THE KEYNOTE REPORT DESSERTS...We asked over 1,000 consumers for their thoughts on a wide range of sandwich options, flavors, trends, and ingredients, uncovering preferences and motivations

MenuTrends Keynote | Desserts 2014 1Contact Datassential: 312-655-0594

DESSERTSTHE KEYNOTE REPORT

Brian [email protected]

January 2015MENUTRENDS KEYNOTE

SAMPLE SLIDESget the full report: 312-655-0594 or [email protected]

MenuTrends Keynote | Desserts 2014 2Contact Datassential: 312-655-0594For the first time Datassential’s MenuTrends Keynote

Series is leveraging the power of MenuTrends, our trend-

tracking database, and combining it with extensive consumer

and operator survey data, from motivations to behaviors to

opportunities, in order to bring together trends, data, and

insights in a comprehensive report that dives deep into key

industry topics and categories.

For more details, please contact Brian Darr at: 312-655-0594 or [email protected]

The MenuTrends Keynote Breakfast report is an invaluable resource to help you understand the complete breakfast landscape…away-from-home and at-home, detailing consumer’s behavior, motivations and preferences.

Every day two-thirds of consumers eat breakfast, most of it at home. But in the past few years restaurants have been working hard to lure customers away from their kitchens by expanding into the breakfast day part and adding innovative breakfast items. In order to understand the breakfast landscape, from consumer habits and preferences to opportunities for operators, manufacturers, and distributors, Datassential focused on breakfast for the launch of our brand new MenuTrends Keynote report series.

Nearly 90% of consumer report eating a sandwich in the last week, with the majority prepared and eaten at home. As supermarkets and restaurants continue to compete for consumers’ dollars, sandwiches are a large and important battleground. Consumers are encountering a wider variety of sandwich options and flavors so manufacturers, distributors, foodservice operators and retailers need to better understand consumer habits and preferences.

The new MenuTrends Keynote on Sandwiches details what consumers are already eating, what they are interested in trying, and how that compares to the sandwiches that operators are menuing. We asked over 1,000 consumers for their thoughts on a wide range of sandwich options, flavors, trends, and ingredients, uncovering preferences and motivations with direct implications for both foodservice and retail segments.

Upcoming Topics 2015

* Desserts * Burgers * Kids Menus * Alcoholic Beverages

* Appetizers * Side Dishes * Growing Spicy Flavors * BBQ / Southern

* Non-Alcoholic Beverages * Salads * The New Healthy

SHOW, BUT DON’T GIVE OR LEAVE BEHIND

This report can be presented live or via webinar, but can not be distributed to outside companies.

If your company has purchased this report, you are encouraged to excerpt key exhibits and build them into your own presentations.

However, you should not provide significant sections of this report to any outside company without express written consent from Datassential.


OBJECTIVES &

METHODOLOGYKEY INSIGHTS

CAKE &

CHEESECAKE

INGREDIENT

SPOTLIGHT

CAKE

VARIETIES

9 24

10241

CONTENTS

CHEESECAKE

VARIETIES

PIES, TARTS, &

COBLERS

112

124

PIE VARIETIES

COOKIES &

BROWNIES /

BARS

COOKIE

VARIETIES165 203

BROWNIE

VARIETIES

DESSERT

BARS222

154

213

PRODUCT

OPPORTUNITIES226

APPENDIXSUPPLEMENTAL DATA

228

click to jump to a section

13

DESSERT

LANDSCAPE21

MEGATRENDS

64

178

26

OPERATORS

295


EXHIBIT GUIDEDESSERT LANDSCAPE

Dessert Penetration by Segment

Dessert Menu Average Sizes

Average Dessert Prices

Dessert Timeline

MEGATRENDS

MAC: Dessert MegaTrends

MegaTrends Interest Rating, by Age

Spicy Desserts

Herb Flavors

Mexican Chocolate

Exotic Fruits

Asian Flavors

Hybrid Mash-Ups

Savory Flavors

Alcohol Infusions

Healthy/Better For You

Seasonal Specialties

Nostalgic Desserts

Mini Desserts

INGREDIENT SPOTLIGHT

MAC: Dessert Flavors

Blood Orange, Time Trend

Pomegranate, Time Trend

Mexican Chocolate, Time Trend

Bacon, Time Trend

Bourbon, Time Trend

21

22

23

24

25

26

27

28, 235

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43-44

45-46

47-48

49-50

51-52

INGREDIENT SPOTLIGHT (cont’d)

