderful
job with wonderful people
during my college years!”
The only thing she would
change is the time she didn’t
spend on having fun and
socializing more.
Wealthy beauty
The innovation| SPRING 2014 17
1. My most significant
accomplishment is graduating
from Jacksonville State
University in four years,
while maintaining a high
GPA and being appointed to
the College of Business and
Commerce Deans list. I
earned a Bachelor’s of
Science degree in Business
Management in December
2009.
2. Now is the time that I have
been the most satisfied in my
life.(so far) I just began a
new journey in my life. In the
past year, I have moved to
Birmingham Alabama and
started a new job with a great
company. I am loving the city
life and my new job.
3. Working in Medical Sales.
My new job is as a sales
representative for a lucrative
Medical Publishing
Company. I am looking
forward to accomplishing my
sales goals and beyond. Since
i have started with the
company, I have maintained
high sales and have placed in
the top three sales reps for
each month since I started
with the company.
4.In five years, I would like
to see myself as the top sales
rep in my division and Would
like to see myself
representing my company at
all of our top conferences
with medical doctors from
across the world. I would also
like to return to school and
earn my Maters Degree in
Business Administration.
5. I have set many goals for
myself to achieve that.
1. Networking with my
customers
2. Maintaining high sales
goals monthly
3. Traveling and Working
with my company at our live
conferences
4. Preparing to apply to
Grad School
6. I would love to meet Frist
Lady Michelle Obama. She is
a wonderful first lady and a
great role model for young
women to look up to. She
carries herself with dignity
and confidence. She is a well-
educated woman and strives
to help in communities in
charities and many other
foundations.
7. I would like to have a
positive impact on others. I
want for people to look at me
and say, "She is a woman that
knows where she came from
and knows where she is
going. I want to be that
woman that young girls can
look up too and say, not only
do I want to be like Jennifer
Thomas; I want to be better
than Jennifer Thomas.
8. I was 17 when I decided to
pursue my dream. I left for
college at 17 and I never
looked back. I knew that I
always wanted to study
business at Jacksonville State
University.
9. My parents were very
proud. They have always
encouraged their children to
succeed in every possible
way. They taught me to pray,
have faith, tithe my earnings,
and trust God and know that
he will always provide away
and make all things possible.
10. If anyone is interested in
contacting me, please email
me
Wealthy beauty
The innovation| SPRING 2014 18
Youthful maturity
The innovation |SPRING 2014 19
*Star power*
From the time she could walk and talk this young
lady, Alora Buird has been a star. Born for greatness
with a voice of an angel, she started using her vocal
cords at the age of 3 years old. She would sing the
Aristocrats, “Everybody wants to be a cat,” until her
Moms head almost fell off. By the age of 5 Avril
Lavigne became her first idol.
As a
fourteen year
old she has
managed to
overcome
some rough
things in her
life and it's
made her a
better person
in the long
run.
"The things
I've been through have helped me learn from other
Peoples’ mistakes instead of making them myself."
This young lady has more strength and
encouragement then most girls her age and is willing
to do anything to help others with their issues.
With God on her side he has given her the gift to
make a huge difference in young teen lives.
Becoming a performer has always been her dream.
Singing and modeling is what she was born to do.
"I've always wanted to do something big with my
life; I've always wanted to be known!
alora’s interview
The innovation |SPRING 2014 20
1.
Probably my most significant
accomplishment as a fourteen
year old would just have to
be overcoming rough things
in my life and letting it make
me a better person in the long
run. Things that I've been
through has helped me in that
I can learn from other
peoples mistakes instead of
making them myself, also I
can relate to people and help
them with their issues. I
know that might not be a
"huge accomplishment" but I
am young and am planning
on accomplishing so much
more and making something
out of my life.
2. Honestly, I'm really happy
right now. I'm just getting
into high school and love it
so far! I'm just really cool
with how everything is
playing out. I'm just
extremely blessed with the
people I have in my life! My
family, my church family,
and my friends keep me in
line and I couldn't be more
thankful for them.
