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New for 2014!

The JORVIK Group introduces Leisure and Tourism presentations for GCSE, GCSEDouble Award and A-level students.

Our 1 hour, illustrated talks, delivered by a member of the education team will give your students an insight into the business of running a major attraction in one of the UK’s foremost tourist destination cities, and can be booked in combination with a visit to one or more of our sites: JORVIK, DIG, Barley Hall and Micklegate Bar Museum.

This is an opportunity for your class to meet with a heritage tourism professional, who will answer their questions and give informed, behind-the-scenes insights to enhance their visit. Students will also take part in a guided group exercise to analyse a range of printed marketing materials which can be taken away for further work.

Our two presentations have been created to assist in case study work. We can also tailor our presentations to the particular interests of your group.

Option 1: City Case Study – York as a Tourist CityTaking the city of York as its focus, this presentation will introduce the wealth of tourism assets to be found within its walls. York will be situated in its historic and regional context, with reference to the organisations and tourism agencies involved in promoting the city to visitors. Students will consider each of the following:

• Travel to and within the city, including modes, routes and providers • The role of tourism boards, including Welcome to Yorkshire, Yorkshire’s Magnificent

Attractions and Visit York• The appeal of York as a destination to different audiences• York’s main tourist attractions • The impacts of tourism on the city and its communities, both positive and negative• The methods used to control negative impacts

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Topics covered include the following:• The history of York Archaeological Trust, an archaeological unit, educational charity

and operator of the world-famous JORVIK Viking Centre• The creation of JORVIK: its launch in 1984, its 30th anniversary in 2014• The place of JORVIK and its sister attractions within York’s heritage and tourism

portfolio• The internal structure of the Attractions and Events Division of YAT• Our ethos: Discover, Explore, Experience• Our activities and our products• Our audiences, and how we cater for them (families, groups, visitors with special

needs, different age groups)• Our marketing methods (print, internet, TV and radio)• Feedback from our visitors• Working at a tourist attraction, including job opportunities within the wider heritage

tourism sector, the duties involved and the skills and qualities needed.

How to Book your SessionOur in-depth Leisure and Tourism presentations will take place at our hands-on archaeology attraction, DIG, in the centre of York. Presentations are priced at just £3 per student, and can be booked in combination with a visit to one or more of our attractions. If booked with 2 attractions, presentations are priced at the reduced rate of £2.50. If booked with 3 or more, presentations are priced at just £2 per student.

Booking a visit could not be easier. Simply contact our Reservation team on 01904 615505 or e-mail groups@yorkat.co.uk.

For more information on the other education opportunities please visit www.jorvikgroup.com.

Attraction DetailsDIG is a fully accessible building with baby changing facilities, a disabled toilet, pushchair store and a lift to both levels.

Open seven days a week from 10am to 4pm.

Please note there is a separate admission charge to visit DIG and our other attractions.

The JORVIK Group of Attractions is part of York Archaeological Trust, a registered charity in England and Wales (No. 509060) and Scotland (No. SCO42846)

Prices JORVIK DIG Barley Hall Micklegate Bar

JORVIK and DIG

JORVIK and

Barley Hall

JORVIK and Micklegate

Bar

Three JORVIK Group

attractions

All four JORVIK Group

attractions*

Student £5.70 £4.50 £3 £2 £8.60 £8.45 £6.70 £9.45 £11.70

Teacher £3.30 £3.30 £3.30 £3.30 £6.50 £6.50 £6.50 £8 £9.50

*Groups do not have to visit all four attractions in the same day. Please contact the reservations department. Prices may be subject to change. Please call our reservations line to confirm prices at time of booking.

One teacher goes free with every six students booked.