Maple, Time Trend

Chocolate Hazelnut, Time Trend

S’mores, Time Trend

Peanut Butter, Time Trend

Chocolate Chip, Time Trend

Desserts: Seasonal Ingredients & Flavors

CAKE & CHEESECAKES

MAC: Dessert Ingredients/Toppings

Cake Penetration by Segment

Cheesecake Penetration by Segment

Cake & Cheesecake: Menu Average Sizes

Cake: Average Prices

Cheesecake: Averages

America’s Favorite Cake

America’s Favorite Cheesecake

Cake: Where Eaten AH or AFH

Cake: Variety Eaten

Cheesecake: Where Eaten AH or AFH

Cheesecake: Variety Eaten

Cake & Cheesecake Consumers

Recency: % who had cake or cheesecake

Cake or Cheesecake Consumption by Meal Part

At vs. AFH Cake or Cheesecake by Meal Part

AFH Cake: Where Purchased

AFH Cheesecake: Where Purchased

At Home Cake: Preparation Methods

At Home Cheesecake: Preparation Methods

53-54

55-56

57-58

59-60

61-62

63

64

65

66

67

68

69

70

71

72

73

74

75

76

77

78

79

80

81

82

83

84


EXHIBIT GUIDECake & Cheesecake Drivers and Barriers

A Truly GREAT Cake…

A Truly GREAT Cheesecake…

At Home: Attribute Importance vs. Performance

At Home: Drivers (aided)

At Home: Drivers (unaided)

At Home: Barriers

At Home: Frustrations & Disappointments

AFH : Attribute Importance vs. Performance

AFH: Drivers (aided)

AFH: Drivers (unaided)

AFH: Barriers

AFH: Frustrations & Disappointments

Cake Varieties

MAC: Cake Flavors

Cake: Top Varieties Overall

Cake: Top Menued Varieties, by Segment

Cake: Top Menued Varieties, by Region

Cake: Fastest Growing Varieties

Cake: Healthy Cake Terms QSR vs. FSR

Cake: Noteworthy Trending Ingredients & Terms

Cake Varieties: Interest

Cake Varieties: Awareness & Appeal

Cheesecake Varieties

MAC: Cheesecake Flavors

Cheesecake: Top Varieties Overall

Cheesecake: Top Menued Varieties, by Segment

Cheesecake: Top Menued Varieties, by Region

85

86

87

88-89, 239

90, 240

91-92

93, 241

94, 242

95-96, 243

97, 244

98-99

100, 245

101, 246

102

103

104

105

106

107

108

109

110, 247-248

111

112

113

114

115

116

Cheesecake Varieties (cont’d)

Cheesecake: Fast Growing Varieties

Cheesecake: Healthy Terms QSR vs. FSR

Cheesecake: Noteworthy Trending Ingredients &

Terms

Cheesecake Varieties Interest

Cheesecake Varieties Awareness & Appeal

Unique Cake & Cheesecake Interest

Unique Cake & Cheesecake Awareness & Appeal

PIES, TARTS, & COBBLERS (shortened to ‘Pie’)

Pie Penetration by Segment

Pie: Menu Average Sizes

Pie: Average Prices

Pie: Averages

America’s Favorite Pie

Pie: Where Eaten AH or AFH

Pie: Variety Eaten

Pie, Tart, & Cobbler Consumers

Recency: % who had pie

Pie Consumption by Meal Part

At vs. AFH Pie by Meal Part

AFH Pie: Where Purchased

At Home Pie: Preparation Methods

Pie Drivers & Barriers

A Truly GREAT pie starts with having…

At Home Pie: Attribute Importance vs. Performance

At Home Pie: Drivers (aided)