3. I've always wanted to do
something big with my life,
always wanted to be known!
Ever since I could remember
I've always dreamed of being
that person that people look
at and just say "wow",
because of all that was
accomplished in my life
under the circumstances. I've
always loved the idea of
performing for people; I have
so much fun doing it. Also,
modeling is something I
alora’s interview
The innovation |SPRING 2014 21
enjoy more than anything! I
like to say I'm bit of a
goofball so everything I do I
just like to mess around and
laugh, maybe too much
sometimes!
4. In five years I picture
myself in a College
University, I'm not quite sure
which one yet but it's
something that I am requiring
myself to do!
5. This isn't one of those
things that you can just wake
up one day and get done with
it just like that. There is so
much to it and so many steps
that take dedication, time,
and hard work! In this
industry you are going to
need people to be there and
help you through every step
guiding you! I have a goal
that's pretty cliché, but it's to
always be myself and remain
humble, because a bad
attitude can ruin anything and
everything.
6. There are so many people I
would like to meet, but if I
had to pick one it would have
to be Justin Bieber, of course.
Now before you just assume
I'm just a normal teenage
Bieber fanatic I'll explain
why! I don't want to meet
him because he is "so totally
hot", not even the fact that he
sings like an angel, but
because I think he would just
be really cool to hang out
with and he just has an
amazing life story that
inspires me so much.
7. All I ever want to do is
make an impact on people,
through everything I do. I just
want people to know that
they aren't the only ones; I
want them to know they have
someone to relate to. People
need to realize that their
future depends on them, and
what you have been through
can either affect you in a
positive way or negative, but
that's your decision.
8. All I've really done is sing,
It's to the point where I get in
trouble from my teachers
constantly telling me to be
quiet.. I don't even realize
when I'm doing it and it's
quite embarrassing at points...
But I guess you can say I've
always been trying to pursue
this dream I've always had,
but I've never really had an
opportunity to do something
about it until now!
9. My parents really do
support me through things
like this, they look at it as a
good opportunity for me.
Even though my mom lives
12 hours away she still gets
involved and is supports me
which means the world to
me! My daddy who I love
more than anything is very
careful about the music and
modeling industry, I mean I
am his little girl so I don't
blame him! He wants the
best for me and just wants to
make sure I will always be
save and protected. My mom
really encourages me to be
who I am and to always be
comfortable with myself and
to respect myself in
everything I do.
10. I can be contacted
through Facebook, Email,
Instagram, & of course by
phone& text!
NEXT TOP MODEL
The innovation |SPRING 2014 22
The journey
She could easily pass for an exotic
island girl. Her slanted eyes and
defined facial structure suggest a
Jamaican dissent. Growing up
Jasmine Analyse always envisioned
herself becoming Americas Next
Top Model. This thought would
take her so many different routes in
life to accomplish her long-time
goal.
I got a chance to meet Jasmine my
second year of college. She always
has the same vibrant smile on her
face. She definitely had a knack for
bringing people closer together.
Modeling may have been her
primary objective, but she also has
plenty more great qualities.
Jasmine just recently became a
licensed massage therapist. She
originally wanted to become a
nurse, but realized it was more
important to follow her dreams.
Jasmine says, “I would like to show
people that with patience, prayer,
and hard work you can make your
dreams come true. “
As she continues to propel herself
forward, her opportunities are lining
up at a rapid pace. Will she ever
become a part of the beautiful ladies
of Americas Next Top Model? Her
dream may be closer than you think.
Follow her story in upcoming issues
of the magazine.
Jasmine’s INTERVIEW
The innovation |SPRING 2014 23
1.My most significant accomplishment would have to be
realizing something that what I first went to school for
(nursing) was not something that I really wanted to do, and
making a decision to change schools to pursue my license
for massage therapy. I am now doing something that I love
doing!
