The Joy of Caring

Back to fun with beauty formulas that

combine sustainable formats with playful concepts.

Provital cares

We inspire youDiscover our formulations

We guide youContact our packaging partners:

Encajabio Pujolasos

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We believe that taking care is taking action.

We take care when we act. Caring is the force that moves us forward. It is also our commitment to people, communities, and the planet.

We care by combining nature and science to capture the essence of the Earth in our quality products.

We care by anticipating trends and creating the latest formulations, inspiring our clients, and meeting their needs.

And it is because we take care that we create ingredients that promote positive emotions and allow each person to find their own way to express their beauty.

In this spirit of care, joy, and positive emotions, we present seven fun formulations to inspire you. Combining sustainable ingredients with playful formats, these out-of-the-box formulas respond to today’s key trends.

Learn more in the following pages.

INDEX

Key formulation trends

Sustainable packaging concepts

Discover our Back to Fun formulas

Tropical Rain Solid Body Cleanser

Clean Face, Fun Necklace

Oil-In-One For Yummy Lips

Sulfate-Free Detox Co-Wash For Curls

Oops Makeup Saver

Shine On Me Face Stick

Gameover to Sunburn

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The Joy of Caring

The Joy of Caring

The past 18 months have been complex for the beauty industry. The COVID-19 pandemic created both challenges and opportunities; certainly, stressed consumers were turning to beauty to unwind. Yet meanwhile, they were also cutting back on luxuries. Therefore, products had to be pitched perfectly.

Subsequently, well-being has taken center stage. Consumers are prioritizing their mental health and the concept of “self-care” is an essential part of today’s Zeitgeist. Young consumers especially view their beauty routine as an opportunity for self-care which they can justify as an essential expense.

• 21% of adults who perform a beauty routine are interested in beauty products with psychological effects.

(Mintel, 2020)

However, relaxation is only one way to support mental health. Others include fun, play, and adventure. Consumers often use beauty products to enhance confidence, express their personality, and experiment – particularly Gen Z, who are now less likely to be motivated by insecurities and more by a desire to convey their identity.

• 51% of women aged 18-24 say their typical makeup routine gives them joy, compared to 32% overall.

• 54% of adults who perform a beauty routine agree they have fun using beauty products.

• 30% of women aged 18-24 say their typical makeup routine expresses their personality.

(Mintel, 2020)

Key formulation trends

Fun is sustainableThis “back to fun” attitude is also driven by a desire for simpler times. Consumers want new products and experiences that have associations with comfort, security, and positivity, say, a fond childhood memory. This is possibly why we’re seeing a lot of new product launches featuring pops of color, playful textures, and nostalgic designs.

However, this feel-good trend extends beyond the individual. Consumers want to feel cared for, but they want to care too: for the environment, communities, and each other. As a result, the demand for sustainable beauty has risen exponentially, with 58% of Gen Z consumers saying they always look for products that are environmentally friendly (Mintel, 2019).

To respond, brands should look to sustainable formats like waterless formulas, solid skin and hair care solutions, and zero-waste production practices.

However, in the context of the “back to fun” beauty trend, brands should see this as an opportunity rather than a challenge. Sustainable formats can be fun and playful, bringing a tactile, novel element to beauty routines.

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Sustainability is fun

4The Joy of Caring

Sustainable packaging conceptsA key part of creating a sustainable brand is the packaging – and beauty brands should use their presentation as a differentiator. For example, in Canada, 54% of adults think it’s important for their personal care products to be natural or organic (Mintel, 2020). With this focus on natural ingredients, brands can leverage the use of named plant materials in packaging to create a new level of differentiation.

This should extend to every aspect of the product, from brushes and sponges to boxes and tubes – all have sustainable alternatives. Using plant-based and/or recycled fibers for board cartons, paper packaging, or innovative new biodegradable jars, offers a key opportunity to frame waste-reuse actions in terms of measures that are important to consumers, such as water usage or carbon emissions.

• 83% of Malaysian adults would like to see more innovative sustainability ideas from big beauty brands.

• 58% of German adults think that eco-friendly packaging for beauty and grooming products should be plastic-free.