117

118

119

120, 249-250

121

122

123

124

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

140-141, 255

142, 256


EXHIBIT GUIDEPie, Tart, & Cobbler Drivers & Barriers

(cont’d)


At Home: Barriers





AFH: Barriers


Pie, Tart, & Cobbler Varieties

MAC: Pie Flavors

Pie: Top Varieties Overall

Pie: Top Menued Varieties, by Segment

Pie: Top Menued Varieties, by Region

Pie: Fastest Growing Varieties

Pie: Healthy Cake Terms QSR vs. FSR

Pie: Noteworthy Trending Ingredients & Terms

Pie Varieties: Interest

Unique Pie Varieties: Interest

Unique Pie Varieties: Awareness & Appeal

COOKIES, BROWNIES & DESSERT BARS

Cookies Penetration by Segment

Cookies: Menu Average Sizes

Cookies: Average Prices

Cookies: Averages

America’s Favorite Cookie

143-144

145, 257

146, 258

147-148, 259

149, 260

150-151

152, 261

153, 262

154

155

156

157

158

159

160

161

162, 263-264

163, 265-266

164

165

166

167

168

169

170

COOKIES, BROWNIES & BARS (cont’d)

Brownie & Bar Penetration by Segment

Brownie & Bar: Menu Average Sizes

Brownie & Bar: Average Prices

Brownie & Bar: Averages

America’s Favorite Brownie or Dessert Bar

Cookie, Brownie, Bar: Where Eaten AH or AFH

Cookies: Variety Eaten

Brownie or Bar: Variety Eaten

Cookie, Brownie & Bar Consumers

Recency: % who had Cookie, Brownie or Bar

Cookie, Brownie, Bar Consumption by Meal Part

At vs. AFH Cookie, Brownie, Bar by Meal Part

AFH Cookies: Where Purchased

AFH Brownies & Bars: Where Purchased

At Home Cookies: Preparation Methods

At Home Brownies & Bars: Preparation Methods

Cookie, Brownie & Bar Drivers & Barriers

A Truly GREAT cookie, brownie, or dessert bar

starts with having…

At Home: Attribute Importance vs. Performance

At Home: Drivers (aided)


At Home: Barriers




171

172

173

174

175

176

177

178

179

180

181

182

183

184

185

186

187

188

189-190, 271

191, 272

192-193

194, 273

195, 274

196-197, 275

198, 276


EXHIBIT GUIDECookie, Brownie & Bar Drivers & Barriers

(cont’d)