2. I can't say that satisfied with life. I'm not where I want to
be in life, but I'm getting there. When I get there then I'll be
most satisfied in life.
3. What made me want to start modeling would have to of
been taking pictures all the time. I loved taking pictures and
watching America's Next Top Model for so many years.
4. I see myself in a few magazines, and being a successful
business woman!
5. I've set many goals, but just to name a few my first goal
is to move out of my little country hometown (I love my
town), second get signed, and third do as much work as I
can to put my name and face out there within 2014.
6. One person I would love to meet would be Kimora Lee
Simmons because she has done everything I've wanted to
do from modeling to acting to being a successful business
woman.
7. I would like to show people that with patience, prayer,
and hard work you can make your dreams come true.
8. I was 17 when I decided to pursue my dream. I went to
this seminar but they wanted money so I didn't do it. After I
graduated from high school my best friend and I went to
another one we paid money to get our pictures taken, and
they wanted more money after that to give us exposure. I
didn't do that instead I got on model mayhem and went
from there. I've auditioned for ANTM 4 times since then.
I'm 23 now and it's really all about putting yourself out
there and networking.
9. My parents support everything that I do. They are my
backbone, especially my mom.
10. For bookings people can contact me at
[email protected], add me on
Facebook: Jasmine Analyse and follow me on Twitter and
Instagram: @jasmineanalyse
Jasmine’s INTERVIEW
The innovation |SPRING 2014 24
Revolution of business
The innovation |SPRING 2014 25
young people revolution
A WAVE OF ENERGY is sweeping the nation. People
from all over the globe are investing in themselves.
The connection of people from city to city, and
state to state is incredible. What is causing this
massive revolution? A company formed 9 years ago
by CEO & Founder Bk Boreyko called Vemma. BK
lost his parents at an early age to heart disease and
cancer. His sole mission is to help people “Live
Better”
Coming into 2014, many graduates and people are
wondering what is next considering the economy
and poor job market. Vemma gives people that
opportunity. Now in 49 countries including the U.S,
The company generated over $200million dollars in
sales in 2013. This year they are on track to double in sales.
The best thing about Vemma is instead of paying big
companies to push their products they put the opportunity
in your hands. Most people tend to think Vemma is a
(Pyramid Scheme). This myth has been completely shut
down by being announced as the official drink of the
Phoenix Suns. This among many more is proof that Veema is
here to stay. It gives people all over the world a chance to
live their dreams & tell their stories.
Revolution of business
The innovation |SPRING 2014 26
the product
Vemma has a variety of products for all types people interested in feeling better about Life. Some people are
looking to lose weight and add muscle. Some are just looking to have energy to enjoy a great day. Parents are
always looking for a healthy source of vitamins for their kids. The company took all this into consideration when
they put together a great line of products.
Vemma is the first in this line of products. A liquid multi-vitamin that consists of:
2 oranges (Vitamin C)
9 avocados (Vitamin E)
3 stalks of broccoli (Iron)
56 eggs (Vitamin D)
1 cup of Spinach (Vitamin A)
3 cups of peas (Thiamin)
19 medium bananas (Riboflavin)
62 oz. of cheddar cheese (Vitamin B-12)
5 large potatoes (Niacin)
61 cups of tomatoes (Foliate)
17oz. of cherries (Orac Value)
37 medium mushrooms (Pantothenic Acid)
Vemma works each day to Protect and support a healthy heart.
Enhance immune response and support your immune system.
Create abundant energy and Fight against free radicals. Promote
good vision and support a normal, healthy intestinal tract. Maintain
healthy skin, eyes, teeth, gums and hair.
Revolution of business
The innovation |SPRING 2014 27
THE ENERGY
This product from Vemma provides the company with the push to get people involved. The motivation to step out,
and take charge of the young people revolution. Verve is the answer to a healthy form of energy for all ages. It
comes packed with just as many nutrients as a protein shake, yet is compact into an 8oz can.