(Mintel, 2020)

This isn’t to say sustainable means serious. In fact, brands can exploit these plant-based packaging concepts to connect with the “back to fun” trend. Materials like sugarcane and coconut have associations with candy, ice cream, and treats, which brands can leverage to create nostalgic, playful marketing angles.

The food concept has further potential for a playful twist on other sought-after sustainable formats. Solid shampoos and skincare products, for example, are easily paired with sweet tropical fragrances or innovative new shapes. Solid formats are easily styled like cakes or candy, perfectly harnessing the “back to fun” mood – take Provital’s new candy necklace formula or our lip sorbet.

Equally, for formulas that must be liquid, consumers are looking to reduce packaging volume. This accounts for the rising popularity of pouch formats, which use far less material per unit than a traditional bottle, whether it be from sustainable sources or not. There is also potential for nostalgic food links here, as squeezy pouches invoke fun, childhood playtime snacks.

In short, playful doesn’t have to mean plastic. There is a wealth of opportunities for brands to create fun, feel-good products that care for both consumers and the environment. Inspired by these key tendencies in beauty and personal care, Provital has created seven ready-made formulas – so beauty brands can plug and play.

Fruity fun is fully sustainable with this deep cleansing body bar. Moulded in playful shapes with delicious tropical scents, this 95% natural body wash is kind to your skin and the planet.

5The Joy of Caring

Back to Fun

7115FOR1

Tropical Rain Solid Body Cleanser

PHASE INCI NAME % TRADE NAME SUPPLIER

A Aqua, Glycerin, Passiflora Edulis Fruit Ex-tract, Potassium Sorbate, Sodium Benzoate

7.00 PASSION FRUIT EXTRACT H.GL-M.S

Provital

Glycerin 10.00

Propanediol, Aqua, Lycium Barbarum Fruit Extract, Sodium Benzoate, Potas-sium Sorbate

2.00 GOJI- ECO Provital

Aqua, Glycerin, Actinidia Chinensis Fruit Ex-tract, Sodium Benzoate, Potassium Sorbate

5.00 KIWI EXTRACT HGL-MS Provital

Propanediol, Glycerin, Heterotheca Inuloides Flower Extract, Citric Acid

2.00 ETHICSKIN™ Provital

Sodium Stearate 3.00 Palmstar NAV PC Peter Greven

Aqua, Citric Acid 0.80

Glyceryl Caprylate (and) Glyceryl Undecylenate

1.00 Lexgard® Natural Inolex

Aqua, Disodium Lauryl Sulfosuccinate, Sodium Benzoate

20.50

Sodium Cocoyl Isethionate 20.00

B Coco Nucifera Oil 5.00

Sunflower Seed Wax 2.50 Kahlwax 6607L MB Kahlwax

Butyrospermum Parkii Shea Butter 5.00

Hydrogenated Vegetable Oil 10.00 Dermofeel® Viscolid MB Evonik

C Parfum (Fragrance) 0.20 Elixir Argan Eurofragance

Aqua, Butylene Glycol,1,2-Hexanediol, Pentylene Glycol, Chondrus Crispus Powder, Agar, Tromethamine, Carbomer, Acrylates/C10-30 Alkyl Acrylate Cross-polymer, Chromium Oxide Greens(CI 77288), Gellan Gum, Iron Oxides(CI 77492), Iron Oxides(CI 77499)

3.00 Fruit Spheres Green Seeds

AT Lab

Aqua (Water), Butylene Glycol, 1,2-Hexa-nediol, Pentylene Glycol, Chondrus Crispus Powder, Agar, Tromethamine, Carbomer, Acrylates/C10-30 Alkyl Acryla-te Crosspolymer, Gellan Gum, Titanium Dioxide(CI 77891), Iron Oxides(CI 77491)

3.00 Fruit Spheres Green Seeds

AT Lab

Explore all the innovative and sustainable packaging

options offered by our partner Encajabio

How about presenting the Tropical Rain Solid Body Cleanser in a sugar cane fiber box? Created from

materials recovered from the agriculture industry, skin is left feeling cleansed and so is your conscience,

knowing nothing goes to waste.