AFH: Barriers


Cookie Varieties

MAC: Cookie Varieties

Cookie: Top Varieties Overall

Cookie: Top Menued Varieties, by Segment

Cookie: Top Menued Varieties, by Region

Cookie: Fastest Growing Varieties

Cookie: Healthy Cake Terms QSR vs. FSR

Cookie: Noteworthy Trending Ingredients & Terms

Cookie Varieties: Interest

Unique Cookie Varieties: Interest

Brownie & Dessert Bar Varieties

MAC: Brownie Varieties

Brownie: Top Varieties Overall

Brownie: Top Menued Varieties, by Segment

Brownie: Top Menued Varieties, by Region

Brownie: Fastest Growing Varieties

Brownie: Noteworthy Trending Ingredients & Terms

Brownie & Bars Varieties: Interest

Unique Brownie & Bars Varieties: Interest

Dessert Bars: Top Menued Varieties, by Segment

Dessert Bars: Top Menued Varieties, by Region

199-200

201, 277

202, 278

203

204

205

206

207

208

209

210

211, 279,

280

212, 281,

282

213

214

215

216

217

218

219

220, 287,

288

221, 289,

290

223

224

Brownie & Dessert Bar Varieties

Dessert Bars: Noteworthy Trending Ingredients & Terms

PROUDCT OPPORTUNITIES

APPENDIX: SUPPLEMENTAL DATA

Share of Stomach: At Home vs. AFH

Average Share of Visitations: by Restaurant Type

Consumer Demography

AFH Dining Selection Criteria

Overall AFH Dining Opinions

MegaTrends Interest Rating: by Age

Cake & Cheesecake Frequency: AH vs. AFH

Pie Frequency: AH vs. AFH

Cookie, Brownie, Bar Frequency: AH vs. AFH

AH Cake & Cheesecake: Attribute Importance by Age

AH Cake & Cheesecake: Drivers by Age

AH Cake & Cheesecake: Barriers by Age

AH Cake & Cheesecake: Frustrations by Age

AFH Cake & Cheesecake: Attribute Importance by Age

AFH Cake & Cheesecake: Drivers by Age

AFH Cake & Cheesecake: Barriers by Age

AFH Cake & Cheesecake: Frustrations by Age

Cake Varieties: LOVE IT, by Gender & Age

Cake Varieties: LOVE IT, by Income & Ethnicity

Cheesecake Varieties: LOVE IT, by Gender & Age

Cheesecake Varieties: LOVE IT, by Income & Ethnicity

QSR: Cake & Cheesecake Trends

FSR: Cake & Cheesecake Trends

Independents: Cake & Cheesecake Trends

225

227

228

229

230

231

232-233

234

235

236

237

238

239

240

241

242

243

244

245

246

247

248

249

250

251

252

253


EXHIBIT GUIDEAPPENDIX: SUPPLEMENTAL DATA (cont’d)

Chains: Cake & Cheesecake Trends

AH Pie: Attribute Importance by Age

AH Pie: Drivers by Age

AH Pie: Barriers by Age

AH Pie: Frustrations by Age

AFH Pie: Attribute Importance by Age

AFH Pie: Drivers by Age

AFH Pie: Barriers by Age

AFH Pie: Frustrations by Age

Pie Varieties: LOVE IT, by Gender & Age

Pie Varieties: LOVE IT, by Income & Ethnicity

Unique Pie Varieties: LOVE IT, by Gender & Age

Unique Pie Varieties: LOVE IT, by Income &

Ethnicity

QSR: Pie Trends

FSR: Pie Trends

Independents: Pie Trends

Chains: Pie Trends

AH Cookie & Brownie: Attribute Importance by Age

AH Cookie & Brownie: Drivers by Age

AH Cookie & Brownie: Barriers by Age

AH Cookie & Brownie: Frustrations by Age

AFH Cookie & Brownie: Attribute Importance by Age

AFH Cookie & Brownie: Drivers by Age

AFH Cookie & Brownie: Barriers by Age

AFH Cookie & Brownie: Frustrations by Age

Cookie Varieties: LOVE IT, by Gender & Age

Cookie Varieties: LOVE IT, by Income & Ethnicity

Unique Cookie Varieties: by Gender & Age

254

255

256

257

258

259

260

261

262

263

264

265

266

267

268

269

270

271

272

273

274

275

276

277

278

279

280

281

APPENDIX: SUPPLEMENTAL DATA (cont’d)