Verve is enriched with a lot of high antioxidants that have
enriched it for sustained energy and complete nutrition
without empty calories. Minerals are the biggest factors that
are needed to support the health of organs, bones and the
immune system. Vemma has a very unique mineral blend to
help your overall health. Its contains 100% ionic, life-giving
minerals that are reduced to the smallest, most bioavailable
form.
This product Is changing the way people view energy drinks,
with a more healthy approach as well as an opportunity to build a network with people all over the world. You also
have a chance to make a 6 figure income with all the freedom you like. Vemma also has a nutrition program by two
well-known people around the industry called Bode.
Revolution of business
The innovation |SPRING 2014 28
THE SOLUTION
Vemma never forgot how important a great workout can be for people all
around the nation. They went to two experts Chris Powell & Heidi Powell
to deliver the message. The product is designed to help lose weight. Bod-
e is built into a 12week program that can also help you earn money while
using it. The program allows you to continue the eat the foods you love,
just on designated days throughout the week. The way this is conducted
is by a technique called (Carb-Cycling). Bod-e offers 3 different products
offered in packaged deal.
Bod-e (Burn & Burn Concentrate)
Bod-e (Cleanse)
Bod-e (Rest)
Bod-e combines this with a special mobile app that
will help you on your journey toward creating a
better you. Overall the Vemma Revolution is
changing lives and the way people go about telling
their stories. This also has placed a blue-print on
social media marketing.
Browsing for success
The innovation |SPRING 2014 29
Accomplished
Joel Brown use to follow the normal system by working for the money with FIFO, he
was able to make a great bit of money , yet he wasn’t really happy so at age 22, he
decided to quit and started the well-known motivational website
ADDICTED2SUCCESS.COM . Joel found his passion out of curiosity of wondering how
people came from nothing to achieve great success. Joel’s top tips for succeeding are:
1. Read Books – Find books on the people that are doing great things, study what they are doing and learn
what made them successful.
2. Addicted2Success.com – check out this website to read about entrepreneurs all over the world. It also has
a lot of helpful articles and quotes on how to becoming successful
3. Find Your Passion – Whatever you can’t stop thinking about all day long besides (money) is what you love,
if you will do it for nothing that is what you love
Michael Jordan
Overcame his failed attempt at making his high school basketball team to
become one of the greatest players to play the game of basketball
5 time Season MVP
6 time NBA Champion
2 time Olympic Gold Medals
Jeff Bezos
Changed the way consumers shop on the web with Amazon.com Now it’s
one of the leading distributors of products worldwide
Browsing for success
The innovation |SPRING 2014 30
Sara blakely
She started with only $5000 in her bank account. She had a vision
to change the way women wore their clothing. She knew a lot of
women were tired of panty lines showing through different cloths
and came up with a genius idea to get rid of them for good. This is
when Spanx was created. It was so successful it broke a record on
the home shopping network. She sold over 8,000 in six minutes
which sky-rocketed her business in a matter of days.
Steve jobs
The Late Pioneer and Innovator who changed
the tech world forever started out in his
parent’s basement. He was always curious
about how things worked. This led to him
started the company we today as Apple Inc. He
was fired from his own company and started
Pixar. This company was known for successful
movies series Toy Story, Cars, The Incredibles, &
Monsters Inc. He returned to Apple to release
what is considered the greatest phone of all
time (The IPhone). The transformed the tech
world in so many ways with the introduction to
applications, giving developers a new way to
bring the latest news, tech, & games to
consumers. He later died from cancer
complications, but many say he will forever go
down as the greatest creator of tech in history. Steve Jobs cared about the Creativity and Passion of the product.
Money was never a goal for him because he was so consumed with making things simple of the people.
The plan
The innovation |SPRING 2014 31
Today Businesses are popping up in many different places
from small startups to online mega companies. Starting a
business has probably been the easiest its every been in
years. To really maximize the opportunity of starting a
business is best to have a solid business plan. This detailed
layout will give you step by step information on how to
create a solid business plan.
