The Internet Macro-Environment

The Internet macro-environment

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The Internet macro-environment

SLEPT

SOCIAL FACTORS

LEGAL & ETHICAL FACTORS

ECONOMIC FACTORS

POLITICAL FACTORS

TECHNOLOGICAL FACTORS

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SOCIAL FACTORS

HOW INTERNET IS PERCIEVED IN THE SOCIETY

WHAT ARE THE REASONS SOCIETY GIVES FOR ADOPTING OR FOR NOT ADOPTING INTERNET

NO PERCIEVED BENEFITLACK OF TRUST

SECURITYLACK OF SKILLS

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Ethical issues

Ethical issues concerned with personal information ownership have been usefully summarized by Mason

(1986) into four areas.

• Privacy – what information is held about the individual?

• Accuracy – is it correct?• Property – who owns it and how can ownership be

transferred?• Accessibility – who is allowed to access this

information, and under which conditions?

• Privacy

Refers to aMoral right

Of individualTo avoid intrusion

Into personalAffairs by third

party

May lead toIdentity theft

Effective IM requires a balance between

Benefit of providing infoBy customers and use

Of such info

INFORMATION TYPES(E)

• CONTACT INFO

• PROFILE INFO

• BEHAVIOURAL INFO

• BEHAVIOURAL INFO( M)

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Types of information needed

• Contact info – forms data collection

• Profile info – forms and cookies to link profile to visit

• Behavioural info – Single site – who is clicking what– Multiple sites – Where are they clicking

Country Privacy Law Year

United States

Privacy Act 1974

Children’s Online Privacy Protection Act 1998

Telephone Consumer Protection Act 1991

Europe Directive on Data Protection 1998

Canada The Personal Information Protection and Electronic Documents

Act 1990

Japan Personal Data Protection Act 2003

Australia

Privacy Act 1988

Information Privacy Act 2000

Information Act 2002

Israel Protection of Privacy Law 1981

Denmark Marketing Practices Act 2000

Finland Personal Data Act 1999

Italy Data Protection Act 1996

Greece Directive 97 1997

Hungry Act on E-Commerce and Information Society Related Services 2001

Hong Kong Unsolicited Electronic Messages Ordinance (UEMO) 2007

India

Constitution of India 1964(Amend)

Information Act 2000

Telecom Unsolicited Commercial Communications Regulations 2007

E-commerce legislation areas

1 Marketing business:domain names, meta tag

2 Electronic contracts

3 Making payments

4 Authenticating contracts

5 E-mail risks

6 Protecting intellectual properties

7 Advertising

8 Data protection

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ECONOMIC FACTORS

POLITICAL FACTORS

Technology

• Think of new mobile technologies introduced in past 2–3 years. Examples:– WAP– 3G– MMS (multimedia messaging)

• What issues do these raise for managers?

TECHNOLOGICAL FACTORS

Cautious , Wait & see approach

Intermediate approach, fast follower

Risk taking approach, early adaptor