Unique Cookie Varieties: by Income & Ethnicity

QSR: Cookie Trends

FSR: Cookie Trends

Independents: Cookie Trends

Chains: Cookie Trends

Brownie & Bar Varieties: LOVE IT, by Gender & Age

Brownie & Bar Varieties: LOVE IT, by Income & Ethnicity

Unique Brownie & Bar Varieties: LOVE IT, by Gender &

Age

Unique Brownie & Bar Varieties: LOVE IT, by Income &

Ethnicity

QSR: Brownie & Bar Trends

FSR: Brownie & Bar Trends

Independents: Brownie & Bar Trends

Chains: Brownie & Bar Trends

DESSERT OPERATORS

Cake, Cheesecake, & Pie Operators

Cookie & Brownie/Bar Operators

Average Dessert Food Cost

Purchase Formats: Cake & Cheesecake

Brand Importance Cake & Cheesecake

Purchase Formats: Pie

Brand Importance: Pie

Purchase Format: Cookies, Brownies, & Bars

Brand Importance: Cookies, Brownies, & Bars

Challenges to Selling Cakes, Cheesecakes, Pies

Challenges to Selling Cookies, Brownies, & Bars

Operator Focus: Traditional Desserts or On-Trend

282

283

284

285

286

287

288

289

290

291

292

293

294

296

297

298

299

300

301

302

303

304

305

306

307

308-309

MenuTrends Keynote | Dessert 2015 10Contact Datassential: 312-655-0594

Soup Varieties: Detailed

Profiles

10

SAMPLE SLIDES


Over 90% of all restaurants offer some variety of dessert.

MENU PENETRATION: of all restaurants, % that offer desserts

Dessert Penetration by Segment(% of restaurants serving desserts)

The likelihood of an operator

serving a dessert increases as the

menu becomes more expensive.

84%

87%

92%

96%

99%

91%

QSR FastCasual

Midscale Casual FineDining

ALL

Source: Datassential MenuTrends


6.0

6.5

7.0

7.5

8.0

8.5

9.0

9.5

10.0

10.5

11.0

11.5

12.0

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

QSR Midscale Casual Fine Dining Total U.S.

Dessert Menu Average Sizes(Average number of desserts)

Total US: 9.7 +28%

Casual: 8.3 +13%

Fine Dining: 9.3 +7%

Midscale: 10.4 +28%

Average Number

of Desserts

9-Year

Growth

QSR dessert menus have grown

notably since 2005.

QSR: 11.3 +54%

Source: Datassential MenuTrends


2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Retro desserts

continue appearing in

fine dining restaurants

DESSERTS IN TIME

Chick-fil-A

introduces

their new

Hand-Spun

Milkshake line

Domino’s releases

its Oreo Dessert

Pizza

The New York Times

calls the Mille Crêpes

cake at Lady M “at least

the second-best cake in

the city”

Sonic debuts

their new

Cheesecake

Bites

Donuts + cookies +

muffins + brownies:

the mashups

proliferate

McDonald’s

begins testing

its S’mores Pie

in select

markets

Dunkin releases

their own

croissant-donut

hybrid

Burger King releases its

Bacon Sundae as a

summertime LTO

Au Bon Pain expands

their “Portions” menu

with 5 desserts

Dominique Ansel’s

Cronut™ begins the

hybrid dessert trend

Starbuck’s

briefly sells

Mango

Pineapple

Empanadas

Wendy’s adds

two coffee-

flavored

Frosty

varieties

Cinnabon releases

their line of specialty

cupcakes

Chili’s puts a spin on

their signature Molten

Cake by adding white

chocolate

Jack In The Box

introduces their

Mini Churros

Dairy Queen introduces

Blizzards with Girl Scouts

Tagalongs® mixed in

McDonald’s starts

offering its signature

McFlurry in “Snack

Size”


Fine Dining

Chef-Casual

Food Trucks

Upper-Casual

Fast-Casual

Casual Independents

Ethnic Independents

QSR

C&U

Lodging

Casual Chains

B&I

Midscale

Grocery Deli

C-Stores

K-12

Menu Adoption

Cycle

THE DATASSENTIAL MENU ADOPTION CYCLE (MAC)F&B trends follow a predictable life cycle, based on their availability in key away from home and at-home segments.

For the past 30 years, the market sweet spot has been in the PROLIFERATION stage. But times are changing, and

we predict that the new sweet spot will shift to ADOPTION in the years ahead.