Business plan
1. Identify the need your business fulfills
Define the need ( or problem) that your business satisfies
2. Cleary describe how it fulfills this need
This is the place for your mission statement
List the objectives for the actions your business takes to address holes in the
market
(Chances are, other businesses are working to fulfill the same niche, but how
does your business do it better than they do)
3. Recognize how your business is unique
Outline a business model that details the advantages of your organizations, in
order to ascertain how your business will survive
Scrutinize the strengths and weaknesses of your competition as well
Distinguish yourself from the crowd to boost your shot at investment
(36% of surveyed business owners with a business plan obtained investment
capital, only 18% of those without business plans secured it.)
4. Name Your Key Stakeholders
Identify your management team, board, and advisers
Include the details of their-value
5. Know the size of your Market
Analyze the market conditions: how big it is, how much is it growing, how fast is
it growing and what is its profit potential?
6. Know who makes up your Target Market
Your marketing strategies should be clearly aimed at your target market
(if not you are wasting time, effort, and money)
7. Devise ideal Promotional Strategies
The plan
The innovation |SPRING 2014 32
How do you reach that target market?
(Your strategy should include the ideal mediums that speak most to your clients and where they
gather their information.)
8. Breakdown Your Revenue Streams
This Should Include:
i. Pricing
ii. Costs
iii. Margins
iv. Expenses
The plan
The innovation |SPRING 2014 33
Revenue prediction in real terms can actually be detrimental to your plan (as it
often doesn’t meet expectations) but knowing what makes up revenue is
valuable.
9. Budget How Much Money You Need to Get Started and Keep Going
Funding to move your idea to a proof of concept, will typically come from
friends, family, and personal funds.
SBA loans and bank financing are options for modest growth businesses.
Angel investors and venture capitalists will fund rapid growth opportunities
(Whoever is providing your funding will want to see a solid business plan. If you
apply for a SBA loan you’ll need 30% of the funding plus a solid business plan)
(If approved, SBA will loan you up to 70% of what you need to start
10. Create A Plan For Breaking Even
Yes revenue can be tough to predict but create a few different scenarios and
establish the sales required to pay for your expenses and subsequently turn a
profit
If possible, break it down month-by-month for your business “ first two years”
(Create contingencies for positive and negative scenarios)
i. If you hit a rough patch and you don’t have a plan, your business could
slump or even fail
ii. If you see unexpected success your goals may be pushed up significantly
and suddenly you need a new plan.
Overall having a solid Business Plan will give you a chance to open up doors that can propel you to levels
you never thought possible. Take a chance on learning things for yourself and the right things will show
up to help you vision come to life.
Crowd-funding
The innovation |SPRING 2014 34
“Crowd funding is the pooling of funds from passionate people to help make something special happen”
Kickstarter.com
Fundraise.com
Fundly.com
Indiegogo.com
Smaller Goals are More Attainable
Average successful crowd funding campaign is around $7000.00
Average campaign lasts around 9 weeks
Campaigns that can gain 30% of their goal with the first week are more likely to succeed.
Marketing Drives Campaigns
There is a direct correlation between the number of outside links to a crowd-funding campaign
and the success of the campaign.
Social Media is a critical factor in crowd-funding success: for every order of magnitude increase
in Facebook friends the probability of success increases drastically from 9% - 20% - 40%
Demographics of the Crowd
Age – Individuals ages 24-35 are much more likely to participate in crowd-funding campaigns.
Those over 45 are significantly less likely to back campaigns
Gender – Men are much more likely to take a risk on an unknown startup
Income – Those earning over $100,000 per year are the most likely to invest in startups through
crowd funding.
Benefits of Crowd Funding
Less overhead in staff time, processing
Potential reach. Social Media, Email, Peer-to-Peer.