A thoroughly playful take on this classic candy with a sustainable beauty twist. Break off one candy at a time to make your daily cleansing routine a sweet treat, with four formulations depending on your skin’s condition that day.Purifying & Mattifying

6The Joy of Caring

Back to Fun

7111FOR2

Clean Face, Fun Necklace

PHASE INCI NAME % TRADE NAME SUPPLIER

A Deionized Water 26.39

1,3 -Propanediol 5.00

Propanediol, Glycerin, Nymphaea, Caerulea, Flower Extract, Nelumbo Nucifera Flower Extract

2.00 NELUPURE™ Provital

Glycerin, Aqua, Hamamelis Vir-giniana Leaf Extract, Rosmarinus Officinalis Leaf Extract, Salvia Offi-cinalis Leaf Extract, Thymus Vulgaris Flower/Leaf Extract, Melissa Offici-nalis Leaf Extract, Sodium Benzoate, Potassium SorbateGluconolactone, Caprylyl Glycol, Phenethyl Alcohol, Calcium Gluconate

1.00 POLYPLANT PURIFYING GNBN

Provital

Sodium Stearate 1.00 Palmstar Nav PC Peter Greven

Aqua(water), Citric Acid 0.30

Glyceryl Caprylate, Glyceryl Undecylenate

1.00 Lexgard ® natural Inolex

Aqua, Disodium Lauryl Sulfosuccinate, Sodium Benzoate

10.00

Decyl Glucoside 8.00 Plantacare® 2000 UP BASF

Sodium Cocoyl Isethionate 25.00

B Sunflower Seed Wax 3.00 Kahlwax 6607 MB Kahlwax

Hydrogenated Vegetable Oil 15.00 Dermofeel ® viscolid MB Evonik

Behenyl Alcohol 2.00 Nacol 2298 Sasol

C Parfum (Fragrance) 0.30 Rockin MM Eurofragrance

Aqua, Glycerin, CI 74160 0.01 Koel Colours

Explore all the innovative and sustainable packaging

options offered by our partner Encajabio

Present this product in packaging that’s sweet as the concept. Boxes made from sugar cane fibers are fully biodegradable and made from farming

byproducts.

7The Joy of Caring

PHASE INCI NAME % TRADE NAME SUPPLIER

A Deionized Water 26.29

1,3 -Propanediol 5.00

Aqua, Glycerin, Poria Cocos Poly-saccharide, Potassium Sorbate, Sodium Benzoate, Gluconolactone, Calcium Gluconate

3.00 GLADBACK™ Provital

Propanediol, Aqua, Boerhavia Diffu-sa Root Extract

2.00 MELAVOID™ Provital

Sodium Stearate 1.00 Palmstar Nav PC Peter Greven

Aqua(water), Citric Acid 0.40

Glyceryl Caprylate, Glyceryl Unde-cylenate

1.00 Lexgard ® natural Inolex

Aqua, Disodium Lauryl Sulfosuccina-te, Sodium Benzoate

8.00

Decyl Glucoside 8.00 Plantacare® 2000 UP BASF

Sodium Cocoyl Isethionate 25.00

B Sunflower Seed Wax 3.00 Kahlwax 6607 MB Kahlwax

Hydrogenated Vegetable Oil 15.00 Dermofeel ® viscolid MB Evonik

Behenyl Alcohol 2.00 Nacol 2298 Sasol

C Parfum (Fragrance) 0.30 Rockin MM Eurofragrance

CI 11680, Iodopropynyl Butylcar-bamate, Phenoxyethanol, Sodium Laureth Sulfate, Glycerin, Ceteare-th-25, Water

0.01 Altered Yellow Koel Colours

PHASE INCI NAME % TRADE NAME SUPPLIER

A Deionized Water 27.29

1,3 -Propanediol 5.00

Glycerin, Aqua, Rosmarinus Officina-lis Leaf Extract, Salvia Officinalis Leaf Extract, Juniperus Communis Fruit Extract, Arnica Montana Flower Extract, Urtica Dioica Leaf Extract, Hypericum Perforatum Flower Extract, Panax Ginseng Root Extract, Sodium Benzoate, Potassium Sorbate