Ethnic Markets

Farmers MarketsSpecialty Grocers

Supermarkets

Club Stores

Specialty Retailers

Dollar Stores

Discount Grocers

Drug Stores


MENU ADOPTION CYCLE

DESSERT MEGATRENDS

INCEPTION ADOPTION PROLIFERATION UBIQUITY

Bacon

Dessert Bars

Bourbon

Sorbet

Pretzel

Pumpkin

Cannoli

Cheesecake

Cookies

Ice CreamCake

Red Velvet

Chipotle

Gelato Churros

Seasonal Specials

Asian Flavors

Exotic Fruits

Tiramisu

Bread Pudding Skillet Desserts

Mini Desserts

Artisan Donuts

S’mores

Herb Flavors

Healthy/BFY Desserts

Mexican Chocolate

Savory Flavors

Empanadas

Spicy Desserts

Alcohol Infusions

Pies

Panna Cotta

Budino

Hybrids/Mash-Ups

Nostalgic Desserts


Interest Rating: MegaTrends (Top 2)

QB0 : Described are some dessert trends you might not already be familiar with. For each, please indicate how interested you are in trying that type of cake and cheesecake trend/item. 5-point scale, top 2 (very interested and interested)

n=2527

Seasonal dessert specials are of particular interest to over half of consumers.LTOs or promotions relevant to a specific seasonal flavor or event may be a motivator for consumption of desserts that

have limited availability. Over half of consumers are highly interested in minis, retro, and healthy desserts.

59%

57%

53%

52%

42%

36%

35%

32%

29%

28%

23%

23%

Seasonal Specials

Mini Desserts

Nostalgic Desserts

Healthy, Better-for-you Desserts

Exotic Fruit Desserts

Mexican Chocolate

Savory Flavors

Dessert Alcohol Infusions

Asian Dessert Flavors

Hybrid Desserts

Desserts with Herb Flavors

Spicy Desserts


Chains are making an effort to

highlight various fruits and

flavors of the season.

Berries, lime, pumpkin, gingerbread… all

flavors that make an appearance in

particular months.

PROLIFERATION: Seasonal Specials

Notable

Flavors

RESTAURANT ITEM DESCRIPTION

CALIFORNIA PIZZA

KITCHEN

STRAWBERRY

SHORTCAKE

our fresh shortcake biscuit piled high with seasonal strawberries,

whipped cream and housemade candied lemon zest.

COCO’S

RESTAURANT &

BAKERY

SUMMER CITRUS

HARVEST PIE

a refreshing combination of lemon and Key lime with just the right

tartness! A traditional Key lime filling layered with a velvety lemon chiffon,

topped with fresh whipped cream.

LONGHORN

STEAKHOUSE

PUMPKIN SPICE LAVA

CAKE

warm pumpkin spice cake, cream cheese icing, Maker's Mark

bourbon-caramel sauce and candied pecans.

STARBUCK’SPEPPERMINT BROWNIE

CAKE POP

peppermint chocolate cake mixed with buttercream and candy cane

pieces, dipped in white chocolate and sprinkled with candy cane bits.

Strawberry

Blueberry

Frozen Yogurt

Key Lime

Mango

Peach

Pumpkin

Maple

Gingerbread

Peppermint

ON THE MENU

Source: Datassential INSIDER

DESSERTS


Unique fruits from all corners of

the world are being showcased

on dessert menus.

These unique varieties are an excellent

way to demonstrate the kitchen’s

creativity and more worldly flavor profiles

for progressive operators.

INCEPTION: Exotic Fruits

Notable

Flavors

Kumquat

Persimmon

Quince

Blood Orange

Guava

Jackfruit

Star Fruit

Yuzu

ON THE MENU

Source: Datassential INSIDER

DESSERTS

RESTAURANT ITEM DESCRIPTION

NANATOASTED COCONUT

CHEESECAKEtoasted coconut cheesecake with kumquat ambrosia.

PALM COURTCOCO PASSION NUT

TARTEcoconut cake, passion fruit curd, crème chantilly guava puree.

THE CYPRESS ROOM BLOOD ORANGE TART citrus salad, basil, champagne vinegar meringue.

