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The Journalist as Entrepreneur
Always say ‘Yes’: The so-called life
of a freelancer
Mary [email protected]
P J O’Rourke, 2010
I spent 40 years as a writer and now I'm a content provider. And content is free on the
Internet!
The Primark Principle• It’s everywhere, • It’s cheap to produce• It’s really hard to find the good stuff
Old News? Year-on-year % drop• The Sun: -7.71%• Daily Mail: -4.63%• Daily Telegraph: -7.38%• The Times: -11.04%• The Guardian: -14.1%
ABCs August 2011• Men's Health : 218,368 (digital = 1746)• HELLO! : 413,311 (digital = 1165)• Overall UK magazine circulation 2010
(46,003,577) ; 2011 (46,200,127)
Research• Know your market (Media Guardian, Press
Gazette, Broadcast)• Learn your trade (training, work experience,
college mag)• Find your niche
Work Experience
• Every Little Helps• Find the right place (or the place for right now)• If at first you don’t succeed• Make the tea, but don’t be a mug• Use it, don’t lose it
Perfect Pitch
• Ideas not articles• Find the right pitch
and pitch it right• The Big ‘O’• It had to be you• Talent borrows,
genius steals
Diversification
• Copywriting• PR & Press releases• B2B – big industry • In-store mags: Tesco and Asda have the
biggest circulation of any mag – both have circulation of nearly 2 million
• Charities – might not be paid, but may lead to paid work
• Other creative writing• Teaching
Why you should be an accountant
• What will tomorrow bring?
• No sleep ‘till Brooklyn…
• Broken Ladder• You snooze, you
lose
Why you should be a journalist
• Show me the Money• I answer to no man• Your flexible friend• The greatest gift that I possess