2.00 POLYPLANT STIMULA-TING GNBN

Provital

Sodium stearate 1.00 Palmstar Nav PC Peter Greven

PHASE INCI NAME % TRADE NAME SUPPLIER

A Deionized Water 26.29

Glycerin 5.00

Aqua, Glycerin, Amylopectin, Lithothamnion Calcareum Extract, Potassium Sorbate, Sodium Benzoa-te, Pentylene Glycol, Lactic Acid, Xanthan Gum

3.00 HYDRAFENCE™ Provital

Propanediol, Glycerin, Humulus Lupulus Extract, Citric Acid

2.00 SENSERYN™ Provital

Sodium Stearate 1.00

Aqua, Citric Acid 0.40

Glyceryl Caprylate, Glyceryl Unde-cylenate

1.00 Lexgard ® natural Inolex

Aqua, Disodium Lauryl Sulfosuccina-te, Sodium Benzoate

8.00

Decyl Glucoside 8.00 Plantacare® 2000 UP BASF

Sodium Cocoyl Isethionate 25.00

B Sunflower Seed Wax 3.00 Kahlwax 6607 MB Kahlwax

Hydrogenated Vegetable Oil 15.00 Dermofeel ® viscolid MB Evonik

Behenyl Alcohol 2.00 Nacol 2298 Sasol

C Parfum (Fragrance) 0.30 Rockin MM Eurofragrance

CI 12490, Lodopropynyl Butylcar-bamate, Phenoxyethanol, Sodium Laureth Sulfate, Glycerin, Water

0.01 Altered Red-490 Koel Colours

Illuminating & Evening

Exfoliating & Stimulating

Soothing & Moisturizing Aqua(water), Citric Acid 0.40

Glyceryl Caprylate, Glyceryl Unde-cylenate

1.00 Lexgard ® natural Inolex

Aqua, Disodium Lauryl Sulfosuccina-te, Sodium Benzoate

10.00

Decyl Glucoside 8.00 Plantacare® 2000 UP BASF

Sodium Cocoyl Isethionate 23.00

B Sunflower Seed Wax 3.00 Kahlwax 6607 MB Kahlwax

Hydrogenated Vegetable Oil 15.00 Dermofeel ® viscolid MB Evonik

Behenyl Alcohol 2.00 Nacol 2298 Sasol

C Parfum (Fragrance) 0.30 Rockin MM Eurofragrance

CI 74260, Lodopropynyl Butylcarba-mate, Phenoxyethanol, Ceteare-th-25, Glycerin, Water

0.01 Altered Green 602 Koel Colours

Olea Europaea Seed Powder 2.00 EXFO OLIVE FACE Provital

Transport your customers back to the beach with this tangy, tasty, beauty staple. With all-natural ingredients, the feel-good factor is twice the fun.

8The Joy of Caring

Back to Fun

7215FOR3

Oil-In-One For Yummy Lips

PHASE INCI NAME % TRADE NAME SUPPLIER

A A.1 Bis-Diglyceryl Polyacyladipate-1 20.00 Softisan 645 IOI Oleo GmbH

A.2 Helianthus Annuus Seed Oil, Cocos Nucifera Oil, Linum Usitatissi-mum Seed Oil, Persea Gratissima Oil, Argania SpinosaKernel Oil, Macadamia Ternifolia Seed Oil, Olea Europaea Fruit Oil, Rosmarinus Officinalis Leaf Extract

20.00 VITAOIL PLUS Provital

A.3 Caprylic / Capric Triglyceride, Dime-thyl Isosorbide, Sesamum Indicum Seed Extract, Tocopherol

2.00 LINEFILL™ Provital

A.4 Caprylic/Capric Triglyceride 13.99 Myritol® 318 BASF

B B.1 Silica Dimethyl Silylate 3.00 Makigel OL Daito Kasei

C C.1 Glyceryl Rosinate (and) Ricinus Communis (Castor) Seed Oil (and) Ascorbyl Palmitate (and) Tocopherol

40.00 Kahlresin 5725 Kahlwax

D D.1 Fragrance 0.50 Red Fruits Parfex

D.2 Tocopheryl Acetate 0.50

D.3 POLYGLYCERYL-2 TRIISOSTEARATE, RED 7 (CI 15850)

0.01 DK-PGT Paste R7 Daito Kasei

Check out Pujolasos’ creative and eco-friendly

packaging optionsWhy not present this product with a biodegra-

dable wooden stopper? With this reference to ice cream sticks, you can invoke all the fun of summer

days sustainably.