24/7 access via online donation platforms
Opportunity to share a compelling story of impact through multimedia, videos, photos
Crowd-funding
The innovation |SPRING 2014 35
Challenges of Crowd Funding
Planning is more important
than implementation
Tools can be confusing
( If you build it they will come.
Not true) It only works with an
investment of time and
concerted effort
It will not work if you do not
have a compelling story to tell
So How to Do It
Three main Steps
o Planning
o Marketing
o Followup
Campaigns with day-to-day
marketing plans raise 80%
more
o Day10: Update on
o Day11: Add a new
reward
o Day12: Post a Thankyou
Campaign Update
Planning
Get Legal
o Just as with other types
of fundraising, online
solicitations must be
registered with the
appropriate officials.
o Check with your state
attorney’s office or secretary or secretary of the state office to find out the
requirements in your state.
o Also if you do online fundraising in states other than your own you may need to register
there as well.
Crowd-funding
The innovation |SPRING 2014 36
Pick a Project
o Specific projects work best
o Crowd Funding does not work for general asks
o Why this project?
o Why now?
o Why are you asking?
o What will happen if it’s not funded?
Choose a Goal
o Specific goal – we want to raise $5,000 to build a playground in 3months
o We need to raise $60,000 or the theater will close
o KickStarter is an all or nothing platform (1-60days)
o Make sure to budget for the fees that all the platforms collect – whether or not you
reach your goal
Select Rewards
o What will motivate people to back your project?
o For nonprofits, it’s impact-change to society, people helped, animals saved
o For businesses, it’s something tangible tshirts, tickets, exclusives access, signed books
o Must be “products and experiences” not cash
Instill Urgency
o The most successful campaigns in terms of % funded last between 20 to 40 days This
creates urgency while still providing fundraisers with enough time to spread the word.
Be Brief
o Projects with an average word of between 300 to 500 words to raise the most money.
Explain who, what, and why
o In 300-500 be able to describe
The Problem
The Why Now
The How (how money will be spent)
The (WIIFM) what’s in it for me
Use Video
Campaigns that have a personal video raise 105% more than those that don’t. If a picture is
worth a thousand words than a video is worth a million.
Be Responsive
Who will respond to inquiries and questions?
How will you acknowledge donations?
How will you record donations?
Crowd-funding
The innovation |SPRING 2014 37
How will you cultivate these donors?
Do you have a database
Will there be a special group for these donors?
(Create a detailed plan of action with responsibilities, tasks, and timelimes
Find the Right Tool
Kickstarter
Fundable
Crowdfunder
Indiegogo
Rockethub
Crowdrise
o Read the guidelines
o Look for fees involved
o Explore
Camera time
The innovation |SPRING 2014 38
Creativity
They say a picture says a thousand words, One picture can speak volumes about who you are as a person. Whether it’s for personal reasons; to celebrate an event, or for business purposes. Pictures will give people an insight into your life & what you love to do.
Weddings Capturing moments that will last a life time is very important to the quality of work and design that goes into the work that is done with photography. If you are getting married, or no someone who is getting married contact us.
Outdoor
Having time to reflect on life is very important and what better way to do that by taking photos in location of your choice.
Take your look to a new level by booking a Shoot with NEXTLEVELSTUDIOS. Photography ranging from weddings, reunions, graduations, proms, birthdays, hair shows, studio & outdoor work. We also provide options ranging from Art & Video work, as well as many others.
Camera time
The innovation |SPRING 2014 39
Family
There is nothing more important in Life than family and taking those priceless moments to the next level is very important to preserving those memories. Whether you’re a family of 2 or 20 there is plenty of room for you. Book your shoot with us today.
for more information on how to get involved
go to:
www.nextlevelproduction.webs .com
www.nextlevelproduction.tumblr.com
www.facebook.com/nextlvlstudios
to Alora Buird for gracing the cover of
The next issue of “The Innovation
Magazine” Follow her on Instagram @alorabuird.
www.facebook.com/nextlvlstudios
www.twitter.com/DCarterInk
www.instagram.com/dcarterink