THE DISTRICT BRAZO GITANOvanilla sponge cake, dulce de leche chantilly, star fruit,

passion fruit sorbet.


proliferationDATASSENTIALMenu Adoption Cycle

S’mores

Nostalgic classic in many forms

Currently on 2% of dessert menus

Featured most often in a traditional

format as well as a flavor for dessert

pizzas, ice creams, cakes, and pies

+133% since

2010


n=1267QB30 : A truly great cake…

59% Moist & RichIS

10% IS Light & Airy

14% USES Natural Ingredients

11% HAS Great Frosting

6% HAS Great Filling

A truly GREAT cake…


Cake Eaten

n=780QB2: Think back to the very last time you had cake. What type of cake was it? QB3: Was is FROM/AT HOME: made from scratch/semi-scratch, from a mix, fully-cooked; or AWAY FROM HOME: from a restaurant or other eating establishment.

RANK ITEM % WHO HAVE EATEN (past 2 weeks)FROM

HOME

AWAY FROM

HOME

1 Chocolate Cake 65% 35%

2 Yellow Cake 72% 28%

3 White Cake 69% 31%

4 Carrot Cake 50% 50%

5 Red Velvet Cake 48% 52%

6 Cupcake 62% 38%

7 Lemon Cake 81% 19%

8 Pound Cake 85% 15%

9 Pumpkin Cake 58% 42%

10 Banana Cake 71% 29%

11 Coconut Cake 59% 41%

12 Apple 75% 25%

13 Caramel Cake 72% 28%

14 Marble Cake 89% 11%

15 Black Forest Cake 35% 65%

16 Angel Food Cake 94% 6%

17 Pineapple Cake 67% 33%

18 Other 67% 33%

Consumers overwhelmingly prefer chocolate cake over other varieties. Yellow and white cakes are also frequent choices mostly consumed at home.

26%

9%

8%

7%

7%

6%

5%

4%

4%

3%

3%

3%

2%

2%

2%

2%

2%

4%

Among consumers who have eaten a cake within the last 2 weeks


At home, consumers reach for pre-packaged cake mixes.Despite the availability and variety of ready-to-eat retail cakes, the great majority of consumers still prefer cakes

that are home baked, whether from scratch or speed scratch.

At Home Cake: Preparation Methods

n=512

23%

40%

37%

100%

Made from scratch Made using a pre-packagedmix

Fully cooked Total

QB4: For this last cake that you had FROM HOME, was it…


Late Night Snack

Cookie or Brownie/Bar Consumption by Meal Part (within the last week)

n=1281QA6 : When was the most recent time that you had a cookie, brownie, or dessert bar for…BREAKFAST, MORNING SNACK, LUNCH, DINNER, AFTERNOON SNACK, and LATE NIGHT SNACK…within the past week?

Cookies, brownies, and bars are enjoyed most often as afternoon or late night snacks.Consumption crosses easily into every meal part, which suggests being top of mind as a snack as well as a

traditional dessert.

Lunch

DinnerAfternoon Snack

Breakfast Morning Snack

46%

34%

28%45%

25% 28%


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WE KNOW FOOD

for more information, contact BRIAN DARR at

312-655-0594 or [email protected]

DATASSENTIAL is your best source for food industry insights – from the

latest menu trends to the products shoppers want at the grocery store.


MenuTrendsDATASSENTIAL INNOVATION TOOLS

10xlarger than other menu

and flavor databases

15 millionmenu examples from

more than 100k menus

LTOsnew and limited-time

items updated weekly

The industry’s most accurate

system for identifying, tracking,

and predicting flavor trends

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CPG


LTO AnalyticsDATASSENTIAL INNOVATION TOOLS

benchmarkdetailed activity reports

for each chain versus its

competitive set

historictrack over 100 months of

LTO activity, dating back

to 2006

weeklynew items and LTOs are

updated each week

On-demand analysis of new

item and LTO activity at

hundreds of restaurant chains

FS

CPG


FLAVOR+DATASSENTIAL INNOVATION TOOLS Fill your retail innovation process

with an ongoing stream of consumer-

tested new product ideas

INNOVATION FUNNEL. Flavor+ is the first step for meaningful,

process-drive innovation. New product-flavor combinations are

assessed each period, prioritized by market opportunity.