Create a tactile, playful experience with this squeezy pouch of curl-enhancing shampoo. Plus, with this packaging solution, you can enjoy a rich, creamy product with much less plastic.

9The Joy of Caring

Back to Fun

7340FOR2

Sulfate-Free Detox Co-Wash For Curls

PHASE INCI NAME % TRADE NAME SUPPLIER

A A.1 Deionized Water 68.22

A.2 Guar Hydroxypropyltrimonium Chloride

0.30 Jaguar®C-17 Solvay

B B.1 Behenamidopropyl Dimethylamine (and) Dipalmitoylethyl Hydroxye-thylmonium Methosulfate (and) Cetyl Alcohol (and) Stearyl Alcohol (and) Lactic Acid

10.00 Danox HC-30 KAO

C C.1 Helianthus Annuus Seed Oil, Coco Nucifera Oil, Linum Usitatissimum Seed Oil, Persea Gratissima Oil, Argania Spinosa Kernel Oil, Rosmarinus Leaf Extract

3.00 VITAOILS NUTRI Provital

C.2 Glyceryl Caprylate (and) Glyceryl Undecylenate

1.00 Lexgard® natural Inolex

D D.1 Aqua (Water), Cocamidopropyl Betaine, Sodium Benzoate

15.00 Tego®Betain F KB 5 Evonik

E E.1 Propanediol, Water, Glycerin, Cyna-ra Scolymus (Artichoke) Leaf Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate

2.00 KERACYN™ Provital

E.2 Parfum (Fragrance) 0.08 Watery Coco Eurofragrance

E.3 Aqua (water), Lactic Acid 0.40

Explore all the innovative and sustainable packaging

options offered by our partner Encajabio

Many brands think there’s no avoiding plastics for liquid products – but times are changing. Cellu-lose fiber plastics are 100% compostable, so this

plastic pouch doesn’t have to be a polluter.

Conjure up the back-to-school excitement of a brand new pencil case

but for your makeup bag with this playful, on-the-go

makeup remover stick.

10The Joy of Caring

Back to Fun

7352FOR2

Oops Makeup Saver

PHASE INCI NAME % TRADE NAME SUPPLIER

A A.1 Octyldodecanol, Dibutyl Lauroyl Glutamide, Dibutyl Ethylhexanoyl Glutamide

22.00 AJK-OD2046 Ajinomoto

B B.1 C13-15 Alkane 37.80 Neossance™ Hemisqualane

Centerchem

B.2 Caprylic/Capric/Triglyceride 25.00 Myritol® 318 BASF

B.3 Silica Dimethyl Silylate 3.00 Makigel OL Daito Kasei

C C.1 Helianthus Annuus (Sunflower) Seed Oil, Calendula officinalis, Ascorbyl Palmitate, BHT

2.00 CALENDULA OIL (TOCOPHEROL)

Provital

C.2 Helianthus Annuus (Sunflower) Seed Oil, Chamomilla Recutita, Ascorbyl Palmitate, BHT

2.00 CHAMOMILE OIL Provital

C.3 Polyglyceryl-3 Polyricinoleate (and) Polyglyceryl-3 Diisostearate

5.00 Makibase SEB Daito Kasei

C.4 Propanediol, Glycerin, Jasminum Sambac Flower Extract, Crataegus Monogyna Flower Extract, Citric Acid

2.00 EYE’FECTIVE™ Provital

D D.1 Magnolia Officinalis Bark Extract 0.20 Cosphaderm® Magnolia Extract 98

Cosphatec

D.2 POLYGLYCERYL-2 TRIISOSTEARATE, TITANIUM OXIDE

1.00 DK-PGT Paste TI Daito Kasei

Check out Pujolasos’ creative and eco-friendly

packaging optionsPlay with the pencil case theme and present this

handy makeup corrector in a fully recyclable woo-den package – think pencil rather than pen!

This quick, easy, makeup-meets-skincare product adds a hint of sheen and rich moisturization thanks to our innovative new multi-purpose ingredient EthicSkinTM.