EARLY DETECTION SYSTEM. Trends start first at restaurants

and today are transitioning to retail faster than ever. Flavor+

utilizes the Menu Adoption Cycle to detect early stage trends

and then tracks them over time.

Appeal

Uniqueness

Excitement

Frequency

Brand fit

METRICS

FS

CPG

Each period, emerging flavors are

identified through MenuTrends and

the Menu Adoption Cycle.

Those flavors and are then paired

with your specific product categories

and tested with consumers.

Legacy and new flavors are tracked

longitudinally, with full reporting by

shopper segments and demography.


FireflyDATASSENTIAL SALES TOOLS

censusphone-validated profiles

for every FS location in

the US – restaurants, on-

site, and retail food

analyticsanalyze local markets,

brand performance, and

more than 10,000 chains

sell better generate target lists by

segment, menu type,

operational attributes, or

even what’s on the menu

The first true universal operator database,

verified by 5 million phone calls each year

FS

CPG


ConsumerDATASSENTIAL CUSTOM RESEARCH

Segmentation

Concept testing

Proprietary flavor trackers

Category / AAU

Brand strength

Market entry analysis

Customer satisfaction

TURF analysis

Price optimization

Extraordinary eater and

shopper insights that reveal

the “why” behind the “what”

FS

CPG

foodservicetarget users of specific

restaurants, c-stores, and

other segments

retail / cpgsurvey shoppers by store

type or specific brand

global reachexecute research in more

than 70 countries, with full

translation capability


OperatorDATASSENTIAL CUSTOM RESEARCH Expert insights from the

industry’s largest panel of

foodservice decision makers

Concept testing

Category management

Category AAU

Brand tracking

In-store testing

Market entry analysis

Package testing

FS

CPG

40k panelistsby far the industry’s

largest operator panel,

with 40,000 purchase

decision makers

all segmentsreach operators from all

segments – LSR, FSR,

lodging, healthcare, K-12,

C&U, B&I, and more

true feedbacka panel built exclusively

for research, balanced

and unbiased


MONTHLY

QUARTERLY

BI-MONTHLY

ON THE MENU keeps you up-to-date, covering six key trends every month, each with consumer data, menu examples, and expert commentary. Plus, we gather and examine the hottest LTOs from major chains across the country.

TIPS brings you deep analysis of trends at different stages along the menu adoption cycle. Each issue is packed with extensive research, foodservice/menu availability, media coverage, and both consumer AND operator data.

WORLD BITES bring you foods, flavors, and trends from around the globe. Each issue covers 10+ authentic dishes from a single cuisine, with background, menu examples, and extensive consumer data, including market demand.

CREATIVE CONCEPTS is your monthly, in-depth look at the latest trends in restaurant and foodservice concepts. Each issue includes representative establishments, complete with extensive overviews and menu examples.

DINE AROUND takes you on a trendspotting tour of the country. Each month we focus on one city, with an overview of the city and region’s food culture; in-depth operator and manufacturer profiles; menu examples; and consumer data .

INTERNATIONAL CONCEPTS, launching in 2014, brings you chain activity from around the globe, highlighting up-and-coming concepts, trends, and ethnic flavors. Each issue covers six chains in a single market, complete with menu examples.

MONTHLY MONTHLY MONTHLY

CALL MAEVE WEBSTER AT 312-655-0596 OR EMAIL AT [email protected]

TRENDSPOTTINGSTAY IN-THE-KNOW ON THE LATEST TRENDS WITH

REPORTS FROM


a Datassentialsolution

Contact Brian Darr:312-655-0594

[email protected]

Documents

THE KEYNOTE REPORT DESSERTS...We asked over 1,000 consumers for their thoughts on a wide range of sandwich options, flavors, trends, and ingredients, uncovering preferences and motivations