11The Joy of Caring

Back to Fun

7352FOR2

Shine On Me Face Stick

Check out Pujolasos’ creative and eco-friendly

packaging optionsPresent this product in natural, recycled wooden

packaging to make your approach to ethical skincare comprehensive.

PHASE INCI NAME % TRADE NAME SUPPLIER

A Aqua (Water) 79.65

Agarose 1.00 Seapure® Agarose Lonza

Xanthan Gum 0.30 Keltrol CG-SFT CP Kelco

Gellan Gum 0.10 Kelcogel CG-HA CP Kelco

B Potassium Sorbate 0.15

C 1,2-Hexanediol 2.50

Glycerin 4.00

Propanediol, Glycerin, Heterotheca Inuloides Flower Extract, Citric Acid

2.00 ETHICSKIN™ Provital

Aqua, Glycerin, Amylopectin, Lithothamnion Calcareum Extract, Potassium Sorbate, Sodium Benzoa-te, Pentylene Glycol, Lactic Acid, Xanthan Gum

3.00 HYDRAFENCE™ Provital

Glycerin, Aqua, Alcohol, Cucumis Sativus Fruit Extract

2.00 CUCUMBER EXTRACT-ECO

Provital

Aqua, Glycerin, Citrus Limon (Le-mon) Fruit Extract, Sodium Benzoate, Potassium Sorbate

2.00 LIMON-ECO Provital

D Mica, Iron Oxides, Magnesium Stearate

0.25 MST-3 DK Pearl Bronze Daito Kasei

Mica (and) Titanium Dioxide 1.50 Prestige® sparkling silver

Sudarshan

Mica, Titanium Dioxide 0.25 CEST- Radiant Gold 20-80

Cestisa

Silica 0.40 Sunsil 130 NP Sunjin

Glyceryl Caprylate (and) Glyceryl Undecylenate

0.90 Lexgard® Natural Inolex

Get some fun in the sun with this console-inspired SPF. Sensitive skin is protected and nourished with rich oils, presented in fun retro packaging.

12The Joy of Caring

7283FOR3

Gameover to Sunburn

PHASE INCI NAME % TRADE NAME SUPPLIER

A C13-15 Alkane 33.85 Neossance™ Hemisqualane

Centerchem

Glyceryl Rosinate (and) Ricinus Communis (Castor) Seed Oil (and) Ascorbyl Palmitate (and) Tocopherol

1.50 Kahlresin 5725 Kahlwax

Helianthus Annuus Seed Oil, Cocos Nucifera Oil, Vitis Vinifera Seed Oil, Gardenia Taitensis Flower Extract, Chamomilla Recutita Flower Extract, Ascorbyl Palmitate, BHT, Tocopherol

10.00 SILK TOUCH OIL Provital

Zinc Oxide, Cetyl Alcohol, Coco Caprylate/Caprate, Polyglyceryl 6 Polyricinoleate, Polyglyceryl 6 Polyhydroxystearate

25.00 Oleo Z75C5C Sunjin

B Behenyl Alcohol 1.00 Nacol 2298 Sasol

Sunflower Seed Wax 10.00 Kahlwax 6607L MB Kahlwax

Hydrogenated Vegetable Oil 10.00 Dermofeel ®Viscolid MB

Evonik

C Water, Glycerin, Vaccinium Vitis-Idaea Fruit Extract, Xanthan Gum, Sodium Benzoate, Citric Acid, Gluconolactone, Calcium Gluconate

1.50 LINGOSTEM™ Provital

Propanediol, Glycerin, Humulus Lupulus Extract, Citric Acid

2.00 SENSERYN™ Provital

Polyglyceryl-3 Polyricinoleate (and) Polyglyceryl-3 Diisostearate

5.00 Makibase SEB Daito Kasei

Parfum (Fragrance) 0.15 Soleil des Iles Kao Fragrances

Explore all the innovative and sustainable packaging

options offered by our partner Encajabio

Replace plastic with this reclaimed sugar cane fiber box. Toys are plastic no more and instead we can

protect the planet.

Back to Fun

Beauty with Purpose and Amusement

Take Care, Have Fun

The Joy of Caring

Sustainable,

Playful

Protect the Planet and

Play

www.weareprovital.com